WEBVTT

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Guess what?

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I'm moving country again.

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I don't know,

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maybe a year,

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maybe more.

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Where's the phone?

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The phone's everywhere.

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I'm an expat.

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Hey,

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it's Pauline from ET Expats,

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and today I am with Shannon,

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who is an American based in Germany,

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Baden-Württemberg.

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She built...

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her own business and aesthetic center.

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So she's going to talk to us about navigating entrepreneurship when you are abroad,

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all this while raising a family.

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Hi Shannon,

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how are you?

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Good,

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thank you.

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Great to have you.

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You're welcome.

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Well,

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I'll hand it over to you for a quick introduction before we dive into your expat journey.

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Okay,

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I moved here about 14 years ago.

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from San Francisco,

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which

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I know is crazy,

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from right outside of San Francisco.

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Okay.

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But I do consider myself a city girl.

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So when I met my husband,

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my German husband,

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we met in Las Vegas.

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He was on like a guy's weekend.

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I was on a girl's weekend,

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and we just fell in love at first sight.

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And initially,

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we were planning on him moving to San Francisco because...

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I didn't even know what Germany was.

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I was like,

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what?

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I was like,

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where is it?

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Is there water?

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I was like,

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I can't figure out.

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I don't know.

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We don't have the best history in America.

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So we actually just decided

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I would move here because it was very difficult to do the visas and fiance visas and marriage visas,

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et cetera,

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et cetera.

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So after a year of a long-distance relationship,

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which...

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Crazy stories happened in between that year of him trying to get to the U.S.

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It just was really not going to happen.

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And we didn't want to wait any longer.

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So we said,

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all right,

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we'll come to Germany.

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I had visited several times by then.

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And I'll take a leave of absence.

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I was working for a biotech company.

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Okay.

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And I just finished an art school.

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And

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I was like,

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okay,

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I'm going to Germany.

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I'll take a leave of absence.

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And we'll get married.

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And then we'll move back to San Francisco once you can get a green card.

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So the plan was to come back after Wednesday or March.

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Yeah.

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And then after a year,

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my company was like,

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okay,

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sorry,

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you have to go.

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We can't hold on.

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Or not after six months,

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sorry.

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And I was like,

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oh,

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my gosh,

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okay,

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well,

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maybe I'll come back.

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So after a year,

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I decided I wasn't going to go back.

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And we were going to go on a five-year plan because I really love to travel.

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And it's so easy from here to just go everywhere.

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So I said,

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okay,

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let's travel.

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Let's stay here.

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Let's enjoy our marriage,

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our first years of marriage.

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I was helping my husband build his career.

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And I was just traveling and running and doing whatever fun stuff I could figure out.

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And probably I was lost half the time because in 2011,

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we didn't have navigation.

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It built into the car.

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So I had to use one of those.

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Just driving around.

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I was driving around.

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Never found that grocery store.

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It was not easy,

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but we managed.

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Then we were on a five-year plan,

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and then I got pregnant.

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And then we said,

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okay,

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we're not moving to America anytime soon.

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So then I just decided to start my business after I had my son.

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And,

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yeah,

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it's been amazing.

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And,

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yeah,

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that's what brought me here to Europe,

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and I love it.

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I don't think I'll ever live back in the States.

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As of right now,

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unless my kids decide to live there in the future,

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then maybe I would.

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But as of now,

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I'm here and I love it.

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Well,

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let's go back to when you first moved.

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So you're saying you had visited several times.

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So you've seen the city.

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When you moved,

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was there still that big culture shock and adjustment?

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I'm still adjusting and I'm still having a culture shock.

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Wow.

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but now it's like a really weird thing i don't know i'm sure you know because you talk to expats all the time or like i live in like two alter universes or something i don't know like when i go home i have a culture culture shock when i go back to california and

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i i also have culture shocks here regularly just the way things are wow being married to raising a family with somebody from a different culture.

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My background is

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Latin American.

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We are just so different,

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you know,

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and yes.

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So I actually found a girl on Instagram recently.

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She's

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Latin as well.

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And she married a German and she has like a whole.

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whole Instagram about it because it is just like crazy different,

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you know?

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So I mean,

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yeah,

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the culture shocks were coming like regularly.

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It took a lot for me.

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I've met good friends through my language classes and we're still friends now.

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So that's really cool.

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That's cool.

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Both of them have moved and yeah,

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it's such a different culture from the U.S.

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And from my background,

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there's tons of things I can mention.

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Like,

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there's just so much.

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What's the first one that comes?

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Oh,

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just the hello.

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Saying hello.

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You walk into a store and you're like,

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hi,

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I'm here to buy something.

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Does anybody want to see?

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They don't work on commission,

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obviously.

