WEBVTT

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This is Ad Infinitum.

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 Ad Infinitum is the

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 award-winning podcast solely focused on audio ads,

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 the creatives who make them,

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 and or the latest thinking that informs them,

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 how the space is evolving,

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 and my favorite...

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 part,

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 a roundup of recent audio ads with analysis by yours truly,

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 Stew Redwine,

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 and each episode's guest.

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 This is season three,

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 episode 16,

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 titled Use the Force.

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 Today,

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 we're talking instinct,

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 momentum,

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 and turning obstacles into opportunities with my longtime friend and collaborator,

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 Michael Olson,

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 creator,

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 showrunner,

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 and head writer of Young Jedi Adventures.

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 Michael,

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 Welcome to Ad Infinitum.

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Oh,

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 my goodness,

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 Stew.

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 It is.

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 A delight to be here.

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 I've been listening to your show since it started.

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 I know way more about advertising and audio ads than I think I should.

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 And it's also surreal to be here with you because our relationship goes back since,

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 I don't want to say how long,

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 but a lot since college.

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 And we've sort of been in and out of each other's lives that whole time.

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 And it's been pretty amazing.

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 So it's a real treat for me to be here with you,

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 man.

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It's special to be here.

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 I can't even imagine if I could fly back in time.

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 So quick rewind.

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 Biola University,

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 two film nerds,

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 the Guerrilla Film Society,

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 Wednesday night meetups,

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 no permits,

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 too much ambition.

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 Why don't you give folks the 60 second version or longer of how we met and why the Guerrilla Film Society mattered to you?

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Yeah,

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 I would say the Guerrilla Film Society was the most important thing I did in college.

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 So we went to Biola University.

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 And for those of you who don't know,

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 Biola is a very conservative school.

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 It's kind of a miracle that

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 They had a film school at the time,

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 and it can be very conservative to live there.

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 I think they just recently permitted dancing a few years prior.

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 So if that gives anyone an indication of what the school was like.

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 And one day I was walking through the studio and

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 I just heard this loud voice doing different voices using very colorful language.

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 And I thought,

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 oh,

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 that's my person.

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 Like,

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 these are my people.

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 And I go in and I find Stewart and he's got this setup of.

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 smoke machines,

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 bog machines going and foliage and a guy,

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 I don't remember if this was Dan or not,

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 but a guy in a gorilla suit.

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I'm trying to remember if that was Jared.

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 I was in the gorilla suit.

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Wait,

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 who was the,

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 Oh yeah,

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 it was Nick.

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 That was the

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 Nick. Yes.

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 Yeah.

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 Yeah.

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 So yeah.

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 So it was you in a gorilla suit.

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 You were also directing the thing if I recall.

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 I mean,

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 dude,

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you're directing the thing.

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 You put yourself in the gorilla suit.

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 That's what I do.

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Yeah.

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 And you know,

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 you had like,

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 Nick had a machine gun or something.

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 And it was just this absurd comedy.

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 I think it was like a promo that it was.

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 Yeah.

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 And it looked like you were having so much fun.

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 And that was what hooked me.

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 I was like,

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 this is why I'm here.

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 This is these are my people.

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 And then I later discovered that you had created and were running the Guerrilla Film Society.

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 And what I loved about that was,

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 you know,

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 at film schools,

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 there's usually a very formal curriculum where sometimes you don't even get to shoot a film into your second or third year.

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 And the Guerrilla Film Society just said,

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 throw that all out the window.

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 We're all going to make stuff now.

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 And it was a group of eager people who all wanted to help each other make stuff and make it now.

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 Don't ask for permission.

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 And that was exactly what I needed at that time.

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 And I think I still carry that ethos through to me.

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 And actually,

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 when I went in to my first pitch with Lucasfilm,

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 I wore these Guerrilla Film Society T-shirts and I wore that T-shirt under my shirt.

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 I was sweating for many reasons,

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 but that was.

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 there to remind me to,

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 you know,

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 kind of carry that ethos through it all.

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Ah,

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 that's so incredible.

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 Like it matters,

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 the stuff that we put out.

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 Because I showed up at Biola and I just looked around.

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 I was like,

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 where's the film club?

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 And like,

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 we don't have one.

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 I was like,

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 oh,

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 we start one.

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That's your superpower,

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 man.

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And it was Sean McCauley,

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 Rob Yeager,

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 who I'm still friends with.

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 Just talked to him like yesterday.

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 And we just started it up.

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 And it was Wednesday nights at like 9 p.m.,

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 which now sounds late,

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 in the whatever that TV switcher room was.

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Yep.

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And like you said,

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 and that's the thing that I think to anyone who's creative or in the creative arts,

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 it's like you just you've got to make a bunch of stuff.

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 Yeah.

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 You've got to make stuff.

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Yeah.

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That's what's up.

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Yeah.

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 I mean,

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 I think at that time,

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 I think in general as an artist,

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 quantity over quality,

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 I think,

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 because quality will come from that practice.

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Or as Napoleon said,

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 quantity has a quality all of its own.

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Nice.

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Yes.

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As we said,

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 Napoleon.

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Yes.

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 Which

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 I've heard is the number one successful strategy in combat is outnumber them.

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It's funny how that works like every time.

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 Yeah.

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Yeah.

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 You've been to my annual birthday paintball parties.

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 You know how that goes.

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 You know,

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 it's like.

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Yes.

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 I've been on the losing side.

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 Yeah.

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 Exactly.

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Yeah.

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 When it all of a sudden it's like 10 on two,

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 that gets pretty rough.

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 Okay.

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 So like you said,

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 we.

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 came and went out of each other's lives.

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 Part of that is like,

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 I moved back and forth to Kansas City a couple of different times.

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 When I came back out here in 2012,

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 got back together with you and a couple of guys,

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 other guys from Biola and started doing backlot lunches.

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Yeah.

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I just,

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 I can't help myself from naming things.

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That's when we had access to backlots.

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 We did.

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 And Warner Brothers.

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 Yeah.

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 I was working at Disney at the time as an executive and a friend of ours was at Warner Brothers.

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That's right.

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 That was,

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 was it Tim?

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Yeah.

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Yeah.

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 So we started doing the Backlot lunches.

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 And that was awesome.

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 And then around that time,

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 you picked up Julia Cameron's The Artist Way.

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 This would have been right in that era.

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 Morning pages,

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 artist dates,

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 the whole thing.

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 What shifted for you with that book?

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 Because I know recently you encouraged me to get into it.

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 Yeah.

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 What was so impactful about that?

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 Julia Cameron's The Artist Way.

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Yeah.

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 Just to give a little context,

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 I had been listening to this podcaster.

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 He is a fantastic screenwriter.

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 His name is Brian Koppelman,

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 and he wrote Rounders.

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 And then he created the TV show Billions.

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 And he had this podcast that was for writers.

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 And his backstory was very similar to where I was at that time.

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 When he was in his early

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 30s, he was an executive at a record label and a frustrated wannabe screenwriter.

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 And there were three things that he said that really made an impact on him.

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 The first is Tony Robbins.

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Now I am the voice.

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Yeah.

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 And he is a huge Tony Robbins fan.

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 And he,

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 in fact,

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 directed a documentary on Tony Robbins on Netflix called I'm Not Your Guru.

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He directed that?

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Yeah.

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It's great.

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 It's kind of a puff piece.

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Yeah.

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I'll be honest,

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 but that's OK.

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Yeah.

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 And I had my reservations about Tony Robbins,

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 too.

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 I think like a lot of people did.

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 But hearing Brian talk about him because he's such an intelligent,

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 well-spoken,

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 incredibly well-read person,

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 I felt like there had to be something here to this.

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 Tony Robbins character.

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 There has to be.

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 Exactly.

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 So I've really enjoyed Tony Robbins'

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 books and I felt like they've been very helpful.

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 So that was the first discovery.

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 The second was meditation.

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 Brian talked about how he struggled with anxiety.

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 And so he started meditation.

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 He did a form called Transcendental Meditation.

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 And that turned me on to meditation.

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 And then the third thing was The Most Impactful,

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 which was The Artist's Way by Julia Cameron.

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 And that book is basically like a three-month workshop.

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 that you do by yourself,

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 or you can find a writer's group if you want.

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 And she goes through each week with sort of a reading and then certain activities that she asks you to do,

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 whether it's writing about something or putting together a little project or doing something that's risky or that scares you.

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 And the two biggest things that she asks is that you do what are called morning pages every day,

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 which is writing three pages handwritten.

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 And then once a week you do an artist's date,

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 which is basically just you going by yourself to do something that you enjoy or that you haven't done before that you've been curious about.

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 So such as like going to a museum that I haven't been to or for me because I had a little daughter at the time,

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 just going to see a movie for myself,

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 just carving out that time to say,

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 I'm going to go to a movie theater,

276
00:08:00.374 --> 00:08:08.531
 sit down and spend these two or three hours watching a movie as opposed to working on a screenplay or feeling like I was doing being busy.

277
00:08:08.792 --> 00:08:12.857
 carving that time for yourself and just kind of filling up your creative bucket,

278
00:08:12.955 --> 00:08:13.498
 so to speak.

279
00:08:13.857 --> 00:08:14.619
 During that time,

280
00:08:14.798 --> 00:08:15.498
 when you came back,

281
00:08:15.720 --> 00:08:17.099
 I was doing The Artist's Way.

282
00:08:17.521 --> 00:08:20.224
 And there's a section in there where she talks about synchronicity,

283
00:08:20.584 --> 00:08:23.466
 where when you start to commit yourself to something,

284
00:08:23.865 --> 00:08:26.732
 whether it's your art or a project or whatever,

285
00:08:27.029 --> 00:08:31.498
 sometimes it can feel like the universe is coming around to help you.

286
00:08:31.810 --> 00:08:34.279
 And she does all these exercises to kind of help you.

287
00:08:34.584 --> 00:08:36.729
 keep yourself open to those synchronicities.

288
00:08:36.848 --> 00:08:38.110
 And I know this sounds woo-woo,

289
00:08:38.270 --> 00:08:41.254
 but it was during that time where you came to me and said,

290
00:08:41.317 --> 00:08:41.496
 hey,

291
00:08:41.617 --> 00:08:44.340
 I need some help writing an ad for something,

292
00:08:44.645 --> 00:08:45.840
 and I'm willing to pay you.

293
00:08:46.145 --> 00:08:47.223
 And that was...

294
00:08:47.244 --> 00:08:49.144
 It was my first paid writing gig.

295
00:08:49.145 --> 00:08:49.365
 It was,

296
00:08:49.445 --> 00:08:49.685
 you know,

297
00:08:49.844 --> 00:08:50.285
 a small,

298
00:08:50.324 --> 00:08:51.283
 tiny little paycheck,

299
00:08:51.404 --> 00:08:57.408
 but it was that weird opportunity that happened during those three months of me doing that.

300
00:08:57.744 --> 00:08:58.924
 And at that time,

301
00:08:59.025 --> 00:09:04.025
 and I still look back at that and think like that was a really big synchronicity and that kind of made me a believer.

302
00:09:04.447 --> 00:09:05.322
It's just incredible.

303
00:09:05.494 --> 00:09:06.947
 What did that lead to next?

304
00:09:07.463 --> 00:09:07.682
Well,

305
00:09:07.869 --> 00:09:10.103
 the next thing that happened was shortly after

306
00:09:10.713 --> 00:09:14.791
 I was offered the position to be the head writer on Puppy Dog Pals,

307
00:09:15.088 --> 00:09:16.166
 which doesn't really,

308
00:09:16.552 --> 00:09:17.193
 tend to happen.

309
00:09:17.373 --> 00:09:23.019
 The normal process to become a head writer of a show is you usually become an assistant to a writer,

310
00:09:23.258 --> 00:09:24.101
 a staff writer,

311
00:09:24.398 --> 00:09:25.664
 and then maybe if you're lucky,

312
00:09:25.820 --> 00:09:26.664
 become a head writer.

313
00:09:26.922 --> 00:09:27.625
Pause real quick.

314
00:09:27.766 --> 00:09:29.742
 When we hired you at Oxford Road to write the ads,

315
00:09:29.743 --> 00:09:30.406
 the radio ads,

316
00:09:30.648 --> 00:09:32.211
 what was your day job at that time?

317
00:09:32.226 --> 00:09:34.164
I was an executive at

318
00:09:34.508 --> 00:09:35.148
 Disney Junior.

319
00:09:35.633 --> 00:09:36.195
On what show?

320
00:09:36.273 --> 00:09:38.148
So I managed a bunch of different shows.

321
00:09:38.195 --> 00:09:38.617
 I did.

322
00:09:38.836 --> 00:09:41.336
So you didn't have one thing you could throw yourself into?

323
00:09:41.576 --> 00:09:41.696
No,

324
00:09:42.057 --> 00:09:43.637
 it was a bunch and many seasons.

325
00:09:43.678 --> 00:09:45.280
 So like I worked on Doc McStuffins,

326
00:09:45.299 --> 00:09:48.442
 but I worked on at that time like four seasons of Doc McStuffins,

327
00:09:48.504 --> 00:09:49.946
 Jake and the Neverland Pirates,

328
00:09:50.227 --> 00:09:51.508
 Miles from Tomorrowland.

329
00:09:51.829 --> 00:09:52.610
Sophia the First?

330
00:09:52.750 --> 00:09:54.829
I worked tangentially on Sophia the First,

331
00:09:54.891 --> 00:09:55.969
 although I love that show.

332
00:09:56.211 --> 00:09:58.766
 I have a big affinity for Sophia the First.

333
00:09:58.860 --> 00:10:00.813
But something wasn't working for you.

334
00:10:01.516 --> 00:10:01.719
Right.

335
00:10:01.735 --> 00:10:01.922
 I mean,

336
00:10:01.923 --> 00:10:08.735
 I came out here like so many of us to want to direct and write and had the privilege of getting to work around a lot of...

337
00:10:09.296 --> 00:10:12.139
 show runners and writers and directors as an executive.

338
00:10:12.140 --> 00:10:13.799
 And it was a fantastic job,

339
00:10:13.881 --> 00:10:18.026
 but there was still a part of me that felt like I wasn't fully fulfilled.

340
00:10:18.502 --> 00:10:21.932
So what was that real connection of like getting paid to write a radio ad?

341
00:10:21.948 --> 00:10:22.252
 It's like,

342
00:10:22.268 --> 00:10:23.932
 you're not going to go write more radio ads.

343
00:10:23.987 --> 00:10:24.870
 Like that wasn't it.

344
00:10:24.893 --> 00:10:25.237
 So how,

345
00:10:25.471 --> 00:10:27.518
 like connect that to the puppy dog,

346
00:10:27.534 --> 00:10:28.330
 but like how to,

347
00:10:28.377 --> 00:10:29.049
 in your mind,

348
00:10:29.050 --> 00:10:29.752
 in your spirit,

349
00:10:29.815 --> 00:10:31.737
 like how did that all link together?

