WEBVTT

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I was surrounded by people who told me I would fail and I couldn't,

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I wouldn't be able to do it.

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And by taking one step at a time,

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change happens.

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You've got to make so many mistakes before you find the system that works.

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A dirty secret around the cap is that even if it's obviously supported food production,

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it has driven people out of farming.

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11 years ago,

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Ariane decided to move from the United States,

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where she grew up,

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to take over the family farm in Tuscany.

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She arrived there with a strong held belief that organic farming was the way forward.

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However,

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no one else around the farm supported that vision and in fact,

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most people,

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including the farm manager at the time,

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were strongly opposed to the idea.

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But she held strong and through tough times and challenges,

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she eventually emerged as one of the top

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Regenerative organic pioneers in the whole of Europe.

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This episode has three key chapters and I've decided to separate it in three parts.

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You're listening to part one where we meet Ariane and talk about her and her farm transition journey.

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In part two we visit one of her rice fields and she tells us everything about her beautiful complex regenerative system.

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And finally,

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in part three,

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we talk about farm policy and the CAP,

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the Common Agriculture Policy.

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Because you see,

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before becoming a farmer,

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Ariane was working in farm policy back in the US.

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And therefore,

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she gives us this unique perspective of someone who has both farming experience and the farm policy knowledge.

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This episode was made in partnership with Soil Capital.

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I am your host,

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Raphael,

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and this is the Deep Seed Podcast.

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Thank you so much for welcoming me here on this beautiful farm on this beautiful sunny day of July.

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It is July so I bet you must be very busy on the farm,

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right?

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Hi Raphael,

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it's wonderful to have you.

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Welcome to Tenuta San Carlo.

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We are very busy.

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It is July so we're in the middle of our...

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grain harvests right now and my farm crew is out in the rice fields because they're a peak kind of vegetative growth for rice and then we also have a lot of guests coming through our agritourism these days so it's a it's a busy time of year.

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Yeah well thank you so much for taking the time.

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How how's it going actually how has this year been so far?

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Yeah every year brings with it its challenges,

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especially in...

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as climate change kind of becomes a bigger impact and bigger factor in what we do.

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And so on the one hand,

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things have been going well because I have a really good team of people here who's working with the farm and it's great to have finally a full team that's fully aligned with the values and the goals of what I'm trying to do here.

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On the other side,

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we are dealing with challenging weather situations and

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We had an extremely wet

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May, which is when we normally plant rice.

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And so the field prep that goes into about,

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usually that takes 10 weeks for us,

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was smushed into five.

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So that was a very intense time.

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Why is that?

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Is it because you can't go onto the fields with the machinery?

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What's the reason for that?

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Yeah,

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well there are a few different reasons for that.

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The first is that

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We rely for our irrigation water on the river water.

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And the infrastructure that we have right now for water distribution on the farm is all in underground tubes.

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And so if it rains a lot,

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the water gets murky and the tubes get full,

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and we need water to start rice production.

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So we're looking at other ways of dealing with the beginning of the...

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you know,

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of rice planting to deal with that.

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And it just means that it's raining and so you can't do field work essentially and the ground's really wet.

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I have started to implement certain practices that help us manage that climate risk but actually because it rained way more than it usually does last October,

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those practices weren't available to me this season.

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Okay.

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Could you maybe start by introducing yourself a little bit?

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Tell us where we are and a little bit about the history of that place and what connects you to this place.

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Absolutely.

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My name is Ariane and we're in Tenuta San Carlo,

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which is right along the southern coast.

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of Tuscany.

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So we're our,

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to place you in a landscape which is where how I usually start,

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we are two hours north of Rome and two hours south of Florence along the coast.

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Right,

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obviously you hear that I speak English with an American accent.

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I was born and raised in the U.S.

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because my mother is American,

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but this land is my family's land on my father's side.

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This whole area,

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and we'll get into it throughout our conversation today,

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was a former marshland.

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And that identification as a former marshland really still guides what we do here.

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And in the

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1930s, Mussolini drained the marshlands here.

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He had big landscape-level engineering projects throughout Italy,

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and what happened here was that an area that was undeveloped and

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unavailable for cultivation and for agricultural purposes,

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but for economic purposes generally,

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was drained.

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And my great-grandfather,

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who lived in northern Italy,

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with the availability of arable land,

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came down and bought this land in 1936.

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As a matter of fact,

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if you drive around this area,

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you'll still find families that have roots in northern Italy.

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And so he bought the land in 1936.

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World War II happened shortly thereafter.

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And so the large development,

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you know,

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the real kind of identification of this land as a farm occurred in the Second World War,

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post,

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after the Second World War with my grandparents.

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Right.

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So they...

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They built buildings,

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they planted forests,

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they started growing grains.

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And in the 1960s,

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they looked around this landscape and they said,

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you know,

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there are characteristics of this landscape that we think might be suitable for rice production.

