WEBVTT

1
00:00:00.732 --> 00:00:06.795
LinkedIn is known for being a site with the highest average income of all social media.

2
00:00:06.996 --> 00:00:13.699
So the best time to post on LinkedIn is when you can actually reply to a few comments right when you post.

3
00:00:14.220 --> 00:00:14.700
So yes,

4
00:00:14.800 --> 00:00:20.323
if you post and you are right there to answer a few and reply to a few,

5
00:00:20.543 --> 00:00:21.804
your content is going to do better.

6
00:00:24.345 --> 00:00:25.446
Your watch of

7
00:00:25.786 --> 00:00:26.727
Marketing Misfits with

8
00:00:27.167 --> 00:00:28.828
Norm Farrar and Kev Kick.

9
00:00:32.857 --> 00:00:33.157
Mr.

10
00:00:33.197 --> 00:00:33.637
Farrar,

11
00:00:34.017 --> 00:00:35.337
my brother from another mother,

12
00:00:35.417 --> 00:00:36.078
how are you doing?

13
00:00:37.318 --> 00:00:37.778
Very good,

14
00:00:37.878 --> 00:00:38.078
sir.

15
00:00:38.158 --> 00:00:40.079
Just battling some sort of bug.

16
00:00:40.919 --> 00:00:41.379
You know what?

17
00:00:41.679 --> 00:00:42.239
This month,

18
00:00:42.540 --> 00:00:43.240
this year,

19
00:00:44.300 --> 00:00:44.760
sucks.

20
00:00:45.400 --> 00:00:46.221
Sucks getting old.

21
00:00:46.961 --> 00:00:47.481
Oh yeah,

22
00:00:47.641 --> 00:00:48.501
that's one thing.

23
00:00:48.501 --> 00:00:49.902
And then sucks getting sick,

24
00:00:50.022 --> 00:00:51.362
sucks getting a toothache,

25
00:00:51.402 --> 00:00:52.022
sucks getting...

26
00:00:52.722 --> 00:00:57.044
This has been a horrible year for health.

27
00:00:58.925 --> 00:01:02.728
I'm glad you're older than me because I can see foreshadowing what's to come.

28
00:01:03.168 --> 00:01:06.391
And that way I can actually do take preventative measures now.

29
00:01:06.431 --> 00:01:07.312
I can learn from you.

30
00:01:07.972 --> 00:01:08.213
You know,

31
00:01:08.473 --> 00:01:10.314
being seven minutes older is…

32
00:01:11.515 --> 00:01:11.996
My Yoda.

33
00:01:12.576 --> 00:01:13.477
I can learn from you.

34
00:01:13.597 --> 00:01:13.958
Do not…

35
00:01:14.438 --> 00:01:16.880
Make sure you brush your teeth so you don't get this thing.

36
00:01:17.260 --> 00:01:17.601
Make sure…

37
00:01:17.661 --> 00:01:17.781
Oh,

38
00:01:17.821 --> 00:01:17.941
no,

39
00:01:17.981 --> 00:01:18.661
you brush your teeth.

40
00:01:18.681 --> 00:01:19.082
I know you do.

41
00:01:19.062 --> 00:01:19.762
I see you all the time.

42
00:01:19.782 --> 00:01:23.065
But make sure you don't do whatever you did that caused that teeth tooth.

43
00:01:23.305 --> 00:01:23.686
Remember,

44
00:01:23.986 --> 00:01:26.068
our mother said we were seven minutes apart.

45
00:01:30.350 --> 00:01:42.177
so you know what norma you know something um for a long time i was on facebook that was like i wasn't on social media at all for like the first you know i started doing amazon uh

46
00:01:42.437 --> 00:01:55.364
20 something years ago and i i became i guess known to the public in 2016 yeah 2016 when i went on nor i mean manny coates ampm podcast which i now host for the amazon space but

47
00:01:55.876 --> 00:01:56.816
He invited me on that.

48
00:01:56.876 --> 00:02:00.177
And I remember he always told me when he looked me up to see who I was,

49
00:02:00.177 --> 00:02:01.818
because I was posting in his social media.

50
00:02:02.138 --> 00:02:02.458
And he's like,

51
00:02:02.458 --> 00:02:03.378
who is this Kevin guy?

52
00:02:03.878 --> 00:02:05.319
And he goes to my Facebook.

53
00:02:05.399 --> 00:02:07.479
And it was just a picture of my little puppy,

54
00:02:07.699 --> 00:02:07.959
Zoe.

55
00:02:08.280 --> 00:02:08.900
I remember that.

56
00:02:08.1000 --> 00:02:09.540
That was it.

57
00:02:09.560 --> 00:02:11.781
I had like six friends,

58
00:02:12.381 --> 00:02:13.021
no posts,

59
00:02:13.061 --> 00:02:13.541
no nothing.

60
00:02:13.541 --> 00:02:13.841
He's like,

61
00:02:13.881 --> 00:02:14.141
man,

62
00:02:14.781 --> 00:02:15.382
this guy,

63
00:02:15.802 --> 00:02:16.782
I don't know who he is.

64
00:02:17.322 --> 00:02:20.483
And it took me about two years before I actually did anything on Facebook.

65
00:02:20.483 --> 00:02:21.063
And then finally,

66
00:02:21.083 --> 00:02:21.783
around 2018,

67
00:02:21.783 --> 00:02:22.023
I was like,

68
00:02:22.043 --> 00:02:22.384
all right,

69
00:02:22.404 --> 00:02:23.624
I got to play in social media.

70
00:02:24.308 --> 00:02:27.950
I'm not one of these guys that wants to post where I went to dinner and what I'm doing and all that.

71
00:02:27.990 --> 00:02:29.750
I just use it strictly for business.

72
00:02:29.850 --> 00:02:30.871
I posted on Facebook,

73
00:02:30.871 --> 00:02:31.371
and I got to

74
00:02:32.211 --> 00:02:37.394
5,000 friends and hit that limit and was having to go in and delete people to let additional people come in.

75
00:02:39.775 --> 00:02:41.215
I played around a little bit around that,

76
00:02:41.215 --> 00:02:44.416
and I kept hearing this thing about Twitter and then about LinkedIn.

77
00:02:45.397 --> 00:02:45.797
I was like,

78
00:02:45.837 --> 00:02:46.217
LinkedIn?

79
00:02:46.898 --> 00:02:47.458
I went over there,

80
00:02:47.458 --> 00:02:49.739
and our good buddy out of

81
00:02:50.259 --> 00:02:52.520
Amsterdam was doing some stuff on LinkedIn.

82
00:02:53.152 --> 00:02:53.392
He's like,

83
00:02:53.392 --> 00:02:53.632
Kevin,

84
00:02:53.632 --> 00:02:55.134
you need to set up a LinkedIn profile.

85
00:02:55.134 --> 00:02:55.514
And I'm like,

86
00:02:55.914 --> 00:02:57.175
I don't have time to mess with that.

87
00:02:57.215 --> 00:02:58.296
I'm not looking for a job.

88
00:02:59.197 --> 00:03:00.778
LinkedIn's for people looking for a job.

89
00:03:01.439 --> 00:03:03.460
And so he posted something under my name.

90
00:03:03.861 --> 00:03:05.422
And then about two years ago,

91
00:03:05.842 --> 00:03:07.544
I started hearing more and more about LinkedIn.

92
00:03:07.604 --> 00:03:07.984
I was like,

93
00:03:07.984 --> 00:03:08.364
you know what?

94
00:03:09.125 --> 00:03:10.746
Maybe I actually need to do something on LinkedIn.

95
00:03:10.826 --> 00:03:12.188
So I reached out to him and said,

96
00:03:12.228 --> 00:03:12.368
hey,

97
00:03:12.448 --> 00:03:16.571
can you give me control of that domain or that LinkedIn profile back?

98
00:03:17.332 --> 00:03:18.373
I'm actually going to do something.

99
00:03:18.493 --> 00:03:22.176
And in August of 2023.

100
00:03:22.596 --> 00:03:23.557
So not even two years,

101
00:03:24.377 --> 00:03:27.299
I actually started playing on LinkedIn and now I'm up to like,

102
00:03:27.359 --> 00:03:27.660
I don't know,

103
00:03:27.680 --> 00:03:29.721
close to 12,000 followers.

104
00:03:29.761 --> 00:03:33.884
And I actually have someone that actually manages my account.

105
00:03:33.964 --> 00:03:34.404
It's not me.

106
00:03:35.125 --> 00:03:36.246
So any posts on there,

107
00:03:36.566 --> 00:03:37.066
rarely me,

108
00:03:37.226 --> 00:03:38.447
any comments are rarely me.

109
00:03:39.228 --> 00:03:41.049
But I found that that's where a lot of people,

110
00:03:41.109 --> 00:03:42.650
especially in the e-commerce industry,

111
00:03:43.090 --> 00:03:44.371
are go and share stuff.

112
00:03:44.491 --> 00:03:45.352
Some of it's on X,

113
00:03:46.193 --> 00:03:47.674
virtually none of it's on Facebook.

114
00:03:48.234 --> 00:03:49.875
But on LinkedIn,

115
00:03:49.895 --> 00:03:50.856
there's a lot of people.

116
00:03:51.572 --> 00:03:55.953
And so I started doubling down on that and using it for credibility and authority and lead magnets.

117
00:03:56.453 --> 00:03:57.834
I know you've kind of done the same thing,

118
00:03:57.874 --> 00:03:59.574
but you've been on there a little bit longer,

119
00:03:59.594 --> 00:03:59.774
right?

120
00:04:00.815 --> 00:04:00.955
Yeah,

121
00:04:01.675 --> 00:04:09.097
I spent a lot of time when I had another business before I got into the Amazon arena.

122
00:04:10.057 --> 00:04:11.017
And it was great.

123
00:04:11.417 --> 00:04:13.278
And then when I started getting into Amazon,

124
00:04:13.758 --> 00:04:14.018
you know,

125
00:04:15.118 --> 00:04:15.539
I've never

126
00:04:16.519 --> 00:04:17.619
I started to get into it.

127
00:04:17.619 --> 00:04:19.520
I started to build a following.

128
00:04:19.540 --> 00:04:20.340
I started to get.

129
00:04:20.784 --> 00:04:23.985
some really good impressions and then I let it go.

130
00:04:25.605 --> 00:04:28.366
And so I'm in the position where you are.

131
00:04:28.526 --> 00:04:28.846
I've got,

132
00:04:30.287 --> 00:04:32.247
I think I've got 8,000 followers.

133
00:04:33.788 --> 00:04:37.089
And what I found is I had a lot of garbage followers,

134
00:04:37.769 --> 00:04:38.669
people I would never,

135
00:04:40.409 --> 00:04:40.730
nobody,

136
00:04:40.950 --> 00:04:42.950
like they wouldn't benefit me anyway.

137
00:04:43.030 --> 00:04:44.070
I couldn't benefit them.

138
00:04:44.531 --> 00:04:45.891
So I just started deleting them.

139
00:04:46.051 --> 00:04:47.131
And then I got back up,

140
00:04:47.591 --> 00:04:49.752
like I deleted about 3,000 and I got about.

141
00:04:50.240 --> 00:04:50.741
Back up to

142
00:04:51.161 --> 00:04:53.463
7,500, close to 8,000 now.

143
00:04:54.203 --> 00:04:55.184
But yeah,

144
00:04:55.204 --> 00:04:55.705
I let it go.

145
00:04:56.765 --> 00:05:01.408
I didn't like I only put the podcast on and some repurpose clips from my other podcast,

146
00:05:01.929 --> 00:05:02.249
but

147
00:05:02.809 --> 00:05:04.370
I got to start getting into it again.

148
00:05:04.430 --> 00:05:07.933
So this might give me the oomph to get back into it.

149
00:05:08.133 --> 00:05:10.614
But I was I was early adapter.

150
00:05:11.595 --> 00:05:12.476
Yeah,

151
00:05:12.476 --> 00:05:17.379
I'm finding it to be I'm not finding it to be a major lead source like for our newsletters.

152
00:05:17.399 --> 00:05:18.039
You got a newsletter.

153
00:05:18.039 --> 00:05:18.660
I got a newsletter.

154
00:05:18.700 --> 00:05:22.422
I'm not finding it to actually drive a lot of traffic to the newsletter.

155
00:05:22.482 --> 00:05:22.703
I mean,

156
00:05:22.723 --> 00:05:24.364
I do a version of the newsletter.

157
00:05:24.364 --> 00:05:25.945
And so do you on LinkedIn,

158
00:05:25.965 --> 00:05:26.165
which.

159
00:05:26.465 --> 00:05:27.065
people are reading,

160
00:05:27.606 --> 00:05:32.628
but getting people to come off of that platform onto the newsletters is not easy.

161
00:05:33.129 --> 00:05:36.631
And maybe our guest today actually may have some pointers on what we're,

162
00:05:36.751 --> 00:05:37.031
what I'm,

163
00:05:37.231 --> 00:05:38.151
what we're maybe doing wrong,

164
00:05:38.191 --> 00:05:39.072
but I just,

165
00:05:39.092 --> 00:05:41.393
I was just at the newsletter conference last week.

166
00:05:41.713 --> 00:05:43.434
And one of the things that is a good point,

167
00:05:43.454 --> 00:05:43.574
it's,

168
00:05:43.614 --> 00:05:45.735
it makes sense when you stop and think about it,

169
00:05:46.336 --> 00:05:48.697
but what these people were basically saying is the,

170
00:05:48.877 --> 00:05:51.018
one of the powers of newsletters is you own that audience.

171
00:05:51.098 --> 00:05:51.879
You have their email,

172
00:05:52.419 --> 00:05:53.119
you control it.

173
00:05:53.159 --> 00:05:55.741
Unlike LinkedIn or Facebook or somewhere else where you

174
00:05:56.081 --> 00:05:57.802
you're in their sandbox and they can shut you off.

175
00:05:57.822 --> 00:05:59.302
And anytime you lose all your followers,

176
00:05:59.302 --> 00:06:00.403
you lose all your connections.

177
00:06:00.463 --> 00:06:00.583
And

178
00:06:01.163 --> 00:06:02.264
LinkedIn works similar,

179
00:06:03.104 --> 00:06:03.304
uh,

180
00:06:03.304 --> 00:06:04.084
from what I'm told,

181
00:06:04.344 --> 00:06:04.745
uh,

182
00:06:04.745 --> 00:06:05.345
to Facebook,

183
00:06:05.385 --> 00:06:05.645
where it,

184
00:06:06.125 --> 00:06:09.166
it shows your post to a handful of people,

185
00:06:10.027 --> 00:06:10.147
uh,

186
00:06:10.147 --> 00:06:11.647
that are your followers or that are,

187
00:06:11.727 --> 00:06:12.528
are your friends.

188
00:06:13.148 --> 00:06:14.729
And then if they react,

189
00:06:14.909 --> 00:06:17.049
it shows it to a few more and it shows it to a few more.

190
00:06:17.089 --> 00:06:21.631
So you might have a post that that's a really good post and only gets for whatever reason.

191
00:06:21.991 --> 00:06:22.152
Uh,

192
00:06:22.152 --> 00:06:23.052
and there's a number of reasons,

193
00:06:23.092 --> 00:06:25.793
but you only get 200 people that goes through.

194
00:06:25.893 --> 00:06:27.974
through their feed and another one goes through 30,000.

195
00:06:28.615 --> 00:06:30.516
And so what is the magic behind that?

196
00:06:30.496 --> 00:06:31.817
And that's what we have today.

197
00:06:32.037 --> 00:06:35.619
Our guest is like one of the top LinkedIn experts out there.

198
00:06:36.239 --> 00:06:39.321
And one of the things that at this conference that people were saying is like,

199
00:06:39.901 --> 00:06:41.783
if you're going to use something as a lead magnet,

200
00:06:41.803 --> 00:06:44.624
you got to use something in the same social media.

201
00:06:44.644 --> 00:06:44.844
I mean,

202
00:06:44.884 --> 00:06:45.865
if you're going to use social media,

203
00:06:45.905 --> 00:06:46.766
whether that be Facebook,

204
00:06:46.846 --> 00:06:47.226
YouTube,

205
00:06:47.266 --> 00:06:47.726
TikTok,

206
00:06:48.527 --> 00:06:49.107
Instagram,

207
00:06:49.347 --> 00:06:49.747
LinkedIn,

208
00:06:49.807 --> 00:06:50.128
Twitter,

209
00:06:50.208 --> 00:06:50.528
whatever,

210
00:06:50.968 --> 00:06:51.308
you got it.

211
00:06:51.589 --> 00:06:52.209
You want to.

212
00:06:52.349 --> 00:06:53.150
do the same medium.

213
00:06:53.170 --> 00:06:54.931
So if you're trying to get people into your newsletter,

214
00:06:54.971 --> 00:06:56.393
which is both of our goals,

215
00:06:56.953 --> 00:07:06.182
you don't want YouTube to a newsletter is going to be difficult or TikTok to a newsletter is going to be difficult because you're going from video to red media versus LinkedIn.

216
00:07:06.222 --> 00:07:08.785
You're going from red media to something that you read,

217
00:07:09.185 --> 00:07:09.966
red media again,

218
00:07:10.506 --> 00:07:11.607
and it should be much easier,

219
00:07:11.667 --> 00:07:13.069
but we're missing the ball here.