350
00:10:31.877 --> 00:10:33.924
Since I was all in on Julia Cameron,

351
00:10:34.065 --> 00:10:35.268
 synchronicity and all of that,

352
00:10:35.284 --> 00:10:37.065
 it felt like the universe.

353
00:10:37.556 --> 00:10:38.237
 was saying to me,

354
00:10:38.537 --> 00:10:39.298
 you're on the right path.

355
00:10:39.479 --> 00:10:42.100
 It may not look exactly how you want it to look,

356
00:10:42.322 --> 00:10:44.565
 but this is an opportunity that was presented to you.

357
00:10:44.662 --> 00:10:45.365
 Say yes to it.

358
00:10:45.404 --> 00:10:46.408
 Who knows what will happen?

359
00:10:46.502 --> 00:10:49.791
Like in this daily thing I did where it's the guy calls me out of the blue.

360
00:10:49.971 --> 00:10:50.127
 Yeah.

361
00:10:50.525 --> 00:10:50.690
Yeah.

362
00:10:50.830 --> 00:10:51.713
 And it was about,

363
00:10:51.791 --> 00:10:53.947
 it gave me just a little boost of confidence,

364
00:10:54.119 --> 00:10:54.666
 just a tiny,

365
00:10:54.667 --> 00:10:54.916
 you know,

366
00:10:54.917 --> 00:10:55.400
 just enough.

367
00:10:55.572 --> 00:10:55.791
 I mean,

368
00:10:55.838 --> 00:10:56.119
 Dan,

369
00:10:56.275 --> 00:10:56.510
 you know,

370
00:10:56.619 --> 00:10:58.760
 killed the ad and killed the confidence,

371
00:10:58.791 --> 00:10:58.932
 but.

372
00:10:59.104 --> 00:10:59.213
Well,

373
00:10:59.260 --> 00:11:03.588
 Dan has high standards and as much as I have railed against them over the years,

374
00:11:03.635 --> 00:11:04.400
 it's made me better.

375
00:11:05.372 --> 00:11:05.492
Hey,

376
00:11:05.552 --> 00:11:05.672
 man.

377
00:11:05.752 --> 00:11:07.952
Wild having unrelenting high standards.

378
00:11:08.012 --> 00:11:08.153
Hey,

379
00:11:08.233 --> 00:11:08.374
 hey.

380
00:11:08.553 --> 00:11:10.235
 And the ad didn't go out and that's,

381
00:11:10.415 --> 00:11:11.032
 it could have been a good,

382
00:11:11.313 --> 00:11:12.633
 it's probably a good thing it didn't.

383
00:11:12.794 --> 00:11:13.270
 So I'll,

384
00:11:13.434 --> 00:11:13.716
 thank you,

385
00:11:13.717 --> 00:11:13.934
 Dan.

386
00:11:14.216 --> 00:11:14.458
Yes.

387
00:11:14.536 --> 00:11:14.872
 Thank you,

388
00:11:14.911 --> 00:11:15.153
 Dan.

389
00:11:15.731 --> 00:11:16.091
But yeah,

390
00:11:16.114 --> 00:11:16.614
 going back to,

391
00:11:16.817 --> 00:11:19.598
 it just gave me a little bit of wind in my sails and a little confidence,

392
00:11:19.739 --> 00:11:20.419
 not arrogance,

393
00:11:20.420 --> 00:11:20.739
 but just,

394
00:11:20.872 --> 00:11:20.997
 oh,

395
00:11:21.137 --> 00:11:21.348
 okay.

396
00:11:21.551 --> 00:11:21.723
 This,

397
00:11:21.817 --> 00:11:22.817
 it felt good to do it.

398
00:11:22.818 --> 00:11:23.442
 It felt right.

399
00:11:23.817 --> 00:11:24.036
Yeah.

400
00:11:24.239 --> 00:11:26.333
And so when literally out of the blue,

401
00:11:26.723 --> 00:11:27.411
 somebody said,

402
00:11:27.458 --> 00:11:27.598
 hey,

403
00:11:27.599 --> 00:11:29.270
 do you want to be the head writer of Puppy Dog Pals?

404
00:11:29.317 --> 00:11:29.942
 I was just like,

405
00:11:30.114 --> 00:11:32.255
 I was in the place I had been practicing,

406
00:11:32.256 --> 00:11:34.176
 had been writing and I knew I could do it.

407
00:11:34.552 --> 00:11:34.953
 And I said,

408
00:11:34.993 --> 00:11:35.293
 yes.

409
00:11:36.314 --> 00:11:36.775
 And I think,

410
00:11:36.855 --> 00:11:37.134
 I mean,

411
00:11:37.255 --> 00:11:38.535
 that wouldn't have happened without

412
00:11:38.937 --> 00:11:39.578
 The Artist's Way.

413
00:11:40.179 --> 00:11:40.839
The practice.

414
00:11:41.038 --> 00:11:44.441
And I think just the important thing that I wanted to address was the work.

415
00:11:44.542 --> 00:11:45.886
 Because it wasn't like I just,

416
00:11:46.121 --> 00:11:46.402
 you know,

417
00:11:46.581 --> 00:11:48.964
 said hopes and prayers to the universe.

418
00:11:49.027 --> 00:11:49.410
 Correct.

419
00:11:49.527 --> 00:11:49.847
 You know,

420
00:11:50.128 --> 00:11:50.503
 and,

421
00:11:51.144 --> 00:11:51.410
 you know,

422
00:11:51.441 --> 00:11:53.347
 danced around in my underwear or whatever,

423
00:11:53.456 --> 00:11:55.800
 hoping that an opportunity would present itself.

424
00:11:55.910 --> 00:12:00.863
 I was furiously working and getting up early in the morning to write day in and day out.

425
00:12:01.035 --> 00:12:03.941
 And so I felt and I directed other projects written.

426
00:12:04.216 --> 00:12:04.556
 project,

427
00:12:04.557 --> 00:12:05.397
 my own projects,

428
00:12:05.418 --> 00:12:06.118
 my own scripts.

429
00:12:06.238 --> 00:12:07.219
 So it wasn't like I,

430
00:12:07.680 --> 00:12:08.859
 I didn't know what I was doing.

431
00:12:09.062 --> 00:12:10.863
 And I'd put myself in a job where

432
00:12:11.222 --> 00:12:16.008
 I had the opportunity to continue to learn from the very people who had the job that I wanted to do.

433
00:12:16.289 --> 00:12:16.547
 You know?

434
00:12:16.945 --> 00:12:18.492
I also think there's something to like the Mr.

435
00:12:18.531 --> 00:12:19.992
 Miyagi thing with the wax on,

436
00:12:20.031 --> 00:12:21.531
 wax off and the painting the fence,

437
00:12:21.609 --> 00:12:21.937
 you know?

438
00:12:23.680 --> 00:12:27.541
 Like ideally this stuff that you're doing for practice also has a positive impact.

439
00:12:27.599 --> 00:12:28.880
 Like waxing the cars was good.

440
00:12:28.881 --> 00:12:30.923
 He didn't need to wax those cars and like painting the fence.

441
00:12:30.924 --> 00:12:31.904
 He didn't need to paint the fence.

442
00:12:31.905 --> 00:12:32.865
 Like it's helpful to get that done.

443
00:12:32.919 --> 00:12:33.959
 But in doing that,

444
00:12:34.185 --> 00:12:36.662
 it builds up the responsibility and the discipline.

445
00:12:36.880 --> 00:12:37.162
Yes.

446
00:12:37.419 --> 00:12:37.584
 Yeah.

447
00:12:37.585 --> 00:12:38.482
It deflates the ego.

448
00:12:38.740 --> 00:12:43.326
 So even me writing this thing for 30 days that even I didn't do it perfectly.

449
00:12:43.327 --> 00:12:44.357
 It took me 80 days.

450
00:12:44.607 --> 00:12:46.873
 But by committing to it and writing physically,

451
00:12:46.919 --> 00:12:49.873
 writing with my hand and reinforcing those thoughts,

452
00:12:50.044 --> 00:12:52.029
 it's like anyone's who's watching or listening.

453
00:12:52.268 --> 00:12:56.294
 Like you could do this one or you could almost do not not quite do anything,

454
00:12:56.372 --> 00:12:57.555
 but something positive,

455
00:12:57.575 --> 00:12:59.477
 like some sort of affirmation.

456
00:12:59.797 --> 00:12:59.954
Yeah.

457
00:13:00.313 --> 00:13:01.876
And you write it every day like,

458
00:13:02.055 --> 00:13:02.297
 you know,

459
00:13:02.399 --> 00:13:08.891
 or you go through the artist way like you're doing this work that's also showing I am willing to submit to responsibility,

460
00:13:09.032 --> 00:13:10.204
 discipline and accountability.

461
00:13:10.391 --> 00:13:10.626
Yes.

462
00:13:10.751 --> 00:13:10.969
 I mean,

463
00:13:11.032 --> 00:13:12.329
 even just working out every day,

464
00:13:12.454 --> 00:13:12.688
 you know,

465
00:13:12.689 --> 00:13:15.297
 if that's the first if you get up in the morning to go run or whatever.

466
00:13:15.563 --> 00:13:19.938
 There's something about it when when I've done those been on those like those periods where I've worked out.

467
00:13:20.032 --> 00:13:20.157
 Yeah.

468
00:13:20.420 --> 00:13:21.621
 And you work out first thing in the morning,

469
00:13:21.642 --> 00:13:22.482
 the rest of the day,

470
00:13:23.183 --> 00:13:24.542
 I feel like you can conquer the day.

471
00:13:24.745 --> 00:13:26.226
 And that attitude changing,

472
00:13:26.347 --> 00:13:30.113
 once you have proven to yourself that you can do hard things,

473
00:13:30.589 --> 00:13:33.191
 then I think you are ready to do even harder things,

474
00:13:33.433 --> 00:13:35.214
 things that have impact and things that matter.

475
00:13:35.699 --> 00:13:35.831
Well,

476
00:13:35.855 --> 00:13:37.050
 unlike admitting that it's hard,

477
00:13:37.081 --> 00:13:38.300
 like just now before this,

478
00:13:38.550 --> 00:13:39.425
 the studio that we're at,

479
00:13:39.456 --> 00:13:40.159
 Quest Pacifica,

480
00:13:40.659 --> 00:13:41.363
 I did this little,

481
00:13:41.628 --> 00:13:41.988
 I was a

482
00:13:42.394 --> 00:13:44.722
 X-Wing fighter pilot for a Star Wars fan film.

483
00:13:45.222 --> 00:13:47.081
 So producer Jeff asked me to be in it.

484
00:13:47.384 --> 00:13:48.305
And in a city right there,

485
00:13:48.306 --> 00:13:48.746
 my friend,

486
00:13:49.025 --> 00:13:49.826
what was good?

487
00:13:49.947 --> 00:13:53.471
 It's humbling because what's funny is like in my mind,

488
00:13:53.490 --> 00:13:53.752
 I'm like,

489
00:13:53.771 --> 00:13:54.752
 I could have been an actor.

490
00:13:54.873 --> 00:13:55.853
 But then even just there,

491
00:13:55.854 --> 00:13:56.330
 it's like him,

492
00:13:56.369 --> 00:13:58.033
 me and an iPhone or a couple of lights.

493
00:13:58.314 --> 00:14:00.119
 And I'm like in my head and I'm dead,

494
00:14:00.494 --> 00:14:00.760
 you know,

495
00:14:00.814 --> 00:14:03.666
 and it's like it's if I'm honest and it's like,

496
00:14:03.853 --> 00:14:04.103
 oh,

497
00:14:04.260 --> 00:14:05.619
 this is like is a craft.

498
00:14:05.838 --> 00:14:07.525
 This is a whole thing.

499
00:14:07.791 --> 00:14:07.932
 Yeah,

500
00:14:08.088 --> 00:14:10.025
 this would take work to do this.

501
00:14:10.291 --> 00:14:14.353
 And my hat's off to the people that do it and can actually pay the bills and support a family being an actor.

502
00:14:14.447 --> 00:14:14.635
 Like,

503
00:14:14.636 --> 00:14:15.197
 are you kidding me?

504
00:14:15.384 --> 00:14:18.887
 But it's just an example to me of that kind of thing of like,

505
00:14:19.228 --> 00:14:20.570
 I'm just going to do this and I'll be good at it.

506
00:14:20.571 --> 00:14:21.191
 It's like,

507
00:14:21.590 --> 00:14:21.711
 no,

508
00:14:21.992 --> 00:14:26.113
I feel the same way with writing because there's so many people that come up to me and I appreciate it.

509
00:14:26.176 --> 00:14:27.496
 I think that they can just do it.

510
00:14:27.535 --> 00:14:29.535
 And I do believe that anybody can write.

511
00:14:29.676 --> 00:14:33.777
 But doing what we do requires craft and requires work to learn.

512
00:14:33.965 --> 00:14:34.902
 And then that discipline.

513
00:14:35.262 --> 00:14:36.230
I think it takes honesty.

514
00:14:36.668 --> 00:14:38.293
 And then we'll get integrated from ads.

515
00:14:38.294 --> 00:14:40.933
 So this is what I mean with that is here's the thing.

516
00:14:41.090 --> 00:14:42.043
 Whether it takes...

517
00:14:42.464 --> 00:14:42.664
 Okay,

518
00:14:42.784 --> 00:14:45.147
 I know to be true that we're programmable,

519
00:14:45.227 --> 00:14:45.427
 right?

520
00:14:45.468 --> 00:14:50.716
 We're these eternal spirits that are piloting this programmable computer inside an animal body,

521
00:14:50.973 --> 00:14:51.177
 right?

522
00:14:51.270 --> 00:14:51.692
 Wild.

523
00:14:51.934 --> 00:14:52.192
 Okay,

524
00:14:52.294 --> 00:14:53.395
 this part's programmable.

525
00:14:53.513 --> 00:14:55.395
 So I can program it to get outcomes.

526
00:14:55.520 --> 00:14:55.677
 Okay,

527
00:14:55.716 --> 00:14:56.817
 there's also just like,

528
00:14:57.098 --> 00:14:57.419
 you know,

529
00:14:57.778 --> 00:14:58.239
 talent.

530
00:14:58.536 --> 00:14:59.427
 Sometimes there's luck,

531
00:14:59.536 --> 00:15:00.458
 whatever you want to call it,

532
00:15:00.459 --> 00:15:01.630
 where you just are on one.

533
00:15:01.927 --> 00:15:02.067
 Yeah.

534
00:15:02.098 --> 00:15:03.411
 And you just crank it out.

535
00:15:03.630 --> 00:15:04.005
 Just like,

536
00:15:04.006 --> 00:15:04.286
 you know.

537
00:15:04.504 --> 00:15:05.725
 Or you're on a cocaine bender.

538
00:15:05.765 --> 00:15:08.448
 You're Stephen Crane and you write the Red Badge of Courage in 11 days.

539
00:15:08.468 --> 00:15:09.350
 I think it was something like that.