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Because we're in Tuscany,

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but if you think about rice-producing areas,

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and if you think about Tuscany,

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those two things don't usually go together.

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Right,

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Tuscany is usually hills with olive trees and vineyards.

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But they still had contacts up in northern Italy where they do grow rice.

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And they started growing rice here because the soils are good for rice production.

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If you think about what a marshland is,

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it's an area that is poorly drained,

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that is flat,

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that holds water,

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and that has very heavy soils.

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And those are the characteristics that rice plants also need for successful production.

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And so in the

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1960s they started growing rice,

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along with many other things obviously.

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And then my father managed the farm for a while,

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but he really went to the U.S.

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to study and met my mother,

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and my sister and I were born and raised there.

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And we used to come to the farm here to see my grandparents when we were younger.

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during the summertime,

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but until recently,

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I didn't know,

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I didn't think I was going to come here.

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I had developed,

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started to develop a career in the U.S.

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I was working in sustainable,

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at that time,

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organic agriculture policy.

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At the federal level,

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I was working in sustainable agriculture at the time,

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and at a certain point,

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my sister and I had to decide whether we were going to

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keep the land and give it a future or pass the land or sell the land onto somebody else who could steward it,

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right?

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Because between when we were little and we were adults,

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my father passed away when we were very young and my mother was American,

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decided to keep the land but rent it out essentially and raise us in the U.S.

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And so I came here,

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I guess,

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11 years ago.

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unclear whether I was going to be staying six months,

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a year,

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and 11 years later I'm still here.

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I'm still here and so that's the story of my family on this land.

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Okay sweet and if we focus on the farming aspect a little bit,

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I suppose in the 60s when they started growing rice here

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It was a time where farmers were very much incentivized and pushed towards intensive,

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conventional agriculture.

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So I assume that happened to some extent here,

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right?

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Absolutely.

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But today you're organic and you also practice regenerative agriculture,

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agroecology.

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So I'm curious to know how that transition...

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happened,

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what was the starting point and the process of transitioning to that?

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Absolutely.

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So a little bit about my background before I came to the farm.

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I was born and raised in New York City.

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I am.

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But when I was 17,

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I went to work on a farm in Maine,

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which is in the northeastern part of the United States on the border with Canada.

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And from there...

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I worked with a farmer who really taught me my land ethic,

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and I started to understand that I didn't need to,

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you know,

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my career paths didn't necessarily need to be a doctor or a businesswoman or a lawyer,

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that I could actually pursue what was at that time an interest in environmental studies and the natural world and look at it through and work at it through the lens of food production.

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And so I learned the principles of the land ethic that I still practice today.

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And that was really the moment that I started on the path of sustainable agriculture.

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So I'm 42.

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That was when I was 17.

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The terminology was around sustainability and not around regenerative agriculture at the time,

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but the core concepts of producing in sync with natural cycles.

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Improving soil quality and biodiversity and working with nature instead of against it were really part of my early imprinting and farming experiences.

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From there,

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I really started to do some internships on farms in the U.S.

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I studied environmental studies.

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And then right before I came,

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I was involved in policy work at the national level because policy is such an important part of.

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the type of food systems and food production systems that we have at the time,

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right now,

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or generally,

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is such an important factor.

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The farm was conventional,

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was a conventional commodity farm,

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right?

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The primary crops were rice and wheat,

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and they were grown conventionally,

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both by,

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during my grandparents'

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time and my father's time,

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but also...

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In the time after my father's death,

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there was a farm manager that did manage some of the land.

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All conventional.

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And so when I came here,

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those were the two main crops and it was all conventional.

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My values obviously do not align with conventional farming.

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And so one of the first things I did,

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but it leads then to the kind of bigger mission of the farm,

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was to start to apply the theory that I learned and the policies,

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you know,

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concepts that I was interested in at a certain scale.

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Because we're a 480 hectare farm,

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so not small,

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not super large,

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but we are a mid-scale farm,

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and I do,

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you know,

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produce a certain volume of food.

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And

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I started,

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the first step was the transition to organic agriculture.

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Now

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I focused on rice also because it's a crop that is not,

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well there's nothing easy about organic agriculture in any crop.

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When I started looking into how to transition the farm,

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that first step right to organic agriculture before you start some of the more we call innovative or barrier pushing practices,

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of regenerative agriculture,

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I was met with complete,

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I don't know,

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obstinance.

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I remember there's this funny,

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not funny story,

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but when I was trying to find marketing partners,

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right,

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for organic rice and organic grains,

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I went to a fair,

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00:14:01.454 --> 00:14:02.485
an agricultural fair,

261
00:14:02.845 --> 00:14:03.813
and I met with,

262
00:14:03.891 --> 00:14:04.641
at that point,

263
00:14:05.260 --> 00:14:08.023
the head of one of the largest rice millers,

264
00:14:08.384 --> 00:14:09.823
organic rice millers in Italy.