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um you're just like okay so i what i've done what i've managed to do over time is i've managed to bring my personality which is pretty big to them so they can't really get away from it so i'm just like when i get to the store if they're not gonna greet me then i just greet them and

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hi and i smile and if they don't smile i'm like oh my god well they must be having a bad day so i don't take anything personally like i used to i used to be very sensitive about things like that because

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I come from a

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hi how are you or yeah oh you look nice i like your shoes or your hair looks good kind of culture to a culture where it's like just eye contact and that's it and no smile and no blinking so that that is probably the people are definitely the biggest culture

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shock i would say but i love how you say i've just accepted it but i still you know keep my personality and bring it there but don't take offense it's great so you're still like

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blending the two of you know how they work that's it yeah but you're you're staying true to yourself it's part of yourself and that's how it's exactly and I try really hard to to do that also for my kids and my kids are amazing um because

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I don't want them to I don't want to fall like fall into a way that I'm not I want to stay authentic to myself and then maybe people will learn from me And honestly,

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not people,

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but like neighbors and...

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people in the buildings or whoever will also be like,

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oh,

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maybe it's nice to smile and say hello.

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Or,

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you know,

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or like,

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you know,

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so I just

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I learned over the years I have taught myself.

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They don't mean any harm.

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That's just a cultural thing.

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They're not they don't hate you.

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You don't you aren't offending them.

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They're just who they are.

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And I,

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you know,

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so when I do go home,

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especially if I go to like certain areas,

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I'm always also shocked because I'm like

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oh my gosh,

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this person really wants to talk to me.

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Or,

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you know,

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or somebody will help me.

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Like,

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you know,

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I have a tendency now that I'm in Europe to carry all of my stuff in my arms or in a box because,

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you know,

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you just do it.

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And at the grocery store,

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for instance,

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and if I do that in the US,

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somebody will come up and go,

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excuse me,

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do you need a card here?

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Or here's a basket.

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And here people will watch me like stack stuff and drop it and do whatever.

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And they'll never offer help.

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So I always have both a culture shock in both homes.

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Yeah.

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Yeah.

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Okay.

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Well,

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let's move forward with your business.

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So you were saying you took a leave of absence.

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And then when that ended,

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that's when you decided to build this business.

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What was your thought process around it?

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So the way I have it in my head is

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I've always loved art.

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and beauty.

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Like those are my two passions for everything and everything since I can remember,

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like those are what I love.

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When I went to graphic design school,

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I realized afterwards that this was not what I wanted.

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It just seemed like it was the right direction at the time.

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I loved a lot of it,

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but doing it after it was just not for me.

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I love to be in touch with people.

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I love to create what's in my own.

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create my own stuff as opposed to what other people want.

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And I love people.

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So I,

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when you're in graphic design,

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you're like in this room.

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Well,

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for me at that time,

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it's different now.

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But

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I just,

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I wasn't having the human interaction.

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So when I got here and I was like,

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okay,

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I'm definitely not going to work for a German company because they're going to like really not want me there.

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Cause I'm like late probably,

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and probably wearing way too many bright colors.

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So I was like,

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I have to start my,

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I have to start my,

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I'm too like,

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you know,

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hi.

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And they're just like,

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okay.

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But I was like,

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I have to start my own business because I definitely want to work.

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I'm,

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I'm very ambitious,

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you know?

274
00:10:00.773 --> 00:10:01.754
So I said,

275
00:10:01.774 --> 00:10:05.037
I'll start a beauty business because that's what I love the most.

276
00:10:05.097 --> 00:10:07.560
And that's when permanent makeup started getting really popular.

277
00:10:08.377 --> 00:10:24.549
in 2015 so i went to amsterdam and took some classes in english and courses i should say um and i also went to esthetician school here in germany and um and then i decided

278
00:10:24.569 --> 00:10:30.934
permanent makeup was exactly like what i what i exactly what i wanted to do because it was like i got to kind of draw,

279
00:10:32.075 --> 00:10:35.157
but also do it with makeup and make.

280
00:10:35.257 --> 00:10:49.523
and it makes people happy you know so it's like changing their whole way they feel and every day and yeah waking up if a woman hasn't had eyebrows and you know five or ten years or whatever and then she now she does like these kind of things just made me happy so

281
00:10:50.143 --> 00:11:02.509
I started it and I just did a lot of trainings with various um course uh trainers all over from all over um and I got really good at it and I built a

282
00:11:04.529 --> 00:11:14.033
my own community here and I got really lucky when I moved here to Stuttgart because there is a huge American community here because of the military okay which

283
00:11:14.434 --> 00:11:30.340
I had no idea because I'm from California and out of all 40 of my cousins only two went to the military so it's not like I'm from a state where a lot like a lot of people get out of high school and they go to the military like Washington DC or

284
00:11:30.520 --> 00:11:31.441
Virginia and

285
00:11:31.941 --> 00:11:36.082
So I had no idea there was a huge base here until I actually moved here.

286
00:11:36.882 --> 00:11:37.062
And

287
00:11:37.583 --> 00:11:39.783
I realized that those were going to be my people.

