WEBVTT 1 00:00:00.060 --> 00:00:01.321 Welcome to Ad Infinitum, 2 00:00:01.401 --> 00:00:04.023 the only show solely focused on audio ads, 3 00:00:04.024 --> 00:00:05.184 the creatives who make them, 4 00:00:05.203 --> 00:00:08.648 the latest thinking that informs them how the space is evolving, 5 00:00:08.789 --> 00:00:09.867 and my favorite part, 6 00:00:09.891 --> 00:00:13.016 a roundup of recent ads with analysis by yours truly, 7 00:00:13.711 --> 00:00:14.617 Stu Redwine, 8 00:00:14.773 --> 00:00:16.641 and typically each episode's guest, 9 00:00:16.750 --> 00:00:19.078 only I'm trying something new on this episode, 10 00:00:19.094 --> 00:00:19.672 no guest, 11 00:00:20.266 --> 00:00:21.156 just yours truly, 12 00:00:21.703 --> 00:00:21.875 Stu 13 00:00:22.641 --> 00:00:25.109 Redwine. Want to take a listen to some recent. 14 00:00:25.816 --> 00:00:28.379 top spenders from Magellan.ai. 15 00:00:28.399 --> 00:00:34.404 You can get a free demo of Magellan at Magellan.ai slash ad infinitum. 16 00:00:35.365 --> 00:00:37.029 And so we're going to listen to, 17 00:00:37.467 --> 00:00:37.865 like I said, 18 00:00:37.951 --> 00:00:40.029 four top spenders from September. 19 00:00:40.709 --> 00:00:41.772 Want to listen to the ads, 20 00:00:41.819 --> 00:00:47.397 give the audio licks scores and a few thoughts on what they're doing and what they could potentially do better. 21 00:00:47.490 --> 00:00:50.506 So the first one here is from 22 00:00:51.162 --> 00:00:51.834 Washable 23 00:00:52.209 --> 00:00:52.897 Sofas. 24 00:00:53.632 --> 00:00:55.593 which has been the top spender recently. 25 00:00:56.313 --> 00:00:57.993 I wonder what their business is all about. 26 00:00:58.552 --> 00:00:59.235 Let's find out. 27 00:00:59.415 --> 00:01:01.673 Tired of spills and stains on your sofa? 28 00:01:02.134 --> 00:01:04.430 Washablesofas.com has your back. 29 00:01:04.774 --> 00:01:06.376 Featuring the Anabay Collection, 30 00:01:06.696 --> 00:01:10.251 the only designer sofa that's machine washable inside and out, 31 00:01:10.594 --> 00:01:13.391 where designer quality meets budget-friendly prices. 32 00:01:13.735 --> 00:01:14.251 That's right, 33 00:01:14.532 --> 00:01:16.704 sofas start at just $699. 34 00:01:17.236 --> 00:01:20.018 Enjoy a no-risk experience with pet-friendly, 35 00:01:20.159 --> 00:01:20.999 stain-resistant, 36 00:01:21.100 --> 00:01:24.104 and changeable slipcovers made with performance fabrics. 37 00:01:24.483 --> 00:01:30.272 Experience cloud-like comfort with high-resilience foam that's hypoallergenic and never needs fluffing. 38 00:01:30.530 --> 00:01:32.671 The sturdy steel frame ensures longevity, 39 00:01:32.991 --> 00:01:35.632 and the modular pieces can be rearranged anytime. 40 00:01:36.053 --> 00:01:38.975 Check out WashableSofas.com and get up to 60% 41 00:01:39.397 --> 00:01:40.553 off your Anabase sofa, 42 00:01:41.022 --> 00:01:41.616 backed by a 43 00:01:42.100 --> 00:01:43.663 30-day satisfaction guarantee. 44 00:01:44.085 --> 00:01:45.647 If you're not absolutely in love... 45 00:01:45.960 --> 00:01:47.521 Send it back for a full refund. 46 00:01:47.840 --> 00:01:49.901 No return shipping or restocking fees. 47 00:01:50.240 --> 00:01:51.061 Every penny back. 48 00:01:51.580 --> 00:01:54.158 Upgrade now at washablesofas.com. 49 00:01:54.963 --> 00:01:58.065 Offers are subject to change and certain restrictions may apply. 50 00:01:58.299 --> 00:02:00.065 So Washable Sofa sounds like 51 00:02:01.143 --> 00:02:08.932 Lovesack, only it's much more clear what Washable Sofa is than what Lovesack is from the name of the advertiser. 52 00:02:09.541 --> 00:02:10.166 Why don't we do this? 53 00:02:10.182 --> 00:02:11.619 We're going to listen to all four. 54 00:02:12.464 --> 00:02:16.729 And then I will give the breakdown of the scores. 55 00:02:16.730 --> 00:02:18.350 I'll just give some immediate thoughts. 56 00:02:18.389 --> 00:02:18.632 I mean, 57 00:02:18.690 --> 00:02:18.889 look, 58 00:02:18.932 --> 00:02:21.534 this is one of those that Clarity has a cleverness all of its own. 59 00:02:22.675 --> 00:02:23.612 Been a top spender. 60 00:02:23.971 --> 00:02:25.159 Seems like they know what they're doing. 61 00:02:25.198 --> 00:02:26.518 That price point is lower. 62 00:02:27.878 --> 00:02:30.456 Having been a Love Sack customer myself, 63 00:02:30.628 --> 00:02:31.487 this sounds lower. 64 00:02:31.596 --> 00:02:35.721 So it sounds like it's Love Sack on a budget with all the value props. 65 00:02:36.034 --> 00:02:36.409 And 66 00:02:37.550 --> 00:02:39.706 I imagine just... 67 00:02:40.364 --> 00:02:41.445 Reading between the lines, 68 00:02:41.465 --> 00:02:42.126 so to speak, 69 00:02:42.527 --> 00:02:43.507 this is a big spend. 70 00:02:43.888 --> 00:02:48.310 They're spending a lot right now coming into the holidays when we've got the tariffs affecting everything. 