265
00:14:10.245 --> 00:14:13.210
And he told me directly and straightforwardly,

266
00:14:13.351 --> 00:14:14.069
you will fail.

267
00:14:14.491 --> 00:14:16.054
You won't be able to produce.

268
00:14:16.749 --> 00:14:21.023
And you will go into your rice field at night to spray herbicides.

269
00:14:22.023 --> 00:14:27.460
And so there was a little fear around the transition in part because there's not a lot of,

270
00:14:27.648 --> 00:14:32.007
at the time there wasn't a lot of knowledge about the actual practices and how they might work,

271
00:14:32.444 --> 00:14:33.694
let alone how to So...

272
00:14:34.376 --> 00:14:35.697
implement them here,

273
00:14:36.198 --> 00:14:37.259
right on this land.

274
00:14:37.820 --> 00:14:38.720
But fortunately,

275
00:14:38.779 --> 00:14:41.482
I do have an international network of contacts.

276
00:14:41.662 --> 00:14:44.345
I do through the networks I have in the U.S.

277
00:14:44.423 --> 00:14:45.267
and now in Europe.

278
00:14:45.970 --> 00:14:50.095
There are excellent farmers who were willing to share their experiences,

279
00:14:50.228 --> 00:14:51.752
and so I started that transition.

280
00:14:54.142 --> 00:14:57.033
Part of the transition to organic,

281
00:14:57.173 --> 00:14:57.673
and I think,

282
00:14:58.080 --> 00:14:58.314
you know,

283
00:14:58.345 --> 00:14:59.502
any farmer would say this,

284
00:14:59.517 --> 00:14:59.798
is all...

285
00:15:00.028 --> 00:15:02.370
It's not just a practices transition,

286
00:15:03.110 --> 00:15:05.973
it's a mindset transition and a business transition,

287
00:15:08.333 --> 00:15:10.200
and a management transition.

288
00:15:10.700 --> 00:15:12.380
The management part is really,

289
00:15:13.083 --> 00:15:14.684
instead of spraying,

290
00:15:15.161 --> 00:15:15.442
you know,

291
00:15:15.887 --> 00:15:17.372
because there's a problem,

292
00:15:17.872 --> 00:15:22.653
you anticipate what the plants need and you respond and work with your environment.

293
00:15:22.731 --> 00:15:28.997
So you've got to listen closely to and know your land and listen closely to what

294
00:15:29.816 --> 00:15:42.412
the plants and animals are saying to you and how to interpret that and how to then as a farmer work with that and have a conversation with that land and with the plants and with the animals.

295
00:15:44.709 --> 00:15:47.553
It's a business transition because you're finding new markets,

296
00:15:48.053 --> 00:15:48.287
right,

297
00:15:48.334 --> 00:15:56.022
and new partners and trying to identify and communicate new values and it's a mindset transition.

298
00:15:56.068 --> 00:15:57.209
There was a farm manager

299
00:15:57.904 --> 00:15:58.064
Here,

300
00:15:58.084 --> 00:15:58.845
when I arrived,

301
00:15:58.945 --> 00:16:00.306
after three and a half years,

302
00:16:00.966 --> 00:16:07.974
we decided to part ways because he did not believe in the objectives,

303
00:16:08.037 --> 00:16:09.818
the new objectives and mission of the farm.

304
00:16:11.779 --> 00:16:15.787
Just a very quick pause to tell you about the official partner of the Deep Seed podcast,

305
00:16:16.115 --> 00:16:16.724
Soil Capital.

306
00:16:17.787 --> 00:16:27.380
Soil Capital is a company that accelerates the transition to regenerative agriculture by financially rewarding farmers who improve things like soil health and biodiversity.

307
00:16:28.160 --> 00:16:30.722
They're an amazing company and if you'd like to learn more about them,

308
00:16:30.744 --> 00:16:32.865
I will leave a link in the description of this episode.

309
00:16:34.947 --> 00:16:40.716
We're going to visit the farm later on and we'll get a lot deeper into the farming side of things.

310
00:16:41.857 --> 00:16:42.974
But for the time being,

311
00:16:42.975 --> 00:16:46.841
I would love to have a little bit more information about how you transition the farm.

312
00:16:46.872 --> 00:16:50.466
What were the steps to transition a whole system,

313
00:16:50.467 --> 00:16:50.966
a whole farm?