288
00:11:40.883 --> 00:11:43.004
So I started to market myself to those,

289
00:11:43.244 --> 00:11:46.945
to them and built a huge client list.

290
00:11:47.045 --> 00:11:47.925
A lot of,

291
00:11:48.225 --> 00:11:53.687
one of the downfalls that I've learned to live with is that they leave.

292
00:11:54.187 --> 00:11:55.167
They're only here for three,

293
00:11:55.307 --> 00:11:56.048
five years.

294
00:11:56.448 --> 00:11:57.448
Also with friendships,

295
00:11:57.449 --> 00:11:57.688
you know,

296
00:11:57.708 --> 00:11:59.929
I make American friends and then they leave.

297
00:12:00.049 --> 00:12:01.029
Um...

298
00:12:02.157 --> 00:12:04.579
So I have a huge American community here,

299
00:12:04.759 --> 00:12:08.281
and that's always been really amazing for my business.

300
00:12:08.722 --> 00:12:09.702
Also for my soul,

301
00:12:10.203 --> 00:12:12.424
because I get to talk to my American people.

302
00:12:12.484 --> 00:12:13.405
And no matter what,

303
00:12:13.445 --> 00:12:13.625
like,

304
00:12:13.665 --> 00:12:14.946
we're from the same place,

305
00:12:15.046 --> 00:12:17.628
even though the country's huge,

306
00:12:18.028 --> 00:12:20.690
we're still grew up in this eating the same foods,

307
00:12:21.330 --> 00:12:22.231
watching the same TV,

308
00:12:22.411 --> 00:12:23.492
reading the same books.

309
00:12:24.132 --> 00:12:24.392
Just,

310
00:12:24.533 --> 00:12:24.833
you know,

311
00:12:25.593 --> 00:12:25.733
it's.

312
00:12:25.893 --> 00:12:26.074
Yeah,

313
00:12:26.094 --> 00:12:27.094
there's that connection.

314
00:12:27.395 --> 00:12:28.115
There's a connection,

315
00:12:28.116 --> 00:12:28.876
a cultural connection.

316
00:12:28.877 --> 00:12:29.036
Yeah.

317
00:12:29.816 --> 00:12:30.357
Exactly.

318
00:12:30.477 --> 00:12:30.917
So that's.

319
00:12:31.137 --> 00:12:32.237
was a huge thing.

320
00:12:32.397 --> 00:12:36.419
I am so blessed that my husband is from this area because of that.

321
00:12:37.379 --> 00:12:39.039
And after a few years,

322
00:12:39.099 --> 00:12:43.821
after I got really good and my reviews started like skyrocketing and word of mouth,

323
00:12:43.822 --> 00:12:45.401
and then the Germans started coming in.

324
00:12:46.101 --> 00:12:48.102
And now at this day,

325
00:12:48.282 --> 00:12:48.402
I,

326
00:12:48.462 --> 00:12:50.042
in 2025,

327
00:12:50.062 --> 00:12:51.123
I will say that I have 50%

328
00:12:51.583 --> 00:12:53.503
German clients and 50%

329
00:12:53.843 --> 00:12:54.444
Americans.

330
00:12:54.904 --> 00:12:55.384
Germans,

331
00:12:55.604 --> 00:12:57.785
backgrounds,

332
00:12:57.825 --> 00:12:58.625
but yeah.

333
00:12:58.626 --> 00:12:58.785
And,

334
00:12:58.925 --> 00:12:59.105
um,

335
00:12:59.985 --> 00:13:00.105
Yeah,

336
00:13:00.165 --> 00:13:00.285
so

337
00:13:01.647 --> 00:13:04.329
I built by myself from the ground up.

338
00:13:04.830 --> 00:13:08.253
I started in my home studio when my son was

339
00:13:09.994 --> 00:13:13.057
10. I started when he was just born.

340
00:13:15.940 --> 00:13:23.327
And then recently I decided to rent out a place because I got really busy and I needed to separate home and work.

341
00:13:23.507 --> 00:13:23.987
Home,

342
00:13:24.028 --> 00:13:24.228
yeah.

343
00:13:24.308 --> 00:13:24.508
Yes.

344
00:13:25.068 --> 00:13:25.449
I'm like.

345
00:13:25.889 --> 00:13:26.089
Okay,

346
00:13:26.090 --> 00:13:26.209
great.

347
00:13:26.309 --> 00:13:27.730
See you guys in six hours.

348
00:13:29.311 --> 00:13:31.152
Great expansion.

349
00:13:31.153 --> 00:13:32.132
So I expanded,

350
00:13:32.193 --> 00:13:39.817
and next year I plan on hiring somebody also in the beauty industry and pretty much as a mentor,

351
00:13:40.177 --> 00:13:43.779
training her and teaching her how to start her own business.

352
00:13:43.839 --> 00:13:44.419
That's my goal.

