WEBVTT

1
00:00:05.973 --> 00:00:06.233
Tips.

2
00:00:07.234 --> 00:00:07.495
Hello,

3
00:00:07.835 --> 00:00:08.796
and welcome to Tips,

4
00:00:08.936 --> 00:00:13.099
the podcast from OSHA that gives you all the key tips to launch and boost your podcast.

5
00:00:13.700 --> 00:00:14.200
I'm Sarah,

6
00:00:14.300 --> 00:00:15.861
OSHA's US Podcast Ambassador.

7
00:00:16.322 --> 00:00:17.763
And in this new episode of Tips,

8
00:00:18.083 --> 00:00:20.865
I'm going to tell you how to choose the right podcast category.

9
00:00:21.486 --> 00:00:26.050
Choosing the right category will help your future listeners find you more easily on the listening platforms.

10
00:00:26.350 --> 00:00:27.010
And just remember,

11
00:00:27.591 --> 00:00:28.952
any scroll is a goal.

12
00:00:30.488 --> 00:00:32.149
Platforms like Apple Podcasts,

13
00:00:32.169 --> 00:00:32.729
Spotify,

14
00:00:32.829 --> 00:00:37.351
and Deezer have developed a system for referencing and storing podcasts by categories.

15
00:00:37.952 --> 00:00:38.372
Otherwise,

16
00:00:38.392 --> 00:00:40.853
it would be really complicated to find your way around.

17
00:00:41.313 --> 00:00:45.115
It would be like going to a library where the books are all arranged randomly.

18
00:00:47.216 --> 00:00:47.456
Hello,

19
00:00:47.516 --> 00:00:47.756
ma'am.

20
00:00:48.136 --> 00:00:48.256
I...

21
00:00:48.436 --> 00:00:48.556
Shh!

22
00:00:49.217 --> 00:00:50.037
Please stop shouting.

23
00:00:50.237 --> 00:00:51.138
You're in a library.

24
00:00:51.798 --> 00:00:52.018
Okay,

25
00:00:52.318 --> 00:00:52.518
sorry.

26
00:00:53.139 --> 00:00:55.760
I'm simply looking for the almanac of podcastology.

27
00:00:56.200 --> 00:00:57.040
It's very simple.

28
00:00:57.621 --> 00:00:57.881
It's the

29
00:00:58.401 --> 00:01:01.262
93rd book on the 12th shelf in the library,

30
00:01:01.522 --> 00:01:02.442
number 24.

31
00:01:03.443 --> 00:01:03.583
Well,

32
00:01:03.983 --> 00:01:04.283
okay.

33
00:01:05.664 --> 00:01:06.244
Thanks so much.

34
00:01:07.284 --> 00:01:09.025
Just to say that without categories,

35
00:01:09.065 --> 00:01:11.246
it would be really disorganized.

36
00:01:11.726 --> 00:01:14.587
Category is podcast categories.

37
00:01:15.087 --> 00:01:16.848
So how many are there?

38
00:01:17.832 --> 00:01:19.033
So glad you asked that question,

39
00:01:19.093 --> 00:01:19.393
Sarah.

40
00:01:19.633 --> 00:01:20.993
There are 19 in all.

41
00:01:21.434 --> 00:01:21.614
Well,

42
00:01:21.834 --> 00:01:23.294
19 main categories,

43
00:01:23.314 --> 00:01:23.735
at least.

44
00:01:24.155 --> 00:01:24.715
For example,

45
00:01:25.115 --> 00:01:25.856
health and fitness,

46
00:01:25.936 --> 00:01:26.276
music,

47
00:01:26.316 --> 00:01:27.056
or even business.

48
00:01:27.716 --> 00:01:31.018
Each of these large categories are broken into subcategories,

49
00:01:31.158 --> 00:01:33.399
which provide even more detailed syllabus nurse.

