WEBVTT

1
00:00:00.160 --> 00:00:04.063
There's almost like a holy war happening in our industry,

2
00:00:04.323 --> 00:00:07.925
but what I'm buying is directionally accurate metrics.

3
00:00:08.005 --> 00:00:10.487
Is it 37.3%

4
00:00:10.827 --> 00:00:13.749
or is it 45.1%?

5
00:00:13.769 --> 00:00:14.409
I don't care.

6
00:00:14.790 --> 00:00:18.792
What should a marketing team actually do about AI search?

7
00:00:19.133 --> 00:00:23.215
One objective way of how your brand is showing up in AI,

8
00:00:23.475 --> 00:00:24.176
I don't buy it.

9
00:00:24.748 --> 00:00:27.310
By measuring your AI visibility,

10
00:00:27.510 --> 00:00:28.471
you're looking at the past.

11
00:00:28.591 --> 00:00:34.675
What AI says about you is a reflection of what the internet has already said about you.

12
00:00:34.835 --> 00:00:36.797
And this is not even a made-up example.

13
00:00:36.817 --> 00:00:38.958
This is what we're suffering with our own product,

14
00:00:38.978 --> 00:00:41.680
because we messed up how we presented their pricing.

15
00:00:41.720 --> 00:00:42.761
People misunderstood it.

16
00:00:43.141 --> 00:00:45.663
You need to be one step ahead of AI.

17
00:00:54.780 --> 00:00:57.821
So you can even know who you promoted this thing to.

18
00:00:58.341 --> 00:01:07.044
And then if you know that you have a great piece of content that touches on all the people's problems and pain points that positions your product as the best solution,

19
00:01:07.504 --> 00:01:09.124
you know how many people saw it,

20
00:01:10.164 --> 00:01:11.165
but it isn't selling.

21
00:01:11.925 --> 00:01:12.745
There's no revenue.

22
00:01:13.701 --> 00:01:16.502
Then you can ask your management or whoever,

23
00:01:17.062 --> 00:01:18.883
so is this a marketing problem?

24
00:01:19.283 --> 00:01:23.112
Or maybe it's like product problem or like product market feed problem.

25
00:01:23.648 --> 00:01:26.430
Because that was also what can be happening.

26
00:01:26.470 --> 00:01:30.973
Like marketing is doing everything to pitch the product and raise awareness about it.

27
00:01:31.642 --> 00:01:33.643
But the product is too expensive for the market.

28
00:01:34.191 --> 00:01:37.073
So you have to fix pricing for people to sign up.

29
00:01:38.670 --> 00:01:44.110
That's basically the simple way to avoid specific attribution,

30
00:01:44.190 --> 00:01:51.143
but still show that your marketing efforts influence the revenue of the company.

31
00:01:52.492 --> 00:01:52.732
Great.

32
00:01:54.024 --> 00:01:54.204
Now,

33
00:01:54.792 --> 00:01:56.173
let's move to the second chapter,

34
00:01:56.613 --> 00:01:56.793
SEO,

35
00:01:56.893 --> 00:01:57.173
GEO,

36
00:01:57.333 --> 00:01:58.753
and I think the transition is pretty good.

37
00:01:59.258 --> 00:02:03.959
Because I work with a lot of CMOs and VP marketings,

38
00:02:03.979 --> 00:02:04.099
etc.

39
00:02:04.779 --> 00:02:09.000
And they have a lot of pressure from management,

40
00:02:09.120 --> 00:02:09.660
investors,

41
00:02:09.740 --> 00:02:09.860
etc.

42
00:02:10.401 --> 00:02:13.001
to invest in the GEO space.

43
00:02:14.478 --> 00:02:14.838
For you,

44
00:02:15.982 --> 00:02:20.871
what should a marketing team actually do about this topic today,

45
00:02:21.031 --> 00:02:21.832
about AI search?

46
00:02:24.020 --> 00:02:26.361
There are two things,

47
00:02:26.481 --> 00:02:29.794
two very important things that

48
00:02:30.462 --> 00:02:33.303
I always talk about when it comes to answer engine optimization.

49
00:02:35.191 --> 00:02:38.912
One of them is measuring and reporting.

50
00:02:39.272 --> 00:02:40.012
So first of all,

51
00:02:41.401 --> 00:02:43.281
you need to know what the situation is.

52
00:02:43.441 --> 00:02:48.643
You need to know if you are being mentioned by those chatbots and assistants.