540
00:15:09.351 --> 00:15:09.628
 You know,

541
00:15:09.647 --> 00:15:10.569
 it's like Cujo.

542
00:15:10.671 --> 00:15:13.553
 Like they say Stephen King was on a coke bender when he wrote Cujo,

543
00:15:13.632 --> 00:15:15.053
 which is about an out of control animal.

544
00:15:15.054 --> 00:15:15.272
 You know,

545
00:15:15.273 --> 00:15:15.538
 it's like,

546
00:15:15.539 --> 00:15:16.897
 so could someone come up to you and go,

547
00:15:16.936 --> 00:15:17.178
 Mike,

548
00:15:17.233 --> 00:15:17.960
 I just want to write.

549
00:15:17.975 --> 00:15:18.280
 Michael,

550
00:15:18.335 --> 00:15:19.077
 I just want to write.

551
00:15:19.280 --> 00:15:19.882
 And you're like,

552
00:15:19.975 --> 00:15:20.202
 well,

553
00:15:20.203 --> 00:15:20.436
 you know,

554
00:15:20.437 --> 00:15:21.178
 it takes craft.

555
00:15:21.194 --> 00:15:23.100
 And then they hand you this thing and it's incredible.

556
00:15:23.101 --> 00:15:23.663
 100%.

557
00:15:24.178 --> 00:15:24.538
Right.

558
00:15:24.741 --> 00:15:25.147
 And OK,

559
00:15:25.366 --> 00:15:26.288
 there's humility there,

560
00:15:26.319 --> 00:15:26.460
 too,

561
00:15:26.507 --> 00:15:30.632
 because there are kids who can play the piano better than somebody who's been practicing for 30 years.

562
00:15:30.757 --> 00:15:31.475
 And they're 10.

563
00:15:31.647 --> 00:15:31.913
Yeah,

564
00:15:32.038 --> 00:15:32.928
 like Eric Clampton,

565
00:15:32.944 --> 00:15:33.350
 they say...

566
00:15:33.716 --> 00:15:34.157
 famously,

567
00:15:34.158 --> 00:15:34.457
 I don't know if,

568
00:15:34.458 --> 00:15:34.637
 you know,

569
00:15:34.657 --> 00:15:34.957
 whatever,

570
00:15:35.057 --> 00:15:35.659
 Old Wives Tale,

571
00:15:35.660 --> 00:15:37.020
 but like his second guitar lesson,

572
00:15:37.021 --> 00:15:37.838
 the guitar teacher goes,

573
00:15:37.862 --> 00:15:38.702
 I can't teach you anymore.

574
00:15:38.703 --> 00:15:39.483
 But here's my point.

575
00:15:39.643 --> 00:15:39.760
 Yeah.

576
00:15:40.123 --> 00:15:42.002
 I was just talking to Jeff about his fan film.

577
00:15:42.127 --> 00:15:42.424
 I'm like,

578
00:15:42.448 --> 00:15:43.448
 does it have the juice?

579
00:15:43.690 --> 00:15:43.870
 Like,

580
00:15:43.924 --> 00:15:44.627
 is there a story?

581
00:15:44.807 --> 00:15:45.409
 Is it good?

582
00:15:45.666 --> 00:15:46.549
 Like we were talking about,

583
00:15:46.627 --> 00:15:52.080
 there's this Santa Claus film that Esham Nelms has done all the storyboards for all the TV commercials we've done at Oxford Road.

584
00:15:52.174 --> 00:15:56.221
 And he and his brother made this independent film about Santa Claus called Fat Man.

585
00:15:56.362 --> 00:15:57.377
 And Jeff and I were talking about it,

586
00:15:57.424 --> 00:15:59.424
 producer Jeff and I were talking about it and.

587
00:15:59.636 --> 00:16:00.057
 The thing is,

588
00:16:00.077 --> 00:16:00.317
 like,

589
00:16:00.417 --> 00:16:01.278
 it's an independent film.

590
00:16:01.297 --> 00:16:01.858
 And so it's like,

591
00:16:01.859 --> 00:16:02.078
 you know,

592
00:16:02.178 --> 00:16:05.303
 kind of like it doesn't have the scale of Avengers Endgame.

593
00:16:05.420 --> 00:16:06.041
 But man,

594
00:16:06.061 --> 00:16:06.702
 it resolves.

595
00:16:07.182 --> 00:16:07.948
 It's got the juice.

596
00:16:08.526 --> 00:16:09.323
 Here's the point.

597
00:16:09.729 --> 00:16:10.409
 Asherman and his brother,

598
00:16:10.448 --> 00:16:11.807
 I'm sure when they saw that,

599
00:16:11.830 --> 00:16:12.526
 when they felt it,

600
00:16:12.527 --> 00:16:13.127
 when they made it,

601
00:16:13.151 --> 00:16:13.651
 they're like,

602
00:16:14.112 --> 00:16:14.510
 that's it.

603
00:16:14.815 --> 00:16:16.799
 When I read a good ad and it's there,

604
00:16:16.971 --> 00:16:17.377
 it's there.

605
00:16:17.612 --> 00:16:18.674
 It's either there or it's not there.

606
00:16:19.362 --> 00:16:19.940
 That's actually,

607
00:16:19.941 --> 00:16:20.143
 to me,

608
00:16:20.221 --> 00:16:21.612
 the most valuable skill.

609
00:16:22.002 --> 00:16:24.362
 Not whether you're dealing with a savant or not.

610
00:16:24.502 --> 00:16:24.784
 Because,

611
00:16:24.955 --> 00:16:25.174
 you know,

612
00:16:25.237 --> 00:16:28.299
 like maybe there's a kid that does crank one out or an old person.

613
00:16:28.500 --> 00:16:29.001
 they're cranked,

614
00:16:29.041 --> 00:16:32.546
 they've never written and they can they see that it's on it?

615
00:16:32.702 --> 00:16:34.026
 And then the real test,

616
00:16:34.284 --> 00:16:35.726
 like you think of Orson Welles is like,

617
00:16:35.905 --> 00:16:36.148
 you know,

618
00:16:36.327 --> 00:16:37.429
 Citizen Kane and then what?

619
00:16:37.749 --> 00:16:38.890
 Can they do that again?

620
00:16:39.312 --> 00:16:40.874
 So if genius strikes,

621
00:16:40.913 --> 00:16:44.804
 I think then there may be those moments where then you got to go back into craft.

622
00:16:44.805 --> 00:16:51.304
 But my bigger point that I'm trying to say is just the honesty of when it's good and when it's not or when it's the best you could do.

623
00:16:51.757 --> 00:16:53.085
 Truly the best you could do.

624
00:16:53.210 --> 00:16:56.741
 Are you sing as someone who's a tastemaker or someone who's a creator?

625
00:16:57.068 --> 00:16:57.188
 No,

626
00:16:57.288 --> 00:16:58.169
 I'm saying as a creator.

627
00:16:58.310 --> 00:16:58.429
 Ah,

628
00:16:58.589 --> 00:16:58.770
 okay.

629
00:16:59.089 --> 00:16:59.890
 For any of us,

630
00:17:00.050 --> 00:17:02.812
 that the most valuable skill to me is just the honesty,

631
00:17:02.835 --> 00:17:03.753
 the self-honesty,

632
00:17:03.796 --> 00:17:05.835
 or even the honesty in looking at another's work,

633
00:17:06.077 --> 00:17:07.077
 of that it has,

634
00:17:07.179 --> 00:17:09.343
 like Rudyard Kipling says about a good poem,

635
00:17:09.523 --> 00:17:11.523
 it has the click of a well-made box.

636
00:17:12.320 --> 00:17:12.445
 Hmm.

637
00:17:12.960 --> 00:17:14.406
 If we were thinking of boxes,

638
00:17:14.452 --> 00:17:15.093
 we wouldn't have,

639
00:17:15.109 --> 00:17:18.046
 there'd be no ambiguity if the box doesn't close,

640
00:17:18.093 --> 00:17:19.249
 if it doesn't click.

641
00:17:19.327 --> 00:17:19.515
Yeah.

642
00:17:19.906 --> 00:17:20.734
Satisfactory.

643
00:17:21.031 --> 00:17:24.749
 All the thought that Steve Jobs put into the dial on- On the iPod,

644
00:17:24.874 --> 00:17:25.062
yeah.

645
00:17:25.515 --> 00:17:26.374
when something happens

646
00:17:26.548 --> 00:17:28.230
 is that it's that when it's not,

647
00:17:28.310 --> 00:17:28.709
 it's not.

648
00:17:28.952 --> 00:17:29.452
 End of story.

649
00:17:29.852 --> 00:17:30.172
 Credits.

650
00:17:30.173 --> 00:17:30.573
Yeah.

651
00:17:32.034 --> 00:17:32.174
 Well,

652
00:17:32.233 --> 00:17:33.916
 you're talking about honesty as a creator.

653
00:17:34.315 --> 00:17:35.600
I'm talking about honesty as a creator.

654
00:17:35.717 --> 00:17:35.881
Yeah.

655
00:17:35.959 --> 00:17:36.420
 And I think,

656
00:17:36.537 --> 00:17:36.717
 man,

657
00:17:36.780 --> 00:17:37.037
 I mean,

658
00:17:37.139 --> 00:17:41.866
 that's something I'm still learning to uncover for myself and my own projects and the things I write,

659
00:17:41.881 --> 00:17:48.694
 even through Young Jedi Adventures of learning how to be honest with myself every day and sometimes not being honest with myself.

660
00:17:48.803 --> 00:17:51.272
I think being honest about not being honest.

661
00:17:51.741 --> 00:17:51.912
 Yeah.

662
00:17:53.368 --> 00:18:01.900
 I'm using it as a lens to kind of get beyond the whether it took you 10 hours or an hour or 10 days or 10 years of working on your craft or not.

663
00:18:02.478 --> 00:18:03.837
 I'm putting a caveat like,

664
00:18:04.080 --> 00:18:04.736
 of course,

665
00:18:04.759 --> 00:18:06.080
 if you focus on your craft,

666
00:18:06.119 --> 00:18:07.244
 I know that's what's happened for me.

667
00:18:07.361 --> 00:18:08.166
 You will get better.

668
00:18:08.384 --> 00:18:08.580
 Yeah.

669
00:18:08.581 --> 00:18:12.462
 If you were still willing to BS yourself and like you're saying that could pop up at any time.

670
00:18:12.681 --> 00:18:13.009
 I'm like,

671
00:18:13.025 --> 00:18:13.181
 well,

672
00:18:13.182 --> 00:18:14.228
 I've put a bunch of time into this.

673
00:18:14.353 --> 00:18:15.134
 Why don't they see?

674
00:18:15.166 --> 00:18:15.525
 And did it?

675
00:18:15.572 --> 00:18:15.947
 Why me?

676
00:18:16.056 --> 00:18:16.712
 Where's mine?

677
00:18:16.775 --> 00:18:17.056
 F you.

678
00:18:17.353 --> 00:18:17.712
 Like for me,

679
00:18:17.775 --> 00:18:19.369
 those are the big flag thoughts for me.

680
00:18:19.828 --> 00:18:19.988
 Yeah.

681
00:18:19.989 --> 00:18:21.249
 Is that if that pops up,

682
00:18:21.310 --> 00:18:21.590
 it's like,

683
00:18:21.591 --> 00:18:23.212
 don't do it because if it's good,

684
00:18:23.651 --> 00:18:24.954
 it's going to connect with people.

685
00:18:26.013 --> 00:18:26.173
 Yeah.

686
00:18:26.294 --> 00:18:27.134
 And there's a humility.

687
00:18:27.153 --> 00:18:30.357
And I think the journey of the artist's way isn't if you do this,

688
00:18:30.396 --> 00:18:36.177
 you're going to become successful because there's plenty of people who do the artist's way and maybe get some fulfillment out of it,

689
00:18:36.239 --> 00:18:37.130
 out of the experience,

690
00:18:37.146 --> 00:18:38.974
 but aren't names that we would know.

691
00:18:39.130 --> 00:18:39.786
 And I think for me,

692
00:18:39.849 --> 00:18:47.880
 the value of the artist's way more important than getting the job with you or becoming the head writer on Puppy Dog Pals was.

693
00:18:48.144 --> 00:18:48.725
 that honesty.

694
00:18:48.925 --> 00:18:56.513
 Like it takes you through a process of discovering yourself or just unpeeling those layers of BS that maybe you've been telling yourself.

695
00:18:56.771 --> 00:18:58.193
 And it's incredibly humbling too.

696
00:18:58.435 --> 00:19:00.700
 And so I think at the other end of it,

697
00:19:00.896 --> 00:19:01.060
 yeah,

698
00:19:01.200 --> 00:19:02.661
 I've run into writers who do say,

699
00:19:02.778 --> 00:19:02.919
 hey,

700
00:19:02.958 --> 00:19:03.482
 I can write,

701
00:19:03.575 --> 00:19:06.903
 and I've been writing for a whole six months and they hand me something and I go,

702
00:19:07.185 --> 00:19:07.950
 this is amazing.

703
00:19:08.107 --> 00:19:09.169
 And I don't resent them for it.

704
00:19:09.170 --> 00:19:09.700
 I actually just,

705
00:19:09.903 --> 00:19:10.732
 I know this is woo-woo,

706
00:19:10.794 --> 00:19:11.482
 but I just,

707
00:19:11.544 --> 00:19:13.153
 I'm thankful that they exist,

708
00:19:13.357 --> 00:19:16.450
 that this piece of artwork revealed the truth that resonated with me.

709
00:19:17.337 --> 00:19:18.615
 I think there's something valuable there.

710
00:19:19.060 --> 00:19:19.180
Yeah,

711
00:19:19.220 --> 00:19:21.762
 I think that's the right attitude and attitude of gratitude.

712
00:19:21.942 --> 00:19:23.723
 It's hard to be hateful with a playful grateful.

713
00:19:24.067 --> 00:19:24.887
 And I'm grateful for you.

714
00:19:25.047 --> 00:19:26.649
 All the stuff we've collaborated on over the years,

715
00:19:26.668 --> 00:19:27.270
 like the short film,

716
00:19:27.271 --> 00:19:27.950
 The Joust,

717
00:19:28.192 --> 00:19:29.668
 Vampire Slayers from Kansas,

718
00:19:30.950 --> 00:19:34.676
 where you came alongside and helped me craft those stories and put them out,

719
00:19:34.856 --> 00:19:35.817
 which is what we're talking about here.

720
00:19:35.818 --> 00:19:36.864
 It's like you got to make stuff.

721
00:19:36.879 --> 00:19:37.645
 You got to put it out.

722
00:19:37.676 --> 00:19:44.442
 I remember sitting down with you at Bob's Big Boys and I showed you some storyboards for this science fiction epic,

723
00:19:44.707 --> 00:19:45.707
 Rainfall City.

724
00:19:47.404 --> 00:19:48.444
 And the amazing part was this.