353
00:13:45.460 --> 00:13:45.680
And,

354
00:13:45.820 --> 00:13:45.960
yeah,

355
00:13:46.320 --> 00:13:48.381
it was very difficult in the beginning,

356
00:13:48.461 --> 00:13:50.362
mostly because of the language and the bureaucracy.

357
00:13:50.422 --> 00:13:51.303
I don't know if you're aware,

358
00:13:51.323 --> 00:13:51.963
but Germany is

359
00:13:53.124 --> 00:13:54.625
I'm not that surprised,

360
00:13:54.645 --> 00:13:55.265
but that's...

361
00:13:55.525 --> 00:13:57.746
a point I wanted to dig in of,

362
00:13:57.946 --> 00:13:58.146
okay,

363
00:13:58.226 --> 00:13:59.527
starting a business is hard,

364
00:13:59.707 --> 00:14:02.309
but like when you do it abroad with the admin,

365
00:14:02.389 --> 00:14:03.169
the bureaucracy,

366
00:14:03.369 --> 00:14:04.170
the language,

367
00:14:05.130 --> 00:14:06.311
how do you navigate that?

368
00:14:07.391 --> 00:14:07.592
Well,

369
00:14:07.812 --> 00:14:09.393
my husband has always been supportive,

370
00:14:09.453 --> 00:14:13.255
but I always tell him I feel like he threw me into the ocean and took off with the boat.

371
00:14:16.076 --> 00:14:16.496
And I'm like,

372
00:14:16.536 --> 00:14:16.977
okay,

373
00:14:18.758 --> 00:14:19.598
I'll make it.

374
00:14:20.579 --> 00:14:22.960
Because he has his own career to take care of.

375
00:14:23.140 --> 00:14:23.860
And yeah,

376
00:14:24.060 --> 00:14:24.801
in the beginning of...

377
00:14:25.702 --> 00:14:26.442
starting my business,

378
00:14:26.562 --> 00:14:29.084
mine was more like a dream.

379
00:14:30.245 --> 00:14:33.048
And I don't think anybody really believed that I would actually,

380
00:14:33.468 --> 00:14:33.708
you know,

381
00:14:34.128 --> 00:14:37.151
get to where I'm at or where I'm going.

382
00:14:37.471 --> 00:14:38.632
And

383
00:14:39.012 --> 00:14:43.376
I'll never forget when I told my father-in-law and my husband's father that I want to start a business.

384
00:14:43.377 --> 00:14:43.636
He's like,

385
00:14:43.696 --> 00:14:43.836
oh,

386
00:14:43.876 --> 00:14:44.217
Shannon,

387
00:14:45.057 --> 00:14:47.219
starting a business in Germany is really difficult.

388
00:14:47.799 --> 00:14:49.621
I don't think you shouldn't get into that.

389
00:14:49.701 --> 00:14:49.981
You know,

390
00:14:50.442 --> 00:14:51.723
you should just get a normal job.

391
00:14:51.724 --> 00:14:52.143
And I was like,

392
00:14:52.343 --> 00:14:52.643
hmm.

393
00:14:52.723 --> 00:14:52.964
Oh,

394
00:14:53.044 --> 00:14:53.924
very encouraging.

395
00:14:54.966 --> 00:14:55.607
And I was like,

396
00:14:56.108 --> 00:14:56.408
Dieter,

397
00:14:57.530 --> 00:14:57.851
watch.

398
00:14:58.291 --> 00:14:59.353
And then like five years later,

399
00:14:59.354 --> 00:14:59.654
he was like,

400
00:14:59.734 --> 00:14:59.854
oh,

401
00:14:59.894 --> 00:15:00.295
my God,

402
00:15:00.375 --> 00:15:00.756
Shannon.

403
00:15:01.297 --> 00:15:01.517
Like,

404
00:15:01.657 --> 00:15:02.619
I'm so proud.

405
00:15:02.659 --> 00:15:03.300
I tell everybody,

406
00:15:03.340 --> 00:15:08.229
my granddaughter-in-law started a business and she's very successful.

407
00:15:08.989 --> 00:15:10.290
And I show everybody your website.

408
00:15:10.310 --> 00:15:10.770
And I was like,

409
00:15:10.810 --> 00:15:11.030
okay.

410
00:15:11.070 --> 00:15:11.390
Then that,

411
00:15:11.610 --> 00:15:12.051
at that point,

412
00:15:12.052 --> 00:15:12.311
I was like,

413
00:15:13.612 --> 00:15:15.533
but it was very difficult.

414
00:15:16.453 --> 00:15:18.154
Not so much starting a business,

415
00:15:18.234 --> 00:15:20.275
like getting a business license is not that difficult.

416
00:15:20.335 --> 00:15:22.436
You just thank God for Google Translator.

417
00:15:22.537 --> 00:15:25.478
But more so getting clients,

418
00:15:25.778 --> 00:15:26.339
marketing,

419
00:15:26.939 --> 00:15:28.400
trying the language.