53
00:02:49.203 --> 00:02:50.523
And there's a lot of,

54
00:02:51.271 --> 00:02:53.112
there's almost like a holy war.

55
00:02:53.708 --> 00:02:59.792
happening in our industry on what the right measurement and tracking should look like,

56
00:03:00.292 --> 00:03:02.233
how the metrics should be calculated,

57
00:03:02.733 --> 00:03:03.634
blah,

58
00:03:04.294 --> 00:03:05.515
That's actually my next question,

59
00:03:05.535 --> 00:03:05.755
you know,

60
00:03:05.835 --> 00:03:06.755
so that's perfect.

61
00:03:07.604 --> 00:03:07.804
Well,

62
00:03:08.084 --> 00:03:08.204
yeah,

63
00:03:08.384 --> 00:03:14.388
I can give you an answer right away because my approach to this is basically the same as with everything else.

64
00:03:15.936 --> 00:03:22.416
I try to simplify it to the best solution from the standpoint of

65
00:03:22.596 --> 00:03:46.812
common sense and how easy it is to implement and why it makes sense so the thing is people are saying oh like if you if you track a prompt once and then you ask it the next time it might not show the same brands so how many times do you need to ask it per day is it 10 times per day is it 20 times per day to get some statistical significance and then how do you generate those prompts do

66
00:03:46.832 --> 00:03:51.056
you get them from reddit do you get them from existing google searches you

67
00:03:51.160 --> 00:03:54.621
Do you get them from sales conversations that your sales team is having?

68
00:03:54.661 --> 00:03:54.821
Blah,

69
00:03:54.822 --> 00:03:54.961
blah,

70
00:03:54.962 --> 00:03:55.101
blah.

71
00:03:55.581 --> 00:03:58.022
There's so much conversation around it.

72
00:03:58.458 --> 00:04:04.736
But my perspective is that just think of how people interact with AI.

73
00:04:06.092 --> 00:04:14.806
It doesn't seem like everyone just uses ChatGPT all the time during the day from their desktop computer.

74
00:04:15.347 --> 00:04:17.967
If I look at my own interactions with AI,

75
00:04:18.752 --> 00:04:20.272
sometimes I would use ChatGPT.

76
00:04:20.968 --> 00:04:21.409
online.

77
00:04:21.889 --> 00:04:25.252
Sometimes I would use chat GPT in the app on my phone.

78
00:04:25.845 --> 00:04:26.986
Sometimes I'm lazy.

79
00:04:27.026 --> 00:04:28.867
I don't want to launch chat GPT app.

80
00:04:28.987 --> 00:04:30.068
I just in Safari,

81
00:04:30.489 --> 00:04:32.911
I do a Google search and then from Google search,

82
00:04:33.271 --> 00:04:36.854
it offers you to continue like using Gemini asking a questions.

83
00:04:36.955 --> 00:04:37.415
I do that.

84
00:04:38.056 --> 00:04:41.198
Sometimes I'm using cloud code in terminal.

85
00:04:41.659 --> 00:04:43.140
And whenever I have a question,

86
00:04:43.200 --> 00:04:44.782
I would ask cloud code in terminal,

87
00:04:44.842 --> 00:04:46.223
not from my web interface.

88
00:04:46.763 --> 00:04:47.344
Sometimes

89
00:04:47.648 --> 00:04:49.729
I would be using some kind of application,

90
00:04:49.749 --> 00:04:50.250
for example,

91
00:04:50.270 --> 00:04:53.592
like Notion or something that has a built-in assistant.

92
00:04:53.692 --> 00:04:55.073
And within that assistant,

93
00:04:55.093 --> 00:04:55.693
I can ask it.

94
00:04:56.173 --> 00:05:00.372
So my usage of AI is spread across devices.

95
00:05:00.834 --> 00:05:01.895
mobile devices,

96
00:05:01.995 --> 00:05:05.256
desktop devices is spread across native apps,

97
00:05:05.637 --> 00:05:06.477
like chat GPT,

98
00:05:06.757 --> 00:05:07.337
web app,

99
00:05:07.457 --> 00:05:08.018
chat GPT,

100
00:05:08.658 --> 00:05:09.058
iPhone app,

101
00:05:09.098 --> 00:05:09.218
etc,

102
00:05:09.458 --> 00:05:09.579
etc.