71 00:02:48.396 --> 00:02:50.115 And so let me get this washable sofa. 72 00:02:50.154 --> 00:02:51.615 Are you tired of spills and stains on your sofa? 73 00:02:51.616 --> 00:02:52.099 Of course. 74 00:02:52.318 --> 00:02:57.443 And then like who wants to buy completely new furniture that can get crazy expensive? 75 00:02:58.865 --> 00:03:00.318 They're saying there's no risk. 76 00:03:01.630 --> 00:03:02.630 Talk about the comfort. 77 00:03:03.271 --> 00:03:04.365 Like it is very, 78 00:03:05.661 --> 00:03:06.255 very clear. 79 00:03:06.271 --> 00:03:08.365 And this is the kind of stuff that a lot of folks say. 80 00:03:08.916 --> 00:03:09.357 Listen to, 81 00:03:09.757 --> 00:03:10.577 turns them off, 82 00:03:10.678 --> 00:03:11.278 but you know, 83 00:03:11.519 --> 00:03:11.878 it's like, 84 00:03:11.919 --> 00:03:12.099 it's, 85 00:03:12.858 --> 00:03:13.081 it's, 86 00:03:13.401 --> 00:03:13.523 uh, 87 00:03:13.524 --> 00:03:14.120 it's crazy. 88 00:03:14.183 --> 00:03:14.823 It's so crazy. 89 00:03:14.843 --> 00:03:15.784 It just might work. 90 00:03:16.523 --> 00:03:19.507 And my guess is that this probably is working very well. 91 00:03:19.546 --> 00:03:21.226 This feels very old school DR, 92 00:03:21.327 --> 00:03:24.773 somebody that knows what they're doing and putting that pleasant song in there, 93 00:03:25.187 --> 00:03:25.468 um, 94 00:03:25.952 --> 00:03:27.030 does a ton of work for you. 95 00:03:27.749 --> 00:03:28.062 You know, 96 00:03:28.233 --> 00:03:31.265 there are those that would be turned off by this, 97 00:03:31.343 --> 00:03:35.937 but I would wonder if they'd even be somebody that would buy a washable sofa for $699. 98 00:03:36.358 --> 00:03:37.827 That's something you have to keep in mind as well. 99 00:03:39.153 --> 00:03:39.273 So, 100 00:03:39.513 --> 00:03:39.633 yeah, 101 00:03:39.994 --> 00:03:41.635 thumbs up on this one for now on. 102 00:03:41.715 --> 00:03:42.476 They're doing clear. 103 00:03:42.597 --> 00:03:46.019 It would be way cooler if they were using the hosts. 104 00:03:46.121 --> 00:03:49.000 This is from Drama Queens episode, 105 00:03:49.023 --> 00:03:49.804 Work in Progress, 106 00:03:49.867 --> 00:03:50.961 Jonathan Capehart, 107 00:03:51.687 --> 00:03:52.726 published on 9-3. 108 00:03:52.727 --> 00:03:54.664 So there's washable sofas. 109 00:03:54.851 --> 00:03:55.351 All right. 110 00:03:55.429 --> 00:03:56.070 Next up, 111 00:03:56.164 --> 00:03:58.773 we've got FanDuel on Locked on Kraken, 112 00:03:59.273 --> 00:04:03.242 daily podcast on the Seattle Kraken episode. 113 00:04:03.273 --> 00:04:06.773 Will Lambert's disciplined approach resurrect the Seattle Krakats' 114 00:04:06.774 --> 00:04:07.508 playoff hopes? 115 00:04:09.072 --> 00:04:09.212 Oh, 116 00:04:09.332 --> 00:04:10.234 not Will Lambert. 117 00:04:11.554 --> 00:04:12.216 That's not a name. 118 00:04:12.236 --> 00:04:13.318 It's Will Lamberts. 119 00:04:13.915 --> 00:04:14.779 So let's try that again. 120 00:04:15.158 --> 00:04:15.798 Will Lamberts' 121 00:04:15.837 --> 00:04:17.439 disciplined approach resurrect, 122 00:04:17.564 --> 00:04:18.181 all caps, 123 00:04:18.681 --> 00:04:20.626 the Seattle's Kraken's playoff hopes? 124 00:04:21.486 --> 00:04:21.861 I don't know. 125 00:04:21.884 --> 00:04:22.986 We'll have to watch and see. 126 00:04:23.204 --> 00:04:24.767 Let's listen to this ad by 127 00:04:25.111 --> 00:04:26.892 FanDuel on Locked on Kraken. 128 00:04:27.517 --> 00:04:31.329 This episode of Locked on Kraken brought to you by our friends at FanDuel. 129 00:04:31.392 --> 00:04:32.501 The season is here. 130 00:04:32.517 --> 00:04:33.829 NFL season is here. 131 00:04:33.861 --> 00:04:35.142 NHL season is almost here. 132 00:04:35.452 --> 00:04:38.595 And FanDuel is making sure you're ready to kick off with a can't-miss offer. 133 00:04:38.976 --> 00:04:39.296 Right now, 134 00:04:39.335 --> 00:04:40.837 new customers can bet $5, 135 00:04:41.079 --> 00:04:42.540 and if your first $5 bet wins, 136 00:04:42.560 --> 00:04:45.439 you'll get $300 in bonus bets to use across the app. 137 00:04:46.283 --> 00:04:49.744 A lot of people love using FanDuel because you have player props, 138 00:04:50.165 --> 00:04:51.165 same-game parlays. 139 00:04:51.166 --> 00:04:54.064 You can even jump in while the live action is happening. 140 00:04:54.408 --> 00:04:56.236 It makes game day more exciting. 141 00:04:56.579 --> 00:04:58.689 You have all of those opportunities to, 142 00:04:59.329 --> 00:04:59.579 you know, 143 00:04:59.689 --> 00:05:02.079 win a little money while watching your favorite team. 144 00:05:02.492 --> 00:05:02.872 It's quick, 145 00:05:02.973 --> 00:05:03.393 it's easy, 146 00:05:03.593 --> 00:05:07.455 and it's the best way to add a little more energy to Sundays. 