50
00:01:33.579 --> 00:01:34.159
For example,

51
00:01:34.259 --> 00:01:35.260
in a science category,

52
00:01:35.420 --> 00:01:37.321
there are many subcategories,

53
00:01:37.481 --> 00:01:38.381
such as astronomy,

54
00:01:38.521 --> 00:01:39.201
mathematics,

55
00:01:39.302 --> 00:01:39.822
earth science,

56
00:01:39.822 --> 00:01:40.402
and chemistry.

57
00:01:42.303 --> 00:01:44.844
Subcategories make it easier to find what we're looking for.

58
00:01:45.820 --> 00:01:47.901
And the platforms are listening to their users,

59
00:01:47.941 --> 00:01:51.623
so they're creating new categories to make their lives easier and meet their needs.

60
00:01:52.104 --> 00:01:52.684
For example,

61
00:01:53.024 --> 00:01:57.366
fiction and true crime have only just appeared as their own categories since 2019.

62
00:01:58.167 --> 00:01:58.647
But now,

63
00:01:59.307 --> 00:02:01.769
how do I choose the right category?

64
00:02:02.649 --> 00:02:07.032
Just know that if you list your podcast in a category that doesn't correspond to it at all,

65
00:02:07.372 --> 00:02:10.053
you risk being excluded completely from the platform.

66
00:02:10.654 --> 00:02:14.716
So be careful and don't put your children's story podcast in a sports category.

67
00:02:17.108 --> 00:02:17.268
Okay,

68
00:02:17.629 --> 00:02:18.289
that was obvious,

69
00:02:18.369 --> 00:02:19.510
but it needed to be said.

70
00:02:19.731 --> 00:02:20.571
There's no shortcut.

71
00:02:20.972 --> 00:02:21.492
Don't try it.

72
00:02:22.874 --> 00:02:23.054
Now,

73
00:02:23.795 --> 00:02:27.798
one tip is to be as precise as possible when choosing a subcategory.

74
00:02:28.419 --> 00:02:29.620
And it has a double advantage.

75
00:02:30.061 --> 00:02:34.125
The first being that the subcategory helps your future audience find your show more,

76
00:02:34.365 --> 00:02:34.625
well,

77
00:02:35.186 --> 00:02:35.686
precisely.

78
00:02:36.547 --> 00:02:40.631
And the second is that not only will you be referenced in this subcategory,

79
00:02:40.871 --> 00:02:41.572
but also...

80
00:02:42.016 --> 00:02:42.876
In the main category,

81
00:02:43.396 --> 00:02:43.917
for example,

82
00:02:44.397 --> 00:02:46.597
if you choose the subcategory investments,

83
00:02:46.837 --> 00:02:49.918
your show will automatically be present in the main business category.

84
00:02:51.059 --> 00:02:52.979
You're making the platforms do the work for you.

85
00:02:53.339 --> 00:02:55.980
So start from the bottom up and not the top down.

86
00:02:56.900 --> 00:03:01.321
You should also take into account that some categories are more competitive than others,

87
00:03:01.921 --> 00:03:04.962
and that can have a big impact on the growth of your podcast.

88
00:03:05.502 --> 00:03:09.524
If a category is popular but already has hundreds of reference podcasts,

89
00:03:09.764 --> 00:03:11.104
it will be hard for you to stand out.

90
00:03:11.584 --> 00:03:12.165
Similarly,

91
00:03:12.585 --> 00:03:14.667
a category with very little competition,

92
00:03:14.747 --> 00:03:16.188
but that's not popular at all,

93
00:03:16.448 --> 00:03:18.470
risks taking your podcast to a dead end.

94
00:03:19.891 --> 00:03:25.016
The perfect category is therefore one that corresponds to the subject of your podcast,

95
00:03:25.176 --> 00:03:26.617
is popular among listeners,

96
00:03:26.998 --> 00:03:28.679
but is also a bit niche,

97
00:03:29.019 --> 00:03:30.641
so it doesn't compete with too many shows.

98
00:03:31.221 --> 00:03:34.024
It's the perfect storm of elements.

99
00:03:34.704 --> 00:03:35.125
Good luck.

100
00:03:35.765 --> 00:03:38.648
So if your show corresponds to multiple categories.