103
00:05:10.935 --> 00:05:13.464
And each of those things,

104
00:05:13.664 --> 00:05:16.105
whenever I'm using from mobile or from desktop,

105
00:05:16.145 --> 00:05:18.927
whenever I'm using from work IP or home IP,

106
00:05:19.427 --> 00:05:24.830
whenever like I'm using incognito or using from my existing account or like.

107
00:05:25.170 --> 00:05:26.111
There's ChatGPT,

108
00:05:26.251 --> 00:05:27.291
my personal account,

109
00:05:27.331 --> 00:05:28.232
and there's ChatGPT,

110
00:05:28.372 --> 00:05:30.573
my work account that is sponsored by the company.

111
00:05:31.614 --> 00:05:34.415
All of this creates a lot of variance.

112
00:05:34.856 --> 00:05:36.237
So to be able to say that,

113
00:05:36.417 --> 00:05:36.557
oh,

114
00:05:37.097 --> 00:05:43.177
we can give you one objective way of how your brand is showing up in AI,

115
00:05:43.921 --> 00:05:44.621
I don't buy it.

116
00:05:45.174 --> 00:05:49.308
But what I'm buying is directionally accurate metrics.

117
00:05:49.728 --> 00:05:52.130
And I think that pretty much any...

118
00:05:52.606 --> 00:06:11.116
tool that you can use if you are smart about how you're setting up your prompts because this is something you you can control you can control which prompts exactly you choose to track and there's also like a methodology there that is very important that people understand so once you use like any tool even

119
00:06:11.216 --> 00:06:21.178
like if you use uh just a tool that gives you chat gpt and i know perplexity you're already getting directionally am i showing up

120
00:06:21.398 --> 00:06:22.499
Am I not showing up?

121
00:06:22.759 --> 00:06:24.240
And a month from now,

122
00:06:25.397 --> 00:06:31.181
with the same number of prompts and with the same two or three AI assistants that I'm tracking,

123
00:06:31.701 --> 00:06:34.743
is my visibility going up or is my visibility going down?

124
00:06:35.204 --> 00:06:35.724
Basically,

125
00:06:36.184 --> 00:06:39.547
what I'm advising people is to look at the trends.

126
00:06:40.688 --> 00:06:43.990
Is your AI visibility improving over time or is it declining?

127
00:06:44.350 --> 00:06:45.851
What is the actual metric?

128
00:06:46.368 --> 00:06:48.850
Is it 37.3%?

129
00:06:49.454 --> 00:06:52.771
Or is it 45.1%?

130
00:06:52.772 --> 00:06:53.411
I don't care.

131
00:06:53.827 --> 00:06:57.829
Tell me if it went up since last month or tell me if it is going down.

132
00:06:58.209 --> 00:07:01.710
Tell me if I'm ahead of my competitors or tell me am I behind.

133
00:07:01.930 --> 00:07:05.271
Because I don't care if I'm like behind my competitor by 5%

134
00:07:05.831 --> 00:07:06.651
or 7%.

135
00:07:07.172 --> 00:07:09.572
What I want to know is the gap closing.

136
00:07:10.280 --> 00:07:12.481
If last month it has been 7%

137
00:07:12.541 --> 00:07:13.041
between us,

138
00:07:13.481 --> 00:07:13.922
is it 6%

139
00:07:14.442 --> 00:07:14.922
this month?

140
00:07:15.578 --> 00:07:16.499
Would it be like 5%?

141
00:07:16.959 --> 00:07:18.000
This is what I care about.

142
00:07:18.280 --> 00:07:20.722
I'm caring about like where this all is going.

143
00:07:20.822 --> 00:07:21.483
What's the trend?

144
00:07:21.523 --> 00:07:28.368
I don't care about specific metrics because those specific metrics depend a lot on how exactly you measure it.

145
00:07:28.369 --> 00:07:31.811
And like no two people would set up their measurement the same way.

146
00:07:32.192 --> 00:07:35.034
So you have to know your methodology and then stick to it.

147
00:07:35.470 --> 00:07:36.451
So this is the first thing,

148
00:07:36.511 --> 00:07:38.873
like how to approach measurement.

149
00:07:38.933 --> 00:07:43.657
So basically don't try to overcomplicate because you'll just shoot yourself in the foot.

150
00:07:44.397 --> 00:07:45.098
Stick with Amazon.

151
00:07:45.318 --> 00:07:46.659
methodology and look at the trends.