725
00:19:48.585 --> 00:19:49.687
 I started that when,

726
00:19:49.726 --> 00:19:49.946
 I mean,

727
00:19:49.947 --> 00:19:51.068
 I started playing that with G.I.

728
00:19:51.187 --> 00:19:52.249
 Joes when I was in grade school.

729
00:19:52.487 --> 00:19:52.609
 Yeah.

730
00:19:52.610 --> 00:19:52.769
 Okay.

731
00:19:52.770 --> 00:19:54.011
 And I created all these characters.

732
00:19:54.152 --> 00:19:54.671
 But I started,

733
00:19:54.710 --> 00:19:54.913
 like,

734
00:19:55.191 --> 00:19:58.593
 I would say writing it in its final form became these storyboards.

735
00:19:58.773 --> 00:19:59.898
 I never ended it.

736
00:20:00.077 --> 00:20:00.499
 So when I was,

737
00:20:00.500 --> 00:20:00.616
 like,

738
00:20:00.694 --> 00:20:01.421
 18 or 19,

739
00:20:01.422 --> 00:20:03.413
 and that was hanging over my head up to,

740
00:20:03.414 --> 00:20:03.616
 like,

741
00:20:03.617 --> 00:20:03.882
 when I was,

742
00:20:03.883 --> 00:20:04.038
 like,

743
00:20:04.194 --> 00:20:04.679
 40.

744
00:20:05.194 --> 00:20:06.507
 And then I finished it.

745
00:20:06.508 --> 00:20:08.663
 I finally just finished the storyboards.

746
00:20:09.023 --> 00:20:09.148
 Wow.

747
00:20:09.149 --> 00:20:09.944
 And just that,

748
00:20:10.054 --> 00:20:10.882
 it was like I was free.

749
00:20:11.054 --> 00:20:11.210
Hmm.

750
00:20:11.585 --> 00:20:11.882
And then,

751
00:20:12.148 --> 00:20:12.351
 like,

752
00:20:12.413 --> 00:20:13.023
 doing the Jow,

753
00:20:13.024 --> 00:20:13.554
 the short film,

754
00:20:13.555 --> 00:20:14.288
 The Joust,

755
00:20:14.491 --> 00:20:16.132
 and Vampire Slayers from Kansas.

756
00:20:16.320 --> 00:20:16.540
 you know,

757
00:20:16.580 --> 00:20:17.101
 working with you,

758
00:20:17.181 --> 00:20:19.583
 just working on those things and putting them out is like,

759
00:20:19.644 --> 00:20:20.323
 that's the thing.

760
00:20:20.386 --> 00:20:22.226
 But in those collaborations,

761
00:20:22.265 --> 00:20:22.948
 working together,

762
00:20:23.347 --> 00:20:24.269
 what was that like for you?

763
00:20:24.288 --> 00:20:27.167
 And where was that in this whole journey of Mike on his way to

764
00:20:27.573 --> 00:20:28.511
 Young Jedi Adventures?

765
00:20:28.870 --> 00:20:29.112
Sure.

766
00:20:29.190 --> 00:20:29.331
 Well,

767
00:20:29.355 --> 00:20:32.612
 I think anybody who's been listening to the podcast this long would know that,

768
00:20:32.690 --> 00:20:32.956
 you know,

769
00:20:33.019 --> 00:20:37.237
 you are very much an activator for me in that you created the Guerrilla Film Society.

770
00:20:37.378 --> 00:20:38.737
 You gave me my first writing job.

771
00:20:38.956 --> 00:20:42.112
 And I think when you came along with both the Joust and...

772
00:20:42.360 --> 00:20:43.221
 Vampire Slayers,

773
00:20:43.301 --> 00:20:49.468
 it was at a time where I was kind of waning a little bit in my own confidence and also in my own energy level of writing.

774
00:20:49.687 --> 00:20:49.929
 You know,

775
00:20:49.948 --> 00:20:53.190
 I'd been spinning my wheels for almost a decade writing things.

776
00:20:53.370 --> 00:21:01.331
 And so just to have another collaborator who has got the energy that you have and the passion that you have reignited for me that passion that I have for writing,

777
00:21:01.378 --> 00:21:02.347
 for creating characters,

778
00:21:02.394 --> 00:21:03.097
 creating worlds,

779
00:21:03.440 --> 00:21:04.487
 figuring out story.

780
00:21:04.784 --> 00:21:08.065
 And so those collaborations gave me confidence,

781
00:21:08.081 --> 00:21:09.222
 but more importantly gave me

782
00:21:09.720 --> 00:21:11.361
 energy because I got to collaborate with you.

783
00:21:11.441 --> 00:21:11.601
Yeah,

784
00:21:11.701 --> 00:21:12.443
 that's incredible.

785
00:21:12.502 --> 00:21:15.064
 I remember meeting up with you and John Schimpke,

786
00:21:15.845 --> 00:21:17.869
 who's gone on and he's doing independent films.

787
00:21:18.064 --> 00:21:19.166
 Like he's great.

788
00:21:19.267 --> 00:21:19.767
 That's awesome.

789
00:21:19.892 --> 00:21:21.353
 And I can remember taking this,

790
00:21:21.595 --> 00:21:23.713
 like the public transit down from Valencia.

791
00:21:24.658 --> 00:21:25.892
 I can remember I got turned around.

792
00:21:25.924 --> 00:21:27.033
 I was in this subway station,

793
00:21:27.080 --> 00:21:29.080
 like on the red line or it's a different one,

794
00:21:29.095 --> 00:21:30.486
 but I just remember it was this big,

795
00:21:30.736 --> 00:21:31.017
 you know,

796
00:21:31.095 --> 00:21:33.424
 like what you'd imagine on Coruscant or something,

797
00:21:33.425 --> 00:21:33.658
 you know?

798
00:21:34.236 --> 00:21:34.576
 And then,

799
00:21:34.596 --> 00:21:34.836
 you know,

800
00:21:34.876 --> 00:21:38.277
 coming to you guys and like us just like doing it and slogging it out.

801
00:21:38.278 --> 00:21:39.476
 And I've never really had that thought.

802
00:21:39.477 --> 00:21:45.039
 I'm having this experience right now of like how much we can help each other as creatives.

803
00:21:45.281 --> 00:21:45.757
 For sure.

804
00:21:46.101 --> 00:21:48.601
 To like bring something and finish it and get it out.

805
00:21:48.703 --> 00:21:49.718
 I think that's important.

806
00:21:49.859 --> 00:21:50.921
 And there's so many avenues.

807
00:21:50.922 --> 00:21:54.625
 We had Dana Carvey speak at the CAO Summit last summer,

808
00:21:54.640 --> 00:21:56.093
 like summer of 23.

809
00:21:56.187 --> 00:21:56.937
 And it was incredible.

810
00:21:57.203 --> 00:21:57.515
 You know,

811
00:21:58.015 --> 00:22:00.656
 David Spade and Dana Carvey are right there and we're in this tiny venue.

812
00:22:00.687 --> 00:22:01.078
 And it's like,

813
00:22:01.079 --> 00:22:01.640
 it was awesome.

814
00:22:01.781 --> 00:22:03.640
 And he was just talking about like YouTube.

815
00:22:03.864 --> 00:22:04.645
 And now it's like,

816
00:22:04.646 --> 00:22:04.986
 he's like,

817
00:22:05.445 --> 00:22:07.609
 I had to do so much work to get on SNL.

818
00:22:07.648 --> 00:22:08.987
 And he's like,

819
00:22:09.007 --> 00:22:09.569
 and now he's like,

820
00:22:09.570 --> 00:22:10.191
 this is amazing.

821
00:22:10.192 --> 00:22:12.335
 And it was really from a really cool place of just like,

822
00:22:12.491 --> 00:22:13.491
 you can make anything.

823
00:22:13.694 --> 00:22:14.515
 Do it from your bedroom.

824
00:22:14.577 --> 00:22:15.819
 And put it out.

825
00:22:16.515 --> 00:22:19.819
 And start getting a reaction and seeing and then adjust.

826
00:22:20.398 --> 00:22:24.523
 But like the ability to like do your talent show for anybody,

827
00:22:24.538 --> 00:22:26.726
 for the world is now wide open.

828
00:22:26.991 --> 00:22:27.163
Yeah.

829
00:22:27.507 --> 00:22:27.694
 Yeah.

830
00:22:28.054 --> 00:22:29.632
And it doesn't have to be a Star Wars show.

831
00:22:29.726 --> 00:22:30.804
 Like you can do anything.

832
00:22:30.851 --> 00:22:33.491
And there's a part of me that feels jealous that...

833
00:22:33.696 --> 00:22:34.797
 we didn't have that growing up.

834
00:22:34.917 --> 00:22:40.861
 But also there's a part of me that's grateful that it even exists at all and that we get to watch these other creators make incredible things,

835
00:22:41.084 --> 00:22:42.565
 stupid things that make us laugh.

836
00:22:42.682 --> 00:22:42.924
 You know,

837
00:22:42.947 --> 00:22:43.705
 I think it's beautiful.

838
00:22:43.924 --> 00:22:45.447
 It's an incredible invention.

839
00:22:45.846 --> 00:22:46.307
The internet.

840
00:22:47.307 --> 00:22:47.807
 The internet.

841
00:22:48.033 --> 00:22:50.299
A new way to use your computer to communicate,

842
00:22:50.471 --> 00:22:51.018
 have fun,

843
00:22:51.268 --> 00:22:53.158
 and get instant news and information.

844
00:22:53.455 --> 00:22:53.643
Okay,

845
00:22:53.658 --> 00:22:54.861
 I want to get to rating some ads.

846
00:22:54.924 --> 00:22:55.690
 But first,

847
00:22:55.815 --> 00:23:00.940
 I wanted to talk about what's happening with Star Wars Young Jedi Adventures.

848
00:23:01.299 --> 00:23:02.018
 So what's coming up?

849
00:23:02.168 --> 00:23:05.471
So we've got season three premiering on December 8th on Disney+.

850
00:23:06.331 --> 00:23:09.674
 So this is the series finale for the whole show.

851
00:23:09.897 --> 00:23:11.858
 So for those of you who have been tuning in,

852
00:23:12.202 --> 00:23:13.577
 all questions will be answered.

853
00:23:13.920 --> 00:23:14.038
Ah,

854
00:23:14.100 --> 00:23:14.702
 it's so good.

855
00:23:14.741 --> 00:23:16.725
 So like the team's getting together one last time.

856
00:23:18.827 --> 00:23:19.905
 Jedi Adventures.

857
00:23:19.998 --> 00:23:22.670
 May they grow up strong and bright.

858
00:23:24.764 --> 00:23:24.936
 Okay,

859
00:23:24.967 --> 00:23:29.702
 right now I want to go back in time to the Michael and the Stewart of the past.

860
00:23:29.952 --> 00:23:31.653
 since I was Stewart back in them college days,

861
00:23:31.693 --> 00:23:32.133
 apparently,

862
00:23:32.412 --> 00:23:43.953
 and tell them that Michael Olsen is going to show run a Star Wars show with many awesome directors and lead them to victory with Star Wars Young Jedi Adventures.

863
00:23:44.258 --> 00:23:50.242
 And what I mean by victory is coming home with some Emmys for none other than sound design.

864
00:23:50.914 --> 00:23:51.149
 Yeah,

865
00:23:51.336 --> 00:23:52.414
 it's pretty remarkable,

866
00:23:52.477 --> 00:23:52.836
 actually,

867
00:23:52.977 --> 00:23:53.274
 because,

868
00:23:53.461 --> 00:23:53.758
 you know,

869
00:23:53.789 --> 00:23:56.102
 this podcast is all about audio advertising.

870
00:23:56.133 --> 00:23:57.414
It's about sound.

871
00:23:57.415 --> 00:23:57.539
 No,

872
00:23:57.696 --> 00:23:58.461
 what's been amazing,

873
00:23:58.539 --> 00:23:58.774
 too.

874
00:23:59.220 --> 00:24:01.041
 sort of a feather in our cap because this is,

875
00:24:01.223 --> 00:24:01.942
 as far as I know,

876
00:24:01.943 --> 00:24:05.848
 the first Lucasfilm production that hasn't used Skywalker sound.

877
00:24:06.047 --> 00:24:10.551
 And we used Advantage Audio in Furbank just because at the time there,

878
00:24:10.871 --> 00:24:11.856
 Skywalker sound was busy.

879
00:24:11.934 --> 00:24:16.223
 They were working on a movie and several TV shows and we just were a preschool show.

880
00:24:16.332 --> 00:24:16.457
 So,

881
00:24:16.754 --> 00:24:17.223
 you know,

882
00:24:17.239 --> 00:24:18.082
 lower on the totem pole,

883
00:24:18.098 --> 00:24:18.457
 I guess.

884
00:24:19.328 --> 00:24:20.669
 But to come home,

885
00:24:20.710 --> 00:24:22.571
 we've won two Emmys for sound design,

886
00:24:22.911 --> 00:24:23.872
 mixing and sound design.

887
00:24:24.071 --> 00:24:25.876
 And we just got nominated for a third.

888
00:24:26.114 --> 00:24:27.634
 So we're hoping for the hat trick.

889
00:24:28.017 --> 00:24:28.798
That's incredible.

890
00:24:28.837 --> 00:24:29.821
 Congratulations.

891
00:24:30.056 --> 00:24:33.806
 So when you as a showrunner think about that aspect of the story,

892
00:24:34.243 --> 00:24:36.610
 is that because you're very sonically minded?

893
00:24:37.001 --> 00:24:38.220
 You think about sound a lot?

894
00:24:38.345 --> 00:24:42.876
 Or is it that you turned it over to people that are bringing that special craft to the table?

895
00:24:42.877 --> 00:24:42.985
 Like,

896
00:24:43.173 --> 00:24:43.485
 how do you,

897
00:24:43.985 --> 00:24:46.360
 why has that been the thing that is award winning?

898
00:24:46.688 --> 00:24:46.828
 Yeah,

899
00:24:46.868 --> 00:24:47.088
 I mean,

900
00:24:47.108 --> 00:24:48.150
I think it's true,

901
00:24:48.310 --> 00:24:49.070
 not to sound cheesy,

902
00:24:49.130 --> 00:24:54.935
 but it truly is a collaboration of both trusting people who know what they do and letting them do what they do well,

903
00:24:55.013 --> 00:24:58.099
 but also having a clear vision for what it is that I want.

904
00:24:58.318 --> 00:25:00.318
 And then also what's expected of a Star Wars show.

905
00:25:00.341 --> 00:25:00.583
 I mean,

906
00:25:00.724 --> 00:25:01.185
 Ben Burtt,

907
00:25:01.302 --> 00:25:03.677
 who created a lot of the sound design for Star Wars,

908
00:25:03.912 --> 00:25:04.162
 you know,

909
00:25:04.271 --> 00:25:04.740
 iconic.

910
00:25:04.990 --> 00:25:09.365
 We felt like we needed to live up to that as best we could to him and to what his team created.