420
00:15:28.520 --> 00:15:29.060
My German,

421
00:15:29.080 --> 00:15:30.621
I went to German classes for,

422
00:15:31.281 --> 00:15:31.682
I have my

423
00:15:32.822 --> 00:15:37.305
B1, which is like conversational German,

424
00:15:37.345 --> 00:15:37.745
I guess.

425
00:15:38.473 --> 00:15:42.095
But I could not speak at all until I started having German clients.

426
00:15:42.635 --> 00:15:45.537
And then when I started practicing and practicing,

427
00:15:45.777 --> 00:15:48.319
I can talk beauty in German like a native,

428
00:15:49.319 --> 00:15:52.061
but something else probably not so good.

429
00:15:53.361 --> 00:15:54.982
But it was difficult,

430
00:15:55.183 --> 00:15:57.224
but also fun and challenging.

431
00:15:57.924 --> 00:15:59.025
And yeah,

432
00:15:59.225 --> 00:16:01.466
so it was definitely.

433
00:16:01.746 --> 00:16:03.727
How did you approach that marketing?

434
00:16:04.848 --> 00:16:06.069
I would say most of it is.

435
00:16:07.677 --> 00:16:08.018
One thing I,

436
00:16:08.019 --> 00:16:10.139
there's many things I love about Germans,

437
00:16:10.179 --> 00:16:12.601
but one of the things I do love is Germans are very loyal.

438
00:16:13.522 --> 00:16:14.183
And when you,

439
00:16:14.463 --> 00:16:15.284
when one loves you,

440
00:16:16.004 --> 00:16:17.626
when you crack that shell on one,

441
00:16:18.646 --> 00:16:19.607
maybe it's just the Thwabians,

442
00:16:19.608 --> 00:16:20.588
because that's where we are here in

443
00:16:21.209 --> 00:16:21.809
Swabianland.

444
00:16:22.890 --> 00:16:24.411
But when you crack that shell,

445
00:16:24.611 --> 00:16:31.517
like they love you and then they're coming and they're bringing their mother and their sister and their cousin and their friends and their coworkers and their brother's wife.

446
00:16:31.597 --> 00:16:31.717
And,

447
00:16:32.378 --> 00:16:33.779
and that's pretty much what happened.

448
00:16:34.420 --> 00:16:35.661
And I just kind of got into that.

449
00:16:36.101 --> 00:16:44.443
the community and now yeah yeah they just word of mouth that's been my main my that's been my only marketing I've never done marketing

450
00:16:45.224 --> 00:17:03.609
I've never done I will start now that I have a outside business but I had enough business and I didn't want to bring more at the time but I will start now to do more marketing and not just word of mouth so that should be fun it's always a challenge but it's always fun and I absolutely love love love everything about it yeah

451
00:17:03.610 --> 00:17:04.009
Yeah.

452
00:17:05.189 --> 00:17:05.569
Nice.

453
00:17:06.250 --> 00:17:12.213
And so did you have any adapting to do in terms of just this,

454
00:17:13.154 --> 00:17:18.356
the service or the way of being around the German clients versus your American clients?

455
00:17:19.037 --> 00:17:19.157
Oh,

456
00:17:19.217 --> 00:17:19.477
yes,

457
00:17:19.777 --> 00:17:20.298
definitely.

458
00:17:20.738 --> 00:17:21.638
There's a lot of things,

459
00:17:21.658 --> 00:17:21.898
you know,

460
00:17:23.720 --> 00:17:26.701
that's why I said I love so much that I have American clients,

461
00:17:27.282 --> 00:17:27.882
because

462
00:17:29.803 --> 00:17:31.184
I get to use my,

463
00:17:32.144 --> 00:17:33.205
I don't know how to say it.

464
00:17:33.505 --> 00:17:36.326
I can express myself in a way I can't in German.

465
00:17:37.647 --> 00:17:37.947
Yeah.

466
00:17:37.948 --> 00:17:39.708
You speak your bilingual or trilingual.

467
00:17:39.828 --> 00:17:41.028
I don't know how many languages you speak,

468
00:17:41.029 --> 00:17:42.829
but I think in your native tongue,

469
00:17:43.509 --> 00:17:44.529
especially when it's English,

470
00:17:44.549 --> 00:17:47.211
because English is such a big language.

471
00:17:47.631 --> 00:17:49.471
I feel like when I say big language,

472
00:17:49.472 --> 00:17:50.692
I mean like you could use so much.

473
00:17:50.693 --> 00:17:53.073
There's so many words and expressing yourself in so many ways.

474
00:17:53.074 --> 00:17:53.513
And it's like,

475
00:17:53.893 --> 00:17:54.133
to me,

476
00:17:54.153 --> 00:17:55.174
it feels more emotional.

477
00:17:57.235 --> 00:17:57.975
When I speak German,

478
00:17:57.976 --> 00:17:59.315
I'm more serious.

479
00:18:00.776 --> 00:18:01.436
So weird.

480
00:18:01.476 --> 00:18:01.896
I don't know.