147 00:05:08.077 --> 00:05:09.858 And if you are ready to play, 148 00:05:10.221 --> 00:05:14.026 download the FanDuel app now by visiting FanDuel.com to get started. 149 00:05:14.080 --> 00:05:17.190 That's FanDuel.com to place your first $5 bet. 150 00:05:17.846 --> 00:05:20.088 There's like a bunch of background noise in that ad. 151 00:05:21.463 --> 00:05:22.791 Producer Jeff is agreeing with me. 152 00:05:23.698 --> 00:05:23.807 Yeah, 153 00:05:23.808 --> 00:05:24.526 that was interesting. 154 00:05:24.527 --> 00:05:28.198 It felt like I was listening to like when you call the police department. 155 00:05:29.313 --> 00:05:30.935 For those of you that have called the police department, 156 00:05:31.916 --> 00:05:33.298 I know I have a handful of times. 157 00:05:34.318 --> 00:05:38.084 The background noise is a little different than like a call center. 158 00:05:38.123 --> 00:05:40.084 Like it was just like stuff going on in the background, 159 00:05:40.724 --> 00:05:41.388 which is interesting. 160 00:05:41.427 --> 00:05:41.584 Yeah, 161 00:05:41.585 --> 00:05:43.209 it doesn't sound like she's used FanDuel. 162 00:05:44.287 --> 00:05:46.084 I'm not sure if this is a host or not. 163 00:05:47.896 --> 00:05:48.256 But you know, 164 00:05:48.271 --> 00:05:49.459 there's something to gambling. 165 00:05:51.193 --> 00:05:52.334 Why do people gamble? 166 00:05:52.412 --> 00:05:52.990 To win money. 167 00:05:54.693 --> 00:05:56.084 Or because they lost and to try, 168 00:05:56.085 --> 00:05:56.318 you know, 169 00:05:56.319 --> 00:05:56.974 but it's to win. 170 00:05:57.474 --> 00:05:58.099 You play to win. 171 00:05:59.089 --> 00:05:59.850 So that's in there. 172 00:06:00.090 --> 00:06:00.611 It's clear. 173 00:06:03.155 --> 00:06:04.174 But yeah, 174 00:06:04.213 --> 00:06:05.315 I thought at first I was like, 175 00:06:05.316 --> 00:06:05.436 oh, 176 00:06:05.456 --> 00:06:09.299 this is a perfect one to follow up washable sofas because she's going to give the endorsement. 177 00:06:09.300 --> 00:06:13.667 But it was like she's like a lot of people love using FanDuel because you have player props, 178 00:06:13.721 --> 00:06:15.885 same game parlays. 179 00:06:16.370 --> 00:06:16.963 And I'm the same. 180 00:06:16.979 --> 00:06:21.651 Like I don't not big on on all the ins and outs in the lingo. 181 00:06:22.432 --> 00:06:24.854 But a lot of people love as opposed to I love it. 182 00:06:24.929 --> 00:06:39.925 you know or i use it or even somebody like hey i know our producer jeff uses it um blah blah blah blah so but it was clear again this is this is a it's a clarity episode this is from 917 uh 183 00:06:39.987 --> 00:06:51.471 i would put washable soap was above this one um just because it went a little bit longer the more you tell us the more you sell uh but maybe but probably just by a hair uh 184 00:06:52.241 --> 00:06:54.244 But both of these are doing a lot right, 185 00:06:54.283 --> 00:06:54.703 but man, 186 00:06:54.764 --> 00:06:58.709 they're not not doing anything and impress anybody if you played it in a boardroom. 187 00:06:58.748 --> 00:06:59.428 That's for sure. 188 00:07:00.631 --> 00:07:02.311 But they might just be working. 189 00:07:02.334 --> 00:07:03.709 They probably are. 190 00:07:04.514 --> 00:07:06.334 Here's one from a massive podcast advertiser, 191 00:07:06.459 --> 00:07:08.490 BetterHelp on Pod Save the People. 192 00:07:09.819 --> 00:07:16.350 This is from 10-7 with Liberty and Justice for Some is the name of the episode. 193 00:07:16.381 --> 00:07:16.772 Here we go. 194 00:07:17.865 --> 00:07:19.225 This episode is sponsored by BetterHelp. 195 00:07:19.809 --> 00:07:19.989 Now, 196 00:07:20.210 --> 00:07:22.511 October 10th is World Mental Health Day, 197 00:07:22.632 --> 00:07:25.255 and this year we're saying thank you to the therapist. 198 00:07:25.576 --> 00:07:26.115 I'll tell you, 199 00:07:26.755 --> 00:07:28.455 therapy has been a game changer for me. 200 00:07:28.681 --> 00:07:31.822 I'm so happy that I finally as an adult went to therapy. 201 00:07:32.525 --> 00:07:34.064 And I used to go two days a week, 202 00:07:34.244 --> 00:07:36.580 and now I go when I need it more. 203 00:07:36.720 --> 00:07:41.533 But it has been important because I just needed somewhere to process the world 204 00:07:42.145 --> 00:07:43.986 in my life without the people in my life. 205 00:07:44.127 --> 00:07:45.709 And this was the way that I could do it. 206 00:07:46.248 --> 00:07:47.971 So shout out to the therapists, 207 00:07:48.092 --> 00:07:50.217 the therapists that have helped me and the people I love. 208 00:07:50.631 --> 00:07:52.233 And that's why I think BetterHelp is great. 209 00:07:52.498 --> 00:07:56.420 BetterHelp therapists have helped over 5 million people worldwide on their mental health journeys. 