314
00:16:51.779 --> 00:16:52.107
Yeah,

315
00:16:52.247 --> 00:16:55.966
I think that's a really important question also because when we think about,

316
00:16:56.622 --> 00:16:56.888
you know,

317
00:16:57.384 --> 00:16:58.724
Helping farmers,

318
00:16:59.164 --> 00:17:00.265
or helping farmers,

319
00:17:01.244 --> 00:17:01.986
if there are,

320
00:17:02.244 --> 00:17:07.064
if we have goals around wide-scale adoption of more regenerative practices,

321
00:17:07.127 --> 00:17:10.307
that does require a transition for many farmers,

322
00:17:10.705 --> 00:17:10.971
right?

323
00:17:11.424 --> 00:17:17.572
And so thinking about the steps and the actual technical and financial support in different,

324
00:17:17.573 --> 00:17:19.307
at different moments of that process,

325
00:17:19.322 --> 00:17:22.822
I think could help facilitate adoption of practices,

326
00:17:23.353 --> 00:17:23.572
right?

327
00:17:23.697 --> 00:17:25.275
And so one of the...

328
00:17:26.825 --> 00:17:28.827
One of the first steps that I took,

329
00:17:28.907 --> 00:17:34.114
I didn't immediately start the organic certification because

330
00:17:34.489 --> 00:17:38.192
I needed to learn about the land itself.

331
00:17:38.857 --> 00:17:40.638
And you don't do that quickly,

332
00:17:40.857 --> 00:17:42.935
and obviously you don't do that in a year or two.

333
00:17:44.107 --> 00:17:53.325
But I had to go through a couple of farming cycles here because this landscape is so different from the one that I'm used to.

334
00:17:54.036 --> 00:17:56.398
in the northeast of the United States.

335
00:17:56.559 --> 00:18:00.764
Even if I came here on summer vacation as a little girl in the month of July,

336
00:18:01.205 --> 00:18:05.088
I really didn't know the agricultural cycles of this place.

337
00:18:05.205 --> 00:18:08.252
And a Mediterranean climate is very,

338
00:18:08.307 --> 00:18:13.228
very different from my climate of origin,

339
00:18:13.572 --> 00:18:14.338
we could say.

340
00:18:15.041 --> 00:18:23.447
So the first thing is really knowing and observing and understanding your land and the cycles.

341
00:18:23.736 --> 00:18:25.458
the natural cycles around it.

342
00:18:25.477 --> 00:18:26.098
For example,

343
00:18:26.499 --> 00:18:27.399
just a simple thing,

344
00:18:28.059 --> 00:18:32.946
in the northeast of the United States there's nothing growing in January and February,

345
00:18:33.149 --> 00:18:33.383
right?

346
00:18:33.665 --> 00:18:34.188
It's just,

347
00:18:34.383 --> 00:18:35.071
it's cold,

348
00:18:35.204 --> 00:18:35.790
it's winter,

349
00:18:35.930 --> 00:18:36.508
there's not much.

350
00:18:36.805 --> 00:18:40.696
Here in January and February all of our grains are growing,

351
00:18:41.087 --> 00:18:43.055
we're planting legumes,

352
00:18:43.962 --> 00:18:46.774
even if the days are shorter there's a certain,

353
00:18:46.962 --> 00:18:50.055
there's a fair deal of agricultural activity happening,

354
00:18:50.508 --> 00:18:50.743
right?

355
00:18:50.962 --> 00:18:51.243
And

356
00:18:51.596 --> 00:18:53.698
at a time like in July and August,

357
00:18:53.999 --> 00:18:55.059
everything's kind of,

358
00:18:56.399 --> 00:18:58.981
the landscape is quieting down in a sense,

359
00:18:59.224 --> 00:18:59.505
right,

360
00:18:59.747 --> 00:19:02.950
and getting ready for the fall rains.

361
00:19:04.505 --> 00:19:13.833
But then at a certain point you have to have the courage of your convictions and start taking the steps to transition a farm.

362
00:19:14.364 --> 00:19:20.645
And for me that was identifying new markets first so that I'd have some supply chain partners.

363
00:19:21.056 --> 00:19:23.757
that would be willing to,

364
00:19:24.677 --> 00:19:24.936
you know,

365
00:19:25.315 --> 00:19:26.936
start that process with me.

366
00:19:29.034 --> 00:19:33.019
The farm at the time was selling raw commodities,

367
00:19:33.315 --> 00:19:39.112
and I still sell a high percentage of my crop as a raw commodity,

368
00:19:39.347 --> 00:19:39.534
right?

369
00:19:39.581 --> 00:19:41.706
We have our own label and our own brand,

370
00:19:41.722 --> 00:19:47.487
and I started creating products that a consumer can buy,

371
00:19:47.940 --> 00:19:48.144
right,

372
00:19:48.145 --> 00:19:48.909
and that we sell.

373
00:19:49.081 --> 00:19:49.487
but yeah

374
00:19:49.564 --> 00:19:52.971
a good portion of what I do still gets shipped out in trucks,

375
00:19:53.471 --> 00:19:53.793
right?