481
00:18:02.137 --> 00:18:03.057
I don't know why.

482
00:18:03.837 --> 00:18:05.118
But I always think about that.

483
00:18:05.119 --> 00:18:05.458
I'm like,

484
00:18:05.778 --> 00:18:07.840
I have tons of German friends and they're always like,

485
00:18:08.560 --> 00:18:08.820
you know,

486
00:18:08.821 --> 00:18:09.841
we can speak German.

487
00:18:09.861 --> 00:18:10.261
And I'm like,

488
00:18:10.262 --> 00:18:10.881
well,

489
00:18:10.901 --> 00:18:11.301
why?

490
00:18:11.982 --> 00:18:12.682
I don't want to speak German.

491
00:18:12.722 --> 00:18:13.783
I'm going to be a different person.

492
00:18:13.803 --> 00:18:16.084
I'm going to be a serious person.

493
00:18:18.565 --> 00:18:18.926
But yeah,

494
00:18:20.026 --> 00:18:26.550
I definitely think leaving them is a little easier,

495
00:18:26.950 --> 00:18:27.410
Germans,

496
00:18:27.831 --> 00:18:28.631
than Americans.

497
00:18:28.751 --> 00:18:29.992
Americans were a little spoiled.

498
00:18:32.317 --> 00:18:37.900
with convenience and customer service and giant parking lots.

499
00:18:37.901 --> 00:18:39.121
And I can think of a million things.

500
00:18:39.221 --> 00:18:40.722
We are a spoiled culture.

501
00:18:40.762 --> 00:18:41.102
Everybody,

502
00:18:41.402 --> 00:18:41.662
I mean,

503
00:18:41.922 --> 00:18:43.123
we Americans know that.

504
00:18:43.183 --> 00:18:44.844
And I think people around the world know that.

505
00:18:46.425 --> 00:18:47.725
But Germans are not.

506
00:18:47.805 --> 00:18:52.668
They're used to small and inconvenient.

507
00:18:53.248 --> 00:18:57.431
And so it's easier to please them because I want to make them happy.

508
00:18:57.471 --> 00:18:58.271
And they see that.

509
00:18:58.371 --> 00:19:01.813
So they're always leaving happy and they always come back.

510
00:19:02.345 --> 00:19:03.225
And when I say Germans,

511
00:19:03.226 --> 00:19:06.006
I'm not only talking about like actual Germans.

512
00:19:06.007 --> 00:19:12.148
I'm talking about people who either were moved here as an expat.

513
00:19:12.888 --> 00:19:14.048
They could be from France,

514
00:19:14.148 --> 00:19:14.669
Spain,

515
00:19:14.849 --> 00:19:15.149
Italy.

516
00:19:15.409 --> 00:19:17.829
I have clients from all over Europe,

517
00:19:18.930 --> 00:19:21.470
but they live here or were born here.

518
00:19:23.571 --> 00:19:23.691
So,

519
00:19:24.531 --> 00:19:24.671
yeah,

520
00:19:24.751 --> 00:19:25.051
I mean,

521
00:19:25.732 --> 00:19:26.092
I don't know.

522
00:19:26.372 --> 00:19:27.812
I love having both clients.

523
00:19:28.853 --> 00:19:30.233
It's hard sometimes when I have to switch.

524
00:19:30.513 --> 00:19:32.894
it's really hard when I have to switch between German and English.

525
00:19:32.914 --> 00:19:33.614
Like if I,

526
00:19:33.714 --> 00:19:37.355
like I had an American client and a German client and then I'm like,

527
00:19:37.695 --> 00:19:38.795
that's a bad twisting.

528
00:19:38.796 --> 00:19:39.155
And I'm like,

529
00:19:39.156 --> 00:19:39.656
Oh my God,

530
00:19:39.657 --> 00:19:40.256
the words,

531
00:19:40.257 --> 00:19:41.216
I can't find them.

532
00:19:41.256 --> 00:19:43.857
And yeah,

533
00:19:44.117 --> 00:19:44.237
so,

534
00:19:44.757 --> 00:19:44.977
um,

535
00:19:45.577 --> 00:19:48.598
but I really do love all of my clients.

536
00:19:48.678 --> 00:19:49.418
They make my day.

537
00:19:53.519 --> 00:19:58.861
Anything else you want to add on that piece or on the business?

538
00:20:00.329 --> 00:20:12.065
i mean i would say you just have to go for it and i had to have a good i was very lucky with my support system because i technically didn't have to work um because i spent the first

539
00:20:13.044 --> 00:20:14.144
five years of my marriage,

540
00:20:14.204 --> 00:20:26.428
like helping my husband build his career and like supporting him and being the home person home and taking care of everything and supporting him and interview,

541
00:20:26.688 --> 00:20:28.028
doing his interviews with him.