220
00:07:13.069 --> 00:07:16.652
So I'm hoping our guest today is going to help enlighten us.

221
00:07:17.173 --> 00:07:17.473
We've got

222
00:07:17.969 --> 00:07:18.569
Judy Fox.

223
00:07:18.689 --> 00:07:19.130
And Judy,

224
00:07:19.190 --> 00:07:21.110
I met at the Go High Level conference.

225
00:07:21.170 --> 00:07:22.191
She was actually speaking,

226
00:07:22.351 --> 00:07:23.772
and I saw her speak on LinkedIn.

227
00:07:23.772 --> 00:07:26.873
There's two or three people that spoke on LinkedIn at this conference,

228
00:07:26.953 --> 00:07:28.294
but she was by far the best.

229
00:07:28.714 --> 00:07:29.154
I was like,

230
00:07:29.174 --> 00:07:31.915
she was actually giving practical advice and telling you exactly what to do.

231
00:07:32.655 --> 00:07:34.456
And I'm excited to have her on today.

232
00:07:34.696 --> 00:07:34.996
I know,

233
00:07:35.357 --> 00:07:36.717
I think we're both going to benefit from this,

234
00:07:36.717 --> 00:07:39.138
and the audience is going to get some massive benefit as well.

235
00:07:40.479 --> 00:07:40.619
Yeah.

236
00:07:40.659 --> 00:07:42.620
So just before we bring Judy on,

237
00:07:42.780 --> 00:07:45.141
I'm just going to ask you,

238
00:07:46.093 --> 00:07:51.434
No more of these terms,

239
00:07:52.315 --> 00:07:52.835
phrases.

240
00:07:53.835 --> 00:07:54.595
Do not swear.

241
00:07:54.775 --> 00:07:57.056
I don't want to beep you every second.

242
00:07:57.176 --> 00:07:58.576
Are you going to put me in timeout again?

243
00:07:59.357 --> 00:08:01.177
I'm going to put you in virtual timeout.

244
00:08:01.197 --> 00:08:02.097
Every time you do that,

245
00:08:02.137 --> 00:08:03.378
that's what I'm going to do.

246
00:08:03.818 --> 00:08:05.138
And in total timeout?

247
00:08:05.858 --> 00:08:06.659
That's not fair.

248
00:08:07.259 --> 00:08:07.419
Yeah.

249
00:08:07.759 --> 00:08:09.039
Friends don't do that to friends.

250
00:08:10.160 --> 00:08:11.260
I thought you were a friend.

251
00:08:11.620 --> 00:08:11.980
I am.

252
00:08:12.560 --> 00:08:13.580
I'm a good friend,

253
00:08:13.680 --> 00:08:15.401
and I will turn you around.

254
00:08:17.237 --> 00:08:17.878
Here's Judy.

255
00:08:21.779 --> 00:08:22.239
How you doing,

256
00:08:22.279 --> 00:08:22.499
Judy?

257
00:08:23.199 --> 00:08:24.479
Don't let him get away with it.

258
00:08:26.620 --> 00:08:26.780
Well,

259
00:08:26.840 --> 00:08:29.641
thank you for the compliments about the Go High Level event.

260
00:08:29.761 --> 00:08:32.702
That's music to my fox ears.

261
00:08:36.263 --> 00:08:36.503
Yeah,

262
00:08:36.583 --> 00:08:36.703
no,

263
00:08:36.783 --> 00:08:37.083
you did.

264
00:08:37.123 --> 00:08:37.343
I mean,

265
00:08:37.823 --> 00:08:39.904
when I sat through several sessions,

266
00:08:40.804 --> 00:08:42.384
they should have put you on the main stage.

267
00:08:42.404 --> 00:08:42.604
I mean,

268
00:08:42.624 --> 00:08:44.205
they put you in one of the breakout rooms.

269
00:08:45.165 --> 00:08:46.666
And but your content was good enough.

270
00:08:46.686 --> 00:08:48.026
And then I remember we sat there.

271
00:08:48.926 --> 00:08:52.567
I sat next to you in a couple of the other talks.

272
00:08:52.607 --> 00:08:53.147
And we're like,

273
00:08:53.487 --> 00:08:54.528
I was just like in my head.

274
00:08:54.528 --> 00:08:57.269
I was just like,

275
00:08:57.509 --> 00:08:58.569
this is like,

276
00:08:58.829 --> 00:08:59.589
don't do that.

277
00:08:59.689 --> 00:09:00.429
But do that.

278
00:09:01.910 --> 00:09:03.790
I was behind the scenes.

279
00:09:05.751 --> 00:09:05.971
You know,

280
00:09:06.051 --> 00:09:06.691
with LinkedIn,

281
00:09:06.811 --> 00:09:09.852
and with any other website that you were talking about Twitter,

282
00:09:10.012 --> 00:09:10.612
Facebook,

283
00:09:11.132 --> 00:09:12.853
there's everyone's going to tell you.

284
00:09:13.625 --> 00:09:15.566
all the rules and all the things.

285
00:09:15.766 --> 00:09:17.046
And honestly,

286
00:09:18.046 --> 00:09:24.028
I really appreciated what you said about how YouTube is not necessarily it's video media trying to go to read media,

287
00:09:24.608 --> 00:09:28.309
the rules that you create kind of have to acknowledge what is your goal.

288
00:09:29.189 --> 00:09:31.510
So anyone can get on stage and give you a bunch of like,

289
00:09:31.510 --> 00:09:32.870
you have to do this on LinkedIn.

290
00:09:32.950 --> 00:09:36.311
But if your goal is to get more subscribers off of LinkedIn,

291
00:09:36.451 --> 00:09:41.613
I love that you nailed that because that's the most important thing we can create boundaries and

292
00:09:41.973 --> 00:09:44.175
results because you have that focus.

293
00:09:44.896 --> 00:09:45.156
I mean,

294
00:09:45.156 --> 00:09:49.700
I've had posts that I have someone I pay someone $1,500 a month to manage my LinkedIn.

295
00:09:50.341 --> 00:09:51.482
And so for that,

296
00:09:51.642 --> 00:09:54.064
she writes three articles a week.

297
00:09:55.156 --> 00:09:57.197
And then she does all the commenting.

298
00:09:57.257 --> 00:09:59.399
I think she has a VA or something that does all the commenting.

299
00:09:59.419 --> 00:10:00.439
And every once in a while,

300
00:10:00.439 --> 00:10:01.520
I'll get one of those emails.

301
00:10:02.120 --> 00:10:03.741
You just commented on so-and-so's post.

302
00:10:03.761 --> 00:10:04.061
I'm like,

303
00:10:04.362 --> 00:10:04.482
oh,

304
00:10:04.942 --> 00:10:05.182
shoot,

305
00:10:05.362 --> 00:10:05.963
what did I say?

306
00:10:06.643 --> 00:10:07.564
I have to go read it.

307
00:10:07.604 --> 00:10:09.225
And don't comment on this person.

308
00:10:09.245 --> 00:10:10.705
They just like to cause controversy.

309
00:10:10.765 --> 00:10:12.727
So just skip them in the comments.

310
00:10:12.987 --> 00:10:14.808
And then she takes stuff from my newsletter.

311
00:10:15.288 --> 00:10:16.809
But my whole goal with it,

312
00:10:17.049 --> 00:10:19.691
I see a lot of people that use LinkedIn as their major channel.

313
00:10:19.731 --> 00:10:21.072
That's where they're building their authority.

314
00:10:21.172 --> 00:10:21.732
That's where they're.

315
00:10:22.260 --> 00:10:42.471
doing all the posts and some people are posting daily or twice a day in some cases but to me that's great um but i i think that's almost fruitless because at any moment it can be swiped from underneath you uh and and you have no control if i have i have a great article that i want everybody to see about the amazon world and

316
00:10:42.471 --> 00:10:51.076
i post it sometimes i've had posts get 40 50 000 impressions that just that doesn't mean people read it just to be clear that just means it went to their feed um and

317
00:10:51.460 --> 00:10:57.266
Other ones that are really good that should get that many and deserve to get that many get 277 or something.

318
00:10:57.326 --> 00:10:57.766
And I'm like,

319
00:10:58.387 --> 00:10:58.927
dadgummit.

320
00:10:59.468 --> 00:11:02.291
But if I have an email and my email list,

321
00:11:02.291 --> 00:11:05.934
I have 25,000 active subscribers because I scrub it.

322
00:11:06.275 --> 00:11:07.095
Like Norm was saying,

323
00:11:07.356 --> 00:11:11.640
I've taken out 14,000 people in the last six months for not opening or clicking.

324
00:11:11.680 --> 00:11:13.322
But so there's 25,000.

325
00:11:13.382 --> 00:11:14.343
He's always got to beat me.

326
00:11:14.483 --> 00:11:15.504
He's always got to one-up me.

327
00:11:15.984 --> 00:11:17.645
Just get used to it.

328
00:11:17.705 --> 00:11:19.987
I keep kicking Norm off because he doesn't open or read it.

329
00:11:19.987 --> 00:11:20.447
So he's like,

330
00:11:20.447 --> 00:11:21.208
damn it,

331
00:11:21.268 --> 00:11:22.348
what the heck?

332
00:11:22.348 --> 00:11:22.709
He's like,

333
00:11:22.749 --> 00:11:23.789
I had to sign up again.

334
00:11:24.150 --> 00:11:28.613
But I know that it's consistency that if I send 25,000 out,

335
00:11:28.873 --> 00:11:30.894
my open rates are between 40 and 45%

336
00:11:32.035 --> 00:11:33.496
on sometimes as much as 50%.

337
00:11:34.156 --> 00:11:35.697
But never worst case,

338
00:11:35.757 --> 00:11:37.158
like an absolute bad one is 40%.

339
00:11:38.039 --> 00:11:44.723
So that means that 12,000 people or close to 12,000 people are going to at least open and scroll.

340
00:11:44.723 --> 00:11:45.524
They might not read everything.

341
00:11:45.724 --> 00:11:47.605
but I can't say that about any LinkedIn posts.

342
00:11:47.605 --> 00:11:48.405
I'm shooting darts.

343
00:11:49.405 --> 00:11:49.525
Yeah.

344
00:11:49.525 --> 00:11:49.665
But,

345
00:11:49.785 --> 00:11:51.246
but isn't that blitz marketing,

346
00:11:51.326 --> 00:11:51.526
Kev?

347
00:11:51.846 --> 00:11:52.706
Like you can put it there,

348
00:11:52.766 --> 00:11:54.786
you can put it on other social media channels,

349
00:11:55.187 --> 00:11:58.788
you could turn it into video and then like put it onto LinkedIn.

350
00:11:58.788 --> 00:11:58.868
No,

351
00:11:58.868 --> 00:12:00.008
you should repurpose everything.

352
00:12:00.028 --> 00:12:00.148
No,

353
00:12:00.228 --> 00:12:00.668
you shouldn't.

354
00:12:00.748 --> 00:12:01.848
And we do that for my newsletter.

355
00:12:01.888 --> 00:12:04.849
I'll take the main story and I'll tell my person repurpose,

356
00:12:05.629 --> 00:12:07.510
throw a shorter version of this on LinkedIn.

357
00:12:07.530 --> 00:12:07.830
And no,

358
00:12:07.990 --> 00:12:08.490
absolutely.

359
00:12:08.490 --> 00:12:09.731
You should repurpose,

360
00:12:09.731 --> 00:12:10.531
repurpose content.

361
00:12:11.271 --> 00:12:11.431
But,

362
00:12:12.911 --> 00:12:13.372
but on,

363
00:12:13.972 --> 00:12:14.092
on,

364
00:12:14.132 --> 00:12:14.332
so how,

365
00:12:14.332 --> 00:12:14.972
how do I repurpose my content?

366
00:12:15.132 --> 00:12:15.332
Judy,

367
00:12:15.392 --> 00:12:18.896
how did you get into this whole becoming this LinkedIn expert?

368
00:12:18.896 --> 00:12:19.076
I mean,

369
00:12:19.416 --> 00:12:23.880
what's your background before the Fox ears and the Judy and everything?

370
00:12:26.022 --> 00:12:26.623
What's your story?

371
00:12:27.363 --> 00:12:28.805
So my background,

372
00:12:29.245 --> 00:12:30.246
I am

373
00:12:31.087 --> 00:12:31.587
Gen X,

374
00:12:31.967 --> 00:12:32.388
by the way.

375
00:12:32.588 --> 00:12:33.729
I'm about to turn 50.

376
00:12:34.450 --> 00:12:36.832
So that is a fun milestone.

377
00:12:37.613 --> 00:12:38.413
And

378
00:12:39.134 --> 00:12:41.256
I am telling you that because...

379
00:12:41.536 --> 00:12:43.818
I did not grow up with the internet.

380
00:12:43.958 --> 00:12:47.800
I also had a lot of same thinking around Facebook or

381
00:12:50.122 --> 00:12:51.803
I don't wanna post what I'm eating.

382
00:12:51.883 --> 00:12:52.904
I don't know if that's a,

383
00:12:53.745 --> 00:12:57.367
wherever that line is where people decided to become influencers,

384
00:12:57.467 --> 00:12:58.928
I missed that where I was like,

385
00:12:58.948 --> 00:13:01.830
I just wanna use the internet for business and I know you can do it.

386
00:13:02.050 --> 00:13:02.170
So

387
00:13:03.331 --> 00:13:03.892
I really.

388
00:13:04.952 --> 00:13:15.160
narrow down on LinkedIn and started to pick that as my main channel during the 2008 economic crisis because I got like in that shakeup.

389
00:13:15.200 --> 00:13:18.603
So I had been working for 10 years as a chemical engineer.

390
00:13:19.343 --> 00:13:24.127
And I got my master's in business sustainability because I thought I'm going to climb the corporate ladder.

391
00:13:24.707 --> 00:13:30.152
I'm going to do what my dad did and worked for a company for 30 plus years and retire.

392
00:13:31.212 --> 00:13:38.196
The world of my dad has a pension and that entire trajectory that I was raised on,

393
00:13:38.356 --> 00:13:40.377
which is the corporate life is safe.

394
00:13:41.058 --> 00:13:42.759
You stay with a corporation your whole career,

395
00:13:42.819 --> 00:13:43.699
they'll take care of you.

396
00:13:43.960 --> 00:13:46.021
So that did not happen.

397
00:13:46.281 --> 00:13:48.382
I got let go in that shakeup.

398
00:13:48.402 --> 00:13:51.404
I was working for a construction company at the time.

399
00:13:51.564 --> 00:13:57.567
So housing and commercial real estate obviously did not do so well in 2008,

400
00:13:57.547 --> 00:13:58.308
2009.

401
00:13:59.068 --> 00:14:00.889
And I got started on LinkedIn.

402
00:14:00.929 --> 00:14:04.510
I started making any kind of content around LinkedIn.

403
00:14:04.671 --> 00:14:06.511
I started blogging about it.

404
00:14:07.572 --> 00:14:10.413
I just liked the platform.

405
00:14:10.593 --> 00:14:16.176
It made sense to me as a place to talk about business on a business platform.

406
00:14:16.896 --> 00:14:17.436
And

407
00:14:18.036 --> 00:14:21.358
I've continued to keep investing in that platform.

408
00:14:21.458 --> 00:14:25.860
I really got started posting video and content.

409
00:14:26.696 --> 00:14:28.277
around 2017,

410
00:14:28.277 --> 00:14:29.018
2018,

411
00:14:29.078 --> 00:14:31.700
when they first released the ability to upload video.

412
00:14:32.460 --> 00:14:37.184
So they never had the ability for anyone to just upload a video on LinkedIn until that time.

413
00:14:37.664 --> 00:14:48.992
And then that's when I really invested my time and shifted my business that I was running to teach people how to get more results and business results on LinkedIn.

414
00:14:49.012 --> 00:14:53.736
Because I was getting business results running an engineering firm on LinkedIn.

415
00:14:54.754 --> 00:14:56.435
So first of all,

416
00:14:57.375 --> 00:14:58.015
I'm an old guy,

417
00:14:58.035 --> 00:14:59.376
so I think I can get away with this.

418
00:15:00.336 --> 00:15:02.657
You do not look anywhere near 50.

419
00:15:03.097 --> 00:15:03.517
Thank you.

420
00:15:04.797 --> 00:15:05.417
When you said that,

421
00:15:05.437 --> 00:15:06.138
that was a shock.

422
00:15:06.898 --> 00:15:13.740
So one of the things that I like using LinkedIn for is the authority side.

423
00:15:14.340 --> 00:15:17.061
So if I if somebody types in my name,

424
00:15:17.241 --> 00:15:18.342
the first thing that pops up,

425
00:15:18.942 --> 00:15:19.322
LinkedIn.

426
00:15:19.766 --> 00:15:21.367
If I have Google Knowledge Panel,

427
00:15:21.727 --> 00:15:22.667
first thing that pops up,

428
00:15:23.067 --> 00:15:23.427
LinkedIn.

429
00:15:23.467 --> 00:15:30.589
So it does add to that authority of you being somebody in your field that's a leader or an authority leader,

430
00:15:30.929 --> 00:15:31.950
authority figure.

431
00:15:32.110 --> 00:15:32.470
Here you go.

432
00:15:33.530 --> 00:15:34.991
My wife just brought me a cough drop.

433
00:15:35.571 --> 00:15:35.731
Yeah.

434
00:15:35.991 --> 00:15:36.591
And a coffee.