911
00:25:09.646 --> 00:25:13.271
 And so and we did work in collaboration with Skywalker Sound.

912
00:25:13.492 --> 00:25:13.712
 I mean,

913
00:25:13.732 --> 00:25:17.335
 one of the fun things that they did is they gave us access to their library of sounds.

914
00:25:17.557 --> 00:25:17.675
 So,

915
00:25:18.178 --> 00:25:18.417
 you know,

916
00:25:18.418 --> 00:25:20.538
 if we want a speeder whoop sound,

917
00:25:20.557 --> 00:25:20.780
 you know,

918
00:25:20.781 --> 00:25:21.921
 we go in there and grab that.

919
00:25:21.960 --> 00:25:22.764
 Get that whoop.

920
00:25:22.819 --> 00:25:22.999
Yeah,

921
00:25:23.000 --> 00:25:23.460
 get that whoop,

922
00:25:23.499 --> 00:25:23.741
 baby.

923
00:25:25.444 --> 00:25:26.241
 And all the bzzz.

924
00:25:26.288 --> 00:25:26.507
Yeah.

925
00:25:26.944 --> 00:25:27.061
 But,

926
00:25:27.085 --> 00:25:27.303
 I mean,

927
00:25:28.085 --> 00:25:31.655
 every single sound in Star Wars is meticulously thought out.

928
00:25:31.702 --> 00:25:31.952
 I mean,

929
00:25:32.436 --> 00:25:32.983
 for instance,

930
00:25:33.124 --> 00:25:33.671
 our villain,

931
00:25:34.030 --> 00:25:34.374
 Tabor,

932
00:25:34.452 --> 00:25:35.858
 he has a ship called the Talon.

933
00:25:36.171 --> 00:25:39.639
 And one of the designers on their own said,

934
00:25:39.671 --> 00:25:39.811
 well,

935
00:25:39.921 --> 00:25:40.202
 Talon,

936
00:25:40.217 --> 00:25:40.733
 that's a bird.

937
00:25:40.921 --> 00:25:42.155
 So they threw in.

938
00:25:42.508 --> 00:26:07.834
 falcon screech just quietly and like modulated a little bit and so if you listen closely to whenever the talon is flying through screen you'll hear amidst all the engine sounds just a slight screech of a falcon that's just barely being heard and then each of the kids's lightsabers each have a sound that kind of represents who their character is each lightsaber because you want to be able to know who that kid is just by the sound of their lightsaber when it turns on so So,

939
00:26:07.835 --> 00:26:08.037
 you know,

940
00:26:08.193 --> 00:26:11.881
 everything on our show has been meticulously planned and thought out.

941
00:26:12.380 --> 00:26:12.620
 you know,

942
00:26:12.760 --> 00:26:15.263
 the team that we've had at Advantage Audio,

943
00:26:15.624 --> 00:26:18.905
 absolutely incredible and definitely deserve those Emmys.

944
00:26:19.405 --> 00:26:19.526
Well,

945
00:26:19.546 --> 00:26:20.550
 congratulations.

946
00:26:20.565 --> 00:26:21.948
 It sounds like you take it seriously.

947
00:26:21.949 --> 00:26:22.948
 It reminds me this time of year,

948
00:26:23.089 --> 00:26:25.315
 particularly another Disney property,

949
00:26:25.355 --> 00:26:28.034
 I suppose now the Muppets is the Muppet Christmas Carol.

950
00:26:28.292 --> 00:26:34.097
 And there's a meme that's like something about the director approaching Michael Caine to be in the Muppet Christmas Carol.

951
00:26:34.098 --> 00:26:34.503
 And he's like,

952
00:26:34.504 --> 00:26:34.659
 hey,

953
00:26:34.706 --> 00:26:37.550
 so it's going to be singing and dancing and the Muppets doing a Christmas Carol.

954
00:26:37.690 --> 00:26:39.050
 And Michael Caine's response is,

955
00:26:39.206 --> 00:26:39.565
 got it.

956
00:26:39.659 --> 00:26:41.269
 I'll play it as deadly as a heart attack.

957
00:26:42.044 --> 00:26:44.606
 And he plays it deadly serious,

958
00:26:44.626 --> 00:26:45.387
 like for humans.

959
00:26:45.426 --> 00:26:46.407
 And what I'm hearing you like,

960
00:26:46.547 --> 00:26:47.751
 this is a preschool show.

961
00:26:47.950 --> 00:26:50.333
 And everything you've described about approaching it is like,

962
00:26:50.434 --> 00:26:51.036
 I would like to,

963
00:26:51.075 --> 00:26:55.340
 I hope this is how all the directors of the adult stuff for Star Wars approach it.

964
00:26:55.536 --> 00:26:57.481
 Like you're taking it deadly serious.

965
00:26:57.700 --> 00:26:57.895
Yeah.

966
00:26:58.098 --> 00:26:58.333
 I mean,

967
00:26:58.504 --> 00:26:58.614
 look,

968
00:26:58.723 --> 00:27:00.317
 Star Wars is so important to me.

969
00:27:00.364 --> 00:27:01.536
 It's a part of my childhood,

970
00:27:01.567 --> 00:27:02.723
 a part of who I am,

971
00:27:02.724 --> 00:27:03.911
 a part of the reason I came out,

972
00:27:03.926 --> 00:27:06.301
 a big part of the reason why I came out here to L.A.

973
00:27:06.661 --> 00:27:08.754
 And of course I wanted to honor it.

974
00:27:09.012 --> 00:27:10.193
 With every choice that we've made,

975
00:27:10.313 --> 00:27:12.536
 no matter how crazy it might seem or,

976
00:27:12.755 --> 00:27:12.977
 you know,

977
00:27:13.337 --> 00:27:14.958
 instinctual some of those choices are,

978
00:27:15.098 --> 00:27:18.059
 there is intention there with everything that we did in that show.

979
00:27:18.060 --> 00:27:20.325
 And I know that from for everybody on the crew.

980
00:27:20.762 --> 00:27:21.200
And I show.

981
00:27:21.286 --> 00:27:28.434
 So now let's listen to some recent audio advertisers and see if they are as intentional or as mighty and wielding the force as you are.

982
00:27:29.153 --> 00:27:30.231
All right.

983
00:27:30.294 --> 00:27:30.669
 Bring it on.

984
00:27:30.966 --> 00:27:31.309
All right.

985
00:27:31.387 --> 00:27:31.512
 So.

986
00:27:31.784 --> 00:27:33.325
 From Magellan.ai.

987
00:27:33.646 --> 00:27:33.986
 In fact,

988
00:27:34.005 --> 00:27:36.286
 we have an ad that Michael put together on the break.

989
00:27:36.548 --> 00:27:36.829
 Michael,

990
00:27:36.907 --> 00:27:41.216
 could you read us an ad about Magellan.ai before we listen to these top movers and shakers?

991
00:27:41.372 --> 00:27:41.575
Yeah,

992
00:27:41.591 --> 00:27:42.552
 because I was asking Stew,

993
00:27:42.693 --> 00:27:43.614
 what is Magellan.ai?

994
00:27:43.833 --> 00:27:44.693
 I've heard him reference it.

995
00:27:44.716 --> 00:27:45.036
 Yes.

996
00:27:45.614 --> 00:27:47.239
And I explained it so well,

997
00:27:47.341 --> 00:27:49.114
 you just had to go to AI to get the answer.

998
00:27:49.224 --> 00:27:50.099
 So sorry,

999
00:27:50.161 --> 00:27:51.146
 Magellan.ai.

1000
00:27:51.239 --> 00:27:52.802
 You're like the Google for podcast ads,

1001
00:27:52.818 --> 00:27:53.068
 okay?

1002
00:27:53.099 --> 00:27:53.318
 Yeah.

1003
00:27:53.927 --> 00:27:55.349
 Here's what AI and I created.

1004
00:27:55.661 --> 00:27:59.286
In a world where podcast advertising feels like a dark forest,

1005
00:27:59.474 --> 00:28:01.286
 Magellan.ai hands you the map.

1006
00:28:01.516 --> 00:28:03.198
 It shows who's advertising where,

1007
00:28:03.678 --> 00:28:04.719
 what's actually working,

1008
00:28:04.920 --> 00:28:07.600
 and helps brands spend their money a whole lot smarter.

1009
00:28:08.104 --> 00:28:08.643
Sign me up.

1010
00:28:08.744 --> 00:28:09.123
 In fact,

1011
00:28:09.143 --> 00:28:13.967
 you can sign up for a free demo at Magellan.ai slash ad infinitum.

1012
00:28:14.186 --> 00:28:15.045
 Let's get into some ratings,

1013
00:28:15.108 --> 00:28:15.748
 some ads.

1014
00:28:15.889 --> 00:28:16.194
 All right.

1015
00:28:16.209 --> 00:28:18.795
 These are recent top movers and shakers.

1016
00:28:19.061 --> 00:28:20.858
 First one up is public.com.

1017
00:28:20.920 --> 00:28:21.248
 Here we go.

1018
00:28:22.295 --> 00:28:24.311
You're thoughtful about where your money goes.

1019
00:28:24.905 --> 00:28:26.233
 You've got your core holdings,

1020
00:28:26.858 --> 00:28:28.358
 some recurring crypto buys.

1021
00:28:28.748 --> 00:28:31.771
 Maybe even a few strategic options plays on the side.

1022
00:28:32.072 --> 00:28:32.773
 The point is,

1023
00:28:33.093 --> 00:28:34.792
 you're engaged with your investments,

1024
00:28:35.054 --> 00:28:36.316
 and Public gets that.

1025
00:28:36.718 --> 00:28:40.578
 That's why they built an investing platform for those who take it seriously.

1026
00:28:41.023 --> 00:28:41.601
 On Public,

1027
00:28:41.843 --> 00:28:45.367
 you can put together a multi-asset portfolio for the long haul.

1028
00:28:45.757 --> 00:28:46.210
 Stocks,

1029
00:28:46.429 --> 00:28:46.929
 bonds,

1030
00:28:47.210 --> 00:28:47.710
 options,

1031
00:28:47.960 --> 00:28:48.351
 crypto,

1032
00:28:49.007 --> 00:28:49.648
 it's all there.

1033
00:28:50.007 --> 00:28:52.804
 Plus an industry-leading 3.8%

1034
00:28:52.805 --> 00:28:54.757
 APY high-yield cash account.

1035
00:28:55.432 --> 00:28:59.053
 Switch to the platform built for those who take investing seriously.

1036
00:28:59.631 --> 00:29:02.432
 Go to public.com and earn an uncapped 1%

1037
00:29:02.752 --> 00:29:04.733
 bonus when you transfer your portfolio.

1038
00:29:05.436 --> 00:29:06.991
 That's public.com.

1039
00:29:07.577 --> 00:29:08.592
 Paid for by Public Investing.

1040
00:29:08.678 --> 00:29:09.897
 All investing involves the risk of loss,

1041
00:29:09.975 --> 00:29:10.819
 including loss of principal.

1042
00:29:10.912 --> 00:29:11.959
 Brokerage services for U.S.

1043
00:29:12.022 --> 00:29:13.022
 listed registered securities,

1044
00:29:13.116 --> 00:29:13.350
 options,

1045
00:29:13.351 --> 00:29:15.662
 and bonds in a self-directed account are offered by Public Investing,

1046
00:29:15.694 --> 00:29:15.819
 Inc.

1047
00:29:15.959 --> 00:29:16.944
 Member FINRA and SIPC.

1048
00:29:17.272 --> 00:29:18.991
 Crypto trading provided by Bax Crypto Solutions.

1049
00:29:19.140 --> 00:29:19.340
 LLC.

1050
00:29:19.580 --> 00:29:22.024
 Complete disclosures available at public.com slash disclosure.

1051
00:29:23.043 --> 00:29:23.325
Okay.

1052
00:29:23.684 --> 00:29:24.125
 All right.

1053
00:29:24.387 --> 00:29:25.227
 The game is afoot.

1054
00:29:25.606 --> 00:29:27.746
 On a scale of one to 10 persuasiveness,

1055
00:29:28.028 --> 00:29:31.575
 you're listening to Bloomberg Tech and the public.com ad comes on.

1056
00:29:31.910 --> 00:29:32.653
 Are you persuaded?

1057
00:29:32.973 --> 00:29:34.153
 I thought that was pretty effective,

1058
00:29:34.239 --> 00:29:34.637
 actually.

1059
00:29:34.856 --> 00:29:36.379
 I liked the simplicity of it.

1060
00:29:36.801 --> 00:29:37.551
 Wow.

1061
00:29:37.942 --> 00:29:38.317
 Okay.

1062
00:29:38.379 --> 00:29:39.520
So I'm not one to 10.

1063
00:29:39.598 --> 00:29:40.989
 I'd say eight,

1064
00:29:41.379 --> 00:29:41.785
 actually.

1065
00:29:42.332 --> 00:29:43.353
Okay.

1066
00:29:43.894 --> 00:29:46.515
 Not what we were expecting from Michael Olten,

1067
00:29:46.695 --> 00:29:47.199
 everybody.

1068
00:29:47.355 --> 00:29:48.019
No expert,

1069
00:29:48.058 --> 00:29:49.460
 but I like the simplicity of it,

1070
00:29:49.461 --> 00:29:50.363
 the clarity of it.

1071
00:29:50.441 --> 00:29:51.699
 It wasn't trying to do too much.

1072
00:29:52.324 --> 00:29:53.621
Let's see what Audiolytics gave it.

1073
00:29:53.622 --> 00:29:54.503
 I don't normally do this.

1074
00:29:54.582 --> 00:29:55.707
6.2.

1075
00:29:55.964 --> 00:29:56.363
 It's my guess.

1076
00:29:56.364 --> 00:29:56.949
85%.

1077
00:29:57.371 --> 00:29:57.808
Oh.

1078
00:29:57.847 --> 00:29:58.933
 Right in the zone.

1079
00:29:59.027 --> 00:29:59.324
 Look at me.

1080
00:29:59.652 --> 00:30:02.277
What we talk about a lot is clarity has a cleverness all of its own.

1081
00:30:02.652 --> 00:30:03.074
 And this,

1082
00:30:03.511 --> 00:30:04.371
 it starts out with this,

1083
00:30:04.417 --> 00:30:07.230
 you're thoughtful about where your money goes and it goes right into it.

1084
00:30:07.292 --> 00:30:08.074
 And I mean,

1085
00:30:08.121 --> 00:30:10.621
 there is like a little bit of a snooze button feel to this ad,

1086
00:30:10.622 --> 00:30:11.386
 but sometimes

1087
00:30:11.588 --> 00:30:12.929
 It's like you're caught between two worlds.

1088
00:30:12.949 --> 00:30:13.130
 Like,

1089
00:30:13.329 --> 00:30:13.970
 don't be yelling.

1090
00:30:14.011 --> 00:30:14.610
 So don't be,

1091
00:30:15.091 --> 00:30:15.372
 you know,

1092
00:30:15.911 --> 00:30:16.071
 like,

1093
00:30:16.091 --> 00:30:20.415
 let's say you're listening to Bloomberg tech and your fingers not primed on the button to skip.