152
00:07:47.155 --> 00:07:52.502
And the second thing is that by measuring your AI visibility,

153
00:07:53.259 --> 00:07:54.259
you're looking at the past.

154
00:07:54.859 --> 00:07:56.801
You're looking at what has already happened.

155
00:07:56.821 --> 00:07:57.561
Because basically,

156
00:07:57.621 --> 00:08:04.285
what AI says about you is a reflection of what the internet has already said about you.

157
00:08:04.505 --> 00:08:08.588
So AI is picking up all the existing articles that were recently created.

158
00:08:09.592 --> 00:08:12.342
If you really want to be proactive

159
00:08:13.330 --> 00:08:15.851
you need to be one step ahead of AI.

160
00:08:16.423 --> 00:08:23.009
You need to catch everything that the internet is saying about you before AI does,

161
00:08:23.617 --> 00:08:25.958
and you need to fix that the moment it happens.

162
00:08:26.018 --> 00:08:34.481
So the moment you see someone publishes an article and they talk about the pricing of your product and they are making wrong statements,

163
00:08:34.921 --> 00:08:35.421
for example,

164
00:08:35.422 --> 00:08:38.042
for some reason they misunderstood your pricing.

165
00:08:38.782 --> 00:08:40.724
And this is not even a made up example.

166
00:08:40.764 --> 00:08:42.905
This is what we're suffering with our own product,

167
00:08:42.925 --> 00:08:44.947
because as we released some products in Ahrefs,

168
00:08:45.427 --> 00:08:47.789
we messed up how we presented their pricing.

169
00:08:47.829 --> 00:08:48.890
People misunderstood it.

170
00:08:49.290 --> 00:08:53.353
And a lot of content is being created with misleading claims about our pricing.

171
00:08:53.653 --> 00:08:54.774
So what we're doing right now,

172
00:08:54.814 --> 00:08:56.255
we're trying to catch all of that,

173
00:08:56.315 --> 00:08:56.996
reach out and say,

174
00:08:57.816 --> 00:09:01.519
you're making a wrong statement about our pricing.

175
00:09:01.559 --> 00:09:02.179
Please fix it.

176
00:09:02.740 --> 00:09:04.881
So this is where

177
00:09:06.070 --> 00:09:07.611
Speaking of business potential,

178
00:09:07.871 --> 00:09:20.679
we're getting into the business potential three area for Ahrefs because we have our own web crawler and we continuously crawl the web and discover new pages and only we can do it.

179
00:09:20.759 --> 00:09:32.906
So if you want to track your web mentions and you want to catch pages that talk about you and you want to instantly reach out to them and ask them to fix something or clarify something.

180
00:09:33.534 --> 00:09:34.675
This is only Ahrefs can do.

181
00:09:34.735 --> 00:09:34.895
Yeah,

182
00:09:34.935 --> 00:09:38.526
there are like a bunch of web mentioned trackers,

183
00:09:38.926 --> 00:09:42.529
but most of them are based on scraping Google search results,

184
00:09:42.850 --> 00:09:44.451
which doesn't give you enough coverage.

185
00:09:44.771 --> 00:09:48.274
So because Ahrefs crawls the entire web with our own crawlers,

186
00:09:48.774 --> 00:09:51.677
we have a much better coverage than most of these tools do.

187
00:09:52.565 --> 00:09:57.949
And we are right now building some pretty awesome products that with the help of AI,

188
00:09:58.049 --> 00:09:58.530
of course.

189
00:09:59.185 --> 00:10:02.447
help you extract meaningful information.

190
00:10:02.467 --> 00:10:02.948
For example,

191
00:10:02.968 --> 00:10:07.931
if you're launching a new product and you want to track the sentiment or the narrative,

192
00:10:08.271 --> 00:10:10.373
what are people saying about your new launch?

193
00:10:11.221 --> 00:10:13.022
What you can do with the help of Ahrefs,

194
00:10:13.023 --> 00:10:15.984
you can catch all the pages that mention your new product.

195
00:10:16.245 --> 00:10:17.425
And then with the help of AI,

196
00:10:17.445 --> 00:10:22.869
you can analyze every page and get a report like here are three pages that you need fixing.

197
00:10:23.502 --> 00:10:24.702
All the other pages are fine.

198
00:10:24.722 --> 00:10:28.345
So you don't need to visit them yourself and read what they're talking about you.