435
00:15:37.011 --> 00:15:40.933
And I did just Google your name and you're correct.

436
00:15:41.073 --> 00:15:44.494
Your first profile is LinkedIn and you're on Google.

437
00:15:44.954 --> 00:15:45.454
Wait.

438
00:15:46.374 --> 00:15:47.555
In the Google business,

439
00:15:47.595 --> 00:15:49.556
that side column where it lists,

440
00:15:49.637 --> 00:15:49.817
yeah,

441
00:15:49.977 --> 00:15:50.857
LinkedIn's first.

442
00:15:50.937 --> 00:15:55.141
And then LinkedIn is your second link right underneath your website,

443
00:15:55.181 --> 00:15:56.001
the beard guy.

444
00:15:56.982 --> 00:15:57.162
Yeah.

445
00:15:57.462 --> 00:15:57.863
And so,

446
00:15:58.063 --> 00:15:58.363
I mean,

447
00:15:58.483 --> 00:15:59.944
it is an authority link.

448
00:15:59.944 --> 00:16:00.945
So that's another reason.

449
00:16:01.045 --> 00:16:02.906
But a lot of people,

450
00:16:03.867 --> 00:16:05.028
even for myself,

451
00:16:05.048 --> 00:16:06.589
so I let it go for a while.

452
00:16:07.590 --> 00:16:08.610
I got to get back into it.

453
00:16:09.191 --> 00:16:09.431
But if

454
00:16:10.532 --> 00:16:13.434
I go back to LinkedIn and I start looking at my profile,

455
00:16:14.410 --> 00:16:15.371
What do you have to do?

456
00:16:15.611 --> 00:16:19.154
What should be in that profile to really make you stand out?

457
00:16:21.536 --> 00:16:22.677
So standing out,

458
00:16:22.837 --> 00:16:24.859
can I also split it into standing out,

459
00:16:24.859 --> 00:16:26.981
but also getting the results that you want?

460
00:16:27.181 --> 00:16:27.441
Yes.

461
00:16:27.982 --> 00:16:28.282
Okay.

462
00:16:28.282 --> 00:16:31.204
Because there's one thing to catch people's eye.

463
00:16:31.325 --> 00:16:40.312
Like I have a banner image with my Fox ears on and the social proof icon logos of places I've been featured.

464
00:16:40.973 --> 00:16:42.034
We all know.

465
00:16:42.998 --> 00:16:45.660
that a visual is worth a thousand words.

466
00:16:46.041 --> 00:16:52.346
And we can kind of mentally say that somebody's legit a little bit,

467
00:16:52.386 --> 00:16:54.248
depending on what logos they put up there.

468
00:16:55.309 --> 00:17:01.894
But you might start to trust and scroll the rest of their profile when you think at the very top,

469
00:17:02.515 --> 00:17:05.177
the banner is telling them something.

470
00:17:05.237 --> 00:17:06.679
They're in the right place.

471
00:17:06.999 --> 00:17:07.319
It's like,

472
00:17:07.800 --> 00:17:10.322
I call it driving down the internet highway.

473
00:17:11.134 --> 00:17:15.597
And that banner image just needs to tell you where the next Starbucks is.

474
00:17:15.657 --> 00:17:19.280
You get off at exit 43 and you turn left.

475
00:17:20.400 --> 00:17:23.342
Too many people try to explain too much in that banner.

476
00:17:24.143 --> 00:17:27.445
We just need to know where are we getting off the highway and what are we getting off for?

477
00:17:27.886 --> 00:17:29.126
So for your banner,

478
00:17:29.186 --> 00:17:29.707
for example,

479
00:17:29.747 --> 00:17:30.107
right now,

480
00:17:30.207 --> 00:17:36.532
I love that you tell me what you offer and you have really big font around Amazon,

481
00:17:36.972 --> 00:17:37.732
FBA,

482
00:17:38.273 --> 00:17:38.993
e-commerce.

483
00:17:39.734 --> 00:17:39.974
But.

484
00:17:40.374 --> 00:17:41.375
Just when you say,

485
00:17:41.495 --> 00:17:41.715
hey,

486
00:17:41.895 --> 00:17:50.039
I want to get more visual interest or I want to get more people to keep scrolling and be interested.

487
00:17:50.240 --> 00:17:55.462
You may benefit by putting more visual imagery versus text.

488
00:17:57.644 --> 00:17:58.204
Very good.

489
00:17:59.725 --> 00:18:00.665
So in mine,

490
00:18:00.685 --> 00:18:01.586
in contrast,

491
00:18:02.006 --> 00:18:03.907
like going by what you just say.

492
00:18:04.387 --> 00:18:04.608
Yeah.

493
00:18:05.288 --> 00:18:08.810
I have a picture of over the water bungalows in Bora Bora.

494
00:18:09.626 --> 00:18:31.118
uh in tahiti and then a qr code for my newsletter and so i'm not doing travel stuff so should i be having me speaking on stage or some amazon logos or e-commerce logos or something on there instead because correct if you're driving down the highway you're going to be like oh there's some travel site but it also that picture gets attention but it doesn't actually say if

495
00:18:31.098 --> 00:18:37.722
you go read my stuff my right under my name it tells you um but so that's a mistake i'm making

496
00:18:38.758 --> 00:18:39.118
Yes.

497
00:18:39.279 --> 00:18:39.459
Yeah.

498
00:18:39.599 --> 00:18:40.079
It's almost,

499
00:18:40.139 --> 00:18:40.860
it's a balance.

500
00:18:40.960 --> 00:18:41.741
As you're saying,

501
00:18:42.141 --> 00:18:42.802
you're up to

502
00:18:43.202 --> 00:18:44.723
11,000 plus almost,

503
00:18:44.903 --> 00:18:45.144
you know,

504
00:18:45.224 --> 00:18:46.725
hitting 12K followers.

505
00:18:47.345 --> 00:18:54.091
Maybe you no longer have to just catch people's attention with a visually sharp,

506
00:18:54.131 --> 00:18:54.371
you know,

507
00:18:54.571 --> 00:19:02.018
Bora Bora image and giving us this kind of pop that we have to figure out what we're landing on.

508
00:19:02.438 --> 00:19:04.100
Am I landing on a real estate person?

509
00:19:04.140 --> 00:19:04.980
Am I landing on,

510
00:19:05.040 --> 00:19:05.881
what am I here?

511
00:19:06.061 --> 00:19:07.182
Am I going on vacation?

512
00:19:07.242 --> 00:19:09.384
Am I getting travel booking advice?

513
00:19:09.784 --> 00:19:10.745
So you are correct.

514
00:19:11.045 --> 00:19:15.109
A visual is going to make us think a lot of questions about you,

515
00:19:15.209 --> 00:19:22.495
whereas you can take those questions away by claiming back an image that is you speaking on stage is a great one,

516
00:19:22.615 --> 00:19:29.762
immediately sends the signal that somebody else trusted you so much to put you in front of X number of people.

517
00:19:30.794 --> 00:19:33.556
We know those visual imagery of speaking on stage.

518
00:19:33.576 --> 00:19:34.336
We know they work.

519
00:19:34.917 --> 00:19:35.657
If they didn't work,

520
00:19:35.677 --> 00:19:37.698
we wouldn't have tons of people do that on LinkedIn.

521
00:19:41.721 --> 00:19:41.841
Hey,

522
00:19:41.861 --> 00:19:42.161
what's up,

523
00:19:42.201 --> 00:19:42.501
everybody?

524
00:19:42.621 --> 00:19:45.203
Kevin and Norm here with a quick word from one of our sponsors,

525
00:19:45.783 --> 00:19:46.044
8BIG.

526
00:19:46.504 --> 00:19:49.706
Let me tell you about a platform that's changing the game for Amazon sellers.

527
00:19:50.046 --> 00:19:50.486
That's right.

528
00:19:50.486 --> 00:19:50.766
It's called

529
00:19:51.307 --> 00:19:52.487
8BIG. On average,

530
00:19:52.528 --> 00:19:55.349
sellers working with 8BIG grow up to 400%

531
00:19:55.489 --> 00:19:56.450
in less than a year.

532
00:19:57.770 --> 00:20:03.593
8Fig offers both funding and free tools for e-commerce growth and cash flow management.

533
00:20:04.093 --> 00:20:05.193
And here's how it works.

534
00:20:06.314 --> 00:20:10.535
8Fig provides flexible data-driven funding tailored to your exact needs.

535
00:20:11.036 --> 00:20:11.296
You know,

536
00:20:11.296 --> 00:20:15.377
they could fund anywhere from up to $50,000 all the way up to $10 million.

537
00:20:16.598 --> 00:20:19.219
8Fig gives you free tools to forecast demand,

538
00:20:19.679 --> 00:20:20.600
manage inventory,

539
00:20:20.840 --> 00:20:22.360
and analyze cash flow.

540
00:20:23.401 --> 00:20:24.381
Visit 8Fig.co.

541
00:20:24.561 --> 00:20:26.002
That's 8Fig.co.

542
00:20:26.486 --> 00:20:29.007
To learn more or check the link in the show notes below.

543
00:20:30.207 --> 00:20:30.887
Just mention

544
00:20:31.347 --> 00:20:34.028
Marketing Misfits and get 25%

545
00:20:34.388 --> 00:20:35.869
off your cost.

546
00:20:36.829 --> 00:20:37.029
That's

547
00:20:37.369 --> 00:20:38.109
8fig.co,

548
00:20:38.549 --> 00:20:39.470
8fig.co.

549
00:20:40.630 --> 00:20:42.050
See you on the other side.

550
00:20:47.272 --> 00:20:48.212
And they still work.

551
00:20:48.252 --> 00:20:50.733
It tells me more than the bungalow huts,

552
00:20:50.873 --> 00:20:51.673
which is beautiful.

553
00:20:51.973 --> 00:20:54.654
I think it does catch my attention and it caught my attention.

554
00:20:55.358 --> 00:20:57.960
But it caught my attention a little bit in a,

555
00:20:58.741 --> 00:21:01.303
I don't know what you offer and I don't really know who you are.

556
00:21:01.743 --> 00:21:03.064
I could figure it out,

557
00:21:03.224 --> 00:21:07.448
but you're going to get that 50-50 feeling of people saying,

558
00:21:07.528 --> 00:21:08.649
I don't want to figure it out.

559
00:21:08.689 --> 00:21:09.730
I just want to keep going.

560
00:21:09.970 --> 00:21:11.291
I'll go to the next profile.

561
00:21:11.831 --> 00:21:11.992
Well,

562
00:21:11.992 --> 00:21:13.793
most people that are coming here are coming here,

563
00:21:13.833 --> 00:21:14.053
though,

564
00:21:14.113 --> 00:21:16.555
because they saw something that was published,

565
00:21:16.915 --> 00:21:17.456
a post.

566
00:21:18.257 --> 00:21:19.778
And there might be someone that looks me up like,

567
00:21:20.318 --> 00:21:22.640
I just met him in a conference or I just met him somewhere.

568
00:21:23.261 --> 00:21:24.522
I reached out to them and said,

569
00:21:24.542 --> 00:21:24.702
hey.

570
00:21:25.406 --> 00:21:26.367
I love to connect.

571
00:21:26.747 --> 00:21:28.708
But so they're coming here.

572
00:21:29.208 --> 00:21:29.568
Usually,

573
00:21:30.209 --> 00:21:30.649
like you said,

574
00:21:30.729 --> 00:21:34.892
I'm not necessarily looking at my profile to attract new people.

575
00:21:34.972 --> 00:21:37.133
My stories in the post are what's doing that.

576
00:21:38.354 --> 00:21:38.574
Yes.

577
00:21:39.714 --> 00:21:40.415
I'm just saying.

578
00:21:41.175 --> 00:21:42.016
The confirmation.

579
00:21:42.796 --> 00:21:42.996
Yeah.

580
00:21:43.136 --> 00:21:44.357
From a confirmation,

581
00:21:44.497 --> 00:21:45.358
we like to,

582
00:21:45.618 --> 00:21:46.198
on LinkedIn,

583
00:21:46.258 --> 00:21:48.800
the speed of trust in business.

584
00:21:48.900 --> 00:21:52.502
I love that book and that series and that language around trust.

585
00:21:53.558 --> 00:21:57.059
We just quickly want to be reassured we're in the right place.

586
00:21:57.179 --> 00:21:58.359
And if we hesitate,

587
00:21:58.439 --> 00:22:01.200
sometimes even if we come over from a post,

588
00:22:01.640 --> 00:22:02.640
we may hesitate.

589
00:22:02.801 --> 00:22:10.703
I'm just explaining that you could see different results putting yourself in a visual way that we can see you are in the picture.

590
00:22:11.503 --> 00:22:11.903
You know,

591
00:22:12.243 --> 00:22:12.383
oh,

592
00:22:12.423 --> 00:22:14.384
he is a public speaker or oh,

593
00:22:14.584 --> 00:22:17.504
he has authority.

594
00:22:18.245 --> 00:22:21.205
There is something to be said about doing that kind of visual imagery.

595
00:22:21.826 --> 00:22:22.926
It says here I have.

596
00:22:23.870 --> 00:22:27.673
2,764 profile views in the last seven days.

597
00:22:29.555 --> 00:22:30.135
That's great.

598
00:22:30.295 --> 00:22:30.496
Yeah.

599
00:22:30.816 --> 00:22:32.197
I was going to also mention,

600
00:22:32.517 --> 00:22:41.725
I have a client that has a podcast and he uploaded and put a picture of his studio and him in the studio sitting at his mic.

601
00:22:42.426 --> 00:22:47.270
And that converted way more interest in asking him on podcasts,

602
00:22:47.750 --> 00:22:52.394
getting him more inbound opportunities around his podcast and what...

603
00:22:52.722 --> 00:22:52.982
you know,

604
00:22:53.002 --> 00:22:54.142
the advertisement.

605
00:22:54.523 --> 00:22:58.784
So just putting your visual of you sitting and doing a podcast,

606
00:22:59.184 --> 00:23:01.805
he immediately saw fast results.

607
00:23:01.865 --> 00:23:03.105
And he basically was like,

608
00:23:03.125 --> 00:23:03.325
wow,

609
00:23:03.365 --> 00:23:06.066
I had no idea that just that visual imagery.

610
00:23:06.666 --> 00:23:09.527
I didn't have to explain to people I have a podcast.

611
00:23:09.547 --> 00:23:11.447
I just had to show them at the very top.

612
00:23:11.947 --> 00:23:15.568
That's what I've heard that if you show behind the scenes content,

613
00:23:16.069 --> 00:23:17.869
that that converts really well.

614
00:23:19.310 --> 00:23:19.930
What do you think?

615
00:23:20.190 --> 00:23:20.370
Like,

616
00:23:20.390 --> 00:23:20.750
is it?

617
00:23:21.670 --> 00:23:22.710
If you're doing it yourself,

618
00:23:23.051 --> 00:23:27.853
so you're a solopreneur and you want to have some sort of impact,

619
00:23:28.293 --> 00:23:29.633
you've got your profile up there.

620
00:23:30.334 --> 00:23:31.014
What can you do?

621
00:23:32.115 --> 00:23:33.975
Let's say you have an hour or two a week.

622
00:23:34.295 --> 00:23:35.676
You can't spend a lot of time on it.

623
00:23:35.756 --> 00:23:36.596
You're doing it yourself.

624
00:23:36.656 --> 00:23:37.697
You're not outsourcing it.

625
00:23:38.077 --> 00:23:43.099
What's the most impactful thing that you can do on LinkedIn?

626
00:23:44.660 --> 00:23:49.262
The most impactful thing is that first week.

627
00:23:49.662 --> 00:23:51.663
work on your profile at the very top,

628
00:23:51.723 --> 00:23:52.663
getting it to convert.

629
00:23:52.703 --> 00:23:54.984
Because I do think when you create content,

630
00:23:55.084 --> 00:23:56.084
just like Kevin said,

631
00:23:56.384 --> 00:23:58.185
it's going to drive traffic to your profile.

632
00:23:58.225 --> 00:24:02.946
People are interested in the person who said whatever it is they said online,

633
00:24:03.046 --> 00:24:04.727
people are going to click on your profile.

634
00:24:04.787 --> 00:24:07.768
And when you add up how many people you said 700,

635
00:24:07.808 --> 00:24:09.608
some people were checking you out this week.

636
00:24:09.688 --> 00:24:10.829
2,700.

637
00:24:11.309 --> 00:24:11.429
Oh,

638
00:24:11.469 --> 00:24:12.049
27.

639
00:24:12.089 --> 00:24:12.749
Sorry.

640
00:24:12.829 --> 00:24:13.370
I heard this.

641
00:24:13.910 --> 00:24:14.090
Okay.

642
00:24:14.530 --> 00:24:21.054
That is a lot when you multiply it out over a whole year and you never know who those eyeballs are.

643
00:24:21.334 --> 00:24:28.158
And LinkedIn is known for being a site with the highest average income of all social media.

644
00:24:28.338 --> 00:24:34.962
So I think they said it's up to the average income of somebody spending time on LinkedIn is anywhere from like

645
00:24:35.563 --> 00:24:36.643
75K to

646
00:24:37.404 --> 00:24:40.806
100K. That is a lot compared to other average.

647
00:24:41.230 --> 00:24:44.692
incomes on other social media sites like Facebook or Instagram.