542
00:20:28.128 --> 00:20:28.268
And,

543
00:20:28.328 --> 00:20:28.588
you know,

544
00:20:29.588 --> 00:20:30.169
just really,

545
00:20:30.449 --> 00:20:31.389
I was very supportive.

546
00:20:31.509 --> 00:20:31.629
So

547
00:20:32.929 --> 00:20:34.170
I supported him in the beginning,

548
00:20:34.350 --> 00:20:37.891
which kind of like gave him his lead.

549
00:20:38.411 --> 00:20:39.391
I think that's how I feel.

550
00:20:39.971 --> 00:20:40.431
And then,

551
00:20:41.292 --> 00:20:42.292
And then I got to take my.

552
00:20:42.656 --> 00:20:45.318
do my own so start my own business and

553
00:20:45.678 --> 00:20:55.325
I had support from him and um yeah it's but it was it's always been hard and it will always be hard but it's worth it a thousand percent I make my own schedule

554
00:20:56.666 --> 00:21:00.348
I can decorate my place however I want and um

555
00:21:00.708 --> 00:21:11.716
I have a really cool location now um and yeah I'm loving it yes all right well let's move on to your recommendations in uh Germany then

556
00:21:12.648 --> 00:21:18.410
So I always ask for a bar or a cafe and a restaurant that you'd recommend.

557
00:21:19.130 --> 00:21:19.330
Okay,

558
00:21:19.410 --> 00:21:21.410
so I live in Bublingen,

559
00:21:21.571 --> 00:21:24.291
which is like without traffic,

560
00:21:24.331 --> 00:21:26.892
like 10 kilometers or 15 kilometers from

561
00:21:29.073 --> 00:21:29.873
Stuttgart city.

562
00:21:30.833 --> 00:21:33.694
Stuttgart is a whole different walk in the park.

563
00:21:33.734 --> 00:21:35.834
So I would just say go to Stuttgart.

564
00:21:37.235 --> 00:21:38.015
Or if you're here.

565
00:21:38.595 --> 00:21:38.775
Okay,

566
00:21:38.795 --> 00:21:39.576
if you're in Bublingen,

567
00:21:39.616 --> 00:21:40.856
I do have recommendations.

568
00:21:41.016 --> 00:21:41.196
Cheers.

569
00:21:41.840 --> 00:21:43.261
amazing sushi restaurant,

570
00:21:43.541 --> 00:21:43.981
Kazumi,

571
00:21:44.262 --> 00:21:44.642
love it.

572
00:21:45.222 --> 00:21:48.484
And then actually the location where I'm working is Motor World.

573
00:21:49.124 --> 00:21:52.026
And this is where all of this is like the biggest,

574
00:21:52.226 --> 00:21:52.886
one of the biggest

575
00:21:53.927 --> 00:21:54.827
Motor World in Europe.

576
00:21:54.847 --> 00:21:57.949
It's like the main one where they have all around here,

577
00:21:57.950 --> 00:22:02.312
they have like little bars and restaurants and it's a cool area.

578
00:22:02.372 --> 00:22:08.455
And there's tons of cars and to like look at,

579
00:22:08.695 --> 00:22:08.955
you know,

580
00:22:09.015 --> 00:22:09.996
like just sightsee,

581
00:22:10.016 --> 00:22:10.416
I guess.

582
00:22:10.804 --> 00:22:11.124
Um,

583
00:22:12.244 --> 00:22:13.385
and then Stuttgart.

584
00:22:13.386 --> 00:22:13.945
Oh my gosh.

585
00:22:14.685 --> 00:22:15.285
There's tons.

586
00:22:15.325 --> 00:22:16.666
Um,

587
00:22:17.706 --> 00:22:17.826
yeah,

588
00:22:18.046 --> 00:22:18.306
there's,

589
00:22:18.506 --> 00:22:18.706
um,

590
00:22:18.926 --> 00:22:19.646
my favorite,

591
00:22:19.647 --> 00:22:21.947
I guess would be a Brazilian restaurant.

592
00:22:22.127 --> 00:22:24.068
It's really fun.

593
00:22:24.228 --> 00:22:25.308
It's like with churrasco.

594
00:22:25.948 --> 00:22:29.549
So they come and they like take the meat off and it's like all you can eat.

595
00:22:30.049 --> 00:22:30.589
It's amazing.

596
00:22:30.609 --> 00:22:31.290
They play music.

597
00:22:31.330 --> 00:22:32.050
They're Brazilian.

598
00:22:32.210 --> 00:22:32.650
So it's,

599
00:22:33.370 --> 00:22:33.670
um,

600
00:22:34.491 --> 00:22:35.951
it's lively.

601
00:22:36.871 --> 00:22:37.151
Um,

602
00:22:37.511 --> 00:22:39.152
and I re I really love that place.

603
00:22:39.192 --> 00:22:39.372
Yeah.

604
00:22:40.772 --> 00:22:41.112
Okay,

605
00:22:41.393 --> 00:22:41.513
well,

606
00:22:41.514 --> 00:22:43.414
I'll definitely be put in the comments then.