1094
00:30:20.556 --> 00:30:21.438
 And it goes into this.

1095
00:30:21.478 --> 00:30:24.337
 This is pleasant enough that you might just let it roll.

1096
00:30:24.642 --> 00:30:25.642
 You're not going to skip.

1097
00:30:25.899 --> 00:30:29.251
 And there's a lot of information that is laid out here.

1098
00:30:29.423 --> 00:30:30.110
 And they're talking,

1099
00:30:30.142 --> 00:30:30.392
 you know,

1100
00:30:30.393 --> 00:30:32.048
 their whole premise is you're thoughtful.

1101
00:30:32.501 --> 00:30:34.376
 So it is a thoughtful person react to.

1102
00:30:35.868 --> 00:30:36.148
 You know,

1103
00:30:36.208 --> 00:30:36.389
 like,

1104
00:30:36.810 --> 00:30:39.071
 don't be silly with the new latest crypto trends.

1105
00:30:39.072 --> 00:30:40.354
 You need to invest with public.

1106
00:30:40.433 --> 00:30:40.554
No,

1107
00:30:40.854 --> 00:30:41.874
 I would skip right through.

1108
00:30:41.995 --> 00:30:42.573
 I'd be like,

1109
00:30:42.636 --> 00:30:43.476
 why would I trust this person?

1110
00:30:43.477 --> 00:30:44.573
You're actually probably the right,

1111
00:30:44.636 --> 00:30:45.979
 you're such a balanced,

1112
00:30:46.034 --> 00:30:47.979
 reasonable individual.

1113
00:30:48.120 --> 00:30:48.339
 Yes.

1114
00:30:48.440 --> 00:30:48.722
 Yes.

1115
00:30:48.940 --> 00:30:49.058
No,

1116
00:30:49.261 --> 00:30:50.222
 I really appreciate it.

1117
00:30:50.300 --> 00:30:51.737
 And I think also there's a temptation,

1118
00:30:51.878 --> 00:30:52.909
 even in writing too,

1119
00:30:53.190 --> 00:30:54.081
 without being pejorative,

1120
00:30:54.706 --> 00:30:56.831
 to make your ads or to make whatever it is you're making.

1121
00:30:57.050 --> 00:30:58.315
 I feel this in Star Wars too,

1122
00:30:58.393 --> 00:30:59.597
 to make it so fast,

1123
00:30:59.675 --> 00:31:04.003
 to make sure that you capture everyone's attention with the big spectacle that you forget sometimes.

1124
00:31:04.148 --> 00:31:05.429
 just telling a simple story,

1125
00:31:05.629 --> 00:31:11.213
 telling a simple fact can be more persuasive than all the bells and whistles that you can put in.

1126
00:31:11.616 --> 00:31:14.475
A lot of times frothy emotional appeal does not work.

1127
00:31:15.600 --> 00:31:15.756
 Yeah.

1128
00:31:16.077 --> 00:31:21.280
 You just need somebody to lay out the facts of their own experience and see if it works up with yours.

1129
00:31:21.405 --> 00:31:21.702
 Yeah.

1130
00:31:21.748 --> 00:31:23.123
So that resonated with me at least.

1131
00:31:23.170 --> 00:31:23.530
 Okay.

1132
00:31:23.561 --> 00:31:24.045
 There we go.

1133
00:31:24.811 --> 00:31:25.748
And you're,

1134
00:31:25.749 --> 00:31:26.827
 you're probably right in the zone.

1135
00:31:26.858 --> 00:31:27.764
 So this next one,

1136
00:31:27.952 --> 00:31:28.264
 here we go.

1137
00:31:28.265 --> 00:31:29.670
 It's from the Home Depot.

1138
00:31:29.671 --> 00:31:30.514
 Have Have you heard of them?

1139
00:31:31.139 --> 00:31:31.248
 Who?

1140
00:31:33.744 --> 00:31:40.552
The holidays have arrived at the Home Depot and we're here to help bring the excitement with decor for every part of your home.

1141
00:31:41.313 --> 00:31:48.040
 Check out our wide assortment of easy to assemble pre-lit trees so you can spend less time setting up and more time celebrating.

1142
00:31:48.399 --> 00:31:54.110
 And bring your holiday spirit outdoors with unique decor like one of our Santa inflatables.

1143
00:31:55.407 --> 00:31:56.485
 Whatever your style,

1144
00:31:56.579 --> 00:32:01.485
 find the right pieces at the right prices this holiday season at the Home Depot.

1145
00:32:02.568 --> 00:32:02.768
Oh,

1146
00:32:02.868 --> 00:32:04.689
 the pieces and the prices.

1147
00:32:04.968 --> 00:32:06.148
 Shout out to Jordan Brady,

1148
00:32:06.650 --> 00:32:07.408
 podcaster,

1149
00:32:07.709 --> 00:32:08.689
 commercial director,

1150
00:32:09.009 --> 00:32:11.806
 instructor of the commercial directing boot camp and friend.

1151
00:32:12.072 --> 00:32:14.830
 And he shared a story with me a long time ago that they're working on.

1152
00:32:14.831 --> 00:32:17.150
 I think it was Kentucky Fried Chicken commercial.

1153
00:32:17.291 --> 00:32:18.228
 Maybe it was Popeye's.

1154
00:32:18.392 --> 00:32:18.673
 Anyway,

1155
00:32:18.736 --> 00:32:23.173
 the point was that the main like brand guy before he left was like,

1156
00:32:23.236 --> 00:32:23.345
 oh,

1157
00:32:23.377 --> 00:32:23.580
 yeah,

1158
00:32:23.581 --> 00:32:24.111
 we shot this.

1159
00:32:24.112 --> 00:32:24.752
 We shot that.

1160
00:32:24.767 --> 00:32:25.095
 He's like,

1161
00:32:25.111 --> 00:32:27.127
 now we just need to get the pieces and the prices.

1162
00:32:27.986 --> 00:32:28.955
 And he's like out of there.

1163
00:32:29.033 --> 00:32:29.548
 I love that.

1164
00:32:29.676 --> 00:32:30.616
 the pieces and the prices.

1165
00:32:30.617 --> 00:32:33.377
 So I love that this says the right pieces at the right prices.

1166
00:32:33.416 --> 00:32:34.438
 So shout out to Jordan.

1167
00:32:34.676 --> 00:32:34.918
 Look,

1168
00:32:35.238 --> 00:32:37.996
 I have a soft place in my heart for the Home Depot.

1169
00:32:38.176 --> 00:32:39.356
 Josh Lucas's voice,

1170
00:32:39.676 --> 00:32:40.301
 the song,

1171
00:32:40.676 --> 00:32:42.520
 they're able to seasonalize,

1172
00:32:42.715 --> 00:32:44.059
 put seasoning on the song.

1173
00:32:44.316 --> 00:32:45.520
 They even put in Santa.

1174
00:32:45.598 --> 00:32:45.723
 Ho,

1175
00:32:45.895 --> 00:32:46.020
 ho,

1176
00:32:46.207 --> 00:32:46.316
 ho.

1177
00:32:47.113 --> 00:32:50.207
 It's hard for me to see them going wrong.

1178
00:32:50.238 --> 00:32:51.613
 I think they do so much right.

1179
00:32:51.723 --> 00:32:53.145
 So that's how Stew feels.

1180
00:32:53.441 --> 00:32:54.801
 From an audiolytic standpoint,

1181
00:32:54.816 --> 00:32:55.020
 though,

1182
00:32:55.066 --> 00:32:57.504
 this guy came in lower at 74%.

1183
00:32:58.336 --> 00:32:59.398
 I was going to rate it lower too.

1184
00:32:59.497 --> 00:33:01.800
 And it's because there wasn't a ton of information,

1185
00:33:01.860 --> 00:33:02.140
 right?

1186
00:33:02.360 --> 00:33:07.528
 Top three recommendations are provide data research to substantiate the gap between offering and competitors.

1187
00:33:07.786 --> 00:33:11.067
 Include a unique discount that exceeds what's publicly available on the site.

1188
00:33:11.185 --> 00:33:14.528
 Create an event or deadline to justify the urgency of action.

1189
00:33:14.888 --> 00:33:15.356
 And yeah,

1190
00:33:15.372 --> 00:33:16.591
 it's like whatever your style,

1191
00:33:16.638 --> 00:33:17.341
 whatever your thing,

1192
00:33:17.450 --> 00:33:18.075
 come on down.

1193
00:33:18.153 --> 00:33:18.653
 Home show.

1194
00:33:18.731 --> 00:33:19.231
 It's Christmas.

1195
00:33:19.263 --> 00:33:20.122
 Sharkier is coming.

1196
00:33:20.123 --> 00:33:20.716
 You better get ready.

1197
00:33:20.717 --> 00:33:20.825
 Yeah,

1198
00:33:20.826 --> 00:33:21.481
 as opposed to...

1199
00:33:22.072 --> 00:33:37.027
 you know the santa inflatables are buy one get one free i don't know but so there's flies last so that's funny so what were you gonna i don't typically give the audiolytic score do you know what was the number be honest what was the number you had in your head i would say about six okay yeah no not

1200
00:33:37.043 --> 00:33:47.121
because it was bad but this is where i feel like everyone who listens to this podcast is gonna hate me that's okay it sounded like every other ad to me and again i'm not a professional,

1201
00:33:47.574 --> 00:33:47.793
 but...

1202
00:33:48.231 --> 00:33:49.184
And the other one didn't?

1203
00:33:49.621 --> 00:33:49.746
No.

1204
00:33:49.984 --> 00:33:52.565
 Because it was just a dude talking with some like relaxing music.

1205
00:33:52.566 --> 00:33:53.747
We're just a couple guys talking.

1206
00:33:53.748 --> 00:33:57.253
And it was so clear what that product was and who it was for.

1207
00:33:57.472 --> 00:34:00.370
 Once you got into like 3.9 API and started talking numbers,

1208
00:34:00.597 --> 00:34:01.878
 my eyes kind of crossed a little bit.

1209
00:34:01.995 --> 00:34:03.737
But 3.8%

1210
00:34:03.738 --> 00:34:03.815
 APY.

1211
00:34:03.816 --> 00:34:04.175
 I was close.

1212
00:34:04.176 --> 00:34:05.019
 It's good.

1213
00:34:05.261 --> 00:34:06.901
But the other stuff just sounds like regular ads.

1214
00:34:06.902 --> 00:34:07.464
 And I think just

1215
00:34:07.808 --> 00:34:09.058
 I've listened to so many ads.

1216
00:34:09.059 --> 00:34:11.011
 I'm so attuned to them that I tune them out.

1217
00:34:11.292 --> 00:34:13.104
 So when something sounds different to me,

1218
00:34:13.229 --> 00:34:13.808
 this is just me,

1219
00:34:13.948 --> 00:34:14.370
 my brain.

1220
00:34:14.651 --> 00:34:16.589
 I'm more apt to listen to it or pay attention.

1221
00:34:16.933 --> 00:34:17.089
Well,

1222
00:34:17.167 --> 00:34:17.292
 OK.

1223
00:34:17.604 --> 00:34:17.839
 I mean,

1224
00:34:17.854 --> 00:34:18.948
 the next air check is...

1225
00:34:19.160 --> 00:34:20.861
 Peloton from two judgy girls.

1226
00:34:21.123 --> 00:34:21.521
 All right.

1227
00:34:21.522 --> 00:34:23.564
 So we're being a two judgy.

1228
00:34:23.565 --> 00:34:23.685
 Yeah.

1229
00:34:23.705 --> 00:34:24.584
 All right,

1230
00:34:24.666 --> 00:34:25.006
guys.

1231
00:34:25.365 --> 00:34:25.646
All right.

1232
00:34:25.647 --> 00:34:25.767
 Well,

1233
00:34:25.768 --> 00:34:26.845
 let's see how Peloton showed up.

1234
00:34:26.846 --> 00:34:27.166
 Here we go.

1235
00:34:28.330 --> 00:34:32.189
Working out post baby is nearly impossible between the bottles,

1236
00:34:32.213 --> 00:34:32.713
 the naps.

1237
00:34:32.736 --> 00:34:32.916
 Like,

1238
00:34:33.033 --> 00:34:34.252
 did I brush my teeth today?

1239
00:34:34.595 --> 00:34:36.080
 I'm definitely not hitting the gym,

1240
00:34:36.564 --> 00:34:41.720
 which is why I'm so excited for the brand new Peloton Cross Training Tread Plus.

1241
00:34:42.095 --> 00:34:43.877
 It's powered by Peloton IQ,

1242
00:34:44.439 --> 00:34:47.033
 and I know it's going to be a game changer for me.

1243
00:34:47.689 --> 00:34:48.783
 It's Peloton's most...

1244
00:34:48.936 --> 00:34:54.102
 elevated piece of equipment yet because it actually makes your workout personal.

1245
00:34:54.520 --> 00:34:58.368
 Peloton IQ gives you intelligent strength coaching,

1246
00:34:58.563 --> 00:34:59.665
 tracks your progress,

1247
00:34:59.829 --> 00:35:04.610
 even suggests the weights that challenge you and the new movement tracking camera.

1248
00:35:04.611 --> 00:35:09.782
 It literally counts your reps and corrects your form so you know you're doing it correctly.

1249
00:35:10.313 --> 00:35:11.720
 And here's what I'm looking forward to,

1250
00:35:12.016 --> 00:35:13.063
 the swivel screen.

1251
00:35:13.626 --> 00:35:14.595
 One minute I'm running,

1252
00:35:14.657 --> 00:35:17.298
 the next I can hit a Pilates class,

1253
00:35:17.470 --> 00:35:17.579
 or

1254
00:35:17.720 --> 00:35:19.301
 all without leaving my living room.

1255
00:35:19.381 --> 00:35:20.340
 There's no commute,

1256
00:35:20.361 --> 00:35:20.900
 no setup,

1257
00:35:21.041 --> 00:35:22.021
 no excuses.

1258
00:35:22.463 --> 00:35:26.142
 Peloton IQ even builds a personalized plan just for me,

1259
00:35:26.580 --> 00:35:27.345
 classes,

1260
00:35:27.424 --> 00:35:28.361
 instructors,

1261
00:35:28.385 --> 00:35:29.205
 the whole thing.

1262
00:35:29.439 --> 00:35:34.142
 So it's like having a trainer who gets that I only have 20 minutes because the baby's going to wake up.

1263
00:35:34.705 --> 00:35:36.658
 Peloton is built for breakthroughs,

1264
00:35:37.064 --> 00:35:42.002
 even the small ones like getting in a workout without rearranging your entire life.

1265
00:35:42.470 --> 00:35:44.424
 So if you're in the same position,

1266
00:35:44.448 --> 00:35:47.151
 post-baby chaos and still want to feel strong,

1267
00:35:47.570 --> 00:35:49.373
 let Peloton do the hard part.