210 00:07:56.779 --> 00:07:58.139 That's millions of stories, 211 00:07:58.264 --> 00:07:59.420 millions of issues, 212 00:07:59.483 --> 00:08:01.389 millions of things people want to talk about. 213 00:08:01.764 --> 00:08:04.014 And behind everyone is a therapist who showed up, 214 00:08:04.186 --> 00:08:04.545 listened, 215 00:08:04.623 --> 00:08:06.248 and helped somebody take a step forward. 216 00:08:06.936 --> 00:08:07.654 Moments in therapy, 217 00:08:07.733 --> 00:08:08.529 like the right question, 218 00:08:08.545 --> 00:08:09.576 a safe space to cry, 219 00:08:09.654 --> 00:08:11.217 or a small win can change lives. 220 00:08:11.725 --> 00:08:12.826 This World Mental Health Day, 221 00:08:12.906 --> 00:08:20.250 BetterHelp is honoring those connections and the therapists who make them possible while showing how easy it is to get guidance from a licensed therapist online with BetterHelp. 222 00:08:21.133 --> 00:08:27.461 One day I was in therapy and my therapist had asked me a question and I answered it and I just heard my voice say it out loud and like I could hear it. 223 00:08:27.539 --> 00:08:27.875 I like, 224 00:08:28.344 --> 00:08:29.266 me saying it out loud, 225 00:08:29.297 --> 00:08:30.219 I like heard the thing. 226 00:08:30.344 --> 00:08:30.641 I like, 227 00:08:30.922 --> 00:08:32.766 it was just one of those aha moments, 228 00:08:33.125 --> 00:08:35.031 but it was prompted by him asking me a question and 229 00:08:35.484 --> 00:08:40.594 I'm so thankful for my therapist to really pushing me and just asking me things in such a safe and simple way. 230 00:08:41.241 --> 00:08:42.682 But that like when I say it out loud, 231 00:08:42.701 --> 00:08:43.021 I'm like, 232 00:08:43.121 --> 00:08:43.302 oh, 233 00:08:43.741 --> 00:08:44.263 I get it. 234 00:08:45.081 --> 00:08:46.782 And with over 30,000 therapists, 235 00:08:46.821 --> 00:08:49.403 BetterHelp is the world's largest online therapy platform. 236 00:08:50.083 --> 00:08:52.403 And you can find a therapist that's right for you. 237 00:08:52.684 --> 00:08:54.286 You can switch therapists anytime. 238 00:08:54.302 --> 00:08:55.606 You can get started right now. 239 00:08:55.708 --> 00:08:56.747 It's fully virtual. 240 00:08:57.177 --> 00:08:58.286 I can't recommend it enough. 241 00:08:58.802 --> 00:08:59.817 This World Mental Health Day, 242 00:08:59.942 --> 00:09:02.739 we're celebrating the therapists who've helped millions of people take a step forward. 243 00:09:03.208 --> 00:09:05.020 If you're ready to find the right therapist for you, 244 00:09:05.130 --> 00:09:06.645 BetterHelp can help you start that journey. 245 00:09:07.192 --> 00:09:08.192 Our lessons get 10% 246 00:09:08.208 --> 00:09:09.833 off their first month at betterhelp.com. 247 00:09:10.841 --> 00:09:14.784 That's B-E-T-T-E-R help.com slash people. 248 00:09:14.785 --> 00:09:15.284 That's better. 249 00:09:16.027 --> 00:09:17.866 H-E-L-P.com slash people. 250 00:09:18.488 --> 00:09:21.613 That was two minutes and a lot to like about that. 251 00:09:21.714 --> 00:09:24.253 So we didn't get self-identification, 252 00:09:25.316 --> 00:09:30.823 which is something I miss a lot on host-read ads to say the host name, 253 00:09:30.855 --> 00:09:31.402 even though it's like, 254 00:09:31.403 --> 00:09:31.527 well, 255 00:09:31.542 --> 00:09:32.355 they already know that. 256 00:09:32.402 --> 00:09:35.402 It's like any time that thought comes into our minds, 257 00:09:35.464 --> 00:09:36.980 I feel like as advertisers and marketers, 258 00:09:36.981 --> 00:09:37.683 we've got to check it. 259 00:09:38.461 --> 00:09:54.308 because it's like what i always think of i live in santa clarita california and i'll walk into the walmart and there's a sign up above inside walmart like you're in their house and there's a huge banner that says number one grocer in california like you've already made the decision you're already there um 260 00:09:54.660 --> 00:10:07.550 it's just so important to make your claims and and and boost confidence and trust wherever you can like those that's the number one thing is uh trust um and then what it is 261 00:10:08.553 --> 00:10:12.643 And then offer and how you say it. 262 00:10:12.745 --> 00:10:14.608 How you say it is kind of right up there with offer. 263 00:10:16.596 --> 00:10:16.713 So. 264 00:10:17.490 --> 00:10:19.590 Missing a little there could be more, 265 00:10:19.591 --> 00:10:22.129 could be more direct when it got into the middle on the story. 266 00:10:22.211 --> 00:10:22.750 Like I like, 267 00:10:22.789 --> 00:10:24.110 I liked where it was headed, 268 00:10:24.770 --> 00:10:26.352 but it was sharing in a general way. 269 00:10:26.353 --> 00:10:31.875 And it was so general that it was easier for me to check out and kind of just got into this long thing. 