648
00:24:45.312 --> 00:24:47.313
So with that said,

649
00:24:47.493 --> 00:24:50.054
those views to me are more powerful.

650
00:24:50.254 --> 00:24:51.494
So step number one,

651
00:24:51.614 --> 00:24:54.676
spend that first hour just working on the top section,

652
00:24:54.776 --> 00:24:55.676
getting it to convert.

653
00:24:56.076 --> 00:24:58.517
And can I give you both a tip that you can do?

654
00:24:59.498 --> 00:24:59.738
Well,

655
00:24:59.878 --> 00:25:00.478
you have,

656
00:25:00.538 --> 00:25:00.998
hold on.

657
00:25:01.058 --> 00:25:02.539
I'm looking at both of your profiles.

658
00:25:02.539 --> 00:25:03.559
You're going to be in the hot seat.

659
00:25:03.960 --> 00:25:05.520
How hot do you want this hot seat?

660
00:25:05.720 --> 00:25:06.461
Let's make it hot.

661
00:25:06.681 --> 00:25:07.221
Let's do it.

662
00:25:07.501 --> 00:25:07.741
Oh man,

663
00:25:07.901 --> 00:25:08.642
that hurts.

664
00:25:08.822 --> 00:25:09.362
That's burning.

665
00:25:10.850 --> 00:25:10.970
So

666
00:25:12.311 --> 00:25:15.374
I, Kevin is doing something that

667
00:25:15.754 --> 00:25:16.995
Norman is not.

668
00:25:17.375 --> 00:25:18.676
Are you guys competitive here?

669
00:25:18.956 --> 00:25:20.317
So always competitive.

670
00:25:20.578 --> 00:25:20.898
Why?

671
00:25:21.258 --> 00:25:22.859
I've always got to one-up him.

672
00:25:23.080 --> 00:25:23.440
Always.

673
00:25:23.840 --> 00:25:24.401
He does.

674
00:25:24.801 --> 00:25:25.641
He always tries.

675
00:25:25.982 --> 00:25:28.264
So Kevin is paying for a premium account,

676
00:25:28.304 --> 00:25:28.584
which is,

677
00:25:29.184 --> 00:25:30.065
that's awesome.

678
00:25:30.145 --> 00:25:30.685
And by the way,

679
00:25:30.765 --> 00:25:31.426
let's connect.

680
00:25:31.486 --> 00:25:33.187
We're not even first degree connected.

681
00:25:33.207 --> 00:25:34.548
So I'm sending that right now.

682
00:25:35.449 --> 00:25:36.330
And.

683
00:25:37.762 --> 00:25:42.824
He included what's called that external link at the top of the profile where it says,

684
00:25:42.924 --> 00:25:43.944
view my newsletter.

685
00:25:44.224 --> 00:25:47.325
So he's turned a external link on.

686
00:25:48.225 --> 00:25:48.425
Now,

687
00:25:48.585 --> 00:25:49.126
Norm,

688
00:25:49.426 --> 00:25:55.728
you don't have to pay for premium to get the external link at the top.

689
00:25:55.888 --> 00:25:57.768
Your link won't look like a button.

690
00:25:57.928 --> 00:26:00.969
It'll look like a blue text line.

691
00:26:01.610 --> 00:26:02.710
That's the only difference.

692
00:26:03.130 --> 00:26:07.191
You're going to end up with a blue text line of text that you can write that says,

693
00:26:07.271 --> 00:26:09.312
view my newsletter or whatever you want to write.

694
00:26:09.792 --> 00:26:12.232
And he gets a button because he pays for a premium.

695
00:26:13.333 --> 00:26:20.955
But you're still sleeping on the fact that you should get that text line to convert more traffic off of LinkedIn.

696
00:26:21.695 --> 00:26:22.115
Very good.

697
00:26:22.455 --> 00:26:22.835
There you go.

698
00:26:23.375 --> 00:26:24.456
So everybody listening,

699
00:26:24.556 --> 00:26:25.816
take advantage of that.

700
00:26:25.856 --> 00:26:27.417
That's at the top of your profile.

701
00:26:27.577 --> 00:26:30.277
There's a pencil button near the top,

702
00:26:30.357 --> 00:26:31.398
right underneath your banner.

703
00:26:31.498 --> 00:26:32.378
Click that pencil.

704
00:26:32.498 --> 00:26:32.618
It's...

705
00:26:32.918 --> 00:26:48.722
all the way at the bottom and i even have a better idea everybody listening go and check out kevin's ed norms linkedin profile us and mine yeah and uh you know give us a give us a like or whatever you do so

706
00:26:49.062 --> 00:27:01.666
the algorithm explain to the so i'm looking here at 11,526 followers is what mine says right now so those are people that are in that said hey i want to i want to see what kevin is posting and

707
00:27:02.066 --> 00:27:02.547
And of course,

708
00:27:02.547 --> 00:27:05.549
they're not going to show most of those people will never see anything I post.

709
00:27:06.309 --> 00:27:07.010
A few of them will.

710
00:27:07.330 --> 00:27:09.351
But then they also have the people that are connecting with you.

711
00:27:09.851 --> 00:27:15.455
Are the connecting people also considered followers or those two different two different things?

712
00:27:16.396 --> 00:27:18.237
Because go ahead.

713
00:27:18.597 --> 00:27:21.900
I was going to say people can connect and follow.

714
00:27:22.200 --> 00:27:25.762
People can basically just follow and people can just connect.

715
00:27:25.982 --> 00:27:28.944
So most of the time

716
00:27:29.545 --> 00:27:31.186
I just sent you a connection message.

717
00:27:32.086 --> 00:27:33.867
When I sent you that- I just rejected it.

718
00:27:33.867 --> 00:27:34.568
I just rejected it.

719
00:27:34.568 --> 00:27:35.248
No.

720
00:27:36.509 --> 00:27:38.570
When I sent you the connection message,

721
00:27:39.230 --> 00:27:41.251
it immediately followed you.

722
00:27:41.712 --> 00:27:42.532
I followed you.

723
00:27:43.473 --> 00:27:44.813
So even if I reject you,

724
00:27:45.054 --> 00:27:46.274
it still followed me.

725
00:27:47.515 --> 00:27:47.795
Okay.

726
00:27:47.995 --> 00:27:49.836
So because I get- You didn't reject me though.

727
00:27:50.837 --> 00:27:50.957
No,

728
00:27:51.057 --> 00:27:51.977
I already accepted you.

729
00:27:51.957 --> 00:27:52.878
I was just joking on that.

730
00:27:53.098 --> 00:27:53.979
I accepted you.

731
00:27:54.579 --> 00:27:57.000
But I turned down probably two,

732
00:27:57.120 --> 00:27:57.981
like Norm was saying,

733
00:27:58.021 --> 00:27:59.722
where he deleted 3,000 people.

734
00:28:00.902 --> 00:28:03.884
I turn down at least two-thirds of the people that want to connect.

735
00:28:04.565 --> 00:28:07.707
And some of them are obviously just wanting to advertise or pitch me on something.

736
00:28:07.727 --> 00:28:09.868
And it shows you a little preview.

737
00:28:10.748 --> 00:28:11.789
And I don't want any of that.

738
00:28:12.770 --> 00:28:17.593
And then other ones are certain profiles.

739
00:28:17.593 --> 00:28:19.154
I don't want to come across wrong here,

740
00:28:19.154 --> 00:28:24.497
but there's certain profiles of people that actually show up in your feed.

741
00:28:24.617 --> 00:28:25.017
And I'm like,

742
00:28:25.137 --> 00:28:26.338
I don't want them.

743
00:28:27.694 --> 00:28:29.155
My audience is not soccer moms.

744
00:28:29.155 --> 00:28:30.516
I'm just going to make something up here.

745
00:28:30.896 --> 00:28:32.937
This is clearly a soccer mom driving a minivan.

746
00:28:33.437 --> 00:28:34.357
That's not my audience.

747
00:28:34.357 --> 00:28:35.478
So that person following,

748
00:28:35.718 --> 00:28:36.798
I'm making this up totally.

749
00:28:38.379 --> 00:28:40.180
That type of person is not my audience,

750
00:28:40.180 --> 00:28:41.120
so I reject them.

751
00:28:41.941 --> 00:28:44.962
And I've heard that that actually can influence,

752
00:28:44.962 --> 00:28:48.343
if you have the wrong type of people following you or connecting with you,

753
00:28:49.004 --> 00:28:52.805
that will influence your reach and the type of people that you reach on your post.

754
00:28:52.805 --> 00:28:53.946
So if my ultimate goal.

755
00:28:54.574 --> 00:28:57.395
is to get people off of LinkedIn onto my newsletter listing.

756
00:28:57.455 --> 00:28:58.516
I want their email address.

757
00:28:58.656 --> 00:29:01.237
I want them on my actual real life newsletter,

758
00:29:01.257 --> 00:29:02.217
not my LinkedIn newsletter.

759
00:29:03.398 --> 00:29:05.259
Is that a smart thing to do?

760
00:29:05.499 --> 00:29:06.979
Or how does that whole process work?

761
00:29:06.979 --> 00:29:08.080
Or have I got that all wrong?

762
00:29:09.140 --> 00:29:10.461
I don't think you have it wrong.

763
00:29:10.601 --> 00:29:11.081
I think

764
00:29:13.102 --> 00:29:17.644
I tell people that I create two buckets for who I accept.

765
00:29:18.124 --> 00:29:19.725
I think it is smart to,

766
00:29:19.985 --> 00:29:21.606
and I'll tell you what those two buckets are,

767
00:29:21.666 --> 00:29:21.846
but...

768
00:29:22.674 --> 00:29:26.917
I think it is smart to be as generous as you can as you grow.

769
00:29:27.157 --> 00:29:28.077
But yes,

770
00:29:28.137 --> 00:29:32.380
if you are able to clearly say that person is not the,

771
00:29:33.340 --> 00:29:33.621
you know,

772
00:29:33.741 --> 00:29:43.246
maybe you're running a business that is a very local business and you really want to only connect with people maybe in your geographic area,

773
00:29:44.187 --> 00:29:47.148
then there's nothing wrong with that because you are correct.

774
00:29:47.208 --> 00:29:48.229
It would end up.

775
00:29:49.000 --> 00:29:54.783
reaching more of where you've decided to connect and where you're telling LinkedIn,

776
00:29:54.863 --> 00:29:55.983
I want to spend my time.

777
00:29:56.123 --> 00:29:56.243
So

778
00:29:57.144 --> 00:30:01.986
I was going to say my buckets tend to be because I can work international.

779
00:30:02.086 --> 00:30:03.346
I've had clients in Australia.

780
00:30:03.426 --> 00:30:04.427
I've had clients in

781
00:30:05.227 --> 00:30:07.388
Cyprus. I've had clients in England.

782
00:30:07.508 --> 00:30:08.548
So and the

783
00:30:08.949 --> 00:30:09.649
US, of course,

784
00:30:09.789 --> 00:30:10.349
and Canada.

785
00:30:11.410 --> 00:30:13.551
So everywhere I can work anywhere.

786
00:30:13.591 --> 00:30:16.472
So I am more generous to accept.

787
00:30:17.412 --> 00:30:19.114
a lot of requests.

788
00:30:19.454 --> 00:30:22.997
And what I put my two buckets is you look like a super awesome,

789
00:30:23.037 --> 00:30:23.638
cool person,

790
00:30:24.018 --> 00:30:24.619
or you don't.

791
00:30:25.039 --> 00:30:28.842
Like that is kind of a blunt bucket distinction.

792
00:30:28.982 --> 00:30:30.264
But if I look at your profile,

793
00:30:30.304 --> 00:30:32.325
you look like you're kind of doing cool things.

794
00:30:32.386 --> 00:30:34.007
You're at least filling it out.

795
00:30:34.187 --> 00:30:34.407
You're,

796
00:30:35.488 --> 00:30:36.810
you look like a legit person.

797
00:30:36.910 --> 00:30:40.633
I also don't want to connect with bots or with fake profiles.

798
00:30:40.833 --> 00:30:41.654
So well,

799
00:30:41.654 --> 00:30:43.155
most of these people don't ever bother me.

800
00:30:43.355 --> 00:30:43.916
It's not like

801
00:30:44.104 --> 00:30:45.144
If I accept all these people,

802
00:30:45.164 --> 00:30:46.205
they're just going to flood my inbox.

803
00:30:46.325 --> 00:30:47.445
Most of them I never hear from.

804
00:30:47.525 --> 00:30:50.566
I just thought it might mess up the algorithm a little bit.

805
00:30:50.586 --> 00:30:51.226
So that's why

806
00:30:52.006 --> 00:30:52.426
I've done that.

807
00:30:52.426 --> 00:30:55.287
And then an important thing I look at is you see,

808
00:30:55.467 --> 00:30:56.068
I don't know what is,

809
00:30:56.408 --> 00:30:57.928
I've never actually stopped to see where this comes from.

810
00:30:58.248 --> 00:30:59.689
The first four or five letters,

811
00:30:59.689 --> 00:31:01.249
they'll say CEO of something,

812
00:31:01.329 --> 00:31:04.570
or I help people do this or some short little phrase.

813
00:31:04.570 --> 00:31:06.331
And a lot of times that's the determining factor,

814
00:31:06.951 --> 00:31:08.031
whether I accept them or not.

815
00:31:08.071 --> 00:31:10.892
So that's a super important from a marketing point of view.

816
00:31:11.668 --> 00:31:14.070
on LinkedIn is to make sure I don't know where that comes from.

817
00:31:14.971 --> 00:31:21.157
But whatever those words are that show up on the connect need to be basically convincing people,

818
00:31:21.237 --> 00:31:21.737
like you said,

819
00:31:21.917 --> 00:31:23.599
that drive by on the banner,

820
00:31:24.079 --> 00:31:28.203
that needs to be the drive by to convince me to accept them or to engage.

821
00:31:28.964 --> 00:31:29.284
Yes,

822
00:31:29.704 --> 00:31:29.824
I

823
00:31:30.165 --> 00:31:32.467
1 million percent more agree with that.

824
00:31:32.587 --> 00:31:35.189
And for everything that we've talked about,

825
00:31:35.209 --> 00:31:38.092
because that headline to me.

826
00:31:38.532 --> 00:31:43.356
is the equivalent of how you introduced me to the podcast listeners today.

827
00:31:43.436 --> 00:31:44.057
For example,

828
00:31:44.617 --> 00:31:48.240
if you gave a statement saying we're going to interview

829
00:31:48.661 --> 00:31:50.743
XYZ person on our podcast today,

830
00:31:51.523 --> 00:31:57.148
that tagline that you just explained about the guest is going to make people go,

831
00:31:57.288 --> 00:31:57.488
yep,

832
00:31:57.608 --> 00:31:59.570
I want to listen to this podcast or no,

833
00:32:00.271 --> 00:32:01.752
that's not the right connection or,

834
00:32:01.752 --> 00:32:02.032
you know,

835
00:32:02.112 --> 00:32:05.996
it immediately just allows you to filter who that person is.

836
00:32:06.196 --> 00:32:06.316
So.

837
00:32:06.924 --> 00:32:09.725
We all live by titles still in the corporate world.

838
00:32:09.785 --> 00:32:16.608
And LinkedIn is still heavily thought of as a corporate place and a corporate mindset.

839
00:32:17.128 --> 00:32:18.069
So titles matter.

840
00:32:18.309 --> 00:32:19.609
I will always stand by that.

841
00:32:19.970 --> 00:32:21.270
Where does those words come from?

842
00:32:21.270 --> 00:32:23.271
Because I don't see what mine says for other people.

843
00:32:23.611 --> 00:32:29.774
Yours says hand in five plus billion in sales from selling,

844
00:32:30.494 --> 00:32:32.955
guiding and advising.

845
00:32:32.955 --> 00:32:34.796
It's the first few words in your little...

846
00:32:35.432 --> 00:32:36.553
I don't know what they call this section.

847
00:32:36.633 --> 00:32:37.873
Sub bio under your name.

848
00:32:38.034 --> 00:32:38.234
Okay.

849
00:32:38.514 --> 00:32:39.895
And Kevin,

850
00:32:40.335 --> 00:32:43.016
I see the line love to be spanked.

851
00:32:45.458 --> 00:32:47.659
I thought I put that far enough out.

852
00:32:47.659 --> 00:32:48.580
So then you know,

853
00:32:53.883 --> 00:32:55.544
Norm's a part of the team.

854
00:32:56.764 --> 00:32:57.185
That's it.

855
00:32:57.405 --> 00:32:58.085
Part of the team.

856
00:32:58.085 --> 00:32:58.565
I want to finish.

857
00:33:03.108 --> 00:33:06.231
My thought around if you only had an hour,

858
00:33:06.771 --> 00:33:15.599
the other only thing I wanted to tell people is you should split that second hour between if you need 30 minutes to make a post,

859
00:33:15.979 --> 00:33:17.861
you should spend 30 minutes commenting.

860
00:33:18.761 --> 00:33:22.144
You should not just be focused on your own content.

861
00:33:22.645 --> 00:33:24.306
Because if you do that,

862
00:33:25.107 --> 00:33:30.952
you miss the part of LinkedIn that exists where your comments become content on LinkedIn.

863
00:33:31.928 --> 00:33:32.048
Yeah,

864
00:33:32.068 --> 00:33:34.490
because when you comment on someone else's post,

865
00:33:34.510 --> 00:33:36.991
you start showing up more to their audience too.