1268
00:35:49.733 --> 00:35:55.701
 Explore the new Peloton Cross Training Tread Plus at onepeloton.com.

1269
00:35:56.037 --> 00:35:56.897
 Let yourself run,

1270
00:35:57.240 --> 00:35:57.522
 lift,

1271
00:35:57.725 --> 00:35:58.139
 sculpt,

1272
00:35:58.303 --> 00:35:58.600
 push,

1273
00:35:58.842 --> 00:36:00.147
 and go with Peloton.

1274
00:36:01.678 --> 00:36:02.162
What say you?

1275
00:36:02.240 --> 00:36:03.740
I like the relatability of it.

1276
00:36:03.990 --> 00:36:04.881
At the end or the whole thing?

1277
00:36:04.882 --> 00:36:05.631
Just like the whole start.

1278
00:36:06.115 --> 00:36:06.397
 I mean,

1279
00:36:06.398 --> 00:36:10.787
 I could see my wife listening to this ad when we had our kids.

1280
00:36:10.881 --> 00:36:11.600
 If I were to rate it,

1281
00:36:11.818 --> 00:36:12.600
 I'm going to say six.

1282
00:36:13.560 --> 00:36:14.241
 It's the same.

1283
00:36:14.401 --> 00:36:14.541
 Yeah.

1284
00:36:14.601 --> 00:36:14.841
Tom D.

1285
00:36:14.902 --> 00:36:15.122
 Paul.

1286
00:36:15.341 --> 00:36:15.502
 Okay.

1287
00:36:15.503 --> 00:36:16.644
 I'm going to jump in on this one too.

1288
00:36:16.683 --> 00:36:18.445
 I'm not normally all over it like this,

1289
00:36:18.484 --> 00:36:19.988
 but I think it's because I'm so comfortable with you,

1290
00:36:20.007 --> 00:36:20.308
 Michael.

1291
00:36:21.046 --> 00:36:22.531
 So I want to say just like,

1292
00:36:22.570 --> 00:36:24.054
 regardless of grading sort of,

1293
00:36:24.093 --> 00:36:25.109
 or I guess part of my grade,

1294
00:36:25.148 --> 00:36:26.929
 part of my observation is like at the end,

1295
00:36:27.070 --> 00:36:28.015
 I loved where it got.

1296
00:36:28.195 --> 00:36:30.289
 So it's like having a trainer who gets that.

1297
00:36:30.351 --> 00:36:32.726
 I only have 20 minutes because the baby's going to wake up.

1298
00:36:32.773 --> 00:36:34.023
 Peloton is built for breakthroughs.

1299
00:36:34.101 --> 00:36:34.867
 Even the small ones,

1300
00:36:34.882 --> 00:36:37.023
 like getting in a workout without rearranging your title.

1301
00:36:37.476 --> 00:36:38.351
 Like you bury the lead.

1302
00:36:38.492 --> 00:36:38.726
 Yes.

1303
00:36:39.023 --> 00:36:39.179
 Yeah.

1304
00:36:39.539 --> 00:36:39.804
 To me,

1305
00:36:39.820 --> 00:36:40.226
 I was like,

1306
00:36:40.242 --> 00:36:41.054
 that's the juice.

1307
00:36:41.101 --> 00:36:41.945
 Put that at the top.

1308
00:36:42.100 --> 00:36:43.001
 and then get into all the,

1309
00:36:43.002 --> 00:36:46.365
 like this had a ton of information in it and really it did a lot right.

1310
00:36:46.486 --> 00:36:48.786
 And for this target and the relatability,

1311
00:36:49.126 --> 00:36:50.568
 sounds like this is the host.

1312
00:36:50.646 --> 00:36:53.193
 The name of this podcast is Two Judgy Girls.

1313
00:36:53.232 --> 00:36:54.208
 So if it is two hosts,

1314
00:36:54.209 --> 00:36:57.115
 what I would have liked is them interacting and saying their names.

1315
00:36:57.411 --> 00:36:57.591
Yeah.

1316
00:36:57.794 --> 00:36:57.974
Like,

1317
00:36:57.997 --> 00:36:59.575
 so that you've got that direct,

1318
00:36:59.919 --> 00:37:00.154
 like,

1319
00:37:00.185 --> 00:37:00.404
 you know,

1320
00:37:00.405 --> 00:37:01.279
 like I'm using this,

1321
00:37:01.294 --> 00:37:02.763
 like I use this and you should too.

1322
00:37:02.982 --> 00:37:04.435
 But from an audiolytic standpoint,

1323
00:37:04.497 --> 00:37:07.872
 I will not be surprised to see that it has a high score.

1324
00:37:07.888 --> 00:37:08.982
 So let's check here.

1325
00:37:08.983 --> 00:37:09.794
You think it has a high score?

1326
00:37:10.044 --> 00:37:10.513
91%.

1327
00:37:10.654 --> 00:37:11.044
 Yeah.

1328
00:37:11.272 --> 00:37:12.293
 And that does not surprise me.

1329
00:37:12.673 --> 00:37:15.618
Maybe it's just I'm not the target audience and I just didn't click with it.

1330
00:37:15.977 --> 00:37:16.458
Completely.

1331
00:37:16.677 --> 00:37:16.899
 Yeah.

1332
00:37:16.958 --> 00:37:20.462
 I think this is in the same zone as what the first one did for you.

1333
00:37:21.024 --> 00:37:24.524
 I think this one does for its target and it's got a higher overall score.

1334
00:37:24.845 --> 00:37:25.024
Wow.

1335
00:37:25.485 --> 00:37:27.462
But what score would you give it not knowing the audio?

1336
00:37:27.493 --> 00:37:28.696
 So what were you going to give it?

1337
00:37:28.743 --> 00:37:33.009
I was going to say a seven because I thought there was I enjoyed the hosts.

1338
00:37:33.259 --> 00:37:33.556
 I felt.

1339
00:37:33.688 --> 00:37:35.229
 like I could relate to the host a little bit.

1340
00:37:35.329 --> 00:37:39.233
 I think where I knocked it down was just the specifics of the product itself.

1341
00:37:39.253 --> 00:37:42.253
 I think there might have been a better way to describe it in simpler,

1342
00:37:42.620 --> 00:37:43.276
 quicker terms.

1343
00:37:43.776 --> 00:37:43.979
Yeah,

1344
00:37:43.980 --> 00:37:44.542
 there might have been.

1345
00:37:44.581 --> 00:37:45.979
 I got a little lost in there.

1346
00:37:46.097 --> 00:37:46.440
 I think,

1347
00:37:46.479 --> 00:37:46.659
 though,

1348
00:37:46.683 --> 00:37:48.323
 that the relatability,

1349
00:37:48.479 --> 00:37:49.487
 it did feel relatable.

1350
00:37:49.488 --> 00:37:50.362
 If I was going to do anything,

1351
00:37:50.409 --> 00:37:51.065
 I'd rearrange it.

1352
00:37:51.081 --> 00:37:51.440
 Like I said,

1353
00:37:51.472 --> 00:37:52.940
 Audiolytics gave it a 91.

1354
00:37:53.050 --> 00:37:58.175
 Top recommendations would provide data research to substantiate the gap between offering status quo or pre-competitors.

1355
00:37:58.206 --> 00:37:58.956
 We've heard this before.

1356
00:37:59.092 --> 00:38:00.355
 It's a common oversight.

1357
00:38:00.435 --> 00:38:03.579
 Include a unique discount that exceeds what's publicly available on the site.

1358
00:38:03.661 --> 00:38:04.782
 Sounds like we've heard this before.

1359
00:38:04.962 --> 00:38:08.364
 Create an inventor deadline to justify urgency of action.

1360
00:38:08.365 --> 00:38:09.247
 So that's interesting.

1361
00:38:09.248 --> 00:38:13.497
 The same optimizations that were put out for Home Depot,

1362
00:38:13.521 --> 00:38:14.841
 though Home Depot scored much.

1363
00:38:15.152 --> 00:38:17.554
 lower across the board because there's even more gaps.

1364
00:38:17.694 --> 00:38:19.735
 But those are like the top ones that you want to go to.

1365
00:38:19.736 --> 00:38:20.419
 So it's interesting.

1366
00:38:20.439 --> 00:38:20.638
 You go,

1367
00:38:20.696 --> 00:38:20.817
 well,

1368
00:38:20.818 --> 00:38:21.419
 that's interesting.

1369
00:38:21.420 --> 00:38:28.825
 Those are the same optimizations for a 91 as a 74 because those are going to be the most meaningful based on all the performance data and the weighting that we have to go.

1370
00:38:29.028 --> 00:38:30.107
 You need to go there first.

1371
00:38:30.271 --> 00:38:30.810
 74,

1372
00:38:30.888 --> 00:38:32.130
 even after you did those,

1373
00:38:32.224 --> 00:38:34.286
 I'm going to guess it take it up to 85,

1374
00:38:34.333 --> 00:38:34.864
 something like that.

1375
00:38:34.927 --> 00:38:37.286
 There'd be even more work to be done to bring that score up.

1376
00:38:37.287 --> 00:38:37.599
Yep.

1377
00:38:37.600 --> 00:38:38.833
 Let me ask you a question about this ad.

1378
00:38:38.974 --> 00:38:40.474
 And because this is what you do.

1379
00:38:40.755 --> 00:38:42.271
 As soon as they started talking about the...

1380
00:38:42.636 --> 00:38:46.179
 Peloton IQ and they start talking about the details of the product itself.

1381
00:38:46.460 --> 00:38:54.486
 I found myself tuning out a little bit because I felt like I was along with the podcast host and then something about the way she was describing it didn't resonate with me.

1382
00:38:54.525 --> 00:38:55.212
 It didn't hook me.

1383
00:38:55.571 --> 00:38:55.767
Yeah,

1384
00:38:55.853 --> 00:39:01.431
 I think a simple change would be working out post baby is nearly impossible between the bottles,

1385
00:39:01.432 --> 00:39:02.087
 the naps.

1386
00:39:02.228 --> 00:39:02.368
 Like,

1387
00:39:02.369 --> 00:39:03.900
 did I even brush my teeth today?

1388
00:39:04.243 --> 00:39:09.009
 Peloton is like having a trainer who gets that I only have 20 minutes because the baby's going to wake up.

1389
00:39:09.025 --> 00:39:10.337
 I don't have all the time in the world.

1390
00:39:10.400 --> 00:39:11.884
 and Peloton is built for break.

1391
00:39:11.948 --> 00:39:12.368
 breakthroughs,

1392
00:39:12.629 --> 00:39:13.389
 even the small ones,

1393
00:39:13.390 --> 00:39:15.971
 like getting a workout without rearranging your entire life,

1394
00:39:15.991 --> 00:39:19.073
 they give you those breakthroughs with something they call Peloton IQ.

1395
00:39:19.635 --> 00:39:21.815
 Here's how Peloton IQ works and why it's important,

1396
00:39:21.838 --> 00:39:23.479
 like how as a mom,

1397
00:39:23.581 --> 00:39:24.721
 I'm able to get in those workouts.

1398
00:39:25.042 --> 00:39:25.159
 X,

1399
00:39:25.682 --> 00:39:25.799
 Y,

1400
00:39:26.081 --> 00:39:26.401
 fact,

1401
00:39:26.463 --> 00:39:26.745
 fact,

1402
00:39:26.838 --> 00:39:27.104
 fact,

1403
00:39:27.182 --> 00:39:27.463
 fact,

1404
00:39:27.542 --> 00:39:27.823
 fact.

1405
00:39:27.963 --> 00:39:28.948
 So I feel great.

1406
00:39:29.120 --> 00:39:31.901
 If you're in the same post baby chaos and still want to feel strong,

1407
00:39:32.073 --> 00:39:33.588
 let Peloton do the hard part.

1408
00:39:33.682 --> 00:39:34.932
 Then what would be perfect?

1409
00:39:35.276 --> 00:39:37.151
 We'll go let Peloton do the hard part,

1410
00:39:37.229 --> 00:39:39.448
 figuring out all the workouts that you need just for you.

1411
00:39:39.948 --> 00:39:41.057
 93%

1412
00:39:41.120 --> 00:39:41.557
 of women.

1413
00:39:41.812 --> 00:39:45.975
 who start using Peloton within two weeks or within whatever,

1414
00:39:45.995 --> 00:39:46.217
 you know,

1415
00:39:46.295 --> 00:39:50.061
 within a couple of weeks are already seeing the kind of results that they want to see self-reported.

1416
00:39:50.062 --> 00:39:51.241
 And that's going to be different for everybody.

1417
00:39:51.483 --> 00:39:51.702
 Okay.

1418
00:39:51.741 --> 00:39:54.225
 And Peloton understands that that's why it's personalized.

1419
00:39:54.522 --> 00:39:56.045
 That's the Peloton IQ.

1420
00:39:56.725 --> 00:39:58.194
 They put the I in IQ.

1421
00:39:58.303 --> 00:39:59.194
 All right.

1422
00:39:59.256 --> 00:39:59.616
Boom.

1423
00:39:59.617 --> 00:40:00.694
 It's like you do this for a living.

1424
00:40:00.709 --> 00:40:01.569
Something like that.

1425
00:40:01.725 --> 00:40:01.897
 Yeah.

1426
00:40:02.053 --> 00:40:03.647
 Anchoring it on personal experience.

1427
00:40:03.678 --> 00:40:03.897
 Yeah.

1428
00:40:04.069 --> 00:40:05.991
 And so often they get flip-flopped.

1429
00:40:06.194 --> 00:40:06.319
 Yeah.

1430
00:40:06.553 --> 00:40:08.194
 And so often the note,

1431
00:40:08.522 --> 00:40:09.522
 but it's an important one.

1432
00:40:09.768 --> 00:40:10.088
 is,

1433
00:40:10.289 --> 00:40:10.409
 oh,

1434
00:40:10.410 --> 00:40:13.452
 you know where you got to at the end there where you were like making it make sense?

1435
00:40:13.933 --> 00:40:14.093
 Well,

1436
00:40:14.094 --> 00:40:16.354
 you're basically explaining everything you just said.

1437
00:40:17.354 --> 00:40:18.034
 Put that at the top.

1438
00:40:18.159 --> 00:40:18.300
 Yep.

1439
00:40:18.597 --> 00:40:20.401
 Get them excited about the car.

1440
00:40:20.659 --> 00:40:21.081
 And then,

1441
00:40:21.276 --> 00:40:21.417
 yeah,

1442
00:40:21.518 --> 00:40:22.261
 in the glove box,

1443
00:40:22.440 --> 00:40:22.823
 there's a

1444
00:40:23.784 --> 00:40:24.323
 150-page manual.

1445
00:40:24.565 --> 00:40:24.722
Yeah,

1446
00:40:24.800 --> 00:40:26.800
 most people don't want to hear the manual.

1447
00:40:27.065 --> 00:40:28.065
They don't start with that.

1448
00:40:28.331 --> 00:40:28.972
They don't want to read it.