270 00:10:33.414 --> 00:10:35.461 So it could be more specific about better help. 271 00:10:36.336 --> 00:10:38.602 So I think for the amount of like this whole, 272 00:10:39.071 --> 00:10:39.993 I was going to show you anyway, 273 00:10:40.008 --> 00:10:40.368 the whole, 274 00:10:40.649 --> 00:10:41.743 it's like a chunk of text. 275 00:10:41.744 --> 00:10:42.414 It's two minutes, 276 00:10:42.493 --> 00:10:42.758 right? 277 00:10:43.336 --> 00:10:44.008 So what is that? 278 00:10:44.149 --> 00:10:45.602 360 words, 279 00:10:45.633 --> 00:10:46.633 potentially 300. 280 00:10:46.958 --> 00:10:47.518 some words. 281 00:10:48.378 --> 00:10:48.658 Man, 282 00:10:48.719 --> 00:10:49.379 for all those words, 283 00:10:49.399 --> 00:10:50.901 I don't know how hard each one's working. 284 00:10:51.721 --> 00:10:53.041 Even though technically, 285 00:10:54.299 --> 00:10:55.361 letter of the law, 286 00:10:55.502 --> 00:10:56.619 it's doing a lot, 287 00:10:56.682 --> 00:10:57.799 but spirit of the law, 288 00:10:57.940 --> 00:10:59.244 is it really all the way there? 289 00:10:59.901 --> 00:11:00.682 And I don't think so. 290 00:11:02.338 --> 00:11:02.705 But man, 291 00:11:02.706 --> 00:11:03.760 it comes with a lot of weight. 292 00:11:03.869 --> 00:11:05.416 BetterHelp comes with a lot of weight. 293 00:11:05.417 --> 00:11:06.963 It's not as novel as it used to be, 294 00:11:08.229 --> 00:11:09.463 getting therapy online. 295 00:11:09.947 --> 00:11:15.979 So this is sort of just an ode to mental health without a lot of specificity. 296 00:11:17.078 --> 00:11:18.080 All it would have taken is like, 297 00:11:18.081 --> 00:11:18.199 look, 298 00:11:18.240 --> 00:11:19.740 I don't like to talk a lot about it, 299 00:11:19.800 --> 00:11:21.744 but when my dad died a couple years ago, 300 00:11:22.744 --> 00:11:23.583 I was in therapy, 301 00:11:24.345 --> 00:11:24.486 and 302 00:11:25.189 --> 00:11:33.478 I was hearing myself say things like just something to anchor it to something other than just there wasn't that specificity. 303 00:11:33.619 --> 00:11:33.728 So 304 00:11:34.431 --> 00:11:37.744 I would say cut this thing back on length. 305 00:11:37.775 --> 00:11:38.962 Maybe the person was going long. 306 00:11:38.978 --> 00:11:40.353 It's probably a minute ad, 307 00:11:40.354 --> 00:11:41.244 and they went long. 308 00:11:41.337 --> 00:11:43.259 But if we're going to rank these right now, 309 00:11:43.462 --> 00:11:45.353 I still would put washable sofas on top. 310 00:11:46.006 --> 00:11:47.828 Fan duel and then a better help. 311 00:11:48.109 --> 00:11:48.369 Okay. 312 00:11:48.469 --> 00:11:54.172 Last one we're going to listen to is Toyota on serial killers episode. 313 00:11:54.173 --> 00:11:56.078 Do you believe in magic from nine 15? 314 00:11:56.094 --> 00:11:56.953 This is the final one. 315 00:11:56.976 --> 00:11:57.320 Here we go. 316 00:11:57.617 --> 00:12:08.187 Toyota is moving toward a more sustainable future by giving you the freedom to choose from an incredible lineup of trucks now available in both gas and hybrid models, 317 00:12:08.515 --> 00:12:12.609 including the legendary Tacoma and the powerful Tundra. 318 00:12:12.982 --> 00:12:21.769 both available with the i-Force Max Hybrid powertrain and backed by Toyota's legendary reputation for reliability and value. 319 00:12:22.074 --> 00:12:22.629 In fact, 320 00:12:22.832 --> 00:12:23.910 for 2025, 321 00:12:24.152 --> 00:12:29.199 Toyota is the best resale value brand for the fifth year in a row, 322 00:12:29.511 --> 00:12:32.668 according to the Kelley Blue Book KBB.com, 323 00:12:32.980 --> 00:12:34.777 with Tacoma ranked number one, 324 00:12:35.136 --> 00:12:39.121 holding the highest projected retained value of any vehicle. 325 00:12:39.442 --> 00:12:43.146 Choosing Toyota means having more options and less compromise. 326 00:12:43.386 --> 00:12:48.913 So visit buyatoyota.com for a great deal on an efficient Toyota today. 327 00:12:49.312 --> 00:12:53.679 Vehicles projected resale value is specific to the 2025 model year. 328 00:12:54.015 --> 00:12:55.038 For more information, 329 00:12:55.140 --> 00:12:58.163 visit kellybluebookskbb.com. 330 00:12:58.445 --> 00:12:59.054 Toyota, 331 00:12:59.523 --> 00:13:00.585 let's go places. 332 00:13:01.320 --> 00:13:01.616 Sleepy. 333 00:13:01.757 --> 00:13:02.820 I feel sleepy today. 334 00:13:02.898 --> 00:13:04.773 So maybe that's why these feel sleepy. 335 00:13:04.804 --> 00:13:05.976 But that one felt sleepy too. 336 00:13:07.163 --> 00:13:08.070 It's like it's fine. 337 00:13:08.306 --> 00:13:09.387 And they just might work. 338 00:13:09.687 --> 00:13:10.748 That's what's wild. 339 00:13:10.749 --> 00:13:15.473 Because the mind goes into this like downcycled spot, 340 00:13:15.812 --> 00:13:19.434 especially when it's doing something habitual where it gets payoff, 341 00:13:19.496 --> 00:13:20.519 like dopamine payoff, 342 00:13:20.559 --> 00:13:24.949 which everybody's bandying that about with social media. 