866
00:33:37.112 --> 00:33:37.292
Yes.

867
00:33:37.552 --> 00:33:37.772
Right?

868
00:33:37.812 --> 00:33:39.373
So a lot of people don't realize that.

869
00:33:39.913 --> 00:33:42.295
And the better that you want to expand your audience,

870
00:33:42.335 --> 00:33:46.558
you want to comment on strategic accounts.

871
00:33:46.918 --> 00:33:51.341
And I show people and I actually have a training that I can send you guys a link to,

872
00:33:51.581 --> 00:33:52.142
which is,

873
00:33:52.262 --> 00:33:53.322
it's like five minutes.

874
00:33:53.663 --> 00:33:56.445
It shows you how to build your own newsfeed.

875
00:33:57.085 --> 00:33:57.425
Remember,

876
00:33:57.705 --> 00:33:58.366
like on Twitter,

877
00:33:58.386 --> 00:33:58.926
for example,

878
00:33:58.986 --> 00:34:01.168
you can create a scrollable...

879
00:34:01.676 --> 00:34:03.617
expert list in whatever topic,

880
00:34:03.837 --> 00:34:04.117
right?

881
00:34:04.197 --> 00:34:04.557
Correct?

882
00:34:04.617 --> 00:34:07.038
What's the terminology for Twitter for that feed?

883
00:34:07.158 --> 00:34:08.039
Or is it changed?

884
00:34:08.599 --> 00:34:09.199
Play on Twitter.

885
00:34:09.339 --> 00:34:09.899
Okay.

886
00:34:11.460 --> 00:34:12.060
Either way,

887
00:34:12.200 --> 00:34:16.882
the point is you can build a news feed on LinkedIn that you don't have to go to the main one.

888
00:34:17.022 --> 00:34:22.445
You don't have to worry about what algorithm and what LinkedIn thinks you should see in your news feed.

889
00:34:23.245 --> 00:34:24.525
You can create your own.

890
00:34:24.906 --> 00:34:28.247
And I call it taking my power back on LinkedIn.

891
00:34:28.347 --> 00:34:30.528
If I want to network and be strategic,

892
00:34:31.220 --> 00:34:35.004
and like really think about where my comments should go,

893
00:34:35.205 --> 00:34:38.348
because those comments are going to make a better audience for me,

894
00:34:38.348 --> 00:34:39.890
and it's going to grow my account more.

895
00:34:39.990 --> 00:34:40.390
And you know,

896
00:34:40.410 --> 00:34:42.573
you add up all those positives.

897
00:34:43.093 --> 00:34:45.396
If I only have 30 minutes each week,

898
00:34:45.516 --> 00:34:52.724
I should just scroll the newsfeed and identify people who are the most powerful people I can think of to keep commenting on consistently.

899
00:34:53.596 --> 00:34:54.697
So even if it's like

900
00:34:55.217 --> 00:34:56.318
Sir Richard Branson,

901
00:34:56.878 --> 00:34:59.419
if you were just commenting on there,

902
00:34:59.439 --> 00:35:00.100
that would benefit,

903
00:35:00.220 --> 00:35:03.401
that would help benefit your account in the long run for your feed.

904
00:35:03.662 --> 00:35:17.349
People who love Sir Richard Branson would start to see your content in their newsfeed because the more you comment on whoever you've picked to put in your custom newsfeed and you keep commenting on them,

905
00:35:17.949 --> 00:35:22.272
you're going to tip over to being maybe what I call like a top commenter.

906
00:35:22.792 --> 00:35:39.468
on that creator and you're going to get more visibility along with them so they if their post goes viral technically you can i call it kind of surf behind it with visibility so that's why some of my competitors are constantly commenting on my stuff um

907
00:35:40.789 --> 00:35:43.312
they're leeching off my audience and you

908
00:35:44.032 --> 00:35:48.395
It becomes a self-fulfilling once people realize to do this,

909
00:35:48.495 --> 00:35:48.995
you can,

910
00:35:49.116 --> 00:35:49.356
you know,

911
00:35:49.496 --> 00:35:56.781
if you have 11,000 followers and you have 8,000 followers and they're at a thousand and they want to grow,

912
00:35:57.041 --> 00:35:57.401
yes,

913
00:35:57.521 --> 00:36:00.563
for them to comment on you is important for them.

914
00:36:00.983 --> 00:36:01.104
So

915
00:36:01.604 --> 00:36:06.527
I, it can keep growing your account if you do it then to somebody else,

916
00:36:06.767 --> 00:36:07.288
basically.

917
00:36:11.692 --> 00:36:11.832
Now,

918
00:36:11.832 --> 00:36:13.313
a quick word from our sponsor,

919
00:36:13.513 --> 00:36:14.053
LaVonta.

920
00:36:14.433 --> 00:36:14.553
Hey,

921
00:36:14.633 --> 00:36:14.953
Kevin,

922
00:36:15.274 --> 00:36:16.334
tell us a little bit about it.

923
00:36:16.934 --> 00:36:17.394
That's right,

924
00:36:17.454 --> 00:36:18.235
Amazon sellers.

925
00:36:18.335 --> 00:36:21.996
Do you want to skyrocket your sales and boost your organic rankings?

926
00:36:22.617 --> 00:36:23.417
Meet LaVonta,

927
00:36:23.817 --> 00:36:30.780
Norm and I's secret weapon for driving high-quality external traffic straight to our Amazon storefronts using affiliate marketing.

928
00:36:31.120 --> 00:36:31.500
That's right.

929
00:36:31.520 --> 00:36:35.802
It's achieved through direct partnerships with leading media outlets like CNN,

930
00:36:36.262 --> 00:36:36.862
Wirecutter,

931
00:36:37.063 --> 00:36:37.783
and BuzzFeed,

932
00:36:37.843 --> 00:36:38.523
just to name a few,

933
00:36:38.863 --> 00:36:40.384
as well as top affiliates.

934
00:36:40.604 --> 00:36:41.225
influencers,

935
00:36:41.325 --> 00:36:41.785
bloggers,

936
00:36:42.105 --> 00:36:43.006
and media buyers,

937
00:36:43.507 --> 00:36:45.668
all in Levanta's marketplace,

938
00:36:46.009 --> 00:36:49.692
which is home to over 5,000 different creators that you get to choose from.

939
00:36:50.573 --> 00:36:52.674
So are you ready to elevate your business?

940
00:36:53.335 --> 00:36:57.018
Visit get.levanta.io slash misfits.

941
00:36:57.578 --> 00:36:59.480
That's get.levanta,

942
00:37:00.021 --> 00:37:07.887
L-E-V-A-N-T-A.io slash misfits and book a call and you'll get up to 20%

943
00:37:08.508 --> 00:37:08.688
off.

944
00:37:09.024 --> 00:37:10.504
Levanta's gold plan today.

945
00:37:11.225 --> 00:37:15.806
That's get.levanta.io slash misfits.

946
00:37:19.387 --> 00:37:22.048
What do you consider the number of followers to where like,

947
00:37:22.088 --> 00:37:22.288
okay,

948
00:37:22.348 --> 00:37:23.188
this is a LinkedIn.

949
00:37:23.328 --> 00:37:23.908
This is good.

950
00:37:23.928 --> 00:37:24.128
I mean,

951
00:37:24.148 --> 00:37:26.029
I know there's people that have 400,000,

952
00:37:26.089 --> 00:37:27.049
2 million or whatever,

953
00:37:27.489 --> 00:37:28.150
the outliers,

954
00:37:28.190 --> 00:37:29.270
but where is that?

955
00:37:29.710 --> 00:37:31.050
Or what is LinkedIn or what is you?

956
00:37:31.191 --> 00:37:32.071
Where do you see like,

957
00:37:32.211 --> 00:37:32.431
oh,

958
00:37:32.431 --> 00:37:33.891
once you've hit 20,000,

959
00:37:33.891 --> 00:37:34.792
once you've hit 10,000,

960
00:37:34.792 --> 00:37:35.672
once you hit 50,000,

961
00:37:35.712 --> 00:37:35.952
okay.

962
00:37:36.512 --> 00:37:37.993
You're definitely a player on LinkedIn.

963
00:37:38.273 --> 00:37:39.854
What are those numbers or those levels,

964
00:37:39.854 --> 00:37:40.274
do you think?

965
00:37:41.195 --> 00:37:48.919
I would say the first level I've noticed that LinkedIn kind of does it naturally behind the scenes.

966
00:37:49.339 --> 00:37:53.881
But when you hit 30,000 followers or 30,000 connections,

967
00:37:54.082 --> 00:37:55.903
it used to only just be connections,

968
00:37:55.963 --> 00:37:56.243
right?

969
00:37:56.303 --> 00:37:57.844
Now they added this follow button.

970
00:37:58.624 --> 00:38:01.706
But you can only have 30,000 connections on LinkedIn.

971
00:38:01.946 --> 00:38:02.766
You're capped out.

972
00:38:03.327 --> 00:38:05.748
If you hit 30,000 people,

973
00:38:06.208 --> 00:38:08.269
you cannot connect with any more people.

974
00:38:08.929 --> 00:38:10.909
So with that threshold,

975
00:38:11.610 --> 00:38:16.111
it means that there are creators who are asked 30,000.

976
00:38:16.251 --> 00:38:18.592
It sends a signal that,

977
00:38:19.132 --> 00:38:21.852
and it doesn't mean everybody knows that fact,

978
00:38:22.133 --> 00:38:25.113
but there's enough people on LinkedIn that kind of perk up when they go,

979
00:38:25.253 --> 00:38:25.574
whoa,

980
00:38:25.614 --> 00:38:27.034
you have 30,000 followers.

981
00:38:27.054 --> 00:38:30.535
They're just mentally assuming you might have 30,000 connections too.

982
00:38:32.235 --> 00:38:33.996
And so can you explain that again?

983
00:38:34.808 --> 00:38:53.093
connection versus followers yeah connection basically just means we can message each other easily if i don't accept a connection request they just can't easily they have to pay for an in-mail or they have to like force a message to go through through some type of advertisement purchase

984
00:38:53.133 --> 00:39:02.036
they have to pay basically to message me or use one of their free in-mails if they have that does that make sense like the yeah yeah so

985
00:39:03.540 --> 00:39:08.702
This is only pretty recent that LinkedIn allows people to just follow you and not have to connect.

986
00:39:08.982 --> 00:39:10.882
We don't need to constantly message each other.

987
00:39:11.162 --> 00:39:11.482
I mean,

988
00:39:12.082 --> 00:39:17.104
it is kind of nice because now you can grow an account with a lot more followers.

989
00:39:17.624 --> 00:39:21.145
You just won't be able to grow connections past 30,000.

990
00:39:22.265 --> 00:39:23.686
And how important is it?

991
00:39:23.926 --> 00:39:25.206
Like we all have our profiles,

992
00:39:25.986 --> 00:39:27.767
but then we have the company pages.

993
00:39:27.947 --> 00:39:29.107
So marketing misfits,

994
00:39:29.427 --> 00:39:31.308
we haven't spent a second on it.

995
00:39:31.708 --> 00:39:31.868
But.

996
00:39:32.709 --> 00:39:33.229
We've got to,

997
00:39:33.509 --> 00:39:35.992
but how important is building out that company page?

998
00:39:36.812 --> 00:39:37.333
For

999
00:39:38.154 --> 00:39:43.218
SEO and Google and having a place for us to land,

1000
00:39:43.339 --> 00:39:44.880
it can be really important.

1001
00:39:45.000 --> 00:39:49.524
I would say right now you have a company page that doesn't go anywhere.

1002
00:39:50.385 --> 00:39:53.248
So I just clicked on it and it doesn't exist.

1003
00:39:54.708 --> 00:39:55.649
And at minimum,

1004
00:39:55.749 --> 00:39:58.531
not existing just means you I lost

1005
00:39:58.992 --> 00:40:02.054
I'm now on another page that just advertises other people,

1006
00:40:02.655 --> 00:40:07.799
and is giving me a newsfeed of other people talking about podcasting and being a misfit.

1007
00:40:07.899 --> 00:40:14.105
And so you miss out on landing people on a page that you own.

1008
00:40:14.805 --> 00:40:16.487
Even if you don't put content there,

1009
00:40:16.647 --> 00:40:17.368
I tell people,

1010
00:40:17.768 --> 00:40:19.830
just repost your own company page.

1011
00:40:20.991 --> 00:40:21.131
Yeah,

1012
00:40:21.131 --> 00:40:21.791
that's what I do.

1013
00:40:21.811 --> 00:40:22.492
I have one for you.

1014
00:40:22.692 --> 00:40:41.146
billion dollar sellers it's not very active but sometimes we'll repost there but the newsletter comes through there but um because i take my newsletter and i post a section of the newsletter it's not the whole newsletter it'll be part of it it'll say to get the rest of it click here uh to subscribe it takes takes them off off site so

1015
00:40:41.266 --> 00:40:44.328
what may be happening is those links are broken right now

1016
00:40:45.180 --> 00:40:45.600
So see,

1017
00:40:45.640 --> 00:40:47.221
if I go to your profile right now,

1018
00:40:47.261 --> 00:40:48.841
they're all gray boxes.

1019
00:40:49.081 --> 00:40:49.741
Which one are you talking about?

1020
00:40:50.101 --> 00:40:50.562
Misfits?

1021
00:40:50.862 --> 00:40:52.322
Billion dollar sellers,

1022
00:40:52.402 --> 00:40:53.562
marketing misfits.

1023
00:40:54.823 --> 00:40:55.083
I mean,

1024
00:40:55.123 --> 00:40:57.043
I don't mean to put anyone in the hot seat,

1025
00:40:57.083 --> 00:40:57.984
but ask for it.

1026
00:40:57.984 --> 00:41:00.224
So right now,

1027
00:41:00.304 --> 00:41:03.365
if you have a company page called Billion Dollar Sellers Newsletter,

1028
00:41:03.965 --> 00:41:06.886
it doesn't exist based on your profile.

1029
00:41:08.006 --> 00:41:08.586
You have to,

1030
00:41:08.767 --> 00:41:09.987
maybe that link got broken.

1031
00:41:09.987 --> 00:41:10.687
I'm looking at it right now.

1032
00:41:10.847 --> 00:41:13.928
It says new subscribers in the last seven days.

1033
00:41:14.968 --> 00:41:16.369
It's in the experience section,

1034
00:41:16.529 --> 00:41:17.409
your company page.

1035
00:41:18.629 --> 00:41:18.869
Oh,

1036
00:41:18.969 --> 00:41:19.770
company page.

1037
00:41:19.850 --> 00:41:20.050
Okay.

1038
00:41:20.110 --> 00:41:23.091
I went to the bottom.

1039
00:41:23.151 --> 00:41:26.352
It says you're the founder of Billion Dollar Sellers Newsletter.

1040
00:41:27.032 --> 00:41:27.252
Okay.

1041
00:41:27.312 --> 00:41:28.312
If I'm looking at it.

1042
00:41:29.032 --> 00:41:31.813
Are you on my profile?

1043
00:41:32.673 --> 00:41:35.514
So I do see the marketing misfits logo.

1044
00:41:36.595 --> 00:41:36.875
Yes.

1045
00:41:37.015 --> 00:41:38.735
Yours is not broken.

1046
00:41:39.255 --> 00:41:39.435
Oh,

1047
00:41:39.716 --> 00:41:39.976
okay.

1048
00:41:40.096 --> 00:41:40.216
Okay.

1049
00:41:40.556 --> 00:41:41.016
So yeah.

1050
00:41:41.356 --> 00:41:41.836
Experience section,

1051
00:41:41.916 --> 00:41:42.297
I'll see it.

1052
00:41:42.297 --> 00:41:43.397
But in the activity section,

1053
00:41:43.397 --> 00:41:44.618
you can click on it and it goes to it.

1054
00:41:45.318 --> 00:41:46.219
That's the newsletter.

1055
00:41:46.939 --> 00:41:48.220
That's not the company page.

1056
00:41:48.680 --> 00:41:48.900
Oh,

1057
00:41:48.900 --> 00:41:49.160
okay.

1058
00:41:49.220 --> 00:41:49.901
I see what you're saying.

1059
00:41:49.901 --> 00:41:50.121
Okay.

1060
00:41:50.521 --> 00:41:51.501
Yeah.

1061
00:41:52.782 --> 00:41:57.064
You just don't want to have a grayed out box down there in your experience section.

1062
00:41:57.064 --> 00:41:57.705
Because I mean,

1063
00:41:57.765 --> 00:41:58.345
now Kevin,

1064
00:41:58.465 --> 00:41:59.166
now Norm,

1065
00:41:59.606 --> 00:42:03.548
we're putting Norm in the positive on the winner's side here.

1066
00:42:04.068 --> 00:42:05.309
Norm is winning this point.

1067
00:42:05.829 --> 00:42:07.450
If you go to Norm's profile,

1068
00:42:07.550 --> 00:42:10.712
he has all of his logos in the experience section.

1069
00:42:11.240 --> 00:42:12.020
How does that feel,

1070
00:42:12.100 --> 00:42:12.420
Mr.

1071
00:42:12.520 --> 00:42:12.820
King?

1072
00:42:13.861 --> 00:42:16.201
Take that.

1073
00:42:16.241 --> 00:42:18.782
So if somebody's gotten to the experience section,

1074
00:42:19.082 --> 00:42:22.443
I consider them to be a very potentially valuable lead.