1449
00:40:28.973 --> 00:40:29.112
 Yeah.

1450
00:40:29.972 --> 00:40:30.222
Okay,

1451
00:40:30.347 --> 00:40:32.112
 so last ad is perplexity.

1452
00:40:32.966 --> 00:40:33.487
AI.


1453
00:40:35.029 --> 00:40:35.568
Let me ask you,

1454
00:40:35.589 --> 00:40:38.111
 how much time do you spend every day on a web browser?

1455
00:40:38.193 --> 00:40:38.591
 Clicking,

1456
00:40:38.693 --> 00:40:39.111
 typing,

1457
00:40:39.212 --> 00:40:39.634
 searching,

1458
00:40:39.751 --> 00:40:41.173
 scrolling through endless tabs,

1459
00:40:41.174 --> 00:40:41.876
 it all adds up,

1460
00:40:41.931 --> 00:40:42.173
 right?

1461
00:40:42.275 --> 00:40:42.439
 Well,

1462
00:40:42.478 --> 00:40:46.118
 there's a new AI-powered browser from Perplexity called Comet,

1463
00:40:46.540 --> 00:40:48.759
 and it's completely changing the way we use the internet.

1464
00:40:49.165 --> 00:40:53.009
 Using Comet feels like having a personal assistant living right inside your browser.

1465
00:40:53.103 --> 00:40:54.728
 And I don't just mean giving you answers.

1466
00:40:54.775 --> 00:40:56.134
 It actually does things for you.

1467
00:40:56.181 --> 00:40:57.275
 Comet can click,

1468
00:40:57.415 --> 00:40:57.775
 type,

1469
00:40:57.993 --> 00:40:58.368
 scroll,

1470
00:40:58.509 --> 00:40:58.868
 search,

1471
00:40:59.228 --> 00:41:01.900
 and take action across the web in real time just like you would.

1472
00:41:02.162 --> 00:41:03.083
 It can shop for you,

1473
00:41:03.163 --> 00:41:03.743
 book travel,

1474
00:41:03.804 --> 00:41:04.645
 make reservations,

1475
00:41:04.724 --> 00:41:06.227
 summarize videos or articles,

1476
00:41:06.267 --> 00:41:06.849
 send emails,

1477
00:41:06.888 --> 00:41:07.645
 schedule meetings,

1478
00:41:07.966 --> 00:41:09.950
 and even unsubscribe you from spam.

1479
00:41:10.270 --> 00:41:12.974
 And it all happens while you get back to your day.

1480
00:41:13.333 --> 00:41:14.091
 I've tried it myself,

1481
00:41:14.153 --> 00:41:15.177
 and it's a game changer.

1482
00:41:15.192 --> 00:41:15.692
 For example,

1483
00:41:15.716 --> 00:41:19.278
 I asked Comet to find me a few products across multiple sites and find me the best deal.

1484
00:41:19.606 --> 00:41:20.747
 It handled the whole process,

1485
00:41:20.794 --> 00:41:21.153
 searching,

1486
00:41:21.200 --> 00:41:21.606
 scrolling,

1487
00:41:21.638 --> 00:41:22.388
 pulling up prices,

1488
00:41:22.700 --> 00:41:23.888
 and saved me a ton of time.

1489
00:41:24.200 --> 00:41:24.747
 Pretty cool,

1490
00:41:24.778 --> 00:41:25.028
 right?

1491
00:41:25.106 --> 00:41:25.325
 Well,

1492
00:41:25.622 --> 00:41:26.653
 you've got to see this in action.

1493
00:41:26.700 --> 00:41:29.106
 Download Perplexity's new AI web browser,

1494
00:41:29.169 --> 00:41:29.481
 Comet,

1495
00:41:29.482 --> 00:41:29.606
 at

1496
00:41:30.186 --> 00:41:34.350
 Check pplx.ai slash Ruben and let your browser actually work for you.

1497
00:41:34.409 --> 00:41:34.592
 Plus,

1498
00:41:34.631 --> 00:41:34.952
 right now,

1499
00:41:34.953 --> 00:41:35.893
 when you download Comet,

1500
00:41:35.913 --> 00:41:37.873
 you'll get a month of Rumble Premium for free.

1501
00:41:38.233 --> 00:41:41.100
 That's pplx.ai slash Ruben.

1502
00:41:41.397 --> 00:41:43.639
 Go now and take back your time online.

1503
00:41:44.702 --> 00:41:45.241
What say you?

1504
00:41:45.538 --> 00:41:45.678
Oh,

1505
00:41:45.741 --> 00:41:45.983
 man.

1506
00:41:46.163 --> 00:41:46.358
 Well,

1507
00:41:46.530 --> 00:41:46.983
 obviously,

1508
00:41:47.280 --> 00:41:49.311
 I feel like I'm the target audience for this ad,

1509
00:41:49.530 --> 00:41:50.952
 so I'm probably going to be biased.

1510
00:41:51.045 --> 00:41:54.577
 I felt like it was a pretty good ad until he got to the personal example,

1511
00:41:54.592 --> 00:41:56.327
 which felt very general.

1512
00:41:57.920 --> 00:41:59.248
 It kind of lost me a little bit.

1513
00:41:59.358 --> 00:41:59.530
 But...

1514
00:41:59.810 --> 00:41:59.970
 Yeah,

1515
00:42:00.170 --> 00:42:01.952
 I'm going to guess it's got an eight.

1516
00:42:02.213 --> 00:42:02.874
 I give it an eight.

1517
00:42:03.213 --> 00:42:04.096
You give it an eight,

1518
00:42:04.135 --> 00:42:07.018
 or you're guessing what audiolytics.

1519
00:42:07.159 --> 00:42:07.815
 What do you give it?

1520
00:42:07.838 --> 00:42:08.815
 What do you give it?

1521
00:42:08.940 --> 00:42:09.784
I'm going to give it an eight.

1522
00:42:10.401 --> 00:42:10.721
All right.

1523
00:42:10.823 --> 00:42:11.299
 Mark it eight,

1524
00:42:11.362 --> 00:42:11.604
 dude.

1525
00:42:11.706 --> 00:42:13.643
 Because I think it told me what it is,

1526
00:42:13.823 --> 00:42:14.768
 why I should want it,

1527
00:42:15.245 --> 00:42:16.081
 what it's going to do for me,

1528
00:42:16.487 --> 00:42:16.987
 where to get it.

1529
00:42:17.768 --> 00:42:18.081
 All right.

1530
00:42:18.487 --> 00:42:20.924
 Audiolytics gave this one a 92%.

1531
00:42:21.893 --> 00:42:28.174
 This script demonstrates strong persuasive elements with clear value proposition and effective substantiation with his personal experience.

1532
00:42:28.350 --> 00:42:31.070
 the structure follows the nine key components framework well.

1533
00:42:31.512 --> 00:42:32.810
What would Stoolitics give it?

1534
00:42:33.291 --> 00:42:33.971
I would,

1535
00:42:34.092 --> 00:42:34.553
 if I were,

1536
00:42:35.053 --> 00:42:37.869
 it's hard for me to have something separate from Audiolytics,

1537
00:42:37.870 --> 00:42:38.830
 if I'm being honest.

1538
00:42:39.049 --> 00:42:40.791
You have melded with the algorithm.

1539
00:42:41.010 --> 00:42:41.213
Yeah,

1540
00:42:41.392 --> 00:42:41.533
 yeah.

1541
00:42:41.596 --> 00:42:43.314
 You're talking to a cyborg here.

1542
00:42:43.330 --> 00:42:44.150
 I'd rate this one high.

1543
00:42:44.151 --> 00:42:45.096
 I'd give it nine out of 10.

1544
00:42:45.236 --> 00:42:45.611
 I mean,

1545
00:42:45.674 --> 00:42:46.314
 this is what,

1546
00:42:46.486 --> 00:42:47.471
 I want to say something though,

1547
00:42:47.518 --> 00:42:49.533
 like nine to 10 is rarefied error.

1548
00:42:49.674 --> 00:42:49.830
 Okay.

1549
00:42:50.049 --> 00:42:50.814
 And like that is,

1550
00:42:50.971 --> 00:42:53.049
 there's this next dimension you could go to,

1551
00:42:53.189 --> 00:42:54.596
 but spirit of the law,

1552
00:42:54.752 --> 00:42:56.236
 this ad is doing everything right.

1553
00:42:56.299 --> 00:42:57.096
It feels like it.

1554
00:42:57.378 --> 00:42:58.918
And if you trust this host,

1555
00:42:58.958 --> 00:43:00.199
 this is the Rubin Report.

1556
00:43:00.459 --> 00:43:02.981
 And I'm not sure if this is the host or not.

1557
00:43:03.039 --> 00:43:03.301
 You know,

1558
00:43:03.320 --> 00:43:05.297
 that's where a small little adjustment on this.

1559
00:43:05.298 --> 00:43:05.539
 You know,

1560
00:43:05.563 --> 00:43:06.656
 as a host of this show,

1561
00:43:07.180 --> 00:43:08.320
 I have to do a lot of research.

1562
00:43:08.383 --> 00:43:09.242
 I have to do a lot of prep,

1563
00:43:09.320 --> 00:43:10.820
 like anchor it even more.

1564
00:43:11.063 --> 00:43:12.602
 And I use this and you should,

1565
00:43:12.641 --> 00:43:12.781
 too.

1566
00:43:12.820 --> 00:43:15.836
 Like where you're saying he's talking about it helped me find prices online.

1567
00:43:15.899 --> 00:43:16.367
 You're like,

1568
00:43:16.617 --> 00:43:16.867
 really?

1569
00:43:17.477 --> 00:43:17.664
 Like,

1570
00:43:17.695 --> 00:43:19.617
 let me hear something a little bit deeper.

1571
00:43:20.039 --> 00:43:20.336
 But yeah,

1572
00:43:20.461 --> 00:43:23.805
 this is what you're looking for with a personal endorsement.

1573
00:43:24.742 --> 00:43:25.602
 You want to be it.

1574
00:43:25.711 --> 00:43:25.930
 Like...

1575
00:43:26.190 --> 00:43:27.912
 To get in the Olympics,

1576
00:43:28.373 --> 00:43:29.873
 you need to be at a nine out of 10.

1577
00:43:30.013 --> 00:43:32.337
 And now let's talk about taking it to the next level.

1578
00:43:32.377 --> 00:43:33.037
 So I'm saying,

1579
00:43:33.396 --> 00:43:33.537
 like,

1580
00:43:33.638 --> 00:43:35.080
 caveating the nine out of 10 with,

1581
00:43:35.119 --> 00:43:35.337
 to me,

1582
00:43:35.377 --> 00:43:35.900
 that's the price.

1583
00:43:35.978 --> 00:43:37.900
 Our benchmark is 90%.

1584
00:43:37.901 --> 00:43:38.080
Wow.

1585
00:43:38.580 --> 00:43:38.705
So,

1586
00:43:38.861 --> 00:43:39.025
 like,

1587
00:43:39.259 --> 00:43:40.267
 that's what we want to hit,

1588
00:43:40.322 --> 00:43:41.525
 just price of admission.

1589
00:43:41.627 --> 00:43:41.744
 So,

1590
00:43:41.986 --> 00:43:42.244
 okay.

1591
00:43:42.306 --> 00:43:44.916
 So when we stack these up together at the top,

1592
00:43:44.994 --> 00:43:46.572
 we've got perplexity at 92.

1593
00:43:46.666 --> 00:43:47.509
 You gave it an eight.

1594
00:43:47.666 --> 00:43:48.728
 You gave public an eight.

1595
00:43:48.869 --> 00:43:50.369
 AudioLyx gave it an 85.

1596
00:43:50.650 --> 00:43:52.791
 You gave Peloton a seven.

1597
00:43:53.181 --> 00:43:54.884
 And AudioLyx gave it a 91.

1598
00:43:55.126 --> 00:43:58.810
 And I think maybe that one is it was so far off you as the target.

1599
00:43:59.089 --> 00:43:59.371
Might be.

1600
00:43:59.429 --> 00:43:59.691
 Yeah.

1601
00:43:59.910 --> 00:44:00.250
 You know,

1602
00:44:00.332 --> 00:44:00.531
 like,

1603
00:44:00.711 --> 00:44:00.972
you know,

1604
00:44:00.973 --> 00:44:04.191
 if you were like really trying to put yourself in the mind of the target,

1605
00:44:04.214 --> 00:44:05.199
 you might have given a little higher.

1606
00:44:05.238 --> 00:44:05.394
 But,

1607
00:44:05.558 --> 00:44:05.777
 you know,

1608
00:44:05.816 --> 00:44:07.082
 so that one's a little out there.

1609
00:44:07.097 --> 00:44:07.941
 And then Home Depot,

1610
00:44:08.222 --> 00:44:09.316
 74 and a six.

1611
00:44:09.582 --> 00:44:10.902
 And even though I love Home Depot,

1612
00:44:11.160 --> 00:44:13.066
 there's a lot that that ad could do better.

1613
00:44:13.097 --> 00:44:14.097
 This has been incredible.

1614
00:44:14.503 --> 00:44:16.769
 Thank you so much for coming on to Add Infinite Item.

1615
00:44:16.847 --> 00:44:23.691
 We've had an awesome conversation to land the X-Wing for the chief audio officers that are listening.

1616
00:44:23.970 --> 00:44:27.551
 What advice would you give them when it comes to their audio ads?

1617
00:44:27.811 --> 00:44:28.870
What else could I say?

1618
00:44:29.432 --> 00:44:30.971
 But the advice that you gave to me,

1619
00:44:31.092 --> 00:44:31.233
 Stew,

1620
00:44:31.670 --> 00:44:32.334
use the Force.

1621
00:44:32.452 --> 00:44:34.311
 The Force is what gives a Jedi his power.

1622
00:44:34.616 --> 00:44:36.350
 And I couldn't have said it better myself.

1623
00:44:36.373 --> 00:44:36.733
 In fact,

1624
00:44:36.756 --> 00:44:37.053
 I did.

1625
00:44:37.194 --> 00:44:37.553
 You did.

1626
00:44:37.913 --> 00:44:38.397
 You're right.

1627
00:44:38.491 --> 00:44:38.811
 All right.

1628
00:44:38.897 --> 00:44:39.959
 I'm Stew Redwine.

1629
00:44:40.100 --> 00:44:42.741
 This has been a long episode and a good episode.

1630
00:44:42.742 --> 00:44:43.069
 Thank you,

1631
00:44:43.194 --> 00:44:43.600
 everybody.

1632
00:44:43.834 --> 00:44:45.756
 Make sure you check out Michael's

1633
00:44:46.100 --> 00:44:48.834
 Star Wars Young Jedi Adventures.

1634
00:44:49.069 --> 00:44:51.537
 And remember to have fun making the ads work.

1635
00:44:51.919 --> 00:44:53.131
 And may the force be with you.

1636
00:44:53.232 --> 00:44:54.041
 And also with you.