WEBVTT

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and tips.

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Hello,

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and welcome to Tips,

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the podcast from OSHA that gives you all the key tips to launch and boost the growth of your podcast.

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I'm Sarah,

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OSHA's US Podcast Ambassador,

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and today's episode is about how podcasts are like Pokemon.

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There are so many different types and you gotta catch them all,

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or listen to them all.

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Okay,

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not all of them.

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Okay,

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maybe they're not like Pokemon,

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but there's a lot of podcast formats and styles.

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So how a show is hosted defines the style and format

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of the podcast.

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The most straightforward format is the solo podcast.

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In this type of podcast,

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there's only one host that develops the subject and presents it to their audience,

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but it's far from being the simplest format.

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If you're flying solo,

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you have to prepare your subjects well beforehand and write your script.

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It's a lot of research and actually a challenging format because it's just you and you alone who has to captivate your audience.

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Otherwise,

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you'll just be breathing heavily into your microphone.

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Next is the co-hosted podcast.

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The idea behind this format is to have two hosts.

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Try pitching your podcast idea to your friends or colleagues who could be interested in embarking on this adventure with you.

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There are so many great co-hosted shows out there and it makes it really fun to banter with someone else.

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The only thing is that if you're two people behind the mic,

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you have to find common times to report.

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But with all the remote recording programs that are available to you now,

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you don't even have to be in the same place to record your show.

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Equally important are the guests on your show because they will also shape what type of podcast you have.

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Well,

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if you don't have guests,

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that's one style of podcast.

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But many podcasts do have guests.

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And the most common format is the interview podcast.

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Generally,

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a guest,

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relatively well-known or known in their field,

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is invited to a podcast to answer questions and share their story.

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It's the format that a large group of podcasters prefer because it's easy to record,

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not too hard to edit,

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and often produces good content.

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The interview podcast is an intimate medium that allows you to develop a relationship with your audience.

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A podcast can also include several guests to have a talk show format.

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And by carefully choosing your guests and preparing your interview,

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you can create a fun and lively podcast.

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The advantage to this format is that each episode will be unique.

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And you can use the energy and the community of your guests to get your podcast off the ground and gain visibility.

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Okay,

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so I've covered the hosting style and the guest,

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but there is still one more super important element that defines a podcast.

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The content.

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First,

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there is the informative podcast.

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Here,

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the objective is to transmit knowledge to the audience.

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The podcast is almost like a training guide on a specific subject.

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Today,

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there are informative podcasts on basically everything out there.

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I even think there are some people who make a podcast about how to make a podcast.

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What?

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That is so niche.

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Who would do that?

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Next,

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there is the investigative podcast.

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This podcast is where the listener follows the investigative work of a journalist on a particular subject.

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It can be about current events,

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history,

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true crime,

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basically...

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Any poignant story where the audience becomes immersed in the details.

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Serial is one of the most successful and well-known investigative podcasts.

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The investigative podcast is not too far off from the narrative podcast,

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in which a podcaster relays a story to their listeners.

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This can be actual storytelling like The Moth,

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an audiobook,

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or stories for kids.

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And speaking of,

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I actually wrote an audio series for children aged three to six called Leo the Truck.

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It's available in three languages on Apple Podcasts.

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Finally,

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there's a type of podcast which is becoming more and more popular,

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and that is audio fiction.

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In this format,

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the audience is invited into a universe where the sound editing brings you deeper into the world,

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the rain,

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the footsteps.

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And of course,

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the narrative is what keeps you listening.

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But remember,

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a podcast doesn't always fit into one single category.

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Take Tips,

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for example.

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It's a solo podcast that's also instructive and whose sound design is used to make immersive,

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playful,

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and dare I say,

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funny?

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It's therefore up to you to choose the recipe that you want to apply to define your podcast format.

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And there you have it.

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Thanks for staying until the end of this new episode of Tips.

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Don't forget to share it with your friends,

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leave a review on a listening platform,

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or send us a message on social media.

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Thanks,

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and see you in two weeks for a new episode of Tips.

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This show is brought to you by OSHA,

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the all-in-one podcast hosting and marketing platform to help you grow your podcast.

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podcast.