1075
00:42:23.343 --> 00:42:30.245
What I mean by that is if they've spent the time to scroll all the way down to that section and then they take action from that section,

1076
00:42:31.185 --> 00:42:34.586
that's somebody who's kind of invested in getting to know what are you up to?

1077
00:42:34.886 --> 00:42:35.907
What's happening here?

1078
00:42:36.327 --> 00:42:37.127
They've gone down.

1079
00:42:37.207 --> 00:42:37.687
They're like,

1080
00:42:38.688 --> 00:42:40.388
I don't want to lose them at that moment.

1081
00:42:40.528 --> 00:42:42.309
And that's what I see Norm.

1082
00:42:42.389 --> 00:42:44.030
Norm's got that filled out.

1083
00:42:44.130 --> 00:42:50.114
He's got that perception with the logos that he's got legitimate businesses.

1084
00:42:50.194 --> 00:42:50.934
And I'm not going to be,

1085
00:42:51.835 --> 00:42:54.656
I guess I'm being kind of like ghost pepper hot feedback here.

1086
00:42:54.696 --> 00:42:56.377
But when you have grayed out logos,

1087
00:42:56.457 --> 00:42:57.678
it makes us mentally go,

1088
00:42:57.998 --> 00:42:58.218
well,

1089
00:42:58.338 --> 00:43:00.620
are you legit with those businesses?

1090
00:43:00.860 --> 00:43:03.261
Are you a fake profile?

1091
00:43:03.401 --> 00:43:07.444
Like we start to question because having that experience section filled out.

1092
00:43:07.884 --> 00:43:10.485
is what tells us that you're a legit business person.

1093
00:43:11.326 --> 00:43:12.627
So when you say grayed out logos,

1094
00:43:12.647 --> 00:43:14.568
that's the little two boxes,

1095
00:43:14.628 --> 00:43:14.828
right?

1096
00:43:15.388 --> 00:43:15.928
Yeah.

1097
00:43:16.249 --> 00:43:17.209
The blue box and the...

1098
00:43:17.209 --> 00:43:17.329
Yeah,

1099
00:43:17.429 --> 00:43:18.790
there's like a graphy kind of logo.

1100
00:43:18.790 --> 00:43:18.930
Yeah,

1101
00:43:18.930 --> 00:43:20.511
like a graph looking thing.

1102
00:43:20.531 --> 00:43:20.651
Yeah,

1103
00:43:20.651 --> 00:43:21.472
we can take a picture.

1104
00:43:21.492 --> 00:43:22.172
I can do like

1105
00:43:22.712 --> 00:43:23.913
Norm versus Kevin.

1106
00:43:26.194 --> 00:43:28.415
I really like that I can pit you guys against each other.

1107
00:43:28.475 --> 00:43:29.916
Unless later on,

1108
00:43:29.976 --> 00:43:30.737
you're going to be like,

1109
00:43:32.237 --> 00:43:33.298
I don't know about this.

1110
00:43:34.519 --> 00:43:34.639
Yeah,

1111
00:43:34.679 --> 00:43:34.799
no,

1112
00:43:34.859 --> 00:43:34.979
no.

1113
00:43:35.019 --> 00:43:36.660
There's no question I need to up my game.

1114
00:43:37.600 --> 00:43:52.069
on on here um what about when you post there's a lot of people are saying you know time and day post don't post more than once a day because that dilutes the other post some people are like don't ever put an outside link uh put

1115
00:43:52.089 --> 00:44:05.116
that in the first comment but don't be the first one to comment because that that wait at least 10 minutes uh what are a lot of little rules around trying to to game i guess or get the maximum engagement or the dues and

1116
00:44:05.684 --> 00:44:08.086
don'ts around that?

1117
00:44:08.366 --> 00:44:13.410
I always call those the mechanical things that people want to do to,

1118
00:44:13.991 --> 00:44:14.652
like you said,

1119
00:44:14.892 --> 00:44:16.193
get ahead on the algorithm.

1120
00:44:16.693 --> 00:44:17.214
And I said,

1121
00:44:17.314 --> 00:44:23.399
if that is your focus and you think that's going to take you to the next level,

1122
00:44:24.540 --> 00:44:26.862
then you've got the wrong focus.

1123
00:44:27.142 --> 00:44:27.262
So

1124
00:44:27.903 --> 00:44:34.248
I will tell you what I focus on instead because I do not chase the algorithm with any of my clients because the guarantees in life are...

1125
00:44:34.656 --> 00:44:34.977
Death,

1126
00:44:35.098 --> 00:44:35.941
taxes,

1127
00:44:37.186 --> 00:44:38.009
what are the guarantees?

1128
00:44:38.430 --> 00:44:38.671
Light.

1129
00:44:40.177 --> 00:44:42.298
Death and taxes are usually the two and the other one.

1130
00:44:42.758 --> 00:44:42.878
Well,

1131
00:44:42.918 --> 00:44:44.778
then the third one is algorithm changes.

1132
00:44:46.759 --> 00:44:47.399
It's death,

1133
00:44:47.499 --> 00:44:48.019
taxes,

1134
00:44:48.159 --> 00:44:49.200
algorithm changes.

1135
00:44:49.320 --> 00:44:49.600
I mean,

1136
00:44:49.680 --> 00:44:54.041
you can all agree every single social media platform is going to change.

1137
00:44:54.141 --> 00:44:54.901
Just like you said,

1138
00:44:54.921 --> 00:45:00.123
the only thing you control is your email list or if you have that person's information.

1139
00:45:00.723 --> 00:45:07.285
So what you can control on LinkedIn and not chase is I tell you the best time to post.

1140
00:45:07.525 --> 00:45:08.887
This is my official answer.

1141
00:45:08.967 --> 00:45:15.115
The best time to post on LinkedIn is when you can actually reply to a few comments right when you post.

1142
00:45:15.635 --> 00:45:16.116
So yes,

1143
00:45:16.216 --> 00:45:21.743
if you post and you are right there to answer a few and reply to a few,

1144
00:45:21.963 --> 00:45:23.225
your content's gonna do better.

1145
00:45:23.385 --> 00:45:24.987
I don't care what time of day it is.

1146
00:45:25.488 --> 00:45:26.208
I don't care.

1147
00:45:27.109 --> 00:45:27.869
Any of that,

1148
00:45:27.969 --> 00:45:31.450
if you post and you are active on the platform right after you post,

1149
00:45:31.490 --> 00:45:35.571
you will do better than all that micro decision making around

1150
00:45:35.931 --> 00:45:36.972
9am, 10am,

1151
00:45:37.032 --> 00:45:37.732
who gives a crap?

1152
00:45:38.512 --> 00:45:42.313
Just post during a regular workday or even in the evening,

1153
00:45:42.653 --> 00:45:43.554
as long as you're there.

1154
00:45:44.194 --> 00:45:45.974
So that's my first piece of advice.

1155
00:45:45.974 --> 00:45:46.514
What was the other?

1156
00:45:46.634 --> 00:45:47.455
There was other questions.

1157
00:45:47.535 --> 00:45:47.655
Oh,

1158
00:45:47.735 --> 00:45:48.555
external links.

1159
00:45:49.195 --> 00:45:50.135
External links work.

1160
00:45:51.456 --> 00:45:55.577
External links work because LinkedIn is not a website like...

1161
00:45:56.417 --> 00:45:56.637
I mean,

1162
00:45:56.677 --> 00:45:58.018
think about what LinkedIn is.

1163
00:45:58.078 --> 00:46:03.862
LinkedIn wants people to get successful employees in corporations.

1164
00:46:04.483 --> 00:46:06.144
They have HR departments.

1165
00:46:06.164 --> 00:46:07.345
They have recruiters.

1166
00:46:07.865 --> 00:46:12.348
They are built as more of an employee employment site.

1167
00:46:13.509 --> 00:46:16.111
And they've confirmed over and over and over again,

1168
00:46:16.171 --> 00:46:23.196
the reason why somebody got very viral saying external links don't work is because it's how you position the external link.

1169
00:46:23.937 --> 00:46:24.077
And

1170
00:46:24.437 --> 00:46:26.699
If you just post the external link,

1171
00:46:27.399 --> 00:46:30.822
you will potentially drive traffic away from likes and comments.

1172
00:46:30.822 --> 00:46:33.084
Because they like it to be longer,

1173
00:46:33.204 --> 00:46:38.027
a much longer post with an external link or better than here's two sentences.

1174
00:46:38.287 --> 00:46:39.448
Come check out our webinar.

1175
00:46:39.468 --> 00:46:40.449
It's going to be really cool.

1176
00:46:40.509 --> 00:46:45.693
Here's the link versus if you get a whole big thing and then put the link,

1177
00:46:45.733 --> 00:46:46.233
that's better,

1178
00:46:46.313 --> 00:46:46.513
right?

1179
00:46:46.954 --> 00:46:47.154
Yeah,

1180
00:46:47.234 --> 00:46:49.135
it's going to give people something to talk about.

1181
00:46:49.175 --> 00:46:50.837
It's going to give people to comment.

1182
00:46:51.441 --> 00:46:52.762
So the only reason somebody,

1183
00:46:52.862 --> 00:46:53.082
I mean,

1184
00:46:53.122 --> 00:46:54.302
this was years ago,

1185
00:46:54.562 --> 00:46:55.763
and I did all this research,

1186
00:46:55.803 --> 00:46:56.123
by the way,

1187
00:46:56.123 --> 00:47:01.845
and I went to LinkedIn's headquarters in New York City and sat down with one of the top vice presidents of the company.

1188
00:47:02.606 --> 00:47:04.606
And he confirmed over and over,

1189
00:47:04.667 --> 00:47:05.647
he put it in writing,

1190
00:47:05.667 --> 00:47:07.488
and he wrote it on one of my posts.

1191
00:47:07.928 --> 00:47:14.170
He wrote a huge statement about how and why LinkedIn does not throttle your content for external links.

1192
00:47:14.811 --> 00:47:20.133
It's only how you have positioned that external link that causes your content to not do as well.

1193
00:47:21.745 --> 00:47:23.106
I'm putting it back on the person.

1194
00:47:24.346 --> 00:47:25.887
If you put an external link,

1195
00:47:25.927 --> 00:47:27.188
just like Kevin was saying,

1196
00:47:27.268 --> 00:47:30.270
and you don't talk about what's in that external link,

1197
00:47:30.310 --> 00:47:31.991
you just want people to click on it.

1198
00:47:32.771 --> 00:47:38.174
You don't give anybody any context to put a comment in the comments and have a conversation.

1199
00:47:39.415 --> 00:47:40.395
If you don't get comments,

1200
00:47:40.435 --> 00:47:41.716
you're not going to get much reach,

1201
00:47:41.836 --> 00:47:42.596
basically.

1202
00:47:43.617 --> 00:47:44.878
So back to what you said,

1203
00:47:45.598 --> 00:47:50.521
and that's why some people have little comment farms where there's little groups on WhatsApp and stuff.

1204
00:47:50.901 --> 00:48:10.393
hey i just posted can you can uh 10 of you go and just make a comment and you'll see some ai stuff uh that's posting gibberish sometimes on on some some of these but that's that's part of the reason because i'm looking here like my recent post like one from today is at 472 impressions from like four hours ago yesterday 1139 then another one

1205
00:48:10.873 --> 00:48:17.997
298 another one 17 000 and another one 1353 and 432 and so um

1206
00:48:18.777 --> 00:48:21.038
I consider another one 3,111,

1207
00:48:21.639 --> 00:48:23.660
but that one only has seven comments on it,

1208
00:48:23.680 --> 00:48:25.501
but he got 3,111.

1209
00:48:25.561 --> 00:48:28.282
Another one that has like six comments got

1210
00:48:28.623 --> 00:48:32.945
298. So comments and reposts.

1211
00:48:33.205 --> 00:48:39.169
So also you have one from today that has three reposts in the first four hours.

1212
00:48:39.889 --> 00:48:42.070
That is 172 impressions right now.

1213
00:48:42.330 --> 00:48:42.690
Right.

1214
00:48:43.331 --> 00:48:45.952
Those two pieces of...

1215
00:48:47.441 --> 00:48:47.761
data,

1216
00:48:47.981 --> 00:48:49.643
the comments and the reposts,

1217
00:48:50.123 --> 00:48:54.746
those are so important for how your content is going to do in the first couple hours.

1218
00:48:54.766 --> 00:48:57.448
And that is why people create those pods.

1219
00:48:58.368 --> 00:48:59.709
And I've seen them,

1220
00:48:59.749 --> 00:49:01.250
I know exactly what you're talking about,

1221
00:49:01.290 --> 00:49:04.292
because people recognize how important that is.

1222
00:49:04.332 --> 00:49:07.134
That's why I will pull back the curtain right now and say,

1223
00:49:07.875 --> 00:49:10.677
all these other rules people are giving you around LinkedIn,

1224
00:49:10.737 --> 00:49:14.159
you're chasing what people don't want to tell you,

1225
00:49:14.339 --> 00:49:16.100
which is the truth.

1226
00:49:16.300 --> 00:49:16.781
And it's

1227
00:49:17.121 --> 00:49:18.442
the comments and the reposts.

1228
00:49:18.562 --> 00:49:23.004
If you get comments and reposts in the first four hours like that post has,

1229
00:49:23.865 --> 00:49:25.146
you're going to see more results.

1230
00:49:25.786 --> 00:49:30.148
And that's why I tell people you want to reply to comments in the first couple hours.

1231
00:49:30.449 --> 00:49:32.730
You want to thank those reposts.

1232
00:49:33.446 --> 00:49:35.227
If somebody's reposting my content,

1233
00:49:35.307 --> 00:49:36.307
I'm going to go thank them.

1234
00:49:36.707 --> 00:49:38.128
I'm going to go find them,

1235
00:49:38.248 --> 00:49:40.428
hunt them down and be like,

1236
00:49:40.488 --> 00:49:40.929
thank you.

1237
00:49:41.049 --> 00:49:43.990
Because if I just take the time to thank that one person,

1238
00:49:44.290 --> 00:49:44.870
two people,

1239
00:49:45.270 --> 00:49:45.890
three people,

1240
00:49:45.950 --> 00:49:47.431
you've got three reposts,

1241
00:49:48.211 --> 00:49:52.832
the power of that thank you is going to resonate for them to repost you next post,

1242
00:49:52.993 --> 00:49:54.253
repost you the next post.

1243
00:49:54.433 --> 00:49:56.594
I want chronic reposters.

1244
00:49:58.175 --> 00:49:58.655
In order,

1245
00:49:58.695 --> 00:50:00.717
then repost carry the most value.

1246
00:50:01.077 --> 00:50:03.299
I would definitely value the repost.

1247
00:50:03.519 --> 00:50:06.542
And then likes are like the least valuable of everything.

1248
00:50:06.542 --> 00:50:10.225
Because I'm looking at a post from five days ago.

1249
00:50:10.905 --> 00:50:17.411
I had 16 comments and it has 8,648 impressions.

1250
00:50:18.412 --> 00:50:18.712
Yes.

1251
00:50:20.494 --> 00:50:20.754
Okay.

1252
00:50:21.426 --> 00:50:24.308
So sometimes people don't make a comment with a repost.

1253
00:50:24.368 --> 00:50:26.370
Like I'm looking at your three reposts.

1254
00:50:26.850 --> 00:50:29.132
And so a few people have reposted.

1255
00:50:29.212 --> 00:50:29.392
Now,

1256
00:50:30.032 --> 00:50:30.593
I'm not going to,

1257
00:50:30.713 --> 00:50:36.537
I may take the time to click on each of those people's profiles and just send them a DM saying,

1258
00:50:36.557 --> 00:50:37.537
thank you for the repost.

1259
00:50:37.678 --> 00:50:43.081
I'm saying that sounds like it's just so worth your time.

1260
00:50:43.201 --> 00:50:44.082
It's worth your time.

1261
00:50:44.102 --> 00:50:44.602
It's worth your

1262
00:50:45.003 --> 00:50:49.446
VA's time to take three people and just thank them.

1263
00:50:49.706 --> 00:50:50.947
Just a quick little thank you.

1264
00:50:51.027 --> 00:50:51.987
Thank you for the repost.

1265
00:50:52.107 --> 00:50:52.467
That's it.

1266
00:50:52.527 --> 00:50:53.428
That's all you have to say.

1267
00:50:55.128 --> 00:50:55.728
It's nothing.

1268
00:50:55.788 --> 00:50:57.229
It's not a heavy conversation.

1269
00:50:57.269 --> 00:50:58.229
It's not a chit chat.

1270
00:50:58.850 --> 00:50:59.130
I will,

1271
00:50:59.670 --> 00:51:02.831
if they repost and they don't include their comments,

1272
00:51:02.851 --> 00:51:04.352
they just click the repost button.

1273
00:51:04.532 --> 00:51:05.712
I will DM them and say,

1274
00:51:05.772 --> 00:51:06.113
thank you.

1275
00:51:06.193 --> 00:51:06.773
If I can.

1276
00:51:11.455 --> 00:51:19.098
Are you looking to quickly boost new Amazon product launches or scale up existing listings to reach first page positioning?

1277
00:51:19.542 --> 00:51:22.303
The influencer platform Stack Influence can help.

1278
00:51:22.763 --> 00:51:23.343
That's right.