376
00:19:54.774 --> 00:19:55.555
Two other supply,

377
00:19:55.594 --> 00:19:58.981
two supply chains that where I've created a partnership over time.

378
00:19:59.363 --> 00:19:59.965
And those supply

379
00:20:00.080 --> 00:20:02.322
Chains have to recognize the value,

380
00:20:03.043 --> 00:20:04.043
your added value,

381
00:20:04.086 --> 00:20:05.387
whether it's certified organic,

382
00:20:05.465 --> 00:20:06.828
regenerative agriculture,

383
00:20:07.188 --> 00:20:11.633
somehow the price needs to match.

384
00:20:12.195 --> 00:20:24.281
There's a whole aspect around technical assistance and all of the technical information that you need to be able to make a transition like that.

385
00:20:24.344 --> 00:20:25.000
And so for me,

386
00:20:26.531 --> 00:20:27.922
I started the transition

387
00:20:29.212 --> 00:20:32.892
About a year and a half after I physically arrived here,

388
00:20:33.454 --> 00:20:33.751
right?

389
00:20:34.411 --> 00:20:35.712
And in that year and a half,

390
00:20:35.794 --> 00:20:39.638
in addition to spending a lot of time on the land,

391
00:20:40.138 --> 00:20:45.536
I also spent times off the land and made connections,

392
00:20:46.177 --> 00:20:47.380
as many as possible,

393
00:20:47.755 --> 00:20:50.630
with farmers who had values that were aligned with mine.

394
00:20:51.489 --> 00:20:52.880
Because here locally,

395
00:20:53.193 --> 00:20:53.521
while

396
00:20:54.021 --> 00:20:56.193
I have very good relationships with my neighbors,

397
00:20:56.380 --> 00:20:57.599
obviously they do not.

398
00:20:57.960 --> 00:20:58.461
they were like,

399
00:20:59.461 --> 00:20:59.983
you're crazy,

400
00:21:00.402 --> 00:21:01.344
this is not going to work,

401
00:21:01.543 --> 00:21:01.783
right?

402
00:21:01.824 --> 00:21:05.588
Transitioning this big farm to organic and doing organic rice,

403
00:21:05.647 --> 00:21:07.428
and it just doesn't make sense.

404
00:21:09.693 --> 00:21:11.529
But searching,

405
00:21:11.553 --> 00:21:12.412
you will find,

406
00:21:13.115 --> 00:21:13.397
right?

407
00:21:13.795 --> 00:21:18.154
And there are great networks now of farmers in Europe,

408
00:21:18.483 --> 00:21:19.076
in Italy,

409
00:21:20.279 --> 00:21:22.123
and I have contacts in the U.S.,

410
00:21:22.170 --> 00:21:23.904
and so that support was really important.

411
00:21:25.108 --> 00:21:27.748
In part because when things don't work,

412
00:21:27.889 --> 00:21:29.668
which is often and always,

413
00:21:30.528 --> 00:21:35.028
you have to either you have to have the experience to think through those problems yourself,

414
00:21:35.629 --> 00:21:40.364
or you have to have people whom you can call to compare notes with.

415
00:21:40.832 --> 00:21:49.098
And I've absolutely found that the farmer to farmer exchange is the most valuable exchange there is.

416
00:21:49.332 --> 00:21:51.473
I've done research with universities.

417
00:21:51.614 --> 00:21:53.114
I've worked with agronomists.

418
00:21:53.644 --> 00:21:54.625
But the people who really,

419
00:21:55.746 --> 00:21:56.046
you know,

420
00:21:57.107 --> 00:22:02.111
the exchange with other farmers is the most valuable knowledge for me.

421
00:22:03.033 --> 00:22:05.377
And so creating those farmer networks was really,

422
00:22:05.494 --> 00:22:06.533
really important.

423
00:22:08.002 --> 00:22:08.337
And then,

424
00:22:09.502 --> 00:22:10.205
as I mentioned,

425
00:22:11.002 --> 00:22:14.048
finding people to work with you who believe in your vision,

426
00:22:14.923 --> 00:22:16.564
that was the hardest part.

427
00:22:18.173 --> 00:22:21.064
It must have been really difficult starting from scratch,

428
00:22:22.267 --> 00:22:22.986
being new to the...

429
00:22:23.524 --> 00:22:24.005
the area,

430
00:22:24.085 --> 00:22:26.367
I mean although you knew this area for a long time,

431
00:22:26.387 --> 00:22:27.486
but moving here,

432
00:22:27.549 --> 00:22:35.752
working the land here and being in an environment where there were very few people actually believing in organic agriculture,

433
00:22:36.260 --> 00:22:38.838
regenerative agriculture was not really a thing yet,

434
00:22:39.533 --> 00:22:45.705
so it must have been tough to stand your ground and become a pioneer really in this space.