199
00:10:28.749 --> 00:10:29.810
AI would do this for you.

200
00:10:29.870 --> 00:10:35.452
And I guess the next step is AI would proactively reach out to the owners of these pages and tell them,

201
00:10:35.512 --> 00:10:35.712
hey,

202
00:10:36.092 --> 00:10:37.313
you wrote about this product,

203
00:10:37.653 --> 00:10:39.294
but your information is actually incorrect.

204
00:10:39.334 --> 00:10:45.613
And here are five other pages that have correct information to kind of prove you that you're wrong.

205
00:10:46.013 --> 00:10:46.133
So,

206
00:10:47.273 --> 00:10:47.393
yeah,

207
00:10:47.673 --> 00:10:50.775
I'm looking forward to us finishing building this product.

208
00:10:51.555 --> 00:10:51.735
Okay,

209
00:10:51.815 --> 00:10:53.904
great.

210
00:10:54.124 --> 00:10:54.804
The thing is,

211
00:10:56.657 --> 00:10:57.097
how...

212
00:10:57.665 --> 00:11:00.107
So I understand like the whole philosophy,

213
00:11:00.408 --> 00:11:00.728
I think,

214
00:11:00.908 --> 00:11:01.329
around it.

215
00:11:02.141 --> 00:11:05.444
But now that I need to work on the topic.

216
00:11:06.017 --> 00:11:07.078
So for SEO,

217
00:11:07.838 --> 00:11:08.939
we know the playbook.

218
00:11:09.340 --> 00:11:09.560
Okay,

219
00:11:09.620 --> 00:11:11.161
there is kind of a roadmap to follow,

220
00:11:11.361 --> 00:11:14.945
like searching for your keywords and having like the volume,

221
00:11:15.145 --> 00:11:15.285
etc,

222
00:11:15.325 --> 00:11:15.565
etc.

223
00:11:17.730 --> 00:11:23.676
What do you need to change about the way you work your SEO to improve your GEO?

224
00:11:23.776 --> 00:11:24.496
Because I think,

225
00:11:24.576 --> 00:11:24.837
you know...

226
00:11:26.197 --> 00:11:28.818
It's like what you just mentioned is

227
00:11:29.318 --> 00:11:32.339
SEO without clear data.

228
00:11:33.259 --> 00:11:36.320
And so because you don't have the clear data like ChatGPT and co,

229
00:11:36.740 --> 00:11:39.141
they don't give you the specific logs and the volumes,

230
00:11:39.142 --> 00:11:39.461
et cetera,

231
00:11:39.481 --> 00:11:39.801
et cetera.

232
00:11:40.621 --> 00:11:41.141
It's like

233
00:11:42.822 --> 00:11:43.822
I'm dancing in the dark,

234
00:11:44.750 --> 00:11:50.632
but still the philosophy behind the GEO from what you mentioned is roughly exactly the same as SEO,

235
00:11:50.852 --> 00:11:51.812
but without the numbers.

236
00:11:52.272 --> 00:11:53.173
Would you say that's correct?

237
00:11:54.297 --> 00:11:54.617
Yeah,

238
00:11:54.778 --> 00:11:55.678
it's very similar.

239
00:11:55.758 --> 00:11:56.479
It's very similar.

240
00:11:56.499 --> 00:11:57.140
And for example,

241
00:11:57.180 --> 00:12:00.923
the way that we advise our customers to,

242
00:12:01.639 --> 00:12:02.120
for example,

243
00:12:02.180 --> 00:12:04.862
create a list of prompts that they want to track,

244
00:12:06.639 --> 00:12:10.823
we advise them to take inspiration from popular Google searches.

245
00:12:11.415 --> 00:12:15.835
Because if a certain topic in your industry is popular in Google,

246
00:12:15.935 --> 00:12:18.137
if that's something that people ask in Google,

247
00:12:18.749 --> 00:12:23.333
there's a high likelihood that people are asking similar things in ChatGPT.

248
00:12:24.089 --> 00:12:33.003
Another source of how to know what to track in terms of prompts is the content that you have created on your website.

249
00:12:33.660 --> 00:12:36.382
If your marketing team is smart,

250
00:12:37.274 --> 00:12:45.355
then you have created your content with a certain purpose because someone wants to have answers to this question.

251
00:12:45.435 --> 00:12:47.797
So you didn't create content out of thin air.