1279
00:51:23.403 --> 00:51:32.866
Stack Influence pushes high-volume external traffic sales straight to Amazon listings using micro-influencers that you only have to pay with your products.

1280
00:51:33.826 --> 00:51:45.830
They've helped up-and-coming brands like Magic Spoon compete with Cheerios for top category positioning while also helping Fortune 500 brands like Unilever launch their new products.

1281
00:51:46.510 --> 00:51:50.013
Right now is one of the best times to get started with Stack Influence.

1282
00:51:50.353 --> 00:51:58.298
You can sign up at stackinfluence.com or click the link in this video down in the description or notes below and mention Misfits,

1283
00:51:58.318 --> 00:52:00.360
that's M-I-S-F-I-T-S,

1284
00:52:00.680 --> 00:52:01.501
to get 10%

1285
00:52:01.601 --> 00:52:03.062
off your first campaign.

1286
00:52:04.303 --> 00:52:05.343
Stackinfluence.com.

1287
00:52:05.343 --> 00:52:05.704
So what about video?

1288
00:52:05.704 --> 00:52:14.550
You said video.

1289
00:52:15.050 --> 00:52:37.889
you got heavily more heavily involved in 2017 2018 when video what what's the impact of video on linkedin now and how often should we be using video and what kind of video tends to work the best well you need a lot of copy with the video yeah the exciting thing is linkedin has now doubled down on video and they're giving more data on video than they've ever given before so

1290
00:52:38.670 --> 00:52:42.374
What's happened is LinkedIn is the cargo ship of social media.

1291
00:52:42.554 --> 00:52:44.716
Other social media sites are speedboats.

1292
00:52:44.916 --> 00:52:45.517
And they're just like,

1293
00:52:45.577 --> 00:52:45.797
zoom,

1294
00:52:45.897 --> 00:52:46.097
zoom,

1295
00:52:46.177 --> 00:52:46.398
zoom.

1296
00:52:47.258 --> 00:52:53.004
LinkedIn is like a cargo ship that's going to pull into the video reels,

1297
00:52:53.104 --> 00:52:53.925
TikTok,

1298
00:52:54.085 --> 00:52:55.346
YouTube shorts.

1299
00:52:55.987 --> 00:52:58.269
They're like a year or two behind.

1300
00:52:59.410 --> 00:53:03.134
But they just launched a video-only news feed.

1301
00:53:04.598 --> 00:53:07.900
Now on LinkedIn and on your cell phone,

1302
00:53:08.000 --> 00:53:15.866
you can start to scroll a TikTok style video news feed where it's just vertical video after vertical video.

1303
00:53:16.706 --> 00:53:25.372
And the power of LinkedIn doing that is people who are taking advantage of that new feature are seeing anywhere from a

1304
00:53:25.993 --> 00:53:30.776
36% increase of their video watch and everything that's happening.

1305
00:53:30.816 --> 00:53:32.357
But they've also seen...

1306
00:53:34.818 --> 00:53:39.102
The growth of followers on an account that's uploading video is basically

1307
00:53:39.483 --> 00:53:42.205
10x. It's exponential for some people.

1308
00:53:45.008 --> 00:53:47.651
The video-only news feed is pretty brand new.

1309
00:53:47.851 --> 00:53:51.374
Some people may have to update their LinkedIn app on their phone to see it.

1310
00:53:53.817 --> 00:53:54.757
What about the AI?

1311
00:53:54.938 --> 00:53:59.302
I'm just looking at the past month or so of my impressions.

1312
00:54:00.278 --> 00:54:01.979
And anything that's promotional nature,

1313
00:54:02.019 --> 00:54:02.799
whether it's long,

1314
00:54:02.859 --> 00:54:04.100
has a link or doesn't have a link,

1315
00:54:04.120 --> 00:54:04.960
has a video or doesn't,

1316
00:54:05.701 --> 00:54:07.522
is sub 1000 impressions.

1317
00:54:07.542 --> 00:54:09.743
But anything that's an article that's like,

1318
00:54:09.803 --> 00:54:15.305
here's a cool strategy or here's what the way some Chinese sellers are doing some crazy stuff.

1319
00:54:15.805 --> 00:54:16.786
That stuff is,

1320
00:54:17.726 --> 00:54:20.347
even if it doesn't have as many reposts or comments,

1321
00:54:20.908 --> 00:54:22.348
just in general,

1322
00:54:22.348 --> 00:54:23.729
I'm just quick cursory look here.

1323
00:54:23.729 --> 00:54:25.690
It's got four or five times impressions.

1324
00:54:26.082 --> 00:54:29.334
So is there some sort of AI that's looking at the content on

1325
00:54:29.876 --> 00:54:30.518
LinkedIn and going,

1326
00:54:30.538 --> 00:54:30.819
okay,

1327
00:54:31.520 --> 00:54:33.522
This is definitely some sort of promotional thing.

1328
00:54:33.562 --> 00:54:37.425
We're going to suppress this or not show it to as many people versus,

1329
00:54:37.605 --> 00:54:37.725
oh,

1330
00:54:37.765 --> 00:54:40.327
this looks like it's legitimate newsworthy,

1331
00:54:40.387 --> 00:54:42.509
like articles or valuable content.

1332
00:54:42.509 --> 00:54:43.670
We're going to show this to more people.

1333
00:54:44.931 --> 00:54:45.051
Well,

1334
00:54:45.071 --> 00:54:50.616
I think it goes back to what are the top pieces of content on LinkedIn and how much reach you can get with them.

1335
00:54:51.116 --> 00:54:54.799
The newsletter reach that you're noticing that you said is higher,

1336
00:54:54.919 --> 00:54:55.359
correct?

1337
00:54:55.940 --> 00:54:56.060
No,

1338
00:54:56.100 --> 00:54:56.220
no,

1339
00:54:56.300 --> 00:54:56.420
no.

1340
00:54:57.781 --> 00:54:59.102
If I just post an article,

1341
00:54:59.122 --> 00:55:00.163
like I have one here about...

1342
00:55:01.144 --> 00:55:17.893
that got uh just scroll past it uh had like 8 000 if i post something like hey uh um here my newsletter is like when my newsletter is shared on here um it's 7 000 2 544 impressions 7 594 but when i when

1343
00:55:17.913 --> 00:55:29.980
i post something like here's how to maximize your images here's some tips you know on your amazon listing you should do this and this and here's you know guys a bullet point sense of detail long post like it's like an informative post

1344
00:55:30.700 --> 00:55:32.121
It's not from my newsletter necessarily,

1345
00:55:32.121 --> 00:55:32.861
but it's on LinkedIn.

1346
00:55:32.961 --> 00:55:34.601
That one's got 13,000.

1347
00:55:36.362 --> 00:55:38.483
And so is there something that's looking at it?

1348
00:55:38.523 --> 00:55:43.324
And it's not like it's got tons more comments or reposts that you would think might boost it a little bit.

1349
00:55:43.884 --> 00:55:48.106
It's just the actual content that's in there is not promotional in any way.

1350
00:55:48.146 --> 00:55:50.286
It's not pushing webinar,

1351
00:55:50.366 --> 00:55:52.487
pushing come to more of my events or something like that,

1352
00:55:52.507 --> 00:55:55.348
which typically get virtually no exposure.

1353
00:55:56.460 --> 00:55:56.680
Well,

1354
00:55:56.780 --> 00:56:00.901
we don't get on LinkedIn to scroll to be technically sold to.

1355
00:56:01.681 --> 00:56:01.922
Right.

1356
00:56:02.082 --> 00:56:02.402
To me,

1357
00:56:02.802 --> 00:56:05.543
it's the kind of,

1358
00:56:05.863 --> 00:56:06.963
here's this hand,

1359
00:56:07.043 --> 00:56:08.363
what I'm going to talk about.

1360
00:56:08.864 --> 00:56:10.684
And then I'm going to tell you on the

1361
00:56:11.084 --> 00:56:12.164
PS, like,

1362
00:56:12.204 --> 00:56:12.525
PS,

1363
00:56:12.565 --> 00:56:13.725
I have a webinar coming up.

1364
00:56:14.205 --> 00:56:14.605
PS,

1365
00:56:14.665 --> 00:56:15.485
this is happening.

1366
00:56:16.206 --> 00:56:17.566
When you lead with,

1367
00:56:17.866 --> 00:56:18.606
I have a webinar,

1368
00:56:18.686 --> 00:56:21.087
have you signed up for this event?

1369
00:56:21.887 --> 00:56:23.188
We just don't care about that.

1370
00:56:23.328 --> 00:56:24.128
I'm not going to be...

1371
00:56:25.332 --> 00:56:30.214
We are not scrolling LinkedIn to find out that we need to attend something.

1372
00:56:30.714 --> 00:56:33.395
We become intrigued as a PS,

1373
00:56:33.535 --> 00:56:33.755
as a,

1374
00:56:33.795 --> 00:56:34.536
by the way,

1375
00:56:34.876 --> 00:56:41.178
I have a free $25,000 mastermind that is available.

1376
00:56:42.019 --> 00:56:47.821
When you become the advertisement on LinkedIn and you try to force an advertisement,

1377
00:56:47.841 --> 00:56:50.562
we just don't pay attention to it unless you put money behind it.

1378
00:56:51.082 --> 00:56:53.263
And that's just on the mindset of the scroller.

1379
00:56:53.904 --> 00:56:54.624
The scroller.

1380
00:56:55.064 --> 00:56:57.325
on LinkedIn loves the quick,

1381
00:56:57.546 --> 00:56:58.786
easy to consume,

1382
00:56:59.026 --> 00:57:00.727
level me up information.

1383
00:57:01.508 --> 00:57:02.048
So yes,

1384
00:57:02.088 --> 00:57:07.912
if you're giving it to us in a heavier to digest format,

1385
00:57:08.592 --> 00:57:09.493
we keep scrolling.

1386
00:57:09.653 --> 00:57:11.314
We're not ready to spend in,

1387
00:57:12.314 --> 00:57:12.675
I don't know,

1388
00:57:12.815 --> 00:57:16.797
five plus minutes trying to figure out what some content is.

1389
00:57:17.397 --> 00:57:20.459
If we can understand what some things is and it's valuable to us,

1390
00:57:20.519 --> 00:57:21.540
we'll give it a quick like.

1391
00:57:22.016 --> 00:57:30.122
If there's something to have a conversation about and there is a call to ask or call to a CTA to say,

1392
00:57:30.262 --> 00:57:30.602
hey,

1393
00:57:30.902 --> 00:57:32.804
let's engage in some conversation,

1394
00:57:33.244 --> 00:57:34.004
we'll comment.

1395
00:57:34.445 --> 00:57:42.250
And then if it's valuable for us to share with our audience and we can see the value our audience is going to get from it,

1396
00:57:42.290 --> 00:57:43.271
we're going to repost.

1397
00:57:44.011 --> 00:57:47.974
So all those activities depend on what you uploaded.

1398
00:57:48.334 --> 00:57:50.075
Does that resonate?

1399
00:57:50.116 --> 00:57:50.236
The.

1400
00:57:50.996 --> 00:57:51.136
Yeah,

1401
00:57:51.436 --> 00:57:51.897
I do that.

1402
00:57:52.077 --> 00:57:53.078
Here's an example of that.

1403
00:57:53.118 --> 00:57:53.378
I mean,

1404
00:57:53.398 --> 00:57:54.438
I had one from a month ago.

1405
00:57:55.079 --> 00:57:55.719
It's pretty short.

1406
00:57:55.739 --> 00:57:57.781
I built a multiple seven figure Amazon brand.

1407
00:57:57.781 --> 00:58:00.543
Let me debunk this $500 myth that takes the startup.

1408
00:58:01.003 --> 00:58:02.024
A few other bullet points.

1409
00:58:02.024 --> 00:58:03.004
And then down at the end of it,

1410
00:58:03.004 --> 00:58:03.785
we get some value.

1411
00:58:03.785 --> 00:58:04.405
And then down at the end,

1412
00:58:04.405 --> 00:58:07.808
it says get real no BS insights with my newsletter.

1413
00:58:07.808 --> 00:58:08.788
It's got a link to the newsletter.

1414
00:58:08.928 --> 00:58:09.469
This one got

1415
00:58:10.169 --> 00:58:11.490
72 comments,

1416
00:58:11.590 --> 00:58:12.371
three reposts,

1417
00:58:12.371 --> 00:58:14.412
and it's got 32,000 impressions.

1418
00:58:14.752 --> 00:58:14.872
Oh,

1419
00:58:14.972 --> 00:58:15.573
where's that one?

1420
00:58:16.093 --> 00:58:17.134
Sorry.

1421
00:58:18.235 --> 00:58:19.435
One month down.

1422
00:58:19.595 --> 00:58:20.036
What is it?

1423
00:58:20.840 --> 00:58:21.481
Oh,

1424
00:58:21.481 --> 00:58:22.441
big Rufus graphic.

1425
00:58:22.861 --> 00:58:23.462
If you're scrolling,

1426
00:58:23.462 --> 00:58:24.162
you'll see a big,

1427
00:58:24.262 --> 00:58:27.744
huge black graphic says Rufus is the next post after that.

1428
00:58:29.565 --> 00:58:31.206
Nice.

1429
00:58:31.206 --> 00:58:34.128
Down with 32,000 with that.

1430
00:58:34.168 --> 00:58:35.269
Congratulations.

1431
00:58:36.429 --> 00:58:36.870
Which to me,

1432
00:58:36.970 --> 00:58:38.891
that's pretty good for LinkedIn.

1433
00:58:39.631 --> 00:58:39.751
Yeah,

1434
00:58:39.891 --> 00:58:40.892
I'm still scrolling,

1435
00:58:41.052 --> 00:58:41.772
which is awesome.

1436
00:58:43.153 --> 00:58:43.854
Let's see.

1437
00:58:44.414 --> 00:58:47.656
And what I do sometimes I go back and I delete some of the low impression stuff.

1438
00:58:48.416 --> 00:59:05.781
like something i got 200 impressions i just deleted on my feed after like a week just so that for in cases of someone comes here and they're like oh this looks pretty cool i want to read more i don't want to have to scroll through the stuff that wasn't impactful so that makes me look like i'm it's like kind of like if you take pictures you're

1439
00:59:05.801 --> 00:59:15.524
judged by your worst picture um and so if you're showing a portfolio as a model to an agency to try to get a job to shoot they're going to look at what's the worst picture and if you got 10 pictures

1440
00:59:15.904 --> 00:59:17.065
I want to take out the worst ones.

1441
00:59:17.245 --> 00:59:19.787
So I actually go back and I delete some stuff out of my.

1442
00:59:20.587 --> 00:59:21.788
What does the text start with?

1443
00:59:21.808 --> 00:59:23.650
Because for some reason I can't find this post.

1444
00:59:24.550 --> 00:59:26.151
Just send it to me in LinkedIn.

1445
00:59:27.212 --> 00:59:28.313
You can click the button.

1446
00:59:29.110 --> 00:59:44.114
click the send button wait no i still haven't found it i'll send it to you right now oh i found it rufus is an ai design to revolutionize product discovery one because you have one right below that oh let

1447
00:59:44.134 --> 00:59:55.077
me debunk that rufus one got 5200 impressions and then the one right below that's 32 000.

1448
00:59:55.077 --> 00:59:57.118
i've built multiple seven-figure amazon brands

1449
00:59:58.738 --> 00:59:59.018
I mean,

1450
00:59:59.079 --> 01:00:06.142
you've triggered the let's have a conversation around what's the real startup cost of your Amazon success story.

1451
01:00:06.463 --> 01:00:06.803
I mean,

1452
01:00:07.663 --> 01:00:17.169
I think sometimes we don't realize how much we cause people to not like and comment just from the conversation we lead as a leader.

1453
01:00:17.689 --> 01:00:21.011
So this is being led in a really nice way by saying,

1454
01:00:21.071 --> 01:00:21.291
hey,

1455
01:00:21.451 --> 01:00:22.191
I've built this.

1456
01:00:22.311 --> 01:00:23.692
Let me debunk this.

1457
01:00:24.533 --> 01:00:26.594
And we know you're about to tell us a story.

1458
01:00:26.994 --> 01:00:28.155
And then you break it down.

1459
01:00:28.275 --> 01:00:31.458
And you even say the word is that you have a story.

1460
01:00:31.998 --> 01:00:32.879
And we love that.

1461
01:00:33.199 --> 01:00:37.082
And then you closed with a question that allowed us to engage.

1462
01:00:37.182 --> 01:00:45.409
There was nothing in here in this post that slowed us down from consuming and joining the conversation.

1463
01:00:46.630 --> 01:00:53.516
And I think I'm pointing out a lot of people's posts inadvertently slow down that conversation.

1464
01:00:54.176 --> 01:00:56.018
And we do things accidentally.

1465
01:00:56.018 --> 01:00:56.138
We.

1466
01:00:56.594 --> 01:00:58.515
by asking the wrong question.

1467
01:00:58.636 --> 01:01:01.177
We don't ask a true curious question.

1468
01:01:01.257 --> 01:01:02.959
You ask a true curious question.

1469
01:01:02.999 --> 01:01:05.621
What's the real startup cost of your Amazon success story?

1470
01:01:06.341 --> 01:01:09.964
That's a real authentic question that doesn't just have a yes or a no.

1471
01:01:10.964 --> 01:01:19.611
It has an actual answer that somebody can add and look like an expert by sharing their debunking of your same thing.