435
00:22:46.893 --> 00:22:50.908
Do you feel like the space has changed a lot since and you've managed to really kind of...

436
00:22:51.404 --> 00:22:55.687
create this ecosystem that new farmers now can rely on if they need to?

437
00:22:56.027 --> 00:22:56.168
Yeah,

438
00:22:56.289 --> 00:22:58.769
I think it was challenging.

439
00:23:00.449 --> 00:23:01.855
And sometimes when you look back,

440
00:23:02.058 --> 00:23:04.637
when I look back on those first few years,

441
00:23:07.199 --> 00:23:08.762
I just block them out of my head,

442
00:23:08.996 --> 00:23:09.199
right?

443
00:23:09.262 --> 00:23:11.277
Some of the stories and the challenges,

444
00:23:11.278 --> 00:23:12.949
the day-to-day challenges,

445
00:23:13.043 --> 00:23:20.152
just really the difficulty in changing.

446
00:23:20.788 --> 00:23:21.809
in making change,

447
00:23:22.229 --> 00:23:22.448
right?

448
00:23:22.509 --> 00:23:22.648
Yeah.

449
00:23:23.609 --> 00:23:24.488
But now

450
00:23:25.309 --> 00:23:31.512
I do think that farmers or people who are interested in adopting new techniques,

451
00:23:31.613 --> 00:23:34.113
experimenting with regenerative practices,

452
00:23:35.348 --> 00:23:49.871
there's much greater wealth of information and you have networks throughout Europe of farmers who in different types of production systems and different climates who have really been pioneers themselves.

453
00:23:49.981 --> 00:23:50.121
homes.

454
00:23:50.364 --> 00:23:52.747
and are now connected with each other.

455
00:23:54.028 --> 00:23:59.493
And obviously digital media and all of our digital tools has helped a great deal with that connection.

456
00:24:00.056 --> 00:24:07.126
But also this awareness slowly that if you do ask the right questions,

457
00:24:08.235 --> 00:24:11.907
you will find people who can help you find those answers.

458
00:24:12.266 --> 00:24:12.501
Yeah.

459
00:24:12.532 --> 00:24:12.782
Right?

460
00:24:14.095 --> 00:24:14.829
And not that...

461
00:24:15.244 --> 00:24:18.527
Farming is easy and regenerative agriculture is easy.

462
00:24:19.027 --> 00:24:20.391
Nothing is easy about that.

463
00:24:20.508 --> 00:24:24.891
But there are more resources and networks available now.

464
00:24:25.336 --> 00:24:34.742
And there's more of a general understanding of what we're trying to do in farming is no longer an alternative method of farming,

465
00:24:35.383 --> 00:24:43.008
but it's the way that we have to approach farming systems if we're going to deal with.

466
00:24:43.424 --> 00:24:43.684
you know,

467
00:24:44.105 --> 00:24:45.206
our climate crisis,

468
00:24:45.246 --> 00:24:46.387
our economic crisis,

469
00:24:46.428 --> 00:24:47.469
the social crisis,

470
00:24:47.566 --> 00:24:50.371
everything that's kind of falling apart around us.

471
00:24:50.953 --> 00:24:51.070
Yeah,

472
00:24:51.172 --> 00:24:52.449
absolutely.

473
00:24:52.574 --> 00:24:57.699
We're going to get into all of the amazing things you do here about regenerative agriculture,

474
00:24:57.715 --> 00:24:58.496
about the successes,

475
00:24:58.519 --> 00:24:59.996
but since you mentioned the really hard times,

476
00:25:00.028 --> 00:25:00.749
times at the beginning.

477
00:25:01.690 --> 00:25:03.632
Maybe you could tell us a little bit more about that,

478
00:25:03.712 --> 00:25:08.497
like maybe describe some of the biggest challenges you faced and the hard time that you had.

479
00:25:09.098 --> 00:25:09.419
Yeah,

480
00:25:10.598 --> 00:25:12.942
there were a few really big challenges.

481
00:25:14.278 --> 00:25:24.919
The first was that the farm manager who was here at the time just did not believe that we could do it,

482
00:25:26.200 --> 00:25:28.200
that transitioning to organic made sense.

483
00:25:29.196 --> 00:25:30.857
that it was a valuable thing.

484
00:25:30.997 --> 00:25:32.296
And I think more than anything,

485
00:25:32.318 --> 00:25:35.378
it was hard because at the time,

486
00:25:35.499 --> 00:25:35.738
you know,

487
00:25:36.257 --> 00:25:39.261
conventional commodity markets were failing.

488
00:25:39.262 --> 00:25:39.480
You know,

489
00:25:39.481 --> 00:25:41.198
the prices obviously were low.

490
00:25:42.339 --> 00:25:43.980
European subsidies were changing,

491
00:25:44.042 --> 00:25:46.839
so we were going to be losing a lot of subsidies that had been.