343 00:13:25.043 --> 00:13:29.293 But any habit that gives you a satisfactory, 344 00:13:29.434 --> 00:13:30.105 predictable, 345 00:13:30.387 --> 00:13:32.105 though sometimes inconsistent outcome. 346 00:13:32.137 --> 00:13:33.355 So like listening to a host. 347 00:13:33.954 --> 00:13:35.556 There's going to be intermittent reinforcement. 348 00:13:36.056 --> 00:13:37.317 They're going to make you feel really good, 349 00:13:37.358 --> 00:13:38.921 but at unpredictable moments of time. 350 00:13:39.460 --> 00:13:41.319 But you do know they're going to make you feel real good. 351 00:13:42.022 --> 00:13:42.944 Your brain then, 352 00:13:42.960 --> 00:13:43.265 you know, 353 00:13:44.046 --> 00:13:44.866 what fires together, 354 00:13:44.944 --> 00:13:45.687 wires together. 355 00:13:46.843 --> 00:13:48.171 So it's in this really soft, 356 00:13:48.226 --> 00:13:48.726 malleable, 357 00:13:49.327 --> 00:13:51.327 brainwashable place. 358 00:13:52.437 --> 00:13:54.421 And then probably a pretty passive place. 359 00:13:54.858 --> 00:13:56.390 So that when a message like this goes, 360 00:13:56.437 --> 00:13:57.171 it's going in. 361 00:13:58.030 --> 00:13:58.296 You know, 362 00:13:58.374 --> 00:13:59.624 your hearing is always on. 363 00:13:59.640 --> 00:14:00.624 It's 360. 364 00:14:00.796 --> 00:14:01.687 It's the fastest. 365 00:14:02.030 --> 00:14:05.993 It also supersedes all other senses. 366 00:14:06.833 --> 00:14:10.361 So like even something like this is like it's going in, 367 00:14:10.439 --> 00:14:11.400 but could it be better? 368 00:14:11.923 --> 00:14:12.361 And yeah, 369 00:14:12.517 --> 00:14:13.118 it's like this one, 370 00:14:13.783 --> 00:14:14.939 like the BetterHelp one, 371 00:14:15.400 --> 00:14:16.986 is missing that personal like, 372 00:14:17.025 --> 00:14:17.345 man, 373 00:14:17.423 --> 00:14:17.868 I had a 374 00:14:18.470 --> 00:14:22.064 Toyota 4Runner or my friend did. 375 00:14:22.376 --> 00:14:22.767 Like that, 376 00:14:22.783 --> 00:14:23.048 you know, 377 00:14:23.517 --> 00:14:24.173 oh man, 378 00:14:24.189 --> 00:14:24.611 I remember, 379 00:14:25.314 --> 00:14:25.548 you know, 380 00:14:25.736 --> 00:14:26.079 what is it, 381 00:14:26.126 --> 00:14:26.736 Tacomas? 382 00:14:27.314 --> 00:14:27.908 Producer Jeff, 383 00:14:28.079 --> 00:14:29.439 did Toyota make Tacomas? 384 00:14:29.517 --> 00:14:29.954 Tacomas. 385 00:14:30.314 --> 00:14:30.470 Yeah, 386 00:14:30.892 --> 00:14:31.314 I can remember. 387 00:14:31.666 --> 00:14:32.267 Tacos, 388 00:14:32.327 --> 00:14:32.547 like, 389 00:14:32.567 --> 00:14:32.847 you know, 390 00:14:32.907 --> 00:14:34.729 the guys I went to school with when I was, 391 00:14:34.730 --> 00:14:34.950 you know, 392 00:14:34.951 --> 00:14:36.012 they're way into the Tacomas. 393 00:14:36.051 --> 00:14:36.211 Like, 394 00:14:37.251 --> 00:14:37.973 that's a way in. 395 00:14:38.051 --> 00:14:38.411 You go like, 396 00:14:38.434 --> 00:14:42.700 Toyota's just one of those brands people just love. 397 00:14:42.879 --> 00:14:42.997 Oh, 398 00:14:43.020 --> 00:14:44.536 this ad is about Tacomas. 399 00:14:46.418 --> 00:14:46.778 There you go. 400 00:14:46.840 --> 00:14:48.387 I got brainwashed and I didn't even know it. 401 00:14:49.340 --> 00:14:49.731 Oh, 402 00:14:50.106 --> 00:14:50.731 that's funny. 403 00:14:52.090 --> 00:14:52.309 Okay, 404 00:14:52.325 --> 00:14:52.872 so Tacoma, 405 00:14:52.934 --> 00:14:53.668 that would be perfect. 406 00:14:53.700 --> 00:14:53.825 Yeah, 407 00:14:53.903 --> 00:14:55.715 I can remember there was guys I knew, 408 00:14:55.903 --> 00:14:56.075 like, 409 00:14:56.076 --> 00:14:59.981 when I was in college or right out of college that had Tacomas that were way into them, 410 00:15:00.528 --> 00:15:00.778 right? 411 00:15:01.770 --> 00:15:02.010 Well, 412 00:15:02.130 --> 00:15:02.491 right there, 413 00:15:02.531 --> 00:15:02.912 that's me. 414 00:15:03.031 --> 00:15:04.353 If I was the host doing it, 415 00:15:04.892 --> 00:15:11.556 I'm lending some of my credibility to that from a story from my own life to help endorse this Tacoma thing. 416 00:15:11.642 --> 00:15:12.642 So there we go. 417 00:15:12.783 --> 00:15:15.666 Kind of sleepy set of ads on a sleepy Monday. 418 00:15:16.681 --> 00:15:18.650 BetterHelp could have had more personalization. 419 00:15:18.713 --> 00:15:21.072 Toyota could have had more personalization. 420 00:15:21.073 --> 00:15:21.838 We got FanDuel. 421 00:15:21.884 --> 00:15:22.197 FanDuel, 422 00:15:22.228 --> 00:15:23.009 people like to win money. 