607
00:22:44.275 --> 00:22:45.156
And finally,

608
00:22:45.276 --> 00:22:46.857
what is your expat song?

609
00:22:48.418 --> 00:22:49.439
Oh,

610
00:22:49.440 --> 00:22:50.120
I'll Follow You.

611
00:22:52.922 --> 00:22:53.643
Do you know that one?

612
00:22:54.443 --> 00:22:55.144
Oh my gosh,

613
00:22:55.284 --> 00:22:56.545
it's I'll follow,

614
00:22:57.266 --> 00:22:58.186
I'll follow you.

615
00:22:58.226 --> 00:22:58.347
Oh,

616
00:22:59.387 --> 00:22:59.668
yes,

617
00:22:59.848 --> 00:23:00.048
okay.

618
00:23:01.689 --> 00:23:02.090
I follow,

619
00:23:02.270 --> 00:23:02.410
yeah.

620
00:23:02.470 --> 00:23:03.651
Probably completely off tune.

621
00:23:03.931 --> 00:23:04.772
Yeah,

622
00:23:04.773 --> 00:23:06.133
I think it's a little lower or something.

623
00:23:06.134 --> 00:23:07.134
Because

624
00:23:07.494 --> 00:23:09.316
I'm so bad with names.

625
00:23:09.317 --> 00:23:09.716
I'll add it.

626
00:23:09.916 --> 00:23:10.576
I'll add the link.

627
00:23:11.076 --> 00:23:11.596
Yes.

628
00:23:11.597 --> 00:23:12.397
I know what song it is.

629
00:23:12.417 --> 00:23:14.177
Because usually when I sing,

630
00:23:14.197 --> 00:23:14.537
it's like,

631
00:23:14.637 --> 00:23:14.777
oh,

632
00:23:14.837 --> 00:23:17.198
gosh.

633
00:23:17.199 --> 00:23:17.318
Yeah.

634
00:23:18.718 --> 00:23:19.659
So why that song?

635
00:23:20.079 --> 00:23:21.039
I have my own idea,

636
00:23:21.099 --> 00:23:21.579
but I don't know.

637
00:23:21.979 --> 00:23:23.660
Because I followed my husband here,

638
00:23:23.760 --> 00:23:24.700
like a crazy person,

639
00:23:24.740 --> 00:23:26.901
and got in my suitcases and jumped on a plane.

640
00:23:26.921 --> 00:23:27.041
And,

641
00:23:27.042 --> 00:23:27.241
like,

642
00:23:28.061 --> 00:23:30.622
I still have stuff in storage in San Francisco.

643
00:23:31.382 --> 00:23:31.542
Like,

644
00:23:32.722 --> 00:23:33.022
all of my,

645
00:23:33.242 --> 00:23:33.743
like,

646
00:23:34.543 --> 00:23:38.484
my keepsakes and belongings and pictures.

647
00:23:38.664 --> 00:23:38.944
And.

648
00:23:39.700 --> 00:23:40.200
Things that I,

649
00:23:40.640 --> 00:23:40.920
you know,

650
00:23:41.060 --> 00:23:42.801
inherited from family members.

651
00:23:42.881 --> 00:23:44.801
And I still have everything there.

652
00:23:44.981 --> 00:23:45.182
And

653
00:23:46.362 --> 00:23:48.722
I left it and I just came here and I'm still here.

654
00:23:49.163 --> 00:23:50.483
And I never have thought,

655
00:23:51.463 --> 00:23:52.463
I think for the last,

656
00:23:52.503 --> 00:23:54.984
at least since I had started my business,

657
00:23:55.144 --> 00:23:56.605
I've never thought I wanted to move back.

658
00:23:58.165 --> 00:23:58.985
Before my business,

659
00:23:59.025 --> 00:24:00.466
I used to say I want to move back.

660
00:24:01.626 --> 00:24:01.866
You know,

661
00:24:01.867 --> 00:24:02.706
I miss my family.

662
00:24:02.726 --> 00:24:03.607
I miss my friends.

663
00:24:03.687 --> 00:24:05.287
But once I,

664
00:24:05.907 --> 00:24:06.667
this is my baby,

665
00:24:07.648 --> 00:24:08.388
my third baby.

666
00:24:09.468 --> 00:24:25.540
um and um I I don't want to leave it so um so I followed my husband here and or came to him I guess but that was our song that was my song to him when I was living far away yeah sense

667
00:24:25.820 --> 00:24:37.168
all right well thank you so much for sharing for sharing around the business and how you started how you go from American clients to German clients yeah different services

668
00:24:37.892 --> 00:24:38.694
And guys,

669
00:24:38.734 --> 00:24:39.815
if you liked the episode,

670
00:24:39.816 --> 00:24:45.885
you can put a rating on Apple Podcasts or Spotify and follow all the updates on YouTube,

671
00:24:46.005 --> 00:24:47.608
Instagram and TikTok.