492
00:25:47.245 --> 00:25:47.480
You know,

493
00:25:47.481 --> 00:25:48.902
a whole model was crumbling,

494
00:25:49.323 --> 00:25:49.573
right?

495
00:25:50.042 --> 00:25:52.698
That conventional commodity production,

496
00:25:53.120 --> 00:25:54.745
heavily subsidized by the EU,

497
00:25:55.089 --> 00:25:56.558
that was starting to come apart.

498
00:25:58.392 --> 00:25:59.774
And that markets were changing.

499
00:26:01.516 --> 00:26:05.340
And there was no acknowledgement of that.

500
00:26:05.360 --> 00:26:08.703
So everything that we talked about was just no.

501
00:26:09.524 --> 00:26:11.883
Not just even like transition to organic,

502
00:26:12.563 --> 00:26:13.485
but even like,

503
00:26:13.570 --> 00:26:13.969
okay,

504
00:26:14.344 --> 00:26:17.969
we're harvesting our clover seed today.

505
00:26:19.094 --> 00:26:19.360
You know,

506
00:26:19.453 --> 00:26:27.453
the farmer co-op that I've just met tells me that there's a way to ensure that we have a slightly higher price on that clover seed.

507
00:26:27.884 --> 00:26:30.066
if we do a bit of paperwork ahead of that.

508
00:26:30.447 --> 00:26:31.127
And he was just like,

509
00:26:31.168 --> 00:26:31.287
no,

510
00:26:31.607 --> 00:26:32.330
it's not worth it.

511
00:26:32.428 --> 00:26:34.228
We're not changing anything.

512
00:26:35.033 --> 00:26:42.502
And so more than the technical resources and financial resources,

513
00:26:42.503 --> 00:26:48.666
it's really the human resources and human capital and the people who work with you that make all the difference.

514
00:26:49.619 --> 00:26:54.947
And so that took a few years to...

515
00:26:56.156 --> 00:26:57.477
really work through.

516
00:26:58.398 --> 00:27:00.519
And I made big mistakes.

517
00:27:01.242 --> 00:27:02.383
I made big mistakes,

518
00:27:03.164 --> 00:27:04.066
both in terms of,

519
00:27:04.262 --> 00:27:04.746
at times,

520
00:27:04.785 --> 00:27:09.191
maybe trusting someone whom I shouldn't have trusted,

521
00:27:09.527 --> 00:27:15.949
in terms of the validity of the economic or the agricultural information.

522
00:27:16.918 --> 00:27:20.387
I didn't know much about agricultural contracts at the time,

523
00:27:20.543 --> 00:27:20.902
and so

524
00:27:21.887 --> 00:27:22.324
I got,

525
00:27:22.949 --> 00:27:23.355
I got...

526
00:27:23.752 --> 00:27:41.757
screwed a couple of times um and you learn quickly right and you make a mistake once and you improve and you change and then you know now 11 years later i've got a great team of people working the farm is known for for what it does we have very clear values

527
00:27:41.804 --> 00:27:52.913
around um regenerative you know holistic landscape management call it what you will right and we're now being contacted as you

528
00:27:53.092 --> 00:27:53.352
you know,

529
00:27:53.372 --> 00:27:56.015
a lighthouse farm for research projects.

530
00:27:57.837 --> 00:28:02.099
You've got to make so many mistakes before you find a system that works.

531
00:28:02.404 --> 00:28:06.904
I have had fields that have failed,

532
00:28:07.685 --> 00:28:07.904
right?

533
00:28:08.044 --> 00:28:12.927
And those are big experiences.

534
00:28:13.318 --> 00:28:15.208
And the biggest,

535
00:28:15.833 --> 00:28:17.333
apart from the farm manager,

536
00:28:17.411 --> 00:28:19.833
the biggest kind of...

537
00:28:20.592 --> 00:28:22.875
Mark from that time for me is also,

538
00:28:23.916 --> 00:28:24.635
there was a big,

539
00:28:24.736 --> 00:28:27.318
big drought in 2017.

540
00:28:27.319 --> 00:28:29.357
So I got here in 2014.

541
00:28:29.358 --> 00:28:32.506
We were in the middle of the organic transition.

542
00:28:32.764 --> 00:28:34.225
Commodity prices were low.

543
00:28:34.404 --> 00:28:36.990
I didn't yet have a certifiable product.

544
00:28:37.803 --> 00:28:41.146
And there was an enormous drought here,

545
00:28:41.615 --> 00:28:42.615
right in this area.

546
00:28:43.662 --> 00:28:47.162
And that meant that the yields were low.

547
00:28:47.776 --> 00:28:49.278
because there was not a lot of water.