423 00:15:23.977 --> 00:15:25.277 So if you don't play, 424 00:15:25.278 --> 00:15:25.817 you can't win. 425 00:15:26.257 --> 00:15:26.978 So still, 426 00:15:27.019 --> 00:15:27.177 though, 427 00:15:27.198 --> 00:15:28.800 I think it's a little tough, 428 00:15:28.819 --> 00:15:36.581 but I'd probably put washable sofas at the top because I think they worked harder even in a bland way. 429 00:15:37.183 --> 00:15:37.901 They worked harder. 430 00:15:39.300 --> 00:15:40.901 He worked really hard on it. 431 00:15:40.995 --> 00:15:42.605 Soda washing machines. 432 00:15:43.136 --> 00:15:47.323 It's like the washable sofas worked harder for it if we're ranking these. 433 00:15:47.901 --> 00:15:48.761 Then FanDuel, 434 00:15:50.526 --> 00:15:51.276 washable sofas, 435 00:15:51.323 --> 00:15:51.636 I would say, 436 00:15:51.698 --> 00:15:52.589 worked harder for it. 437 00:15:53.249 --> 00:15:54.049 all things being equal, 438 00:15:54.690 --> 00:15:55.469 then FanDuel, 439 00:15:55.629 --> 00:15:56.789 then I think it's Tacoma, 440 00:15:57.010 --> 00:15:57.828 Toyota Tacoma, 441 00:15:58.391 --> 00:15:59.051 and then BetterHelp. 442 00:15:59.090 --> 00:16:08.074 So let's see what Audiolytics said was cool is we got to grade these in Audiolytics with the new software version of Audiolytics that we're using at the office. 443 00:16:08.075 --> 00:16:08.676 It's so rad. 444 00:16:08.895 --> 00:16:11.957 Because for all time at Oxford Road, 445 00:16:11.958 --> 00:16:13.692 it's like it started out on paper, 446 00:16:14.317 --> 00:16:15.754 and then Google Sheets, 447 00:16:16.442 --> 00:16:17.567 like putting it all in, 448 00:16:17.598 --> 00:16:18.379 and there's weights, 449 00:16:18.473 --> 00:16:20.113 and calculating the curves, 450 00:16:20.160 --> 00:16:21.410 and basing it on performance, 451 00:16:21.442 --> 00:16:21.879 and all this stuff. 452 00:16:21.880 --> 00:16:22.582 And now it's like... 453 00:16:23.889 --> 00:16:26.812 It's like I log in to audiolitics.com and I can, 454 00:16:27.033 --> 00:16:27.312 you know, 455 00:16:27.513 --> 00:16:28.732 it's not something available to the public, 456 00:16:28.814 --> 00:16:29.755 but that we use. 457 00:16:29.756 --> 00:16:30.236 It's just cool. 458 00:16:30.237 --> 00:16:30.954 It's a cool moment. 459 00:16:31.396 --> 00:16:32.333 It's a proud moment, 460 00:16:33.021 --> 00:16:33.662 Oxford Road, 461 00:16:34.341 --> 00:16:35.177 to be able to use it. 462 00:16:36.740 --> 00:16:37.201 So that's cool. 463 00:16:37.224 --> 00:16:39.583 So that's how I ran these through the machine. 464 00:16:40.380 --> 00:16:41.880 And let's see where they came out. 465 00:16:41.881 --> 00:16:42.208 You know what? 466 00:16:42.209 --> 00:16:47.130 I'm going to just translate these real quick before I tell you guys. 467 00:16:48.427 --> 00:16:52.333 And let me see what else is going on in the world of audio advertising. 468 00:16:53.873 --> 00:16:56.013 I think fine is forgettable is the big one to keep in mind. 469 00:16:56.014 --> 00:16:56.233 You know, 470 00:16:56.374 --> 00:16:56.714 I just, 471 00:16:56.753 --> 00:16:58.614 I constantly think of Mike Cesario. 472 00:16:58.876 --> 00:17:03.513 I normally have on my liquid death watch to remind me to be awesome, 473 00:17:03.552 --> 00:17:04.692 not advertising awesome. 474 00:17:05.396 --> 00:17:06.114 And that's hard to do. 475 00:17:06.333 --> 00:17:09.099 But I think the way he said it was like we set out to be funny. 476 00:17:11.630 --> 00:17:12.614 This is FanDuel's. 477 00:17:13.614 --> 00:17:13.833 Like, 478 00:17:14.130 --> 00:17:14.942 like really funny, 479 00:17:15.036 --> 00:17:16.052 not advertising funny. 480 00:17:16.583 --> 00:17:16.739 And, 481 00:17:16.974 --> 00:17:17.224 you know, 482 00:17:17.239 --> 00:17:18.521 you listen back to these. 483 00:17:18.692 --> 00:17:19.536 And I just sat in a. 484 00:17:20.389 --> 00:17:45.938 with a client last week and like we listened to their ads and their competitors ads and it's you know it can be a little bit of a cringe moment i'll be honest and i'm a part of it i'm a part of the problem um and you go it's like the scene in city slickers where he plays pizza guys a pizza guy a pizza guy come on down the pizza guys like people are wrecking their cars we used to make fun of people that made this stuff i 485 00:17:45.939 --> 00:17:47.970 gotta keep that in my mind as well 486 00:17:48.285 --> 00:17:50.807 Because I think there's this dynamic at play, 487 00:17:50.947 --> 00:17:54.611 like I was talking about earlier with the way the brain works and what fires together, 488 00:17:54.650 --> 00:17:55.291 wires together, 489 00:17:56.713 --> 00:17:58.252 that you don't have to. 490 00:17:58.838 --> 00:18:05.736 There's some tailwinds that are going to work in your favor and that can fool you into maybe not swinging as hard as you could. 