252
00:12:48.545 --> 00:12:53.205
You created content because someone is searching for this information.

253
00:12:53.753 --> 00:12:55.914
So you can just feed your content.

254
00:12:55.974 --> 00:12:58.854
You can just plug your blog into

255
00:12:59.455 --> 00:13:00.955
ChatGPT and say it,

256
00:13:00.995 --> 00:13:04.516
visit every article I have and tell me what kind of three,

257
00:13:04.576 --> 00:13:08.337
four prompts people would use to find information in this article,

258
00:13:08.357 --> 00:13:10.278
what kind of prompts people would be asking.

259
00:13:12.214 --> 00:13:12.574
So yeah,

260
00:13:12.674 --> 00:13:14.174
in terms of how

261
00:13:14.575 --> 00:13:15.755
SEO transitions into

262
00:13:16.215 --> 00:13:17.463
GEO, well,

263
00:13:17.483 --> 00:13:18.884
the first step is your website.

264
00:13:19.484 --> 00:13:20.084
Right now,

265
00:13:20.664 --> 00:13:21.604
more than ever,

266
00:13:22.233 --> 00:13:23.053
you need to have...

267
00:13:24.081 --> 00:13:28.203
ample and exhaustive information on your website.

268
00:13:28.583 --> 00:13:29.184
Like I said,

269
00:13:29.564 --> 00:13:36.407
we suffered from making this mistake when we released the new product and we kind of messed up the pricing a little bit.

270
00:13:36.408 --> 00:13:38.668
So it was a bit hard to figure out.

271
00:13:40.208 --> 00:13:46.691
It backfired at us because when other people started creating content and right now it is so easy to create content.

272
00:13:47.091 --> 00:13:48.592
Anyone can ask Claude,

273
00:13:49.224 --> 00:13:51.385
like visit these five tools.

274
00:13:52.065 --> 00:14:19.689
get information about their pricing and create an article like with the from cheapest to most expensive ones so it's not even a person visiting your landing page trying to figure out your pricing it's ai visiting your page and if ai won't be able to figure out what you're saying on this page if it's hidden in some like fancy interfaces or if you're trying to be too clever in how you position yourself and explain things.

275
00:14:20.009 --> 00:14:21.490
If things have double meaning,

276
00:14:22.570 --> 00:14:28.054
you can expect that people who would be creating content about you and would be using AI for this,

277
00:14:28.750 --> 00:14:30.971
they're going to create a lot of misinformation.

278
00:14:31.408 --> 00:14:32.148
So like I said,

279
00:14:32.168 --> 00:14:33.509
it starts from your website.

280
00:14:33.629 --> 00:14:33.849
Now,

281
00:14:33.949 --> 00:14:34.690
more than ever,

282
00:14:34.750 --> 00:14:36.311
you have to be very,

283
00:14:36.391 --> 00:14:44.496
very careful about the information that you put out on your website because it can get picked up by AI-generated content created by other people.

284
00:14:45.016 --> 00:14:46.789
And the next step is…

285
00:14:47.577 --> 00:14:48.900
Like when you do marketing,

286
00:14:48.940 --> 00:14:52.467
when you promote your stuff and you want other people to talk about you,

287
00:14:52.527 --> 00:14:54.891
when you want people to create reviews of your service,

288
00:14:55.212 --> 00:14:56.494
comparison of your service,

289
00:14:56.534 --> 00:14:57.817
tutorials about your service.

290
00:14:58.662 --> 00:15:00.863
You want to be aware of what is happening.

291
00:15:01.331 --> 00:15:02.352
Because like I said,

292
00:15:03.733 --> 00:15:09.092
our mistake with how we positioned our pricing created a lot of misinformation.

293
00:15:09.412 --> 00:15:13.430
And now we need to be catching all this and fixing it.

294
00:15:13.570 --> 00:15:14.390
Because the thing is,

295
00:15:14.771 --> 00:15:14.931
yeah,

296
00:15:14.971 --> 00:15:19.873
we could look at our citations in ChatGPT so we can set up all those prompts.

297
00:15:20.114 --> 00:15:21.834
Prompts specifically about pricing,

298
00:15:21.875 --> 00:15:25.216
like what is the pricing of SEO tools?

299
00:15:25.256 --> 00:15:26.977
What is the pricing of marketing tools?

300
00:15:27.057 --> 00:15:27.798
What are they like?