548
00:28:49.358 --> 00:28:51.781
We had just started things like,

549
00:28:51.860 --> 00:28:52.102
you know,

550
00:28:52.199 --> 00:28:52.801
starting,

551
00:28:53.160 --> 00:28:55.262
just starting to do some crop rotation,

552
00:28:55.684 --> 00:28:57.223
think about cover crops.

553
00:28:57.629 --> 00:28:59.028
I would just started,

554
00:28:59.067 --> 00:29:00.692
so you don't have that base,

555
00:29:01.192 --> 00:29:08.238
that soil base built up yet to help you manage those kind of climate shocks,

556
00:29:08.270 --> 00:29:09.942
which are now regular occurrences.

557
00:29:10.613 --> 00:29:10.957
And

558
00:29:12.176 --> 00:29:15.426
I lost a lot of money in that season and had to,

559
00:29:15.488 --> 00:29:17.082
um

560
00:29:18.008 --> 00:29:33.507
I had to go to the bank for a loan for like an operating loan which definitely made the next few years much more challenging from just like a cash flow and budgeting standpoint but

561
00:29:33.522 --> 00:29:36.726
I learned a lot obviously in that period of time.

562
00:29:37.522 --> 00:29:44.397
Yeah it must be so stressful you're obviously you're convinced about what you want to achieve but everyone else around you is saying

563
00:29:45.116 --> 00:29:45.237
No,

564
00:29:45.457 --> 00:29:46.699
and saying this is not going to work,

565
00:29:46.739 --> 00:29:48.763
and you're literally betting the family farm on it,

566
00:29:48.823 --> 00:29:49.061
right?

567
00:29:49.202 --> 00:29:49.362
Yeah.

568
00:29:49.363 --> 00:29:51.167
It must be super stressful.

569
00:29:51.526 --> 00:29:51.667
Yeah,

570
00:29:51.729 --> 00:29:59.604
and I think that's where the fact that the farm already had some diversified income helped to...

571
00:30:00.048 --> 00:30:01.670
absorb that hit a little bit,

572
00:30:02.190 --> 00:30:02.450
right?

573
00:30:02.591 --> 00:30:05.633
Because we did have an agritourism,

574
00:30:05.673 --> 00:30:07.934
it was a project that my sister had started,

575
00:30:08.317 --> 00:30:10.176
so we had some tourism income.

576
00:30:11.216 --> 00:30:12.380
We do have,

577
00:30:14.364 --> 00:30:14.606
you know,

578
00:30:14.661 --> 00:30:20.294
at that point I was also kind of restructuring the cows that we had,

579
00:30:20.387 --> 00:30:24.466
so it was a really big hit,

580
00:30:24.606 --> 00:30:25.450
but it...

581
00:30:25.680 --> 00:30:28.623
It was softened by the tourism,

582
00:30:29.024 --> 00:30:31.424
the fact that we do have some tourism income.

583
00:30:31.608 --> 00:30:37.170
And so I relied on that and kind of built out some of the options that we had.

584
00:30:37.834 --> 00:30:40.537
And then it was also that year that given that

585
00:30:41.498 --> 00:30:49.991
I didn't have product that was yet certifiably organic and the conventional commodity prices had dropped,

586
00:30:50.662 --> 00:30:50.850
that

587
00:30:52.272 --> 00:30:55.053
I started a year sooner than planned.

588
00:30:55.448 --> 00:31:00.091
to process my rice and create a farm label,

589
00:31:00.615 --> 00:31:00.853
right?

590
00:31:01.154 --> 00:31:02.075
So that at least

591
00:31:02.556 --> 00:31:03.036
I could,

592
00:31:03.134 --> 00:31:04.919
from the harvest that we had,

593
00:31:06.763 --> 00:31:09.263
start to get a little bit more margin on the product.

594
00:31:09.325 --> 00:31:09.443
But

595
00:31:10.224 --> 00:31:12.607
I had to fast-track that plan,

596
00:31:12.685 --> 00:31:17.732
which I had planned to have for the start of the certified organic product line,

597
00:31:18.591 --> 00:31:21.638
but anticipated that by a year.

598
00:31:22.496 --> 00:31:26.136
at least to be able to cover some of those cash needs then.

599
00:31:26.958 --> 00:31:27.076
Yeah.

600
00:31:28.978 --> 00:31:30.537
This is the end of part one.

601
00:31:30.841 --> 00:31:32.498
Thank you so much for listening until the end.

602
00:31:33.099 --> 00:31:34.818
If you'd like to support me and my work,

603
00:31:34.819 --> 00:31:41.146
you can actually do that in just a few seconds by clicking on the deep seat page and clicking the follow or subscribe button.

604
00:31:41.615 --> 00:31:44.427
It only takes a few seconds and it makes a huge difference for me.

605
00:31:44.458 --> 00:31:49.443
So thank you so much in advance and see you tomorrow for part two of this amazing interview.

606
00:31:54.597 --> 00:31:55.656
Bye.