491 00:18:06.064 --> 00:18:07.346 But just imagine if you did. 492 00:18:08.080 --> 00:18:09.643 But you can imagine what it would be like if they did. 493 00:18:10.033 --> 00:18:10.330 Okay. 494 00:18:11.471 --> 00:18:12.502 So here we go. 495 00:18:15.096 --> 00:18:16.627 At the end of the day. 496 00:18:17.641 --> 00:18:19.483 with audio lytics. 497 00:18:22.087 --> 00:18:22.446 Okay, 498 00:18:22.587 --> 00:18:24.329 interesting as is often the case, 499 00:18:24.927 --> 00:18:26.048 they're right in line here. 500 00:18:26.049 --> 00:18:28.454 We got washable sofas came in at 89%, 501 00:18:28.829 --> 00:18:31.751 which seems about right seems a little high. 502 00:18:33.360 --> 00:18:34.298 But there's a lot there. 503 00:18:34.532 --> 00:18:35.298 There's a lot there. 504 00:18:35.376 --> 00:18:35.845 It's you know, 505 00:18:35.846 --> 00:18:37.517 it's missing personal endorsement. 506 00:18:39.564 --> 00:18:41.282 I'm going to ratchet that down that can't be 507 00:18:42.392 --> 00:18:44.626 I'm going to knock all these down by four. 508 00:18:48.533 --> 00:18:48.653 Yeah, 509 00:18:48.654 --> 00:18:49.414 that's more like it. 510 00:18:49.454 --> 00:18:49.654 Okay. 511 00:18:49.655 --> 00:18:50.854 All right. 512 00:18:50.893 --> 00:18:51.633 Washable sofa. 513 00:18:52.975 --> 00:18:53.174 Okay. 514 00:18:53.194 --> 00:18:54.815 So the roundup of the audio lytic scores, 515 00:18:55.073 --> 00:18:56.776 washable sofas came in at 85%. 516 00:18:57.791 --> 00:18:58.534 Sounds about right. 517 00:18:58.573 --> 00:18:58.737 Could, 518 00:18:58.791 --> 00:18:59.018 you know, 519 00:18:59.019 --> 00:19:00.495 if it had a personal endorsement in there, 520 00:19:01.034 --> 00:19:01.893 that'd take it over. 521 00:19:02.276 --> 00:19:03.377 There's a couple other things that could do. 522 00:19:03.440 --> 00:19:03.893 Fan duals, 523 00:19:03.956 --> 00:19:04.721 83%, 524 00:19:05.377 --> 00:19:06.034 more of the same. 525 00:19:06.049 --> 00:19:07.737 We're following what we said. 526 00:19:07.784 --> 00:19:11.502 And then audio lytics has got it inverted from yours. 527 00:19:11.565 --> 00:19:13.877 Truly potentially we could run them. 528 00:19:14.653 --> 00:19:31.129 again and see or look at them but right in there better helps at 82 percent more you tell the more you sell there's a lot more to that and then toyota's at 80 so generally the same order definitely the one at the top was the same on top which is washable sofas so for 529 00:19:31.145 --> 00:19:42.582 this week what i'm seeing or so for this roundup what i'm hearing is more the same fine is forgettable uh if you're going to go to the 530 00:19:42.713 --> 00:19:58.190 into audio be distinct look at how much just listen just listening right now there's so much opportunity there's so much opportunity to be distinct and to make personal connections and that's what any one of these could do it 531 00:19:58.245 --> 00:20:11.386 really wouldn't be a massive shift for any one of them right fan duel she could talk about using it herself or someone she knows that uses it washable sofa you could throw into customer testimonials keep it as a produced spot let's say it has to be produced. 532 00:20:11.448 --> 00:20:11.901 I don't know. 533 00:20:12.765 --> 00:20:27.917 uh better help get more specific i think that one needed to be more specific it was so general that it got it got hard to follow because of how general it was and then uh toyota again the personal connection you know it's a huge brand that's a that's a massive brand that 534 00:20:28.003 --> 00:20:28.401 has 535 00:20:30.038 --> 00:20:33.199 the excitement and lore around it that you could talk about, 536 00:20:33.218 --> 00:20:34.138 especially the Tacoma, 537 00:20:34.638 --> 00:20:34.818 right? 538 00:20:34.837 --> 00:20:35.998 And I'm not even a car guy. 539 00:20:36.841 --> 00:20:38.423 And I know people are into the Tacomas. 540 00:20:39.158 --> 00:20:44.181 So go out there and make some distinct personal ads. 541 00:20:44.619 --> 00:20:45.978 Audio advertising is like business. 542 00:20:46.025 --> 00:20:47.400 Like Michael Scott said about business, 543 00:20:47.416 --> 00:20:48.228 it's always personal. 544 00:20:48.759 --> 00:20:50.556 It really is the way audio functions. 545 00:20:51.541 --> 00:20:52.603 And as always, 546 00:20:53.384 --> 00:20:56.337 remember to have fun making the ads work. 547 00:20:57.009 --> 00:20:57.947 Thanks for listening to 548 00:20:58.322 --> 00:20:59.150 Ad Infinitum. 549 00:21:00.219 --> 00:21:01.382 And make sure you sign up. 550 00:21:01.443 --> 00:21:01.623 Also, 551 00:21:01.624 --> 00:21:08.449 you can go sign up for a free demo of Magellan.ai at Magellan.ai slash ad infinitum.