301
00:15:28.710 --> 00:15:49.348
cheapest marketing tools or like most expensive marketing tools so we can in theory we can create a lot of prompts about pricing we can find all the citations that chat gpt perplexity gemini are using to pull information about pricing and we can go to these pages and say oh like you have a mistake please fix it but the thing is the

302
00:15:49.408 --> 00:15:57.530
citations that we see in chat gpt gemini cloud etc today are not necessarily the citations that they would be using

303
00:15:57.650 --> 00:16:15.470
tomorrow because web is kind of like a living and breathing and evolving organism so you have to proactively catch the narrative what are people talking about you on the web and you have to be fixing it before

304
00:16:15.850 --> 00:16:27.238
ai would start pulling these pages and god forbid if ai would like train on these pages because then wrong information would be ingrained in the model this is why it is so in

305
00:16:27.278 --> 00:16:52.381
important to catch and fix those things as soon as possible yeah i think again we're going back to common sense like yeah again it's it's like of course you can speak about all the tactics and all the numbers and all the blah blah blah but as you mentioned like uh internet is a moving organism and especially ai and

306
00:16:52.441 --> 00:16:54.442
so with seo you've got

307
00:16:54.722 --> 00:16:55.082
I don't know,

308
00:16:55.122 --> 00:16:56.983
like 30 years of experience.

309
00:16:57.023 --> 00:17:03.932
So you know that in terms of infrastructure and ground is,

310
00:17:05.589 --> 00:17:06.769
I can stick in the time,

311
00:17:07.089 --> 00:17:07.869
but with AI,

312
00:17:08.050 --> 00:17:13.751
everything is changing and moving so fast that all the tactics from today will probably change next week,

313
00:17:14.975 --> 00:17:15.916
if not next day.

314
00:17:16.556 --> 00:17:18.276
So yeah,

315
00:17:18.376 --> 00:17:23.186
you really need to step back and think about why are we doing all this?

316
00:17:23.406 --> 00:17:23.566
like

317
00:17:23.810 --> 00:17:25.571
How do people search online?

318
00:17:25.991 --> 00:17:26.871
And at the end of the day,

319
00:17:26.991 --> 00:17:29.672
maybe the numbers will not be 45.1,

320
00:17:29.813 --> 00:17:30.513
as you mentioned,

321
00:17:30.993 --> 00:17:33.114
but is the direction correct?

322
00:17:33.802 --> 00:17:33.962
Like,

323
00:17:33.982 --> 00:17:34.222
I mean,

324
00:17:34.322 --> 00:17:34.582
again,

325
00:17:34.943 --> 00:17:35.703
it's common sense.

326
00:17:36.667 --> 00:17:36.827
Yeah,

327
00:17:36.927 --> 00:17:37.407
exactly.

328
00:17:37.627 --> 00:17:41.913
I've been in the SEO industry for more than 15 years and

329
00:17:42.673 --> 00:17:43.934
I've seen many

330
00:17:44.574 --> 00:17:46.295
Google algorithm updates.

331
00:17:46.335 --> 00:17:48.376
I've seen many platforms come and go,

332
00:17:49.216 --> 00:17:50.737
but the fundamentals,

333
00:17:50.817 --> 00:17:53.258
if we're talking about common sense And if we...

334
00:17:53.578 --> 00:17:58.710
boil down all those like fancy tactics to their fundamental level,

335
00:17:58.770 --> 00:18:01.332
to the fundamental mechanisms of how they,

336
00:18:02.141 --> 00:18:03.482
how we create information,

337
00:18:03.542 --> 00:18:04.923
how people consume information,

338
00:18:04.963 --> 00:18:06.304
how people find information,

339
00:18:06.364 --> 00:18:07.625
how people become your customers.

340
00:18:08.317 --> 00:18:09.979
The fundamentals are the same.

341
00:18:10.603 --> 00:18:11.944
And as today,

342
00:18:12.685 --> 00:18:19.482
you as a business are responsible for sharing information about yourself.

343
00:18:19.958 --> 00:18:35.454
that is easy to consume so previously your job was to create information that any average person visiting your website they they won't have to think twice as like the name of the book don't make me think i like this concept do it just

344
00:18:35.754 --> 00:18:44.458
do it don't let your dreams be dreams yesterday you said tomorrow so just do it

345
00:18:44.899 --> 00:18:46.964
Make your dreams come true

346
00:18:47.626 --> 00:18:49.130
Just do it