101
00:03:39.168 --> 00:03:41.290
Choose the one that's the least competitive.

102
00:03:41.870 --> 00:03:44.512
You'll have a greater chance of appearing at the top of this category,

103
00:03:44.872 --> 00:03:47.114
of gaining places within the rankings on the platforms,

104
00:03:47.394 --> 00:03:49.976
and therefore gaining visibility and listeners.

105
00:03:51.256 --> 00:03:54.899
While choosing the category of your podcast is something that you have to do at your launch,

106
00:03:55.019 --> 00:03:56.640
just know that you can change it later.

107
00:03:57.101 --> 00:03:57.521
With OSHA,

108
00:03:57.581 --> 00:03:58.101
for example,

109
00:03:58.542 --> 00:04:01.524
you just have to go to the settings tab of your show to modify your category.

110
00:04:02.204 --> 00:04:02.925
And with OSHA,

111
00:04:03.085 --> 00:04:04.426
since everything is centralized,

112
00:04:04.486 --> 00:04:07.708
this one click means you won't have to update it on all the listening platforms.

113
00:04:08.392 --> 00:04:08.592
Wait,

114
00:04:08.812 --> 00:04:09.473
not so fast.

115
00:04:10.213 --> 00:04:12.355
You can change the category easily,

116
00:04:12.575 --> 00:04:15.397
but because the process is automated on the platform side,

117
00:04:15.397 --> 00:04:21.022
the change is not always instantaneous and it can take up to one month before it's applied.

118
00:04:21.362 --> 00:04:23.203
So to avoid wasting time and energy,

119
00:04:23.744 --> 00:04:26.526
take a few minutes to think about it carefully when you're creating your show.

120
00:04:26.986 --> 00:04:28.527
Your future you will also thank you.

121
00:04:29.408 --> 00:04:29.888
But wait,

122
00:04:30.008 --> 00:04:30.609
there's more.

123
00:04:31.209 --> 00:04:33.751
You can now have two categories for the price of one.

124
00:04:34.312 --> 00:04:34.832
That's right.

125
00:04:34.972 --> 00:04:38.894
Apple Podcasts and Spotify now allow you to have two categories for your podcast,

126
00:04:39.115 --> 00:04:40.856
boosting your SEO even more.

127
00:04:41.356 --> 00:04:41.896
And at Osho,

128
00:04:42.176 --> 00:04:42.857
we have you covered.

129
00:04:43.297 --> 00:04:46.099
You can now easily add a second category using our platform.

130
00:04:47.680 --> 00:04:48.841
Even with two categories,

131
00:04:49.121 --> 00:04:50.782
the technique still stays the same.

132
00:04:51.362 --> 00:04:52.823
Start with the subcategories.

133
00:04:53.443 --> 00:04:53.824
This way,

134
00:04:53.844 --> 00:04:56.565
your podcast will be referenced in four categories,

135
00:04:56.866 --> 00:04:59.047
two parent categories and two subcategories.

136
00:04:59.631 --> 00:04:59.891
Thus,

137
00:05:00.232 --> 00:05:04.176
boosting your chances to attract listeners and being discovered on the listening platforms.

138
00:05:05.497 --> 00:05:05.858
There you go.

139
00:05:06.238 --> 00:05:08.160
It's the end of this episode of Tips,

140
00:05:08.220 --> 00:05:09.321
and I hope that you've liked it.

141
00:05:09.742 --> 00:05:13.126
Please rate our podcast on Apple Podcasts or Spotify,

142
00:05:13.666 --> 00:05:16.549
and send us a message or leave some comments on social media.

143
00:05:16.870 --> 00:05:17.630
We love reading them.

144
00:05:18.331 --> 00:05:18.812
That's all.

145
00:05:19.132 --> 00:05:21.615
See you in two weeks for a new episode of Tips.

146
00:05:24.955 --> 00:05:26.079
Osha Originals.

147
00:05:26.079 --> 00:05:27.664
This show is brought to you by Osha,

148
00:05:27.885 --> 00:05:32.198
the all-in-one podcast hosting and marketing platform to help you grow your podcast.