1472
01:01:19.671 --> 01:01:20.111
They can say,

1473
01:01:20.131 --> 01:01:20.471
you know what?

1474
01:01:20.551 --> 01:01:21.672
I want to debunk that too.

1475
01:01:22.353 --> 01:01:24.094
They can join you as a peer.

1476
01:01:24.354 --> 01:01:48.661
and have like a podcast conversation about it in your comments so creating controversial contrarian thoughts is actually good yes as long as you allow that person to join you in the conversation not be if you just keep creating controversial content that isn't making that person also look like an expert in the comments to agree or disagree does that make sense

1477
01:01:50.798 --> 01:01:51.879
If you said something like,

1478
01:01:51.919 --> 01:01:53.600
you're stupid if you do this,

1479
01:01:53.660 --> 01:01:53.800
well,

1480
01:01:53.840 --> 01:01:57.182
then no comment because they don't want to agree that they look stupid.

1481
01:01:59.224 --> 01:02:02.406
I'm interested in the other part of LinkedIn,

1482
01:02:02.586 --> 01:02:04.507
and that's how do I get qualified leads?

1483
01:02:05.168 --> 01:02:05.668
Nice.

1484
01:02:06.449 --> 01:02:10.091
So when you say qualified leads,

1485
01:02:10.111 --> 01:02:11.913
are you going out prospecting,

1486
01:02:11.993 --> 01:02:12.833
looking for them?

1487
01:02:13.314 --> 01:02:13.454
Yeah.

1488
01:02:13.534 --> 01:02:16.176
So if I want to utilize my connections,

1489
01:02:17.637 --> 01:02:19.598
how can I get qualified leads?

1490
01:02:19.966 --> 01:02:36.776
back to my business and is there a measurable way of roi um the qualified leads a lot of times people self-identify on linkedin using things like groups or

1491
01:02:36.936 --> 01:02:45.542
the newsletters they subscribe to or the communities and hashtags they follow or engage in and they post in

1492
01:02:46.102 --> 01:02:47.623
So if you're looking for somebody,

1493
01:02:47.983 --> 01:02:48.163
like,

1494
01:02:48.183 --> 01:02:49.064
give me an example.

1495
01:02:49.244 --> 01:02:54.466
I want XYZ person as a lead and I want to go down and find them.

1496
01:02:55.707 --> 01:02:56.327
So it could be

1497
01:02:57.208 --> 01:03:05.332
I want an Amazon seller who's fed up with managing their own Amazon business and we can take care of that.

1498
01:03:05.372 --> 01:03:07.853
So let's say Kevin and I have a brand management company.

1499
01:03:09.618 --> 01:03:11.479
So I would say first,

1500
01:03:11.559 --> 01:03:17.541
I'm going to look up Amazon sellers and see who's already having a conversation on that topic.

1501
01:03:17.941 --> 01:03:20.382
Has somebody already created a group on that topic?

1502
01:03:20.463 --> 01:03:23.324
Can I join it and start going down the membership?

1503
01:03:24.004 --> 01:03:29.046
I'm thinking more not how can you publicly be out in the world on Amazon sellers,

1504
01:03:29.066 --> 01:03:38.230
but how you can start to identify and send connection messages and make sure that you're opening up your audience to more and more Amazon sellers.

1505
01:03:38.666 --> 01:03:45.790
The other powerful way is to find what I call parallel businesses that also support Amazon sellers,

1506
01:03:46.250 --> 01:03:48.231
but they don't offer what you offer.

1507
01:03:48.912 --> 01:03:49.132
Right.

1508
01:03:49.192 --> 01:03:53.854
So maybe a parallel business for Amazon sellers is,

1509
01:03:54.455 --> 01:03:54.855
I don't know,

1510
01:03:56.416 --> 01:04:00.198
would accountants be accountants supporting Amazon sellers?

1511
01:04:00.338 --> 01:04:01.058
Or it could be other

1512
01:04:01.578 --> 01:04:05.941
Amazon service providers that don't provide the brand management,

1513
01:04:05.981 --> 01:04:07.842
but maybe provide the PPC.

1514
01:04:08.002 --> 01:04:08.122
Or.

1515
01:04:08.506 --> 01:04:09.126
Something like that.

1516
01:04:09.527 --> 01:04:16.211
So the number one thing I do that I work with clients on is looking for groups because you can just mine the whole membership.

1517
01:04:16.811 --> 01:04:17.692
You want to join.

1518
01:04:17.772 --> 01:04:18.713
You want to be normal.

1519
01:04:18.773 --> 01:04:22.695
You don't want to get on there and start pitching everybody or doing anything weird.

1520
01:04:23.256 --> 01:04:28.399
But you can just slowly go down through that group and just start sending connection messages saying like,

1521
01:04:29.620 --> 01:04:30.380
I tell people,

1522
01:04:30.460 --> 01:04:31.881
if you don't know what to say,

1523
01:04:32.402 --> 01:04:35.944
your power is actually in saying nothing and just having a great profile.

1524
01:04:39.842 --> 01:04:40.062
Hey,

1525
01:04:40.182 --> 01:04:41.624
Kevin King and Norm Farrar here.

1526
01:04:41.684 --> 01:04:44.006
If you've been enjoying this episode of Marketing Misfits,

1527
01:04:44.166 --> 01:04:45.347
thanks for listening this far.

1528
01:04:45.947 --> 01:04:46.588
Continue listening.

1529
01:04:46.608 --> 01:04:48.289
We've got some more valuable stuff coming up.

1530
01:04:48.649 --> 01:04:53.053
Be sure to hit that subscribe button if you're listening to this on your favorite podcast player.

1531
01:04:53.113 --> 01:04:55.075
Or if you're watching this on YouTube or Spotify,

1532
01:04:55.255 --> 01:04:59.919
make sure you subscribe to our channel because you don't want to miss a single episode of the Marketing Misfits.

1533
01:05:00.179 --> 01:05:01.020
Have you subscribed yet,

1534
01:05:01.060 --> 01:05:01.260
Norm?

1535
01:05:01.900 --> 01:05:02.061
Well,

1536
01:05:02.141 --> 01:05:03.562
this is an old guy alert.

1537
01:05:04.162 --> 01:05:06.124
Should I subscribe to my own podcast?

1538
01:05:07.272 --> 01:05:07.492
Yeah,

1539
01:05:07.492 --> 01:05:09.213
but what if you forget to show up one time?

1540
01:05:09.213 --> 01:05:10.054
It's just me on here.

1541
01:05:10.194 --> 01:05:11.134
You're not going to know what I say.

1542
01:05:12.375 --> 01:05:14.916
I'll buy you a beard and you can sit in my chair too.

1543
01:05:14.956 --> 01:05:15.517
And we'll just,

1544
01:05:15.737 --> 01:05:17.398
you can go back and forth with one another.

1545
01:05:20.199 --> 01:05:22.561
But that being said,

1546
01:05:23.141 --> 01:05:24.702
don't forget to subscribe,

1547
01:05:25.482 --> 01:05:25.902
share it.

1548
01:05:26.503 --> 01:05:26.643
Oh,

1549
01:05:26.883 --> 01:05:28.464
and if you really like this content,

1550
01:05:28.984 --> 01:05:29.985
somewhere up there,

1551
01:05:30.605 --> 01:05:31.385
there's a banner.

1552
01:05:31.526 --> 01:05:35.748
Click on it and you'll go to another episode of the Marketing Misfits.

1553
01:05:36.808 --> 01:05:40.090
make sure you don't miss a single episode because you don't want to be like Norm.

1554
01:05:45.752 --> 01:05:45.872
Yeah,

1555
01:05:45.972 --> 01:05:46.712
and don't say,

1556
01:05:47.333 --> 01:05:49.654
and this comes down to the automation side of it.

1557
01:05:50.354 --> 01:05:51.675
I was going to ask you about that too,

1558
01:05:51.735 --> 01:05:53.556
but don't say,

1559
01:05:54.696 --> 01:05:56.097
I just saw your profile,

1560
01:05:56.217 --> 01:05:56.917
let's connect.

1561
01:05:56.977 --> 01:06:00.659
Or you get the same message time after time after time.

1562
01:06:01.179 --> 01:06:02.740
But let's talk about automation.

1563
01:06:04.700 --> 01:06:06.000
On the automation side,

1564
01:06:06.000 --> 01:06:11.202
do you recommend those types of apps that will just send out automated emails?

1565
01:06:13.422 --> 01:06:14.143
So normally,

1566
01:06:15.063 --> 01:06:15.723
I'm on the,

1567
01:06:16.203 --> 01:06:17.384
I would say 50-50.

1568
01:06:17.504 --> 01:06:18.244
And here's why.

1569
01:06:18.864 --> 01:06:20.064
Depending on the app,

1570
01:06:20.224 --> 01:06:23.085
depending on your company and your brand,

1571
01:06:23.745 --> 01:06:29.687
you may not want to take a risk that LinkedIn could shut down your account because you're using a third-party tool that's not approved.

1572
01:06:30.387 --> 01:06:33.468
So I would first decide your risk tolerance.

1573
01:06:34.360 --> 01:06:38.642
And if your research on that third party app,

1574
01:06:40.003 --> 01:06:45.285
you want to double check that other people haven't had their account shut down from using that third party app.

1575
01:06:45.345 --> 01:06:56.670
That to me is the highest risk of losing your account that you use a bad acting third party tool that is on LinkedIn's no list.

1576
01:06:56.811 --> 01:06:57.251
Basically,

1577
01:06:57.291 --> 01:06:58.571
they don't publish a no list,

1578
01:06:58.611 --> 01:06:59.032
by the way.

1579
01:06:59.312 --> 01:06:59.752
You just...

1580
01:07:00.700 --> 01:07:05.203
You're going to find out there are creators who will go on LinkedIn and they'll say,

1581
01:07:05.803 --> 01:07:07.804
my account just got into LinkedIn jail.

1582
01:07:07.924 --> 01:07:08.184
I mean,

1583
01:07:08.204 --> 01:07:11.406
I've seen those letters where people get their accounts overnight,

1584
01:07:11.446 --> 01:07:14.428
their account is removed from LinkedIn 100%.

1585
01:07:14.448 --> 01:07:15.608
They lose all their followers,

1586
01:07:15.628 --> 01:07:16.909
they lose all their connections.

1587
01:07:17.449 --> 01:07:21.291
And a lot of times it's because they have a third party app that LinkedIn doesn't approve of.

1588
01:07:21.572 --> 01:07:29.236
So it's a matter of time before LinkedIn chooses to go after your account.

1589
01:07:30.032 --> 01:07:33.995
And I will always tell people it's not a matter of if it's going to happen.

1590
01:07:34.035 --> 01:07:34.936
It's a matter of when,

1591
01:07:35.636 --> 01:07:36.477
depending on the tool.

1592
01:07:36.917 --> 01:07:46.804
So if you can pick a third party tool that LinkedIn either has an agreement with or that you have good knowledge from peers,

1593
01:07:48.085 --> 01:07:52.748
I say you can take that risk and move forward and put limitations on it.

1594
01:07:52.808 --> 01:07:57.152
So it's not constantly churning out and violating numbers.

1595
01:07:58.188 --> 01:07:59.990
connecting willy-nilly with everybody.

1596
01:08:00.991 --> 01:08:06.097
I would say the biggest downside for the auto messages is depending on what you're selling,

1597
01:08:06.197 --> 01:08:07.118
if it's high ticket,

1598
01:08:07.178 --> 01:08:07.898
high trust,

1599
01:08:08.359 --> 01:08:09.420
you're going to lose trust,

1600
01:08:09.620 --> 01:08:12.664
and you may not be able to close high ticket if you're doing,

1601
01:08:13.504 --> 01:08:13.905
I don't know,

1602
01:08:14.065 --> 01:08:16.508
low ticket type of DM outreach.

1603
01:08:16.988 --> 01:08:17.288
Okay.

1604
01:08:17.449 --> 01:08:17.609
Now,

1605
01:08:18.249 --> 01:08:19.511
I just noticed the time.

1606
01:08:20.091 --> 01:08:20.332
Yes.

1607
01:08:20.880 --> 01:08:41.317
and keep going for a long time it could but uh i just realized we got just a couple of minutes it's been too much fun yeah we're gonna have to get in the hot seat i i've never really done that before in a pod someone for an hour wearing fox ears i mean this is yeah this is a first so

1608
01:08:41.297 --> 01:08:45.140
if people wanted to reach out and get a hold of you how do they do that

1609
01:08:45.924 --> 01:08:46.384
Um,

1610
01:08:47.065 --> 01:08:48.006
start with my website,

1611
01:08:48.066 --> 01:08:50.327
judifox.com.

1612
01:08:50.747 --> 01:08:51.888
The key is in the I.

1613
01:08:52.148 --> 01:08:54.530
It's a judifox.com.

1614
01:08:54.950 --> 01:08:55.471
Very good.

1615
01:08:55.631 --> 01:08:55.751
Oh,

1616
01:08:55.751 --> 01:08:57.452
but we do have one question for you.

1617
01:08:57.472 --> 01:08:59.594
And we ask this to every one of our misfits.

1618
01:09:00.074 --> 01:09:01.255
Do they know a misfit?

1619
01:09:02.576 --> 01:09:04.717
I know a great misfit.

1620
01:09:04.757 --> 01:09:06.278
His name is Vinny Potestivo.

1621
01:09:06.759 --> 01:09:08.600
And he has

1622
01:09:08.780 --> 01:09:12.122
a lot of media and PR experience.

1623
01:09:12.142 --> 01:09:15.784
And he's somebody I've worked with to get him a blue checkmark on LinkedIn.

1624
01:09:16.004 --> 01:09:20.447
So if you want to see this fit and my results that I get people,

1625
01:09:21.428 --> 01:09:23.049
go check out Vinny Potestivo.

1626
01:09:23.709 --> 01:09:24.750
Fantastic.

1627
01:09:25.010 --> 01:09:25.590
So Judy,

1628
01:09:25.990 --> 01:09:27.151
I'm going to remove you right now.

1629
01:09:27.191 --> 01:09:29.773
This is the only other part of my job I can do.

1630
01:09:30.553 --> 01:09:33.595
And we will hope you'll find another one.

1631
01:09:33.595 --> 01:09:33.695
No,

1632
01:09:33.695 --> 01:09:33.975
I'm right.

1633
01:09:34.816 --> 01:09:36.317
It's not the red ones,

1634
01:09:36.317 --> 01:09:36.817
the green one.

1635
01:09:37.713 --> 01:09:55.603
virtual slap slap okay thanks for coming on we'll have to figure out in the comments people have to tell me who they think won this uh extreme here between norm and kevin whose profile wins whose results wins there

1636
01:09:55.643 --> 01:10:06.069
we go all right judy thanks if you're winning norm it's not gonna be for long because i'm gonna go make some changes based on what she said i know because you always have to 1 up

1637
01:10:06.289 --> 01:10:29.306
going good i got i always gotta stay one step you know just like seven up all right so i was looking at the time i can't believe it this flew by that did i just looked up too but around the same time you just said that i was like whoa we're an hour and five minutes yeah we got five minutes to our next podcast um i

1638
01:10:29.306 --> 01:10:32.989
hope everybody's enjoyed this podcast uh this was uh this was great

1639
01:10:33.689 --> 01:10:54.395
uh remember every tuesday we have a brand new episode of the marketing misfits come out you never know what we're going to be talking about um we're about to go record another one right now and i i have a this one's um a pretty good one uh they're all pretty good uh but if you want to follow us make sure you do it at marketing misfits is it market.com

1640
01:10:54.395 --> 01:10:59.357
or dot co what is it norm you're not going to want to help me on this one dot co and marketing misfits

1641
01:11:01.037 --> 01:11:01.958
Make sure you follow us there.

1642
01:11:02.058 --> 01:11:03.298
Make sure you hit that subscribe button.

1643
01:11:03.318 --> 01:11:04.159
Subscribe to the channel.

1644
01:11:04.159 --> 01:11:05.079
If you listen to this on

1645
01:11:05.599 --> 01:11:06.980
Apple Podcasts or Spotify,

1646
01:11:07.160 --> 01:11:07.940
be sure to subscribe.

1647
01:11:07.960 --> 01:11:08.600
Leave us a comment,

1648
01:11:08.640 --> 01:11:08.801
too,

1649
01:11:08.861 --> 01:11:09.321
and post,

1650
01:11:09.341 --> 01:11:09.981
like Judy said,

1651
01:11:10.021 --> 01:11:10.741
down in the comments,

1652
01:11:13.082 --> 01:11:16.784
who you think has the better LinkedIn profile between Norm and I.

1653
01:11:16.824 --> 01:11:18.925
We'd love to hear what you think.

1654
01:11:19.445 --> 01:11:20.706
We'll squish you.

1655
01:11:21.206 --> 01:11:21.966
And squish me.

1656
01:11:23.387 --> 01:11:26.848
We'll be back again next week with another episode.

1657
01:11:26.868 --> 01:11:27.989
I think that's the podcast,

1658
01:11:28.009 --> 01:11:28.129
Norm.

1659
01:11:28.553 --> 01:11:29.175
All right.

1660
01:11:29.395 --> 01:11:32.922
We'll see everybody later and check us out next Tuesday.

1661
01:11:33.544 --> 01:11:33.864
See ya.

1662
01:11:34.385 --> 01:11:34.646
See ya.